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Branding Room Only with Paula T. Edgar
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Branding Room Only with Paula T. Edgar

Author: Paula T. Edgar

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This is the Branding Room Only podcast with Paula T. Edgar where we share career stories, strategies, and lessons learned on how industry leaders and influencers have built their personal brands.

128 Episodes
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Your face is part of your personal brand whether you acknowledge it or not. People experience you visually before you say a word. Some dismiss makeup and skincare as vanity or assume it has nothing to do with their work. Others do it themselves without realizing how small missteps can distract from the impression they want to make. Either way, an important part of your brand is being left to chance. Osha Hinds has spent over a decade helping people show up with intention. She works with every...
Dr. Martin Luther King Jr. wasn’t just a leader—he was a master of personal branding. In honor of his birthday (January 15), we’re reflecting on his life and legacy and what they can teach us about building a meaningful and impactful personal brand. In this episode of Branding Room Only, I share eight powerful lessons inspired by Dr. King’s life and offer actionable tips to help you build your brand with purpose, authenticity, and a lasting impact. 1:17 - The foundation of every strong brand ...
What happens when the version of you that’s always holding it together finally can’t anymore? In You Are Before the World, Tara Jaye Frank writes with radical honesty about depletion, overgiving, and the moment she realized that putting everyone else first was costing her herself. In this episode of Branding Room Only, Paula sits down with Tara to talk about the internal reckoning that shaped the book and the deeper truth beneath it: that worth is not earned through sacrifice, helpfulness, or...
Reflection gets skipped over in a culture that rewards speed, productivity, and visible wins. Most people want to jump straight to the next goal list without pausing to tell the truth about what they actually lived through. But reflection isn't some soft year-end ritual. It's a leadership skill and a requirement for building a strong personal brand. We live in a culture that often rewards movement, not meaning. Speed, productivity, and visible wins are celebrated, while reflection is frequent...
Setting a big, exciting goal can feel amazing at the start—the motivation is high, and the journey feels full of possibility. But what happens when the excitement fades or the path gets bumpy? That’s when the power of intention can make all the difference. In this episode of Branding Room Only, I’m diving into the difference between intentions and goals and how combining the two can create a winning strategy. We’ll explore why intentions are key to building a personal brand that feels authent...
Vision boards can be so much more than just a collage of pretty pictures and inspirational words—they can be a game-changer for designing your life, if you use them intentionally. Every year, I kick off with an intention and goal-setting session, and vision boards are one of my favorite tools to turn big dreams into real plans. In this episode of The Branding Room Only podcast, I’m sharing how to make vision boards work for you. We’ll talk about why vision boards are worth your time, how to c...
Unexpected demands, curveballs, and complexity can show up in our year whether we plan for them or not. Life rarely follows neat outlines, even when we begin with vision boards and bold declarations about growth, visibility, or reset. In this episode of Branding Room Only, Paula Edgar explores the space between the year you thought you’d have and the year you actually lived—and why that gap matters to your personal brand. This episode introduces a personal branding reset grounded in alignment...
If you’ve ever pulled a price out of thin air, matched a competitor without context, or quietly dipped into your savings to sustain your business, you’re not alone. Many entrepreneurs struggle not with numbers, but with the stories and habits they’ve learned about money. Financial behaviorist, coach, and creator of Pricing Made Human®, Jacquette M. Timmons, understands this deeply—and built her work around helping people see the emotional and behavioral patterns tied to their financial choice...
Your personal brand isn’t just about what you deliver. It’s how you show up. If you’re exhausted, stressed to the point of breaking, or gripping your way through the week, that comes through too. No amount of polish can hide what’s happening underneath when you’re not actually taking care of yourself. Jessie Spressart gets this. As founder and managing director of Optia Consulting, she helps law firms build cultures where people can do excellent work and be well at the same time. Her core bel...
As the year winds down, most of us focus on thanking the people around us—mentors, colleagues, friends, and communities. What often gets left out is acknowledging ourselves. And when it comes to personal branding, that omission matters. In this episode of Branding Room Only, I break down why recognizing your own growth, resilience, and impact is one of the most strategic things you can do for your brand. I share the milestones and challenges that defined my year, the quieter wins that never m...
Trust is the backbone of every personal brand, whether you name it or not. It shows up in how you communicate, how consistently you follow through, how you handle hybrid work, and how you show sensitivity—or don’t—when people need it most. In a workplace culture filled with mixed signals, missed expectations, and performative “niceness,” trust has become the true measure of credibility. It determines whether people feel grounded with you or guarded around you, whether they choose to follow yo...
Bar associations and professional organizations aren’t just networking groups or résumé boosters. Leadership in these spaces is a strategic brand decision. These roles have shaped my visibility, credibility, and relationships in the legal profession, and so many of my opportunities came directly from these spaces. In this episode of Branding Room Only, I’m taking you behind the scenes of my civic journey—from volunteer to officer, from member to president—and showing how these roles became th...
Brian Ellis learned what leadership looks like long before he had a title. His father modeled it first, and it shaped how he moved through every room. As the former Senior Vice President and General Counsel of Danaher Corporation, he built his career on integrity, accountability, and a deep sense of responsibility to those coming behind him. Power, to Brian, is something you use to make space and create access. In this episode of Branding Room Only, Paula and Brian break down inclusive leader...
Feedback is often labeled “good” or “bad,” but that binary misses the point. In this episode of Branding Room Only, Paula Edgar sits down with Rachael Bosch — founder of Fringe Professional Development and creator of Candorly — to explore why delivery matters as much as content and how consistent feedback can fuel and strengthen your personal brand. Rachael also shares her journey from Miami and the stage to law firm talent management and entrepreneurship, bringing humor, honesty, and practic...
One hundred episodes. That’s a lot of strategy, stories, laughter, pet peeves—and a whole lot of love. When I started Branding Room Only, I wanted a platform to share personal branding strategies and amplify voices. What I didn’t expect was how much this show would give back: opening doors, deepening relationships, and connecting me with people far beyond my usual circles. In this milestone episode, I reflect on how this podcast grew from a place to share frameworks into a community built on ...
Real leadership isn’t about doing more. It’s about doing what matters with consistency and care. Staying grounded in your purpose, your values, and your humanity is what separates longevity from burnout. The best leaders aren’t performing strength. They are practicing steadiness, empathy, and self-awareness. That’s what drives Daisy Auger-Domínguez. As President of Auger-Domínguez Ventures and author of Inclusion Revolution and Burnt Out to Lit Up, she has spent her career helping organizatio...
If you’ve ever worried that ADHD—or any difference—might hurt your credibility, this episode is for you. I’ve learned that the traits that make me different are the very ones that make my brand magnetic. Yes, there are days when it feels like I have 15 tabs open in my brain and someone keeps hitting refresh. But over time, I’ve realized that while ADHD can sometimes show up as scattered, distracted, or inconsistent, it also comes with incredible strengths. Creativity, energy, hyper-focus, and...
Every time you minimize your accomplishments, you’re not just being humble—you’re making your personal brand smaller. And when you do that, you leave opportunities on the table. In this episode of Branding Room Only, I break down why showcasing your wins isn’t bragging—it’s leadership. I share stories of clients who downplayed major achievements and what shifted when they finally spoke up. I also share practical strategies to help you move from deflecting to owning your success, including how...
Too often, the role of a panel moderator is perceived as logistics—keeping time and reading questions from a list. But the best moderators know it’s much more than that. Great moderating is strategy. It’s a chance to showcase presence, leadership, and personal brand. Done well, moderation shapes the audience’s experience, amplifies the panelists, and demonstrates your leadership in real time. With conference season underway, it’s the perfect time to talk about how to elevate when you moderate...
When people talk about you in the rooms you’re not in, are they saying what you want them to say? You can be excellent, meet every deadline, and deliver results—but if others don’t know how to describe you, or your name isn’t the one raised when opportunities come up, you’re leaving opportunities on the table. That’s exactly why I’m doing something different with this episode. I want to take you behind the curtain and show you what happens inside my Personal Branding Strategy Sessions. The sa...
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