Behind the Brush with Kelly Pelfrey

In today's conversation, Kelly sits down with New Jersey artist Katherine Husek—a warm, wise, and joy-filled creative who's building a "second life" as an artist in a full season of caregiving, motherhood, and now… becoming a grandma. Katherine shares the heart behind her newest coastal, nostalgia-rooted mixed media pieces (think fish, crabs, lobsters, vintage papers, and color that just makes you smile), plus what's actually working for her right now with Instagram, commissions, and staying creatively consistent when life is busy. This episode is full of practical encouragement—especially if you've ever felt stuck between "I love Instagram" and "Instagram makes me want to throw my phone into the sea"   Listen in to learn more :  [0:01:32] Second-Life Artist & Special-Needs Mom in a New Season [0:03:31] Working in Seasons: Holiday Commissions & the 28 February Flowers Challenge [0:08:32] Love–Hate with Instagram and the Push to Grow an Email List [0:12:30] Coastal Nostalgia: Vintage Papers, Sea Creatures, and Story-Driven Mixed Media [0:28:49] "Just Keep Painting": Embrace Mistakes, Evolving Style, and Keep Learning Connect with Cathering  https://kpartcollective.com/collections/catherine-husek   Connect with Kelly on Instagram  https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/  

Instagram can be inspiring… and also a time-sucking, dopamine-fueled hamster wheel (Kelly's words plus a few rodent metaphors).  In this solo episode, Kelly shares what she genuinely enjoys about Instagram, what frustrates her as an artist and business owner, and what's shifted on the platform since 2020. She breaks down what Instagram rewards right now (like saves, shares, and meaningful engagement), why gorgeous art still stops the scroll, and how storytelling + carousels create a "gallery experience" that keeps people lingering.  You'll also hear Kelly's simple posting rhythm for 2026—including her Friday small-painting sales strategy. Listen in to learn more :  [0:00:02] Intentional Instagram Goals, Not Hamster-Wheel Posting [0:02:30] Pick One Primary "Fruit" to Grow with Instagram [0:06:40] Building a Simple System for Consistent Posting [0:12:10] Stories as Your Low-Pressure Connection Powerhouse [0:14:20] DMs: The Quiet Engine of Relationships and Sales Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/  

In this episode, Kelly sits down with Louisiana artist Andrea Lane Ainsworth, whose textured coastal abstracts and soft, color-driven mixed media pieces are made to bring peace into real spaces—homes, businesses, and even hospital recovery and postpartum rooms. Andrea shares how her work landed at West Jefferson Medical Center, plus practical ways artists can approach hospitals, galleries, and local businesses (spoiler: in-person beats email more often than not).  They also talk about Instagram, how Andrea balances cohesion with consistency, and then go somewhere unexpectedly helpful: how Andrea uses ChatGPT/AI for marketing, captions, email setup, tech troubleshooting, and even decision-making before investing in programs or services. It's an inspiring conversation full of doable ideas, especially if you want your art to be seen (and purchased) outside the scroll. Listen in to learn more :  [11:31] Placing Art in Healing Spaces [13:18] Value of In-Person Connection [20:51]Integrating AI for Artistic Business [27:11] Encouragement for Artists Connect with Andrea https://andrealane.art/   Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/   https://kellypelfrey.com/  

Instagram can be inspiring… and also a time-sucking, dopamine-fueled hamster wheel (Kelly's words plus a few rodent metaphors).  In this solo episode, Kelly shares what she genuinely enjoys about Instagram, what frustrates her as an artist and business owner, and what's shifted on the platform since 2020. She breaks down what Instagram rewards right now (like saves, shares, and meaningful engagement), why gorgeous art still stops the scroll, and how storytelling + carousels create a "gallery experience" that keeps people lingering.  You'll also hear Kelly's simple posting rhythm for 2026—including her Friday small-painting sales strategy. Listen in to learn more :  00:00 — Instagram: Love it or hate it? 06:10 — The real problem: time management + dopamine loops 14:45 — Instagram isn't what it used to be (and that's okay) 21:30 — The strategy that still works: carousels + storytelling 32:20 — Kelly's 2026 posting rhythm + Friday sales plan Connect with Kelly on Instagram    https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/   https://kellypelfrey.com/  

In this episode of Behind the Brush, Kelly sits down with mural artist Marian Pouch, who turned a personal home project into a thriving custom mural business over the last decade. Marian shares what mural work is really like—from scheduling around family life and travel, to working in clients' homes (yes, it can get awkward), to navigating renovation chaos like missing lights or plumbing issues She explains how she prices murals on a per-project basis, why wall paint outperforms acrylics in durability, and how she organizes client communication. Marian also discusses her evolving relationship with Instagram and concludes with practical, confidence-boosting advice for artists. Listen in to learn more :  [00:02] - The Muralist's Journey: Building a Career from Passion  [06:09] - Work-Life Balance for Creative Professionals  [13:57] - Transparent Pricing and Project Management [24:49] - Building Relationships and Personal Connections in Art  [45:26] - Navigating Social Media as an Artist     Connect with Marian  https://www.marianpouchart.com https://www.instagram.com/marianpouch   Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/  

In this New Year episode of Behind the Brush, Kelly Pelfrey pulls back the curtain on her art business with an honest reflection she calls The Good, The Bad, and The Ugly. She shares what worked well in her studio and business, what she won't repeat, and what felt messy but necessary for growth. From creating over 150 paintings and launching a podcast to navigating overbooking, cash-flow stress, and holiday fulfillment challenges, Kelly shares real lessons artists rarely talk about. This episode isn't about perfection—it's about discernment. Kelly invites listeners to reflect on their year with clarity, learn from what bore fruit, make minor adjustments where needed, and enter the new year with wisdom, intention, and grace. Listen in to learn more :  (02:45) How to evaluate your year using "The Good, The Bad, and The Ugly." (07:30) Why celebrating creative output matters (even when it feels uncomfortable) (18:10) The hidden cost of overbooking and saying yes too often (33:40) Lessons learned from holiday products, shipping stress, and fulfillment mistakes (47:20) Simple reflection questions that help you move forward without burnout Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/

In this short and reflective episode of Behind the Brush, Kelly Pelfrey invites artists into the quiet, often-overlooked space between Christmas and the New Year.  She shares why this "in-between week" is the perfect time to pause, breathe, and reconnect with the heart behind your creative work. Kelly walks listeners through a gentle reflection process—brain dumping ideas, praying or daydreaming through possibilities, and choosing one meaningful, doable intention for the months ahead.  She also vulnerably shares her own creative intention for 2026 and encourages artists not to rush clarity but to honor the season.  This episode is about listening, aligning, and stepping forward with intention.   Listen in to learn more :  (01:20) Why the week between Christmas and New Year matters more than we realize (04:10) How a simple brain dump helps clarify creative direction (09:30) Choosing one meaningful, doable intention instead of chasing everything (14:45) Different types of intentions artists can set: financial, creative, rhythm, or mindset (20:40) Why honoring inspiration—even when it feels risky—matters for long-term growth   Download the worksheet –Click Here!   Connect with Kelly on Instagram  https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/   https://kellypelfrey.com/  

In this short and gentle Christmas-week episode of Behind the Brush, Kelly Pelfrey offers a pause—an invitation to breathe, reflect, and notice the beauty tucked inside the season's chaos.  She reminds artists that Christmas is a story of God stepping into ordinary, messy life and that creativity echoes that same light-bringing presence. Kelly shares gratitude for the first 18 episodes of the podcast and for the community of artists walking this journey together. This episode is less about strategy and more about stillness, encouragement, and remembering that creating beauty is both a gift and a calling.  Merry Christmas, friends.   Listen in to learn more :  (01:10) It's okay to pause during busy seasons (02:05) Creativity reflects God's presence with us (03:10) Art brings light, even in ordinary days (04:15) Gratitude for community and shared journeys (05:05) Enter the new year with peace and hope   Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/  

In this solo episode of Behind the Brush, Kelly Pelfrey shares her second must-do recommendation for artists in 2026: sign up for a workshop or retreat.  Drawing from her recent plein air retreat experience, Kelly walks through what it's really like to participate—from feeling like a beginner again to finding rhythm, clarity, and creative momentum. She explains why getting out of your studio, learning from a live instructor, and creating alongside other artists leads to deeper growth than working alone.  This episode is an encouraging reminder that you don't have to be "ready" to invest in your art—you get ready by showing up. Listen in to learn more :  (02:10) Why workshops should be a 2026 non-negotiable (06:45) Feeling uncomfortable means you're learning. (12:30) How community accelerates artistic growth (18:20) The power of live feedback and critique (24:40) Why investing in yourself pays off creatively and professionall.y Resources –    Amazon Easel https://www.amazon.com/s?k=pochade+box    Strada Easel https://www.stradaeasel.com/products/strada-mid  Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/  

Artist and retreat host Fallon Peper joins Behind the Brush to share how she went from burned-out first-grade teacher to full-time artist and creator of Field & Flow plein air retreats. Fallon tells the story of leaving the classroom without a plan, interning and working in Charleston galleries, and slowly stepping into her painting practice. She explains how retreats were born from her need for community, and why housing artists together, feeding them well, and removing logistical concerns create powerful growth.  Kelly and Fallon unpack the value of workshops, organic networking, and painting alongside others, while offering practical encouragement for artists who feel alone, undertrained, or nervous to invest in a retreat. Listen in to learn more :  (06:30) From Burnout to Brave Pivot (18:40) Internships, Galleries, and Organic Connections (36:10) Why Plein Air Retreats Change Artists (56:20) Community Over Comparison (01:03:30 Say Yes, Then Figure It Out. Resources –    Connect with Fallon Website - www.fallonfineart.com  Linen Panels https://www.amazon.com/Centurion-Deluxe-Primed-Linen-3-Pack/dp/B0049V2VIK  Kemper Tool https://www.amazon.com/Kemper-4336842105-Wipe-Out-Tool/dp/B0001VNQRC  Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/

Learn how to set fair, confident pricing for your artwork with strategies that honor both your creative effort and market demand. In this episode, Kelly breaks down real examples from working artists and addresses common insecurities that make pricing feel intimidating. You'll discover how to use Instagram and peer comparisons for market research, establish a baseline that fits your career stage, and avoid undervaluing your work. Kelly also explores how demand shapes pricing, why small test releases matter, and the importance of setting a minimum price you won't dip below. Through honest stories and practical guidance, you'll walk away ready to price your art with clarity—not emotion—and even embrace bold increases when your work deserves it.   Listen in to learn more :  (05:39) Art Pricing Market Research and Analysis (12:29) Price Adjustments and Sales Strategy (16:15) Pricing Strategy Based on Size  (19:35) Struggling Artist's Sales Difficulties Resources –   Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/   https://kellypelfrey.com/  

 Meet self-taught artist Kristin Cooney, who made the unexpected leap from dentistry to painting. Drawing inspiration from vintage photographs of glamorous women, Kristin transforms historical moments into joyful coastal scenes, florals, and abstracts. She shares the creative process behind her vibrant work and the surprising parallels between art and dentistry—especially value contrast. Kristin also offers practical advice on the business of art, from shipping large paintings through UPS and Shopify to rebuilding her audience after a hacked Instagram account. She highlights the power of email marketing, creating quality prints, and generating passive income. Her story encourages artists of any age to keep learning, stay curious, and pursue their passion with confidence. Listen in to learn more : (04:09) The Impact of Color Inspiration  (06:58) Developing a Business From Instagram Art  (11:36) Building Website Skills With Shopify  (28:20) Embracing Creativity at Any Age  (33:25) Strategic Print Release Planning (42:41) Appreciate Your Progress as an Artist  Resources –    Connect with Kristin Cooney  https://kristincooneystudio.com/  Connect with Kelly on Instagram  https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/   https://kellypelfrey.com/  

Feeling like you're not good enough as an artist? You're not alone—and that doubt might be your greatest teacher. In this episode of Behind the Brush, Kelly Pelfrey opens up about overcoming comparison, from social media envy to measuring herself against masters like Monet and Sargent. She reveals how embracing individuality unlocks creativity and purpose. Kelly reminds us that art isn't a competition—it's a celebration of beauty in all its forms. Through practical steps like taking workshops, building community, and staying creatively consistent, she shares how humility and dedication shape lasting growth. This episode will inspire you to honor your unique path and create with gratitude, confidence, and joy. Listen in to learn more :  (01:07) Comparing Yourself to Artists (05:36) Being Faithful in Creative Pursuits (11:09) Improving Art Skills Through Workshops  (14:13) Managing Overwhelm in Business  (18:23) Distraction From Painting   Resources –   Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/   https://kellypelfrey.com/

How do you turn personal loss into purpose? In this episode of Behind the Brush, artist Kendall Blanchard shares her inspiring journey from the bayous of Louisiana to recognition across Alabama.  After losing her father, Kendall found healing through art, evolving from teacher to full-time artist and collaborating with brands like Society Social. She discusses using Instagram to build authentic partnerships, balancing motherhood with creativity, and transforming collage and texture into her artistic signature. Kendall also offers practical advice on preparing for art shows, managing inventory, and staying productive.  Her story is a moving reminder that passion, faith, and perseverance can turn pain into purpose. Listen in to learn more :  (11:20) Artistic Career Journey Through Social Media  (17:34) Goal Setting Strategies for Artists  (22:21) Creative Playtime During December (27:57) Exhausting but Rewarding Trade Show Experience  (31:06) Offering Hand-Painted Prints for Low-Quality Photographs  (36:49) Silence and Background Noise in Art (41:26) Inspiration for Artists   Resources –    Connect with Kendal    https://www.kendalblanchardfineart.com  https://www.shopsocietysocial.com/collections/society-social-x-kendal-blanchard  https://thecollectivedallas.com/search?q=kendal+blanchard&type=product    Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/   https://kellypelfrey.com/  

 Feeling overwhelmed by your messy studio? You're not alone. In this episode of Behind the Brush, artist and host Kelly Pelfrey kicks off her "When You Feel Overwhelmed By…" series with a candid look at studio chaos and how five minutes can change everything. From dirty paint water to piles of canvases,    Kelly shares real-life confessions and practical tips for turning clutter into calm. Learn how simple systems, like giving everything a home, organizing supplies, and setting a quick timer, can transform your creative space and mindset.    Whether you thrive in a little mess or crave order, this episode will inspire you to reclaim your studio and rediscover the joy of creating.   Listen in to learn more :  [00:02:10] The 5-Minute Reset [00:07:45] Give Everything a Home [00:14:20] Systems That Support Flow [00:23:00] Create Without the Chaos Resources –    Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/   https://kellypelfrey.com/  

Meet Ohio-based artist and educator Michelle Brenner, who beautifully balances her passion for painting with her longtime teaching career. What began as a 2017 New Year's resolution to paint every day evolved into a thriving art practice, with her work now featured in galleries and private collections—including Meg Young's Nantucket home. Inspired by the calming landscapes of Lake Erie, Michelle shares how her experiences as a teacher shape her creative process and how her growth as a professional artist enriches her students. In this inspiring episode, Michelle discusses finding balance, building a consistent practice, and investing in quality materials. Her story proves that creativity and teaching can flourish side by side—with discipline, heart, and purpose. Listen in to learn more : (08:16) Teaching Art and Fasting Lifestyle  (14:28) Building a Business Collaboration With Feedback (24:01) Finding Time for Artistic Passion (29:35) Organizing Art Business With Spreadsheets  (33:19) Scheduling Social Media Posts for Visibility  (40:39) Teaching and Art Business Balancing Act (43:52) Love for the Impressionists  (47:10) Daily Art Practice Advice  Resources – Connect with Michelle - https://cailinicoastal.com/collections/originalartbymichellebrunner Instagram @michellebrunnerart  https://www.dresstheroom.com/michelle-brunner Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/

Can artists really afford to ignore the power of an email list? In this episode of Behind the Brush, we uncover how building a strong email community can elevate your art career far beyond social media. Learn how to attract genuine subscribers, craft captivating emails, and turn collectors into lifelong supporters. Forget the spammy tactics—this is about authentic connection. We dive into tools like Mailchimp, Flodesk, and ConvertKit, plus share creative strategies for storytelling, giveaways, and irresistible subject lines. Whether you're just starting or ready to grow, discover why your email list is the heartbeat of a sustainable art business—and how to make every send count.   Listen in to learn more : (12:35) Email Marketing vs Social Media Benefits  (18:36) Building Email List Through Social Media  (25:29) Crafting Compelling Email Subject Lines  (28:03) Email Marketing for Artists (34:09) Free Custom Painting Marketing Strategy Resources –    Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/  

Discover how to build a thriving art business and creative community with special guest Kayla Cole-Pacana. From a background in science to becoming a leader in the art world, Kayla shares her journey and passion for collecting original works that tell powerful stories. Together, we explore the upcoming KP Collective 2025—a digital platform empowering artists to grow their visibility and independence. Kayla and I dive into the importance of artistic collaboration, retreats, and education, highlighting how face-to-face connections spark growth. Learn how to choose the right collective, strengthen your business foundation, and embrace flexibility in your creative path.    This episode will inspire you to create, connect, and confidently step into your next chapter as an artist. Listen in to learn more : (03:33) Collecting Original Art Based on Connection (07:40) Excitement for Art Collective and Community (17:10) Introducing KP Collective (22:51) Favorite Snack Choices Resources –    Connect with Kayla - Podcast: https://podcasts.apple.com/us/podcast/the-splatter-effect/id1738445966  Walden Art Company  https://www.waldenartco.com/   Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

What if freeing up your time could make you a better artist? In this episode of Behind the Brush, Kelly Pelfrey shares how learning to delegate transformed both her art and business. From managing the KP Collective and launching new projects to balancing family life, Kelly opens up about knowing when to ask for help. Discover how hiring a virtual assistant streamlined her workflow and reignited her creativity. She also explores the benefits of outsourcing web design, bookkeeping, and marketing, as well as the growth that comes from collaboration.  Packed with insight and encouragement, this episode will inspire you to focus on what you love most: creating art that fulfills your purpose. Listen in to learn more : (01:43) Finding Support in Your Art Business   (06:57) Benefits of Hiring Shipping Assistants  (17:27) Recognizing the Need for Help Resources –  Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/ https://kellypelfrey.com/  

Artist Shelby Monteverde opens up about her journey from painting commissioned dog portraits to embracing her authentic artistic voice. With honesty and courage, Shelby shares how pivotal advice from fellow artist Lily Wallace inspired her to pursue personal collections that genuinely resonate with her. Kelly and Shelby discuss the importance of saying no to projects that don't align with her values and how that decision reshaped her career. Listeners will also gain practical insights into studio routines, pricing strategies, and how mood, environment, and family life influence her art. From delegating administrative tasks to finding joy in everyday beauty, Shelby reveals how she balances creativity and business while staying true to her vision. Listen in to learn more : (00:03) - Transitioning to Full-Time Artist (12:01) - Artistic Evolution and Market Expansion (22:11) - Managing Artistic Inspiration and Studio Routines (32:49) - Pricing and Size Strategies for Artists (38:43) - Maximizing Business Impact   Resources –  Connect with Shelby - https://wellandwondercollective.com/collections/shelby-monteverde  https://shelbymonte.com/    Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/   https://kellypelfrey.com/