Liberatory Business with Simone Seol

A lot of business marketing advice promises clarity: find your niche, define your positioning, choose your content pillars, follow the strategy. But sometimes what feels like clarity is actually false resolution. Somebody gives you an answer, your anxiety drops, and you mistake that relief for knowing what’s actually right for your business. But what if the uncertainty you’re trying to get rid of is actually building discernment and coherence? Listen to hear more about: Why so much business a...

I've said no to collaborations that would have put me in front of huge audiences. And I've said yes to ones that I stood to gain zero financial benefit from. I have a unique approach to collaborations, it's served me very well over the years, and I'm breaking it down in this episode. Listen to hear more about: The one question I ask about every collaboration requestThe #1 wrong reason early-stage entrepreneurs collaborateThe collab you should say "no" to, even when saying yes feels like the n...

Who you think you're talking to when you're writing copy? That invisible person can make or break your marketing. And no, I'm not talking about an "ideal customer avatar." I'm talking about something more energetic. Listen to hear more about: The two dead giveaways that you're writing to someone who doesn't trust you (and what that costs you)Why the ideal customer avatar exercise is uselessHow to call in the right personWhat to do when nobody knows who you are yetIf writing copy feels stressf...

This episode is just me yelling at you to PLEASE GO WRITE YOUR BOOK. (Plus some genius tips on how to actually get it done.) For most of human history, the ability to record and spread your ideas was only reserved for the most privileged few. And even the most privileged people in history -- like the greatest roman emperors -- did not have the ability to have their ideas travel to the other side of the world, for free, in the fraction of a second. If you have a book inside of you, you k...

"No one is buying. What's going on?" This is the checklist I run through with clients when the sales just aren't happening, and they want to understand why. The good news is: the fix is simple, and you can start to turn things around today. Listen for the six diagnostic questions that will get you out of "low sales purgatory." ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most i...