The Aligned Florist Podcast

49 Episodes

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49. You Clocked Out, But Your Head Didn’t: How I Stay Present as a Florist Mom

2026-11-0528:51

You're home, you're sitting on the floor with your kids, and your head is still on the proposal you didn't finish. In the first part of a little series on motherhood and running a flower business, I'm sharing what has helped me stay present with my kids. I still struggle with this, and what it looks like will be different for every one of you. But I've come to believe that being present can start before you walk in the door, with how you set up and close out your workday. In this episode: Why...

48. Stop Putting Off Building The Thing That Would Save You Time

2026-10-2217:15

This episode is for the florists who feel like there’s never enough time. Maybe this sounds familiar: You hear about a system that would make your business easier and think, "I really need to do that." Months later, it's still sitting on the list. In this short episode, I'm sharing the story of a messy kitchen countertop, what life has looked like on the other side of a system I recently built, and why the systems we put off until we have more time are often the exact ones that would giv...

47. Find Your Edge: How to Get Chosen in a Competitive Market

2026-10-1535:19

If you've done all the pricing work, you know exactly what you need to charge, and you're still watching brides go with the florist who came in lower, this episode is for you. This past month, I did something I told myself I'd never do again. I sent full proposals, renderings and all, to two planners I didn't have a relationship with. One came back asking if I could get from $27K down to $24K, and then went in another direction anyway. So I'm right there in the trenches with you on this one....

46. A Wedding Week That Feels So Calm It Should Be Illegal

2026-10-0133:09

Some wedding weeks feel chaotic before the flowers even arrive. Others can involve a massive scope, a full team, multiple events, complicated installs—and somehow still feel surprisingly calm. In this episode, I’m breaking down what I’ve changed over the years to make production weeks feel easier, and a lot of it has very little to do with what happens during production week itself. Physically prepping hard goods before flowers arrive is great- but it's only the tip of the iceberg in planning...

45. Five Systems I Can't Run My Business Without

2026-09-2451:23

Florists are incredibly resourceful—which is probably why we can function inside some truly questionable systems for YEARS. In this episode, I’m sharing five systems I genuinely can’t imagine running my floral business without anymore—and how each one has evolved as my business has grown. This isn’t about convincing you that you need five new tools by Friday. It’s about noticing where you’ve gotten really good at compensating for unnecessary chaos... and where one better system might ma...

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