Claim OwnershipMarketing #Unfiltered
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In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
227 Episodes
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In this episode, I'm sharing why visibility isn't just about filling your next program or making your next sale. It's about building the audience, relationships, and reputation that give you OPTIONS. And when the market is changing faster than we can keep up with, having options is a pretty big freaking deal. I'm breaking down the ways visibility pays off that most coaches aren't even thinking about. Here’s What We Cover: Why visibility pays off in ways you might not expectHow to monetize y...
More eyeballs on your business = better marketing. Right? Ehhhh. Not necessarily. After 10 years of helping people get more attention for their businesses, I’ve realized there are 4 very different ways we tend to generate it. And while ALL of them work...they don’t work for the same things. In this episode of Marketing Unfiltered, I’m breaking down the 4 attention engines every coach should know: The Engagement Trap — when the thing getting you attention has very little to do with...
In this episode, I'm sharing eight ways to collaborate that don't require a podcast, a membership, or any new platform. Because “I don’t have anything to invite people into” is not a good enough reason to miss out on the visibility, leads, sales, and opportunities that can come from getting in front of someone else’s audience. Some of these work with someone you just met, some are better for relationships you've been building over time. Some grow your email list, some make you money, and some...
This is Part 2 of a special two-part visibility series. Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush, which is also linked below. That’s where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences. In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media. We dive into why people are searching instead of scrolling, how AI is changing ...
In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known. Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experiences that will help you build trust faster, stand out from the...
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