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One More Time Podcast
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Today we welcome Ty Baisden, Brent Faiyazâs "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build a real business. Ty explains the difference between a manager and an operator, why most artists should actually be looking for a co-founder/partner type of character to build the business while they focus on the music, and how equity partnerships (done...
In 2026, AI content is everywhere and trust is dropping fast â which is exactly why livestreaming is becoming the most underpriced move for independent artists. In this episode, we sit down with Courtney Knecht (GaryVeeâs official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, and how to turn livestreaming into income + content + real fans. If youâre an indie artist who w...
If youâre 30+ and youâve ever felt âtoo oldâ to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantages. We break down the real reasons older indie artists can win right now â from distribution and story to economics, relationships, and the operations âsecret weaponâ that ties it all together. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIA...
Sean Garrett aka âThe Penâ is one of the most legendary hitmakers of the modern era. Heâs credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list. In this episode, Sean breaks down the art of hitmaking (and why itâs not the same thing as songwriting). We discuss what all hit records have in common, why interacting with humans is the secret sauce for relatability, and the real mindset shift most ...
Yes we did an entire episode on comment sections because the value from them can be MASSIVE. We break down 7 ways to turn comments into a GOLDMINE by using them as signals (whatâs working), distribution (getting discovered), and conversion (turning strangers into real fans). We cover how to judge comment quality, spot the best part of your song, mine comments for endless content ideas, get discovered by commenting on the right pages, and use pinned/starter comments to control the narrative (...
Patrick Stafford is a videographer, content strategist, and worldbuilder who works hands-on with artists to shoot high-quality promo content in record time. His videos are tailored to the artistâs world, look high quality without breaking the bank, and consistently pull millions of views. In this episode, he breaks down his simple, repeatable, low-budget system for making a lot of content fast (like 50 reels in ~2 hours, seriously). We talk how much content to post per release, what metrics ...
Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies. The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026. EXCLUSIVE livestreams, resources & more on our Patreon: https://www.patreon.com/cw/OneMoreTimeTV FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/z...
For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis⌠this episode is for you. Pertinence breaks down the Hyper-Drop Strategyâa repeatable system for releasing music and posting short-form content consistently so you can build real momentum as an independent musician. Youâll learn: đ A realistic release schedule (why bi-weekly drops can be the sweet spot) đ How to plan a rollout strategy tha...
Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artistsâespecially the ones who feel weird or insecure about selling their music. Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where itâs headed from a DIY artistâs perspective. BONUS FOOTAGE + MORE on our Patreon: https://www.p...
L.Dre breaks down how he went from a warehouse job, $30K in debt, and posting âinto the voidâ to living off chill beats, streaming royalties, and brand deals with Honda, Samsung, Visa, and even a cat company. If youâre an artist or producer thinking about quitting, this episode will show you how to pivot, keep going, and build a real full-time music business from home. WATCH on YouTube: https://youtu.be/E-xemFCxajU FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWu...
Ari Herstand is an artist, educator and best-selling author of "How to Make It in the New Music Business". With his platform Ari's Take, he's helped tens of thousands of artists and is often referred to as the "poster child of DIY music". In this episode, he breaks down what "making it" actually means, how to avoid burnout as an artist, best way to build a team, and the strategies successful indie artists are using to make a living. WATCH on YouTube: https://youtu.be/A6n3GkB5-kU&...
On this episode, we sit down with Futuristic â an artist, manager, and CEO who spends 100% of his time in the indie artist world. Heâs not just using the game for his own career anymore⌠heâs obsessed with helping other independent artists win. Yes, he turned millions of views into millions of dollars and built a seven-figure career off viral content. But today, most of his energy goes into managing indie artists, running an indie artist education platform, & building systems, content fo...
We sit down with Chris Herche, SVP at Create Music Group (recently valued at over $1B) to break down exactly how the modern record label operates in 2026. We dig into: đ How indie labels are beating the majors đ Why A&R + digital marketing are the only two functions that matter đ New-era deal structures đ What real artist development looks like today đ Why some artists win with tiny teams while others donât grow at all đ The power of data, consistency, and sustained momentum đ The ...
Director of Music Distribution at Genius/Worldstar Kayvan Daragheh breaks down why community is the new superpower for indie artists. We dive into building real fans, keeping them engaged, and why most artists lose the audience they already have by treating fans like customers instead of people. Kayvan shares how he built âKayvanâs House,â what modern A&Rs actually look for, and the mindset every artist needs to build a lasting career. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR ...
Brian Freeman, creator of Cadillac Chronicles, breaks down how he accidentally built one of the most impactful music platforms today. We talk self-discovery, consistency, artist development, virality, and why performance/interview platforms matter more than ever. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH ...
Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset. In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more. This episode is for every artist whoâs ever wondered: am I really built for the indie lifestyle? FREE ACCESS to "100 VIRAL...
"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance. In this episode, we break down the truths about what "going viral" ACTUALLY means for artists. What you'll learn: đ Practical definition of "viral" and a mindset shift on how to approach it đ Pre-viral readiness checklist so you're prepared when something pops đ How to react properly to a viral moment to maximize imp...
âMusic Marketing Doesnât Have to Suckâ is the motto of Zack Fischmann aka "Magic Nothing" - one of todayâs most trusted voices helping independent artists navigate the chaos of music marketing. In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced. Zack shares his takes on everything from: â
Why most artists feel lost or overwhelmed by marketing â
How AI will chan...
What does it take to shape the sound of multiple generations? For Neal H. Pogue, itâs not about "perfection" - it's about a feeling. In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain on a career that spans Outkastâs Hey Ya! and TLCâs Waterfalls all the way to Tyler, the Creatorâs IGOR and Flower Boy. Neal shares why Tylerâs fearlessness is a blueprint for every artist, how mixing has evolved from the board to the box, and why technical ru...
The truth is, great music isnât enough anymore. Artists need a great brand, a great story, and a great strategy. In this episode, we sit down with Shauna âPeezyâ Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in todayâs industry, from release frequency to storytelling to standing out in a content-saturated era. Whether youâre wondering how ofte...























