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Description
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
44 Episodes
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Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe This week on Found in AI, Cassie is covering two major developments that signal where AI search is heading, and what marketers and founders should be paying attention to right now. First, OpenAI published a detailed security framework on how they’re designing AI agents to resist prompt injection. They’ve confirmed this is an ongoing challenge that won’t be fully “sol...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie sits down with Jonathan Bentz, Growth Strategist at Direct Online Marketing, to challenge one of the longest-standing mantras in marketing: "content is king." Jonathan makes a compelling case that AI search visibility isn't a content production problem—it's a validation problem. If your strategy stops at your own website, you'r...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Semrush just dropped a massive study analyzing 89,000 unique LinkedIn URLs cited by ChatGPT Search, Google AI Mode, and Perplexity—and the findings have major implications for how brands think about LinkedIn content, AI visibility, and distribution strategy. In this episode, Cassie breaks down the key findings and what they mean through the lens of the FSA Framework (Fres...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down new research from Conductor showing that Reddit's AI citation share dropped 50% in just four months — and why that doesn't mean what you think it means. She also shares clips from her conversation with Chelsea Castle, head of content and brand at Close, on how her team is approaching Reddit right now. The headline: Redd...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity's most ambitious product launch yet, and a long-awaited tone fix from OpenAI. The headline: Google filed a patent describing a system that could generate AI-built landing pages tailored to a user's que...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie sits down with Lars Lofgren—organic marketing veteran, former affiliate business owner, and SEO consultant for enterprise brands including Automattic and Perplexity—to dig into one of the biggest mental model shifts happening in search right now: the move from domain-level thinking to entity authority. Lars explains how his enti...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Reddit’s latest AI-powered shopping test—and why it’s bigger than it looks. Reddit is now surfacing interactive product carousels inside search results, pulling directly from community conversations. What looks like a simple UX update is actually a major shift: community recommendations are becoming structured, AI-su...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility. Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Anthropic’s release of Claude Sonnet 4.6—and why this isn’t just another model upgrade. While most coverage focuses on coding benchmarks and token limits, this episode looks at what actually matters for marketers and strategists: how stronger reasoning, larger context windows, and improved stability change the way yo...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consistency matter far more than screenshots of a single AI answer. Rather than chasing the illusio...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search. Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and w...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What is an AI visibility audit? In this episode of Found in AI, Cassie breaks down what an AI visibility audit actually is, why so many brands are suddenly asking for one, and how AI engines decide which brands to recommend in their answers. Rather than focusing on rankings or traditional SEO metrics, Cassie explains how AI-driven discovery works differently — and wh...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Microsoft's AEO/GEO Guide mean for ecommerce? In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals. Using Microsoft’s guidance alongside...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Do AI search rankings actually matter? In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers are making about AI-powered search: that rankings still matter. She walks through what the data actually shows about how AI engines like ChatGPT and Google AI generate brand rec...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Can you opt out of AI search without losing visibility? In this episode of Found in AI, Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility. She unpacks what Google actually means when it says sites may be able to opt out of generative se...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe How do AI search engines decide who to trust? In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe ChatGPT ads are officially here, but what do they actually change? In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction ma...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in generated answers. In this episode of Found in AI, Cassie is joined by Kelly Jura, Head of Pr...
Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Are AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underway. In this episode of Found in AI, Cassie breaks down two platform moves that reveal where AI-powered search is headed: Apple’s integration of Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout dire...
Send us Fan Mail 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year: If AI is now the primary interface for search, what role does the website actually play? We explore what Karl calls the death of the webpage. We cover: Why websites are becoming a reference layer, n...
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