Claim OwnershipThe VICI Code: Purpose-Driven Profits
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Description
Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.
We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.
I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process.
If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money…
If your story feels too messy, too behind, or too far gone…
You belong here.
Because the comeback isn’t just possible — it’s coded into you.
This is The VICI Code.
Let’s crack it together.
29 Episodes
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In episode 28 of The VICI Code, Joe Dunaway interviews Kalvin Langenberg, Founder of Long Haul Coaching & The Savage Man Project, who shares how he rebuilt his philosophy and now empowers CEOs, business owners, and driven individuals to reshape their lives and organizations. Tune in for practical strategies for implementation that don’t require a massive budget but deliver enormous results. TIMESTAMPS [00:00:02] Meet Calvin Langenberg—From Health Coach to Culture Shifter [00:06:18] Why ...
In episode 27 of The VICI Code, Joe Dunaway interviews powerhouse CPA and entrepreneur, Vanessa Lay, co-owner of Lay & Company, LLC, as they dive into the transformative journey of a leader who traded the rigid corporate climb for the meaningful impact of boutique business ownership—building a company grounded in faith, family, and authentic relationships. Tune in for inspiration, actionable insights, and a blueprint for thriving in business and life. TIMESTAMPS [00:00:02] Welcome &...
In episode 26 of The VICI Code, Joe Dunaway interviews Rob Ladabouche, owner of Stacked Systems, as he discusses the importance of building lean systems to eliminate tech waste, allowing business owners to reclaim their time and focus on what they love. Tune in for an engaging conversation that highlights the power of effective systems in achieving business success. TIMESTAMPS [00:03:19] Tech debt and scaling challenges. [00:06:37] Personal phone model bottleneck. [00:09:05] Automation vs. ...
In episode 25 of The VICI Code, Joe Dunaway interviews Luke Schnacke, CEO of Ironman 4x4, a global leader in off-road armor, suspension, and camping gear, as he shares his personal mission of creating empowering products that inspire courage and dreams, emphasizing that true character is revealed not in smooth sailing but in how we navigate life's challenges. Tune in for raw and honest conversations that decode the path to victory in business and life. TIMESTAMPS [00:02:40] Legacy and...
In episode 24 of The VICI Code, Joe Dunaway interviews John Kaplar, founder of FOCUSED SketchUp, as they dive deep into the world of 3D design and rendering, exploring how John empowers interior and kitchen designers to overcome the overwhelming learning curve and create stunning visuals with confidence. Tune in as we explore John's insights on navigating the learning curve and driving business success in the design industry. TIMESTAMPS [00:03:18] Challenge of complexity in design. [00:05:4...
In episode 23 of The VICI Code, Joe Dunaway interviews Jaon Khalipa, CrossFit Games champion and founder of NC Fit Gym, as he shares how this personal crisis reshaped his definition of strength and resilience, and how he translated the discipline of CrossFit into leadership and advocacy. Tune in as we unlock Jason's insights on maximizing purpose and overcoming challenges. TIMESTAMPS [00:03:11] Pediatric cancer diagnosis resilience. [00:05:09] Strength through adversity and resilience. [00:...
In episode 22 of The VICI Code, Joe Dunaway interviews Rachel Clawson, founder of Barrel Room Media, who shares how her unique background in finance and viticulture shapes her approach to helping craft brands grow through intentional, collaborative digital marketing strategies. Tune in for insights that decode the path to victory in the world of small business. TIMESTAMPS [00:01:09] Finance and creative synergy. [00:06:25] Creative marketing in the wine industry. [00:09:19] Brand building a...
In episode 21 of The VICI Code, Joe Dunaway interviews William Hunter, a former NFL safety turned youth mentor and coach, as they explore Will's transition from the high-pressure world of professional football to founding WISE Sports, a program dedicated to empowering youth through sports and life skills. Tune in for an episode filled with raw, honest conversations about faith, family, and the path to victory in entrepreneurship and leadership. TIMESTAMPS [00:03:10] Transitioning from NFL t...
In episode 20 of The VICI Code, Joe Dunaway interviews Jynafer Yanez, a multi-six-figure publisher, producer, and marketing strategist, who shares insights on navigating the challenges of scaling a business while staying true to your creative vision. Tune in to discover how data, destiny, and dollars intersect in the publishing industry, and gain insights into scaling your own storytelling ventures. TIMESTAMPS [00:03:39] Creative vision meets analytical precision. [00:05:15] Emotion in stor...
In episode 19 of The VICI Code, Joe Dunaway interviews Stephen Ward, a seasoned entrepreneur, fractional integrator, and business strategist with over 15 years of experience, as he shares his insights on the significance of clarity, the impact of fitness on leadership, and the importance of family time in the entrepreneurial journey. Tune in for raw, honest conversations that decode the path to victory in the realms of faith, family, and finances. TIMESTAMPS [00:02:22] Integrator's role in ...
In episode 18 of The VICI Code, Joe Dunaway interviews Paul Hawkins, a veteran turned entrepreneur, as he shares how discipline, structure, and intentional distance have shaped his 17+ years of leading remote teams. He breaks down the habits, mindset shifts, and practical systems that create real freedom in remote work. Tune in for an inspiring conversation filled with practical advice and strategies for success! TIMESTAMPS [00:01:39] Remote work and discipline. [00:05:33] Building tr...
In episode 17 of The VICI Code, Joe Dunaway interviews Skye Waterson, founder of Unconventional Organization, as she shares her powerful journey from burnout to breakthrough, detailing her late diagnosis of ADHD during her PhD and the lessons learned along the way. Tune in for raw, honest conversations that provide practical insights for overcoming adversity in business and life. TIMESTAMPS [00:02:03] ADHD and burnout challenges. [00:06:30] Unlearning productivity after diagnosi...
In episode 16 of The VICI Code, Joe Dunaway interviews Michael Tutcher II, a wealth management specialist with a background in psychology, who shares insights on how investor behavior often determines success more than market performance itself. Tune in for raw, honest conversations that decode real stories of overcoming challenges in faith, family, and finances. TIMESTAMPS [00:03:20] Psychology of panic in investing. [00:05:26] Human psychology in finance. [00:10:08] Risk tolerance m...
In episode 15 of The VICI Code, Joe Dunaway interviews Jason Miller, a seasoned mortgage professional from upstate New York, who highlights the significance of owning a home as a foundation for family and financial success, and who provides honest guidance and tailored solutions to his clients. Tune in for valuable insights on building a strong foundation for your family's future. TIMESTAMPS [00:01:38] Home ownership and financial purpose. [00:04:16] Helping refugees buy homes. [00:11:49] I...
In episode 14 of The VICI Code, Joe Dunaway interviews David Hori, an investor and advisor focused on buying and scaling local businesses, as he shares his approach to preserving business legacies while building repeatable operational systems grounded in team retention and ethical leadership. Tune in for raw, honest conversations that decode the path to victory for small business owners. TIMESTAMPS [00:02:00] Preserving business legacies. [00:03:56] Team retention during acquisitions. [00:0...
In episode 13 of The VICI Code, Joe Dunaway interviews Dean Curtis, CEO of Ingage and former leader at Palm and Apple, as he shares his experiences of leading with integrity and the powerful intersection of high-tech strategy and personal purpose. Tune in to unlock valuable lessons on personal growth and professional transformation! TIMESTAMPS [00:02:41] Technology and personal purpose. [00:04:45] Teaching as a business strategy. [00:08:34] Overcoming technology incumbent challenges. [00:12...
In episode 12 of The VICI Code, Joe Dunaway interviews Laurie Chen, CPA, and founder of Advanced CFO, as she shares her journey from the high-stakes environment of a Big Four accounting firm to helping entrepreneurs achieve financial clarity and sustainable growth. Tune in for an honest, raw conversation that decodes the path to victory for entrepreneurs. TIMESTAMPS [00:03:19] Entrepreneurial journey from corporate. [00:06:20] Startup acquisition experience. [00:08:50] Cash flow manag...
In episode 11 of The VICI Code, Joe Dunaway interviews Kelsey Daingerfield, a PMP and Lean Six Sigma-certified expert with 15+ years in business operations, as she shares her journey from corporate life to founding The Virtual Integrator, helping visionary founders achieve clarity and scale. Tune in for raw, honest conversations that illuminate the paths to success in small business ownership. TIMESTAMPS [00:02:59] Operational clarity for visionaries. [00:05:39] Project management for small...
In episode 10 of The VICI Code, Joe Dunaway interviews Lindsay Mastrogiovanni, founder and CEO of Conscious HR. With nearly 20 years in HR and leadership strategy, Lindsay shares how integrity and purpose drive sustainable success, blending practical HR solutions with heart-led business values. Tune in for an insightful conversation about blending HR strategy with spiritual purpose and fostering a positive business environment. TIMESTAMPS [00:02:32] Misfit turned founder journey. [00:07:09]...
In episode 9 of The VICI Code, Joe Dunaway interviews Brett Gallant, the owner and founder of Adaptive Office Solutions, as He shares his transformative journey, not only in business but also in his personal life, including a remarkable 100-pound weight loss. Tune in for an honest conversation that uncovers the challenges and victories of a purpose-driven entrepreneur. TIMESTAMPS [00:00:47] Cybersecurity solutions for businesses. [00:04:57] Cybersecurity risk health check. [00:10:36] Cybers...
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