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© 2026 OverDog: Dog Daycare & Boarding Business Tips
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This is where dog daycare and boarding businesses can learn the top tips and business strategies to grow. Discover what the top dog daycares are doing to overcome challenges, improve everything they do and keep their staff and customers happy. Learn the latest in marketing pet businesses as well as creative ways to increase your brand's image and move your business farther, faster. Running a pet business can be difficult and often leave you feeling like an underdog. Not anymore - together we'll make you the OVERDOG.
279 Episodes
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Your team spends all day giving dogs a great experience, but do their owners leave knowing what they actually paid for? A rushed goodbye and a quick “he did great” could be leaving your customers questioning the value of your services, even when their dog had an amazing day. In this episode, Fern breaks down why the brief pickup interaction could be one of the most overlooked marketing opportunities in your pet resort. Learn how a more intentional approach to those final 90 seconds can streng...
If you decided to sell your pet resort tomorrow, would your business be ready? And would a buyer see the same value in it that you do? In this episode, Fern sits down with Craig Pollack of Cantara Pet Business Advisors to talk about what buyers actually look for and why preparing for a sale starts long before you’re ready to hand over the keys. Having been on both sides of the table, Craig shares a behind-the-scenes look at what makes a pet resort attractive to buyers, the overlooked details ...
A full building and a packed schedule can make your pet resort look successful. But is your business actually healthy, or just really busy? In this episode, Fern looks beyond bookings and revenue to explore what makes a daycare and boarding business strong enough to handle challenges, keep customers coming back, and succeed for years to come. From your team and daily operations to your own ability to step away, the signs of a healthy business aren't always where you'd expect. You'll learn how...
Staffing is one of the biggest challenges in the pet resort industry, but how often do we look at the experience we’re creating for the people on our teams? Fern sits down with pet resort operator and consultant Alex Varney to talk about what it takes to genuinely connect with staff and why that connection matters to the business. They get into the small moments that build trust, the way leaders communicate when things get difficult, and what it means to support employees whose goals may take...
Running a pet resort means you’re leading a lot more than your employees. You’re also responsible for leading the business itself—and making sure you don’t lose yourself in the process. In this episode, Fern breaks down the three sides of leadership every daycare and boarding owner needs to pay attention to as their business grows. Because the leadership style that worked when you had five employees probably isn’t what your business needs when you have 15, 30, or 50. We get into the differenc...
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