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The Podiatry Business Podcast
The Podiatry Business Podcast
Author: Lorcan O Donaile, Podiatry Business Coach & Clinic Podiatrist
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© 2026 The Podiatry Business Podcast
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The podcast for Podiatry Clinic owners. Brought to your by Lorcan O Donaile, Podiatrist & Health Business Mentor. Discover how Lorcan O Donaile built a Clinic that allows his clinical hours to zero, take 4 holidays a year and spend more time with his family and doing the things he loves, all while increasing his profits by over 400%.👉The secrets on how to avoid the mistakes that means that most Podiatry Clinic Owners are chained to their stagnating businesses. 👉The tips to make the most of the patient's you already have, thus boosting your turnover before having to spend another cent on marketing. 👉A step by step system for hiring and retaining the best of staff.👉The process to follow to avoid wasting any more money on ineffective marketing. 👉The systems to get the new patient's you want beating a path to your clinic all on autopilot.👉How to devise the perfect pricing system to ethically boost your profits.👉The keys the giving your patient's the WOW customer experience. Lorcan O Donaile, Podiatry Business Coach has worked in private practice since qualifying from London Foot Hospital in 1998. Having set up his own clinic & almost losing everything he has rebuilt his business to one where his team now treat 500% more patient’s. This allows him to focus on helping other clinic owners to Earn More, Work Less & Enjoy Life in his Coaching Business www.morepracticeprofits.com
180 Episodes
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The first three years of building a podiatry clinic from scratch can be the toughest. In this episode of the Podiatry Business Podcast, we’ll break down the five essential steps to make your journey smoother—from planning and knowing your numbers to early marketing, team building, and systemising. Learn how to set your clinic up for long-term success!
“Are My Podiatry Clinics Prices Too Low?” Pricing can make or break your podiatry clinic’s growth. If you’re working hard but not seeing the profits you deserve, this episode is for you. Let’s break down the signs, mindset shifts, and strategies to ensure you’re charging what you’re truly worth.
Google ads in the age of AI- Today, we’re diving into how Google Ads is evolving in the age of AI search—and what that means for podiatry clinics like yours. I’ll share practical, up-to-date tips that will help you attract more patients, boost your ROI, leverage AI and stay ahead of the competition. If you want your clinic to thrive as search trends shift, this episode is a must-listen!
One of my clients just had one of their best months ever in terms of cash collected …but when we pulled the numbers, their profit was down 40% compared to just four months earlier. In Episode 178 of The Podiatry Business Podcast I want to walk you through what happened, why it’s more common than you think, and what you must do to avoid a busy clinic with not enough profits By the end, you’ll know exactly why focusing on turnover alone is dangerous, what really drives profit in a podiatry clin...
"The Big Myth That A Smaller Podiatry Clinic Means Less Risk" is a conversation for podiatry clinic owners who don’t just want “more,” they want the right kind of more. In this episode, I unpack why so many of us start a clinic with no real end goal, drift into a business we never consciously designed, and then feel disappointed when we finally hit our targets. We’ll talk about starting with the end in mind – defining the income, lifestyle, and role you actually want – and why rea...
A game-changing discussion about the shift from traditional SEO to SEAI (Search Engine AI Integration) and why podiatry clinics must adapt now or risk becoming invisible to their ideal patients "If you're still optimising your podiatry website for Google like it's 2019, you're already invisible to 60% of your potential patients. Here's why: your ideal patients aren't typing 'podiatrist near me' into Google anymore—they're asking ChatGPT, Claude, and Perplexity for recommendations. And if you'...
Should you stock products in your podiatry clinic? It's a question every clinic owner faces when building toward that $50k+ monthly revenue goal. Today, we're breaking down the pros, cons, and strategic framework for adding retail revenue to your practice. We'll explore when products enhance patient outcomes and boost profits versus when they drain resources and distract from high-value clinical work. I'll share the decision framework I use with my coaching clients, real numbers to expect, an...
Do you have associates working for you? Did you take on associates because thats what everyone else does? Could it be ruining your business? In Ep 174 of the Podiatry Business Podcast Lorcan discusses why in most cases having associates instead of employees is a fatal error and how to know if its ruining your business.
Has your Podiatry Clinics revenue hit a plateau despite working longer and squeezing in more patients. Ep 173 of the Podiatry Business Podcast explains why and how in install systems and resources in a way that scales the business and removes the bottlenecks in the clinic
"How long will it take to see a difference"....Its a question I hear all the time. In Ep 172 of The Podiatry Business Podcast I answer that questions and go through the early steps you need to consider to make this happen.
Are you wasting your cash on marketing that is full of leaks? You might be running Facebook ads, Google campaigns, or sending email newsletters… but if those leads are slipping through the cracks, your marketing system isn’t doing its job. I break down what digital plumbing actually means, how to know if yours is leaking, and what to do to fix it. If you're tired of pouring money into ads with little to show for it, this one’s for you. Let’s plug those holes and start turning clicks int...
In this personal episode, I share how I went from taking just 4 hours off when my first child was born to being fully present for all the moments that matter. You'll learn the 4 pillars of work-life integration that let you grow a thriving practice without sacrificing family time, plus real stories from a Podiatry client who took a full month off for his new baby while having a record revenue month. Stop choosing between business success and being the parent/partner you want to be.
Tired of being chained to your clinic 24/7? In this episode, I break down the exact system-building process that allowed my clients to go from working 60+ hours a week to a clinic runs perfectly without them. You'll discover the 3 critical system categories every podiatry clinic needs, why most SOPs fail (and how to make yours stick), and the simple documentation method that transforms chaos into clockwork. If you're ready to stop being a prisoner in your own practice, this episode show...
If you are starting your Podiatry Clinic or looking to improve it but just dont know where to start then this episode is for you. In ep 168 of the Podiatry Business Podcast Lorcan interviews a clinic owner who walked this path and gives practical steps to take(mostly free) on how to follow that sam path to a more prosperous clinic
Throwing money at Google Ads with nothing to show for it? You're bleeding cash on clicks that never convert to patients. Today we're exposing the costly mistakes podiatry clinic owners make with their Google campaigns and sharing the proven framework that turns your ad spend into a patient-generating machine.
Stuck at the same revenue level month after month? You're not alone. Most podiatry clinic owners hit a plateau because they're working harder, not smarter. Today we'll uncover the hidden barriers keeping your practice trapped and reveal the systematic approach successful clinic owners use to break through to financial freedom.
Ever feel that that trying to recruit a podiatrist is a bit like being in the hunger games? In episode 165 of the Podiatry Business Podcast I explain the simple system my clients are implementing into their clinics to resolve their recruitment issues while building a better service for their patients.
Ever calculated how many potential patients slip through your fingers when calls go unanswered? Here's a shocking stat: missing just two calls a day costs your podiatry clinic over 146K profits annually. In today's episode, I'm pulling back the curtain on how AI reception technology is revolutionising podiatry practices, ensuring you never miss another opportunity
Cash flow tight & think you cant afford to market your Podiatry Clinic. In episode 163 of the Podiatry Business Podcast Lorcan shares how to get start at zero or minimal cost and scale your marketing efforts from there. Dont wait for things to be perfect to improve your business... start today.
In a recent conversation a podiatrist told me that discounting will devalue their Podiatry Clinic. In episode 162 of The Podiatry Business Podcast I argue why if done properly this is not the case and in fact can help you fill those white spaces in your teams diary.



