Claim OwnershipStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
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© 2026 Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Description
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
240 Episodes
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Send Rita a text with your thoughts! Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Fresh off of PodFest 2026, I'm sharing the 6 biggest marketing trends that kept coming up and they apply directly to growing your travel business. We're talking LinkedIn, the power of relationships over vanity metrics, getting paid what you're worth, and why you absolutely need a website in 2026. Plus, I'm calling ou...
Send Rita a text with your thoughts! Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ By popular demand, I'm breaking down the ultimate travel industry events calendar because I know you're trying to figure out which conferences actually deserve your time and money. From ASTA's big conference in San Diego to Summer Camp at Sea in Alaska, I'm walking you through host agency events, consortium gatherings, supp...
Send Rita a text with your thoughts! Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ If Instagram isn't working for your travel business, you might not doing it wrong. You might just be using it for the wrong thing. The truth bomb is that Instagram isn't meant to find clients, it's for nurturing the ones you've already met. (Blanket statement with nuance, I know.) I'm breaking down the biggest mistakes I se...
Send Rita a text with your thoughts! Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in. I'm sharing the exact communities, organizations, and lifestyle groups where high-value travelers naturally gather, think beyond the obvious and get ready for some seriously creative i...
Send Rita a text with your thoughts! Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ I don't know about you, but 2025 was a dumpster fire in so many ways. It also had some incredible wins I didn't see coming. I'm pulling back the curtain on everything from major health struggles and revenue misses to Summer Camp at Sea success and hitting that 1,000+ attendee goal for Prep for Wave Week. Yo...
Send Rita a text with your thoughts! Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839 So I did something a little crazy in November...I challenged myself to write a blog post every single day. Spoiler alert: I didn't hit my goal of 30 posts, but what I gained was way more valuable tha...
Send Rita a text with your thoughts! Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer? I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business. This isn't about ...
Send Rita a text with your thoughts! Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Marcie Muensterman went from total burnout (missing Christmas, sleeping with her phone under her head, snapping at everyone) to building a six-figure travel business in just 20 hours a week. She's breaking down why limiting yourself to 5-6 clients per month isn't crazy, how to stop believing the lies about needing to be ava...
Send Rita a text with your thoughts! Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfriday Get the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ What if the only thing standing between you and a thriving travel business is your own mindset? I'm chatting with the amazing Iris from wmnsWORK and By Ir...
Send Rita a text with your thoughts! Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfriday Get the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ If you're spending all day in your inbox and still going to bed wondering if you missed something important, this one's for you. I'm sitting down with Mar...
Send Rita a text with your thoughts! Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Feeling like you're failing at business? Real talk- you don't suck, you're just unfamiliar with it. *Boom* right?! Most of us weren't raised to be entrepreneurs, so of course things like lead generat...
Send Rita a text with your thoughts! Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Think running a travel business is just about booking trips? Let me give you a reality check. You're actually juggling four major C-suite roles - CEO, CFO, COO, and CMO - on top of your regular ...
Send Rita a text with your thoughts! Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130 Wave season is right around the corner, friends, and I'm walking you through my complete checklist to get your travel business ready for Q1 and Q2. We're covering five essential areas, from reviewing your 2025 finances and updating your legal docs to scheduling your marketing efforts and cre...
Send Rita a text with your thoughts! Submit your podcast feedback: https://forms.gle/Gxf7A6AQFVAmzbEn8 The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Group tours aren't necessarily out, but people ARE consistently choosing to go on cruises over them, and the numbers prove it.&...
Send Rita a text with your thoughts! The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 If you want an inquiry filled Q1 and Wave Season, you need to start generating leads RIGHT NOW because the business you have three to six months from now is a direct result of what you're doing...
Send Rita a text with your thoughts! The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Let's talk about some business fundamentals that keep coming up for travel advisors and agency owners. Whether you're brand new or you've been in the industry for years, these seven remin...
Send Rita a text with your thoughts! Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business. From setting holiday boundaries to prepping Black Friday offers and mapping out 2026 industry events, I'...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Hotel representation companies might be one of the travel industry's best kept secrets, and if you've never heard of them before, you're definitely not alone because I hadn't either when I first started in this business. We're breaking d...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You're running a business, not a hobby, and it's time your operations reflect that mindset. I'm bringing back my conversation with Courtnie Nichols, the SOP queen who's built a travel empire using systems that actually work. We're talki...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You know that feeling when you're doing all the marketing stuff but your business still feels messy and unfocused? That's because you're working forward instead of backwards, friend. I'm breaking down exactly how to reverse engine...
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