Claim OwnershipThe Law Firm Marketing Minute
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© 2026 Spotlight Marketing + Branding / Law Firm Marketing Minute
Description
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
If you get any value out of today's episode, we simply ask that you share it with a friend!
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Did you like this episode? Dislike it? 💡 How can your best law firm clients help you create marketing that actually works better in 2026? Danny and Mike explain why your happiest clients are one of the most overlooked assets in law firm marketing and how their feedback can dramatically improve your ads, messaging, and response rates. They break down how solo and small law firms can use real client insights to sharpen legal marketing strategy, attract better-fit cases, and stop guessing ...
Did you like this episode? Dislike it? 🚀 What if one simple legal marketing hack could multiply your visibility overnight? Danny Decker shares one of his absolute favorite strategies for solo and small law firms: combining email marketing with social media retargeting to create a powerful multichannel marketing effect. Instead of relying on email newsletters alone, you can upload your law firm email list into Facebook and LinkedIn ad platforms, match a large percentage of those contacts, and...
Did you like this episode? Dislike it? 🎯 Are you choosing the right ad strategy for your law firm in 2026? Danny Decker breaks down the real difference between Facebook ads and Google ads for law firms, explaining how search-based marketing attracts high-intent prospects who are actively looking to hire, while social media advertising allows you to target specific demographics at a lower cost but requires stronger lead nurturing systems. If you are investing in digital marketing, paid ads, o...
Did you like this episode? Dislike it? 🧠 How can law firms influence what ChatGPT says about them in 2026? In this episode, Danny Decker explains how AI search tools like ChatGPT decide what information to trust and repeat, and why that matters for law firm marketing. Danny breaks down where ChatGPT pulls its information from, how concepts like trust signals and content sources shape AI recommendations, and what solo and small law firms should focus on if they want to be described accurately...
Did you like this episode? Dislike it? 🤖 What is ChatGPT really doing when it answers questions about law firms and legal services in 2026? In this episode, Danny Decker breaks down how AI search tools like ChatGPT actually work behind the scenes and why understanding this matters for law firm marketing. Danny explains the concept of “next-word prediction” in plain English, shows how AI forms recommendations, and connects the dots to how solo and small law firms can position their content, m...
Did you like this episode? Dislike it? 📧 How are law firms getting more value from their own email lists in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia explains why email is far from dead and why many law firms are sitting on one of their most valuable marketing assets without fully using it. Marc breaks down why consistent, value-driven communication works, how firms can stay top of mind without annoying their audience, and what solo and small law firms should rethink...
Did you like this episode? Dislike it? 🚀 How can law firms keep their pipeline full without constantly chasing new leads in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia shares a proven approach law firms are using to create consistent lead flow by positioning their expertise in a way that builds trust before a sales conversation ever happens. Marc explains why this strategy continues to work year after year, how it creates warmer, more qualified prospects, and what solo...
Did you like this episode? Dislike it? 📱 Is social media still an untapped opportunity for law firms in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia explains why social media is far from saturated for law firms and why many firm owners are overlooking one of the most accessible growth channels available today. Marc breaks down how social platforms reward helpful, relevant content over ad spend, why consistency matters more than perfection, and how solo and small law fir...
Did you like this episode? Dislike it? 🚀 Is AI search becoming more powerful than Google for law firm marketing in 2026? In this episode of Law Firm Marketing Minute, Danny Decker explains why more people are turning to AI search tools instead of traditional Google searches and what that shift means for solo and small law firms. Danny breaks down how AI search can better understand intent, deliver more relevant recommendations, and help law firms attract higher-quality clients by clearly com...
Did you like this episode? Dislike it? 😬 Bad content is not harmless and it can quietly work against your law firm. In this episode of the Law Firm Marketing Minute, Mike, Eddie, and John tackle a question most solo and small firm owners never stop to ask. Is bad or generic content actually worse than having no content at all? They break down how low value posts, inconsistent emails, and check the box marketing waste time, money, and credibility, and share the two simple questions every piec...
Did you like this episode? Dislike it? ⚠️ Will your law firm adapt to AI fast enough, or get left behind in 2026? In this episode of Law Firm Marketing Minute, Danny Decker delivers a clear wake-up call for solo and small law firms navigating rapid change in legal marketing. Danny explains why AI is not just another trend, how shifts like this have always created winners and losers, and what law firm owners need to understand right now to stay relevant, competitive, and visible as technology...
Did you like this episode? Dislike it? 🧠 What are the three questions every law firm must answer before marketing actually works in 2026? In this episode of Law Firm Marketing Minute, Danny Decker breaks down a simple but often overlooked framework that determines whether your law firm marketing ideas get executed or die on the vine. Danny explains why clarity around the why, the who, and the how is critical for solo and small law firms trying to grow in 2026, and how this mindset shift can ...
Did you like this episode? Dislike it? 🤖 How can a simple homepage audit help AI search recommend your law firm in 2026? In this episode of Law Firm Marketing Minute, Danny Decker explains why many law firm websites struggle to get traction from AI search platforms like ChatGPT and how a quick homepage audit can change that. Danny breaks down how clearly defining who your firm serves and the specific problems you solve helps AI search tools understand your firm, recommend it more confidently...
Did you like this episode? Dislike it? 🤖 How can law firms get recommended by ChatGPT and other AI search tools in 2026? In this episode of Law Firm Marketing Minute, Danny Decker breaks down one of the simplest and most overlooked ways solo and small law firms can improve AI search visibility without complicated tech or big budgets. Danny explains why the questions your clients ask over and over again are actually the exact content ChatGPT is looking for, how to turn those questions into a ...
Did you like this episode? Dislike it? 🤖 How do SEO and AI search compare for law firms in 2026? In this episode of Law Firm Marketing Minute, Danny Decker explains how traditional SEO and AI-driven search overlap, where they differ, and why law firms with strong Google rankings are not starting from scratch. Danny breaks down what still matters, what matters more now, and how solo and small law firms can use AI search as an opportunity to attract better-fit clients by improving clarity, con...
Did you like this episode? Dislike it? 🤖 Why is Google sending potential clients to other law firms first in 2026? In this episode of Law Firm Marketing Minute, Danny Decker breaks down how AI-powered Google search is changing what clients see and why some law firm websites are being prioritized over others. Danny explains what today’s search engines are actually looking for, how client behavior around decision making has shifted, and what solo and small law firms need to update on their web...
Did you like this episode? Dislike it? 🤖 Why can’t AI search platforms like ChatGPT find your law firm in 2026? In this episode of Law Firm Marketing Minute, Danny Decker explains one of the least exciting but most important law firm marketing fixes for 2026. He breaks down why inconsistent business name, address, and phone number information across your website, Google Business Profile, and online listings can quietly destroy your visibility in AI search and local SEO. If your law firm has ...
Did you like this episode? Dislike it? 🔁 How can smart digital marketing quietly fuel more referrals for your law firm in 2026? In this episode of Law Firm Marketing Minute, Danny breaks down why referral marketing and digital marketing are not competing strategies but powerful partners when used correctly. He explains how law firms can use simple digital tactics like retargeting to stay top of mind with past clients, referral sources, and professional contacts without constant lunches or ch...
Did you like this episode? Dislike it? ✨ What do law firms actually need to do differently to attract better clients in 2026? In this episode of Law Firm Marketing Minute, Mike and Danny break down a simple but powerful exercise that helps solo and small law firms clearly identify who their best clients really are and why chasing the wrong cases quietly limits growth. They explain how defining your ideal client profile makes law firm marketing easier, sharper, and more effective, and how tur...
Did you like this episode? Dislike it? 📉 Why are your law firm ads getting clicks but failing to generate real clients in 2026? In this episode of Law Firm Marketing Minute, Mike and Eddie break down what your conversion rates are actually telling you about your legal marketing and why traffic alone is a misleading metric for growth. They explain how mismatched landing pages, clickbait-style messaging, and “catfish” ads quietly sabotage trust and ROI, and how solo and small law firms can fix...
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