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Pilates Business Podcast

Author: Seran Glanfield

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The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses!

Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze.

From the latest industry trends to tried-and-true business tactics, Seran breaks down the essentials in a way that’s easy to understand and even easier to implement.

Whether you're dreaming of taking your studio to new heights or looking to bring balance back into your business life, tune in to The Pilates Business Podcast and finally build a studio you and your clients love!

261 Episodes
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In this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the most frustrating experiences a studio owner can face — the dreaded revenue plateau. If your Pilates studio income has flatlined despite your best efforts, this episode is your wake-up call. Seran unpacks why flat revenue isn't a sign of failure, but rather a powerful signal from your business that something needs to shift. From capacity constraints and maxed-out schedules to outdated marketing langu...
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common (and exhausting) challenges facing Pilates studio owners today: inconsistent new client flow. If you feel like you’re doing all the things—posting on social media, running promotions, offering discounts—yet still not seeing steady growth, this conversation will be a game changer. Seran breaks down why the problem is rarely about tactics and instead lives in your foundations: lead gene...
Studio ownership can look full, successful, and thriving on the outside… yet still feel incredibly lonely on the inside. In this episode of The Pilates Business Podcast, host Seran Glanfield explores the hidden truth behind burnout in a pilates studio and boutique fitness business — isolation. From carrying the emotional weight of leadership to navigating decisions, finances, and growth alone, Seran unpacks why so many studio owners feel disconnected even when their schedules are ...
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with longtime friend, Pilates educator, and industry leader Victoria Torrie-Capan to explore what it truly means to elevate Pilates teachers as professionals in a rapidly changing industry. With over 20 years of experience as a teacher, studio owner, and mentor, Victoria shares why teaching excellence, business understanding, and personal growth cannot be separated — and how studio owners must rethink how th...
In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down the hidden reason so many boutique fitness studio owners feel stuck on a constant hamster wheel of marketing, discounting, and chasing new clients. Spoiler alert: it’s not a lead problem - it’s a retention problem. Seran explains why client retention is the real engine behind a profitable, sustainable pilates business and how focusing on keeping the right clients can create stable revenue, fuller classes, ...
In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why studio owners don’t need more systems - they need the right ones. If running your Pilates studio or boutique fitness business feels overwhelming, chaotic, or overly dependent on you, this episode reveals how systemizing just 20% of your business can free up 80% of your time, energy, and mental bandwidth. Seran shares the three high-leverage areas that create the biggest shift - your client journe...
In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down a refreshing and sustainable approach to marketing for studio owners who feel burned out, overwhelmed, and stuck on the content hamster wheel. Instead of doing more, Seran introduces the concept of the minimum effective dose of marketing—the smallest, most strategic actions that actually generate consistent, high-quality leads. This episode is a must-listen for Pilates, barre, and yoga studio owners who are jugg...
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Jessica Spillane, founder of EYT Pilates Teacher Training and longtime Pilates studio owner, to unpack what it really takes to build a strong, sustainable Pilates business through exceptional teacher training. With decades of experience growing a successful Pilates studio in the New York Tri-State area, Jessica shares why so many studio owners struggle to find qualified instructors - and what’s actually...
In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down one of the biggest misconceptions holding boutique fitness studio owners back: the belief that discounts will fix long-term revenue problems. Spoiler alert — they won’t. Instead, Seran reveals how a clear, intentional sales process can help Pilates studios and boutique fitness businesses fill classes, improve retention, and grow predictable revenue without racing to the bottom on price. From understa...
In this powerful year-in-review episode of The Pilates Business Podcast, host Seran Glanfield breaks down the real story behind the boutique fitness boom of 2025—and what every Pilates, barre, and yoga studio owner must understand heading into 2026. With the global boutique fitness market climbing toward $60B, Seran uncovers the trends, data, and mindset shifts reshaping how consumers choose movement, community, and long-term wellness. From the rise of AI in studio operations, to ...
In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down the mindset shift that helps boutique fitness studio owners transform the chaotic January rush into calm, predictable, profitable growth. Instead of hustling harder, discounting deeper, or adding more to your already full plate, Seran reveals the “January Machine Mindset” — the mental model high-performing studio owners use to conserve energy, lead with confidence, and turn new-year interest into long-term reten...
The Pilates Business Podcast host Seran Glanfield breaks down The 3 Client Moments That Matter Most in the Holiday Season—the key touchpoints that can make or break a boutique fitness studio’s momentum during December and beyond. As studio schedules shift and client routines derail, Seran reveals how to strategically nurture connection, encourage consistency, and position your studio for a powerful January rebound. This episode delivers clarity, confidence, and practical strategie...
How Pilates Studio Owners Are Turning Classes Into Recurring Revenue (with Uscreen CEO Allison Yazdian) In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Uscreen CEO Allison Yazdian to unpack one of the biggest opportunities for Pilates and boutique fitness studio owners in 2026 and beyond: building scalable, recurring revenue through digital memberships. Allison shares powerful insights on how instructors and studio owners—no matter their audience siz...
In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why January is the biggest opportunity month for every boutique fitness studio — and why waiting until after the holidays to plan your campaigns is the fastest way to miss out on revenue, retention, and long-term growth. Seran shares how forward-thinking studio owners inside her Thrive coaching program are preparing NOW for 2026, and the mindset shifts that help Pilates, barre, and yoga studio owners wal...
Feeling like your studio runs you instead of the other way around? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into why so many boutique fitness studio owners—especially Pilates, barre, and yoga studio owners—end up working endless hours and what’s truly keeping them stuck. Seran reveals the hidden habits that bury your brilliance under busy work and walks you through the simple yet powerful shift that frees up your time while fueling real growth. You’ll learn ...
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Julian Barnes, CEO and Co-Founder of BFS, to unpack the brand-new BFS Pilates Industry Report—the most comprehensive data set on profitable boutique studios to date. Together, they dive into what truly separates high-performing Pilates studios from the rest, including how smaller spaces, premium pricing, and dedicated management drive consistent growth and strong margins. Whether you're wondering how your num...
In this episode of The Pilates Business Podcast, host Seran Glanfield shares the secret to turning every client into a raving fan — without spending a dime on ads. If you’ve ever wondered why some studios seem to have a never-ending stream of referrals while others struggle to fill classes, this episode is for you. Seran breaks down the difference between simply teaching classes and crafting experiences that leave clients eager to tell everyone they know about your studio. You’ll learn how to...
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common — and costly — misconceptions in the boutique fitness world: the idea that busyness equals success. If your Pilates studio looks full but your profits don’t reflect it, this episode will completely change the way you think about growth. Seran unpacks what she calls “The Revenue Illusion” — the false sense of success that comes from packed classes, full schedules, and discounted offers that ...
In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with CJ Zarb, founder and editor-in-chief of The Pilates Journal — a global platform uniting instructors, educators, and studio owners from all corners of the Pilates world. Together, they dive into how the Pilates Journal is elevating the industry through connection, collaboration, and community. From the latest industry data on group reformer growth to the rise of wellness-based expansion and the highl...
In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to move from scattered, last-minute marketing efforts to a streamlined system that works on autopilot. If you’ve ever felt like your social posts, emails, and promotions were random acts of marketing — taking your time but not bringing in consistent clients — this conversation is your wake-up call. Seran breaks down the essential structure of a marketing engine that consistently attracts, nurtures, and conv...
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