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In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
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Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely. This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy. If your sales page feels like a block of text that no one's reading or worse,...
Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists: Your welcome sequence. Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you don’t even offer… you’re not alone. And in this episode, Marisa breaks down what a welcome seque...
In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage. We Cover: The psychological difference between guesting and hosting, and why building the room shifts perception fastWhy audience size isn’t the real authority play and what is The compounding power of hosting so you can MAKE time to create your own thing (especially if one of your go-to excu...
In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content. You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still missing. Your messaging feels flat and generic, like every other ...
You know that panicky moment when you realize you need sales NOW but you don't have a giant audience to sell to? Yeah, that one. Maybe renewals didn't come through. Maybe a launch underperformed. Maybe life got busy and audience growth just... didn't happen. And now you're stuck thinking: "Should I focus on growth or sales? How do I do BOTH without losing my mind?" Here's the truth: When you need revenue sooner rather than later, proximity beats popularity. Every time. In this episode, ...
If your audience feels quiet right now, like the DMs are slow, the energy is flat, and you're showing up but nobody's really responding, this episode is for you. Here's the truth: A quiet audience is almost never a content problem. It's not a follower count problem either. It's a connection problem, a follow-up problem, and an "I'm not creating engagement strategically" problem. In this solo episode, Sophia will break down the exact 3-layer framework she uses to create engagement on demand, t...
Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead. This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now! Here's What We Cover: How AI ...
Jenna Kutcher is pausing The Goal Digger Podcast. Amy Porterfield is retiring Digital Course Academy. And the internet is doing what the internet does, panicking and asking if this means podcasts are dead, courses don't work, and online business as we know it is over. Sophia is here to slow that narrative WAY down. Because what's actually happening isn't that these formats are broken, it's that two massive business owners are intentionally closing chapters they've been in for nearly a decade....
Six months ago (literally the week Sophia gave birth), she and her husband, Bradley, a Peloton instructor with a built-in community, launched a podcast that got thousands of downloads immediately. No warming up. No convincing. People just showed up. It was such a stark contrast to launching Marketing Unfiltered years earlier without an audience, and it crystallized something Sophia sees coaches mess up constantly: they spend a year perfecting their program while completely forgetting to grow ...
Selling in 2026 doesn’t have to mean another 1:1 offer, course, or mastermind. In this episode of Marketing Unfiltered, I’m giving you permission to think outside the box when it comes to how you sell — and walking you through six creative categories of offers coaches are using right now to generate revenue without burning out. If you’ve felt boxed in by traditional coaching models, this episode will help you rethink what’s possible. In this episode, I cover: Why coaches don’t need to r...
AI has changed the business landscape — fast. In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers. I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making. In this episode, I cover: Why AI has temporarily shifted how people value coaching and servicesHow I...
Kelly Sinclair took the entire summer off social media and had her highest-income summer in four years. How? By redefining visibility as a daily habit that has nothing to do with performative posting and everything to do with building actual relationships. In this refreshingly honest episode, Kelly shares why she declared 2025 "the year of only if it's a hell yes," how she got a client while working at a bookstore with a messy hair bun, and why visibility is about taking one strategic action ...
There are 20,000 events happening TODAY that need speakers (7,500 in the US alone), and Laurie-Ann Murabito is here to show you exactly how to get booked for them. A former healthcare professional turned professional speaker who helps coaches, consultants, and service providers leverage speaking as their best form of marketing, Laurie-Ann breaks down why speaking is the ultimate trust-building strategy in this trust recession we're all navigating. From why your voice conveys confidence (or pu...
Meet Mindi Huebner, a subconscious identity coach who helps high-achieving women shed conditioning and breaks down the identity gap, the space between who you're being and who you say you want to be. From why you can't check your emails without anxiety to why women are twice as likely to justify using AI, this conversation will make you realize that 95% of what you do is subconsciously automated. If you've ever felt overwhelmed looking at your calendar or wondered why success feels so hard, M...
If you've ever wondered what buying signals you're missing or how to turn data into an actual story that helps you make better business decisions, this episode will blow your mind. Meet Kelsey Silver, a former marriage and family therapist turned data analytics expert who built an AI tool called Foresight HQ after realizing coaches were literally ghosting people with their credit cards out, ready to buy. With a master's in marriage and family therapy and over a decade in corporate-level predi...
Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is...
Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth shares her signature MICS Method for turning one podcast appearance into $10,000 in client revenue and calls out the...
In this episode, Ash, a therapist who pulled her kids out of school to travel the world for three years while running her business as the sole breadwinner, shares the raw truth about high-functioning burnout - the kind that looks like success from the outside but slowly kills you on the inside. From making half a million dollars while working 10-15 hours a week to burning out the following year trying to "professionalize" her business, Ash reveals why our attempts to fix burnout with to-do li...
This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025. Here's What We Cover: The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member pr...
If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you. That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory). We cover: ➡️ The number one step you absolutely must take before delegating effectively ➡️ Natta's 5-step process for delegation that actually gets res...
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