DiscoverThe Business & Pleasure of Flowers
The Business & Pleasure of Flowers
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The Business & Pleasure of Flowers

Author: Vonda LaFever & Lori Wilson

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Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.

From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.

Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!

362 Episodes
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Episode 359: Should every gift item in your flower shop be on your website? Or are you spending more time managing those $10 candles, plush toys, and trendy gifts than they’re actually worth? This week, Vonda and Lori welcome Flower Clique’s website expert, Kami Martin, to tackle a great question from one of our Clickers: How much giftware should florists really be selling online? From add-ons that increase your average order value to gift categories that overwhelm customers (and your s...
Episode 358: Marlin Hargrove is back, and he’s not finished sharing his holiday decorating secrets! In Part 2 of our Holiday Hacks series, Marlin joins Vonda and Lori for even more clever tricks, practical advice, and plenty of laughs to help you survive the holiday hustle. This time, we’re talking tools, mechanics, safety, and storage. From miniature glue guns and zip tie holders to protecting your arms, saving your back, and keeping your holiday decorations organized, Marlin shares the litt...
Episode 357: The holidays are coming, and we’re bringing in the big guns! Christmas decorating expert and longtime friend Marlin Hargrove joins Vonda and Lori for a laugh-filled episode packed with clever tricks, time-saving techniques, and a few holiday decorating confessions. From Christmas trees and oversized ornaments to mantels, garlands, wreaths, and ribbon, Marlin is sharing the tried-and-true hacks he’s learned from years of professional holiday decorating. And trust us, you’ll never ...
Episode 356: What do Kelly Clarkson, a $15,000 mechanical bird, and a small Brooklyn business have to do with retail florists? More than you might think! This week, Lori and Ellie dive into the controversy between Kelly Clarkson and a Brooklyn boutique over a $15,000 mechanical bird. What started as an uncomfortable shopping experience quickly turned into a public relations disaster, raising some big questions about customer service, first impressions, and how business owners respond wh...
Episode 355: When you hear the word sustainability, do you immediately think of composting, eliminating floral foam, or making expensive changes to your flower shop? What if you’re already doing more than you realize? In this episode Vonda and Lori welcome Amanda Solliday, Senior Manager of Sustainabloom, an initiative of the American Floral Endowment, for a refreshing conversation about what sustainability really means for the floral industry. Spoiler alert: It’s about a whole lot more ...
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