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In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
202 Episodes
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Six months ago (literally the week Sophia gave birth), she and her husband, Bradley, a Peloton instructor with a built-in community, launched a podcast that got thousands of downloads immediately. No warming up. No convincing. People just showed up. It was such a stark contrast to launching Marketing Unfiltered years earlier without an audience, and it crystallized something Sophia sees coaches mess up constantly: they spend a year perfecting their program while completely forgetting to grow ...
Selling in 2026 doesn’t have to mean another 1:1 offer, course, or mastermind. In this episode of Marketing Unfiltered, I’m giving you permission to think outside the box when it comes to how you sell — and walking you through six creative categories of offers coaches are using right now to generate revenue without burning out. If you’ve felt boxed in by traditional coaching models, this episode will help you rethink what’s possible. In this episode, I cover: Why coaches don’t need to r...
AI has changed the business landscape — fast. In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers. I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making. In this episode, I cover: Why AI has temporarily shifted how people value coaching and servicesHow I...
Kelly Sinclair took the entire summer off social media and had her highest-income summer in four years. How? By redefining visibility as a daily habit that has nothing to do with performative posting and everything to do with building actual relationships. In this refreshingly honest episode, Kelly shares why she declared 2025 "the year of only if it's a hell yes," how she got a client while working at a bookstore with a messy hair bun, and why visibility is about taking one strategic action ...
There are 20,000 events happening TODAY that need speakers (7,500 in the US alone), and Laurie-Ann Murabito is here to show you exactly how to get booked for them. A former healthcare professional turned professional speaker who helps coaches, consultants, and service providers leverage speaking as their best form of marketing, Laurie-Ann breaks down why speaking is the ultimate trust-building strategy in this trust recession we're all navigating. From why your voice conveys confidence (or pu...
Meet Mindi Huebner, a subconscious identity coach who helps high-achieving women shed conditioning and breaks down the identity gap, the space between who you're being and who you say you want to be. From why you can't check your emails without anxiety to why women are twice as likely to justify using AI, this conversation will make you realize that 95% of what you do is subconsciously automated. If you've ever felt overwhelmed looking at your calendar or wondered why success feels so hard, M...
If you've ever wondered what buying signals you're missing or how to turn data into an actual story that helps you make better business decisions, this episode will blow your mind. Meet Kelsey Silver, a former marriage and family therapist turned data analytics expert who built an AI tool called Foresight HQ after realizing coaches were literally ghosting people with their credit cards out, ready to buy. With a master's in marriage and family therapy and over a decade in corporate-level predi...
Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is...
Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth shares her signature MICS Method for turning one podcast appearance into $10,000 in client revenue and calls out the...
In this episode, Ash, a therapist who pulled her kids out of school to travel the world for three years while running her business as the sole breadwinner, shares the raw truth about high-functioning burnout - the kind that looks like success from the outside but slowly kills you on the inside. From making half a million dollars while working 10-15 hours a week to burning out the following year trying to "professionalize" her business, Ash reveals why our attempts to fix burnout with to-do li...
This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025. Here's What We Cover: The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member pr...
If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you. That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory). We cover: ➡️ The number one step you absolutely must take before delegating effectively ➡️ Natta's 5-step process for delegation that actually gets res...
This conversation is all about getting you to actually start using AI more by busting common myths and addressing the objections that might be holding you back. Kinsey brings incredible passion to helping entrepreneurs (especially women) embrace this new golden age of AI as the ultimate team member for your business. We Cover... We address the biggest myths + truths about AI so we can start using it more effectively Why women specifically need to use AI How can you take AI seriousl...
In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audience size factors) and generous, actionable strategies you can implement. Whether you need funds for an unexpected expense, want to invest in a program, or are ready to hire a team member, this episode gives you the tools to try something new and see re...
I'm backkkk!! After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics. (Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.) We cover: ➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more importantly, the surprising success metric I used during my "maternity pause" that made all the difference)&...
Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve. That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversation that felt like both a warm hug and a necessary wake-up call about our relationship with money. We cover: ➡️ How subconscious limiting beliefs around money hold us back from business growth ➡️ The science behind why your subconscious mind has such a powerful impact...
![Ep 186 | [ENCORE] How to leverage podcasting (even without a podcast) with authority expert, Jaclyn Mellone](https://storage.buzzsprout.com/mbi5uvr1gemu27bc67u4bh9yg5c3?.jpg "Ep 186 | [ENCORE] How to leverage podcasting (even without a podcast) with authority expert, Jaclyn Mellone")
This is a super juicy throwback with Jaclyn! She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into: 1) Why can focusing on podcasts make such a MASSIVE difference? 2) Do you need to have a podcast to take advantage of this medium? 3) What are the different ways you can leverage the podcasting platform to generate revenue? 4) How can we build relationships with people to get on podcasts? And more...
Today’s voicemail question covers THREE challenges every business owner runs into: 🔥 How to re-engage your email list after going quiet 🔥 Whether to prioritize promoting your podcast or your community (and how they can actually work together) 🔥 What to do if your audience feels “too broad” Inside this episode, I break it all down, including: ✨ The send-the-damn-email rule for reconnecting with your list (and how to reset expectations with honesty + confidence) ✨ Why you ...
Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates? This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your Soul" where we dive into our business origin stories and the mistakes that taught us everything. Welcome...
![Ep 183 | [ENCORE] 18 ways to grow your email list](https://storage.buzzsprout.com/68iedkdy9x7fymkpi0uprcfs8dvo?.jpg "Ep 183 | [ENCORE] 18 ways to grow your email list")
We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. In this episode I’ll walk you through: 1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 2️⃣18 ways to grow your list 3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) Free resources: 12 Strategies To Get Your Next Client on Social can be dow...
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