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LEVEL UP: A Wedding Photography + Videography Podcast
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LEVEL UP: A Wedding Photography + Videography Podcast

Author: Taylor Petrinovich & Kelley Gilster | The Level Up Co.

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Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.

Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.

Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury.

In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.

The wedding industry can be a challenging place to build a career, and we are here to help.
https://thelevelupco.com/

286 Episodes
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Some of those lessons came from investing in education and learning from people who were further along than me. Others? Well, let's just say I learned them the hard way. 😂 In this episode, I'm sharing 10 of the biggest lessons I've learned over the last decade as a wedding filmmaker, and the things I wish I had known sooner! We're talking about everything from staying motivated during editing season and building a team to the importance of marketing, reinvesting in your business, creating a...
Has Instagram made wedding photographers and filmmakers LAZY when it comes to marketing? 👀 Okay, hear us out. When Kelley started her wedding filmmaking business in 2010, Instagram wasn't even a thing. And guess what? She booked 30 weddings in her first full season WITHOUT social media. Fast forward 16 years, and those SAME grassroots marketing strategies are helping her book $20,000 weddings today. 🚀 Somewhere along the way, we've become so dependent on Instagram that we've forgotten how...
Should wedding photographers and videographers offer UNLIMITED coverage? Or could that decision actually be costing you thousands of dollars? 👀 It's a question we get ALL the time, especially from creatives looking to break into the luxury wedding market. And while unlimited coverage might sound like an easy way to elevate your client experience and stand out from the competition, there's a lot more to consider when it comes to profitability. In this episode, Taylor is flying solo and shari...
If there's one thing Kelley will openly admit, it's that she is NOT a numbers girl. 😂 After 16 years in the wedding industry, she's always been much more comfortable behind a camera than sitting in front of a spreadsheet. Thankfully, she married someone who actually enjoys that stuff! But recently, Kelley and Paul started looking back at the numbers from their earlier years at 618 Studios, and it really got them thinking about how much their definition of success has changed over the years....
You can only grow your wedding business alone for so long. 👀 There was a point in both of our businesses when we realized that posting on Instagram, relying on inquiries to magically find us, and simply showing up to weddings to do our jobs wasn’t going to get us where we wanted to go. We needed PEOPLE. Real relationships with wedding planners. Friendships with other photographers and filmmakers. Connections with vendors who could open doors we didn’t even know existed yet. But here’s where w...
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