Claim OwnershipLiberatory Business with Simone Seol
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© 2026 Liberatory Business with Simone Seol
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Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
59 Episodes
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You've been told that confidence is an inside job — go inward, believe in yourself, hype yourself up, and then go do the thing. But what if that kind of confidence is fragile and incomplete? In this episode, I'm offering a fundamentally different model of confidence — one that you don't have to generate at all. Listen to hear more about: The critical lesson that The Lion King (yes, the Disney movie) teaches about confidence that the entire self-help industry gets wrongThe difference bet...
I'm turning 40, and I could not be more excited about it. I LOVE getting older. As I reflected on this milestone, I realized there are four things I'm officially done carrying into this next chapter. If you're at any kind of threshold — 30, 40, 50, or otherwise — this episode is an invitation to ask yourself what you're finally ready to put down, and leave in your past.
Here is a completely different way to think about pricing — one that has nothing to do with industry norms or value propositions, and everything to do with what your ancestors planted inside you and what it actually requires to steward that. Listen to hear more about: Why the conventional pricing conversation is missing the most important part of the pictureThe question your ancestors would ask if they saw your current price tag The invisible costs of underpricingHow to tell the differen...
It's 2026. What does this mean for coaches? Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now. Listen to hear more about: Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a categoryThe bifurcation happening in both coach trainings AND the market itself — and why the middle is getting squeezed from both endsWhat AI will threten, an...
If you’ve ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you. Today Simone breaks down why “I’m so excited!” energy often repels rather than connects, and what to do instead. You’ll learn: The hidden flaw inside passion-driven copy (and why it disconnects you from the person reading)How to shift out of your emotional enthusiasm and into your client’s lived experienceWhy your passion is fuel — but not the mes...
If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you. Simone talks about what to do when you're haunted by who you've been on social media: the angry rants, the fake positivity, the performative cool girl era, the MLM hustle days, the silence when it mattered, or just… a version of you that no longer fits. She shares her own evolution online, and why your past does not get to veto your future. You’ll hear about: Why your future ow...
What if you stopped obsessing over “Is this post going to get me a client?” and started asking, “How much real help am I offering my people?” In this episode, Simone introduces her 10-to-1 Rule of Profitability – the idea that when you consistently put out 10 “units” of true help into the world, about 1 “unit” comes back to you as profit… and how that changes the way you think about marketing, generosity, and boundaries. This isn’t about being a martyr or giving yourself away for free. It’s a...
Social media is a mess and a miracle—surveillance capitalism, addictive design, billionaire overlords… and also, real friendships, clients, teachers, and opportunities we wouldn’t have had otherwise. In this episode, Simone names the complexity and gets practical: if you’ve chosen to use these platforms for your work, these four sneaky sentences might be quietly keeping you stuck, small, and invisible. In this episode, you’ll hear about: The real ethical and political problems with social med...
In this episode, I'm sharing the Ancestral Business Manifesto — 10 declarations that Dr. Joey Liu and I have created together about building business from ancestral wisdom rather than colonial frameworks. In this episode, you'll learn about: The surprising place your real authority comes from Why "owning" money might be the exact wrong relationship to have with wealthThe one question that reveals whether your marketing is manipulation or genuine serviceWhy staying small and anonymous mig...
I want to help create 1,000 millionaires of the Global Majority. 1,000 millionaires is equal to 1 billionaire's wealth... except spread across 1,000 families, 1,000 communities, 1,000 lineages, 1,000 visions. You're meant to be one of them. Join me and Dr. Joey Liu for a free 2-hour live class: 7-Figures for Liberation Learn the entire arc of liberatory wealth — from your first dollar to building infrastructure that outlives you Wednesday, November 19th (US) / Thursday, November 20th (Asia) F...
My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time. Listen to hear more about: What happened when my parents put their home up as collateral with almost no money leftThe shocking move my mom made with money after a devastating tax penalty — and why it changed everythingWhy the Western obsession with ROI might be costing you longevity (and what to focus on instead)How my mo...
Capitalism taught you that "generational wealth" is the pinnacle of success. But what if that vision is actually a trap designed to keep you stuck? Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?" Listen to hear more about: How to think at the scale that your ancestors knew (but capitalism made you forget)Why whatever you're doing now is a fraction of what you're capable of — and what your ancestors have mark...
You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out. We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution. Listen to hear more about: How fear and imposter syndrome masquerade as virtueThe hidden costs of discount culture and scholarship programsThe game-changing redefinition of what "accessible" meansWhat equity looks like at different business stages: early, intermediate, an...
In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What? What followed was a conversation that cracked my brain open — about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. Listen. --- Ancestral Wealth starts December 9th. Applications are open now. https://play.simonegraceseol.com/anc...
You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital. Listen to hear more about: Why scarcity is a lie... there's actually a f*ck ton of money in the worldWhy decolonization REQUIRES massive amounts of capitalWhy business gives you autonomy over capit...
When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion is essential decolonization work — and why remembering where you come from gives you a depth of power that nothing else can replace. Listen to hear more about: The practical — not just spiritual — importance of connecting to your ancestorsWhat gives ancestral ...
You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells." In this episode, you'll learn about: The five things people have to believe before they'll click your buy button — and why believing in your offer isn't even close to enoughWhy someone might love what you do and still never buy from youHow to make what you offer feel as c...
So many of us are actually scared right now — for ourselves, our loved ones and neighbors. So many are asking: “What can I do?” In this episode, Rashida Bonds and I offer the answer. We’re talking about simple acts of care as the most powerful weapon of resistance. Listen to hear more about: Reasons to feel hopeful in this moment in historyHow the people in power have always used the same playbook to divide us (and why knowing this changes everything)Why caring for each other is a...
I'm celebrating Chuseok — one of Korea's biggest holidays — and I'm inviting you to join me, because the thousand-year-old wisdom at the heart of this tradition has never been more urgent. In a world that tells us that "self-made" is a real thing, that we're separate from nature, and that texts and FaceTime are enough, Chuseok whispers a different truth. And it might be exactly what you need. Listen to hear more about: Why your ancestors matter — and they might not be who you thinkThe harvest...
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