Claim OwnershipThe Law Firm Marketing Minute
Subscribed: 242Played: 3,493
Subscribe
© 2026 Spotlight Marketing + Branding / Law Firm Marketing Minute
Description
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
If you get any value out of today's episode, we simply ask that you share it with a friend!
Thanks for listening!
1043 Episodes
Reverse
Did you like this episode? Dislike it? 🤖 Why can’t AI search platforms like ChatGPT find your law firm in 2026? In this episode of Law Firm Marketing Minute, Danny Decker explains one of the least exciting but most important law firm marketing fixes for 2026. He breaks down why inconsistent business name, address, and phone number information across your website, Google Business Profile, and online listings can quietly destroy your visibility in AI search and local SEO. If your law firm has ...
Did you like this episode? Dislike it? 🔁 How can smart digital marketing quietly fuel more referrals for your law firm in 2026? In this episode of Law Firm Marketing Minute, Danny breaks down why referral marketing and digital marketing are not competing strategies but powerful partners when used correctly. He explains how law firms can use simple digital tactics like retargeting to stay top of mind with past clients, referral sources, and professional contacts without constant lunches or ch...
Did you like this episode? Dislike it? ✨ What do law firms actually need to do differently to attract better clients in 2026? In this episode of Law Firm Marketing Minute, Mike and Danny break down a simple but powerful exercise that helps solo and small law firms clearly identify who their best clients really are and why chasing the wrong cases quietly limits growth. They explain how defining your ideal client profile makes law firm marketing easier, sharper, and more effective, and how tur...
Did you like this episode? Dislike it? 📉 Why are your law firm ads getting clicks but failing to generate real clients in 2026? In this episode of Law Firm Marketing Minute, Mike and Eddie break down what your conversion rates are actually telling you about your legal marketing and why traffic alone is a misleading metric for growth. They explain how mismatched landing pages, clickbait-style messaging, and “catfish” ads quietly sabotage trust and ROI, and how solo and small law firms can fix...
Did you like this episode? Dislike it? 💡 How can your best law firm clients help you create marketing that actually works better in 2026? In this episode of Law Firm Marketing Minute, Danny and Mike explain why your happiest clients are one of the most overlooked assets in law firm marketing and how their feedback can dramatically improve your ads, messaging, and response rates. They break down how solo and small law firms can use real client insights to sharpen legal marketing strategy, att...
Did you like this episode? Dislike it? 🧠 Is your law firm’s content marketing actually failing or are you expecting it to do the wrong job in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia explains why most solo and small law firms misunderstand what content marketing is supposed to accomplish and how that misunderstanding leads to frustration, stalled growth, and abandoned blogs. Marc breaks down how effective law firm content builds trust, fuels referrals, and increases...
Did you like this episode? Dislike it? ✍️ Why shouldn’t lawyers be the ones writing your law firm blogs in 2026? In this episode of Law Firm Marketing Minute, published writer Eddie explains how non-attorney writers create legal blog content that connects with real prospects, builds trust, and drives more consultations for solo and small law firms. Eddie breaks down why legal blogs are not about legalese or citations, but about clarity, credibility, and speaking to potential clients in a way...
Did you like this episode? Dislike it? 📧 How can law firms use email marketing to improve follow-up and book more consultations in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia explains how solo and small law firms can transform their follow-up process with simple, strategic email marketing systems that work in the background. Marc breaks down how newsletters and drip campaigns help nurture “not yet” leads, re-engage cold contacts, and keep your law firm top of mind so f...
Did you like this episode? Dislike it? 🚪 How do you intentionally leave bad clients behind in 2025 without hurting your law firm’s growth? In this episode of Law Firm Marketing Minute, John and Mike explain how smart law firm marketing in 2025 is just as much about repelling the wrong cases as it is about attracting the right ones. They break down how content marketing, messaging, and positioning can help solo and small law firms stop attracting low-value, misaligned leads while pulling in b...
Did you like this episode? Dislike it? 🚨 Starting your marketing in 2026? What should solo and small law firms focus on first before spending real money? In this episode of Law Firm Marketing Minute, Danny Decker explains how new law firms should think about law firm marketing in 2026 when time is tight and budgets are even tighter. Danny walks through the early-stage marketing approach that actually works for solo and small law firms, including relationship-based growth, referrals, credibil...
Did you like this episode? Dislike it? 📈 Where could your biggest case of 2026 actually come from? In this episode of Law Firm Marketing Minute, John breaks down one of the most overlooked referral strategies for solo and small law firms. While many attorneys focus on other lawyers or professional referral partners, John explains why past clients may be your most valuable source of repeat business and referrals in 2026. He shares why staying in touch, ending matters on good terms, and using ...
Did you like this episode? Dislike it? 📈 Which advertising platform should law firms use in 2026 to get better leads at a lower cost? In this episode of Law Firm Marketing Minute, Danny Decker breaks down the law firm ad strategy that will actually win in 2026. If you are debating Meta vs LinkedIn ads, worried about reaching high-end or professional clients, or tired of overpaying for leads, this episode cuts through the noise. Danny explains where law firms consistently see lower costs...
Did you like this episode? Dislike it? 🥗 Should law firms focus less on likes and more on strategy when using social media in 2026? In this Law Firm Marketing Minute, Eddie and Mike share the best “diet” advice law firms need heading into 2026, and it has nothing to do with cutting carbs. They break down why chasing likes, followers, and comments on social media can distract attorneys from what actually drives revenue, and how a smarter, more focused social media strategy helps firms stay cr...
Did you like this episode? Dislike it? 📝 How can law firms write better blog content in 2026 that actually builds trust and attracts clients? In this 60-second Law Firm Marketing Minute, Eddie and Mike break down how solo and small law firms can write better legal blogs in 2026 without overthinking it. They explain why the best blog topics are usually the same questions clients already ask you every day, and how strong legal content reinforces trust when referrals check you out online. If yo...
Did you like this episode? Dislike it? 😴 Waiting until January is already too late. In this episode of the Law Firm Marketing Minute, Mike, John, and Sofia break down why the phrase “after the holidays” quietly puts law firms behind before the new year even begins. They explain how prospects are researching attorneys right now, why pausing marketing during the holidays costs you Q1 momentum, and what smart firms do to stay top of mind while competitors wait. 📌 Key Takeaways: Why “after the h...
Did you like this episode? Dislike it? 😬 Bad content is not harmless and it can quietly work against your law firm. In this episode of the Law Firm Marketing Minute, Mike, Eddie, and John tackle a question most solo and small firm owners never stop to ask. Is bad or generic content actually worse than having no content at all? They break down how low value posts, inconsistent emails, and check the box marketing waste time, money, and credibility, and share the two simple questions every piec...
Did you like this episode? Dislike it? 📉 In this episode of Law Firm Marketing Minute, Danny Decker breaks down one of the most common reasons Facebook ads fail for solo and small law firms. It is usually not the ad copy or the budget. It is the audience. Danny explains how law firms should be using existing email lists, past clients, lookalike audiences, and retargeting to make Facebook ads far more effective. If you have tried Facebook ads before and did not see results, this episode walks...
Did you like this episode? Dislike it? 📞 In the final episode of this Law Firm Marketing Resolution series, Danny Decker breaks down Marketing Resolution #5 and explains how law firms can capture urgent demand from prospects who are ready to hire right now. Danny walks through how a “Call Me Now” campaign works, why it targets high-intent potential clients, and what must be in place for it to actually convert. From clear next steps to landing pages, phone coverage, and online scheduling, thi...
Did you like this episode? Dislike it? 🤖 In the final episode of this New Year Law Firm Marketing Resolution series, Danny Decker dives into Marketing Resolution #4 and explains why search is changing faster than most law firms realize. AI search platforms like ChatGPT, Gemini, and Perplexity are no longer just productivity tools. They are becoming real marketing channels where potential clients are actively finding law firms. Danny breaks down why AI search is different from traditional SEO...
Did you like this episode? Dislike it? 🎯 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #3 and challenges law firms to rethink how they talk about themselves. Too many firms lead with credentials, technical expertise, and how the legal work gets done. Danny explains why that approach falls flat and why effective law firm messaging should focus on the client, the problem they are facing, and how their life is better...
Comments
Download from Google Play
Download from App Store
United States