OverDog: Dog Daycare & Boarding Business Tips

275 Episodes

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275: How To Be The Leader Your Pet Resort Needs

2026-09-2934:42

Running a pet resort means you’re leading a lot more than your employees. You’re also responsible for leading the business itself—and making sure you don’t lose yourself in the process. In this episode, Fern breaks down the three sides of leadership every daycare and boarding owner needs to pay attention to as their business grows. Because the leadership style that worked when you had five employees probably isn’t what your business needs when you have 15, 30, or 50. We get into the differenc...

274: How To Be Intentional with Your Marketing

2026-09-2236:30

Are your marketing efforts actually driving your pet resort forward—or are you just posting, emailing, advertising, and hoping something sticks? In this episode we dig into why marketing activity and marketing strategy are two very different things, and how being more intentional can turn scattered promotions into a system designed around what your business actually needs. We’ll look at why daycare, boarding, training, and grooming shouldn’t all be marketed the same way, how digital and tradi...

273: Different Is Better: How to Build a Pet Resort That Stands Out

2026-09-1536:43

In a crowded pet care market, blending in is one of the fastest ways to turn your business into a commodity. In this episode of the Overdog Podcast, Fern breaks down why so many daycare and boarding businesses end up looking, sounding, and operating the same—and why meaningful differentiation can make customers see your business as the obvious choice instead of simply comparing price, location, and convenience. You’ll hear how specialization, customer experience, company beliefs, staff expert...

272: Stop Selling, Start Recommending: The Art of the Natural Upsell

2026-09-0828:51

What if the best way to increase your average ticket is to stop asking your team to upsell? For most dog daycare and boarding employees, selling feels awkward, pushy, and completely outside the job they signed up for. And when staff members feel uncomfortable making the offer, they usually don’t make it at all. In this episode of the Overdog Podcast, we look at a different approach that can make the whole process feel more natural for your team—and more valuable to your customers. You’ll lear...

271: Optimizing Your Pet Resort with The 80/20 Rule

2026-09-0131:00

Ever feel like you’re working nonstop in your dog daycare or boarding business, but somehow the needle just isn’t moving? The problem might not be how much you’re doing—it might be what you’re spending your time on. In this episode, Fern breaks down the 80/20 principle and shows how looking at your business through this simple lens can uncover where your biggest opportunities (and biggest headaches) are hiding. From your customers and services to your marketing, employees, recurring problems...

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OverDog: Dog Daycare & Boarding Business Tips