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This is where dog daycare and boarding businesses can learn the top tips and business strategies to grow. Discover what the top dog daycares are doing to overcome challenges, improve everything they do and keep their staff and customers happy. Learn the latest in marketing pet businesses as well as creative ways to increase your brand's image and move your business farther, faster. Running a pet business can be difficult and often leave you feeling like an underdog. Not anymore - together we'll make you the OVERDOG.
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What if your pet resort delivered the kind of service that made people rave about you—and gladly pay more? In this episode, you’ll learn how to take a page from one of the most iconic service brands in the world and apply those same principles to your daycare, boarding, grooming, or training business. It's all about creating intentional, memorable customer experiences that set you apart. From empowering your staff to go above and beyond, to using small details to build deep client loyalty, Fe...
December isn’t just for hot cocoa and ugly sweaters—it’s actually a powerful month to fine-tune your marketing, max out holiday bookings, and position your pet business for a killer start to the new year. In this episode, Fern lays out a full-on holiday game plan packed with clever internal promos, customer engagement strategies, and community connection ideas to help you close out the year strong. Whether it’s sprucing up your email campaigns or turning your lobby into a holiday experience, ...
Ever wonder how something as simple as gratitude could actually boost your business? In this episode, Fern breaks down how appreciation isn’t just a feel-good emotion—it’s a strategic tool that can strengthen loyalty, energize your team, and even drive growth. Whether you're looking to improve client retention, boost morale among your staff, or just find more joy in your daily grind, this episode offers a ton of actionable ways to weave gratitude into your business culture. From easy client...
What if the secret to finally leveling up your pet business wasn’t some new hack or tool, but something a lot simpler—and often overlooked? In this episode of the Overdog Podcast, Fern dives into the surprising power of consistency and how it can make or break your business. From operations and team dynamics to client experience and marketing, this episode breaks down the crucial ways predictable, repeatable actions can create trust, reduce chaos, and drive growth. Fern shares why you should ...
What if the secret to growing your business isn’t in the metrics—but in your mindset? In this soul-stirring episode, Fern gets real about what it takes to build not just a thriving pet care business, but a fulfilling life along the way. Inspired by personal stories and lessons from his book Getting Paid to Play with Puppies, he explores the surprising traps that can quietly drain your joy—even as your business appears successful on the outside. From the dangers of staying “comfortably unhappy...
What if your general manager could think and act like a business owner—fully invested, capable, and trusted to lead your team? In this episode, Fern is joined by leadership pro Kelli Dodds, who unveils her brand-new initiative designed to level up managers into true leaders. They dive into the crucial mindset shifts, skill development, and emotional intelligence needed to transform your GM into the MVP of your pet resort. This isn’t about managing schedules and putting out fires—it’s about cu...
Toxic employees can quietly destroy everything you've worked to build—your team morale, your client experience, and your overall business culture. In this episode, Fern breaks down how even one negative team member can ripple through your pet resort and create serious damage. From subtle eye-rolls to full-blown defiance, it all adds up faster than you think. The big question is: how do you spot it early, and what do you do once it's there? You'll learn how to recognize the different "stages"...
AI isn’t just for tech giants and sci-fi movies anymore—it’s here, it’s powerful, and it’s ready to transform your pet business if you let it. In this episode, Fern dives deep into the practical ways ChatGPT can supercharge your daycare or boarding facility. From content creation and marketing to staff training and operations, you’ll find out how this tool can become your new behind-the-scenes assistant—saving you time, boosting creativity, and helping you stand out from the pack . Whether yo...
Sometimes the best way to grow your business is to hit pause and take a hard look at what’s really working—and what’s not. In this episode, Fern opens up about a difficult decision he had to make at Overdog and why cutting back can sometimes be the smartest move forward. If you’ve ever felt stuck, overwhelmed, or unsure whether to keep pushing or pivot, you’ll relate big time. This isn’t just theory—it’s a real-world look at what it means to prune parts of your business to make space for str...
Ever feel like you're the only one who can’t seem to get things right? This episode is your permission slip to stop beating yourself up and start looking at failure as fuel. Fern pulls back the curtain on one of his biggest flops—something he poured months and thousands of dollars into—only to watch it crash and burn. But instead of quitting, he found the hidden gold in the ashes. You’ll hear how that experience ended up reshaping the way he runs his business—and how it can do the same for yo...
Struggling to make Facebook actually work for your dog daycare or boarding business? You're not alone—and you're probably just a few tweaks away from turning it into a reliable lead machine. In this episode, we dive into a powerful three-tier strategy that breaks down exactly what kind of content you should be posting (and who it's for) so you can stop guessing and start attracting the right people at the right time. Whether you're trying to reach total strangers, warm up curious lurkers, or...
If you’ve ever felt like you're stuck in a revolving door of employees, this episode is about to hit home. Fern teams up once again with his buddy and business retreat co-host Patrick Lyons for a deep dive into the real reasons your team might be walking out the door—and what you can actually do about it. Spoiler: it’s not just about the money. They unpack fresh research and real-life experiences to reveal the five key drivers behind employee turnover in the pet care space (and beyond). This...
If your numbers are down and you’re stressing about getting more leads in the door, you might be looking at the wrong problem. In this episode, we're flipping the script and diving into a major blind spot for many pet care businesses—customer retention. Before you start pouring money into marketing, you’ve got to find out why people are leaving. And more importantly, what you can do to stop the slow leak. From decoding external trends like economic shifts and competition, to uncovering the i...
If you’ve ever wished more people would say “yes” to your services, this episode is going to open your eyes. Fern dives into the fascinating world of psychological selling — and no, it’s not about manipulation or cheesy tactics. He breaks down why humans make emotional decisions, how to use that to guide potential customers, and why things like “most popular” labels and small surprises can have a huge impact. You’ll hear real-world examples, clever techniques, and actionable tips you can star...
If you’ve ever felt like staffing your pet care business is an endless headache, you’re not alone — and this episode of the Overdog Podcast is packed with insights you can’t afford to miss. Fern sits down with Joe Latona of Walker Scout, a recruiting pro who’s helped countless dog daycare and boarding businesses find and keep the right people. They dive into the real reasons you’re not attracting great applicants, how your job postings might actually be scaring people away, and what you shoul...
This week on the Overdog Podcast, Fern opens up about his own unconventional journey — one filled with risks, pivots, and a relentless drive to outwork and outsmart the competition. From his early career experiments to finding his way in the dog business, Fern shares how hard work, creativity, and a willingness to fail forward have shaped his success. You’ll hear personal stories that prove you don’t need to be the most talented person in the room if you’re willing to put in the work and take...
Ever wondered what it really feels like to work in your own dog daycare or boarding business? This episode flips the script by diving deep into the staff’s perspective — straight from someone who lived it. With stories from both small, tightly-run teams and massive, fast-growing facilities, you’ll get a candid look at what it’s like on the front lines: the good, the frustrating, and the things that truly make a difference to your employees. It’s not just about managing people — it’s about und...
Are your phones helping or hurting your business? In this episode of the Overdog Podcast, Fern uncovers a common but overlooked problem in dog daycare and boarding facilities — how phone calls are handled. From missed calls and inconsistent messaging to clunky voicemail systems and outdated automation, he explains how these mistakes can turn hot leads cold fast. You’ll also hear how smart businesses are using technology and AI to create a better, more consistent experience for customers while...
Ever wonder how you can seriously stand out in the pet care industry? In this episode of the Overdog Podcast, Fern shares a game-changing insight sparked by his recent vacation to Mexico—and it has everything to do with crafting an unforgettable VIP experience. From private butlers to rooftop pools, the trip offered more than just relaxation—it served up inspiration for how pet businesses can create elevated service tiers that keep clients loyal and begging for more. Tune in to hear why offe...
You're halfway through the year—are you where you thought you’d be? In this episode of the Overdog Podcast, we hit pause to take stock of the first six months of 2025. It’s the perfect time to assess what’s working, what’s not, and how to pivot for a stronger finish. Whether you're crushing your goals or feeling like you're stuck in neutral, this mid-year check-in might be exactly what your dog business needs to reset and realign. But the real focus? Delegation. If you're still mopping floor...
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