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© 2026 Found in AI: AI Search Visibility, SEO, & GEO
Description
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
37 Episodes
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Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility. Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for bran...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Anthropic’s release of Claude Sonnet 4.6—and why this isn’t just another model upgrade. While most coverage focuses on coding benchmarks and token limits, this episode looks at what actually matters for marketers and strategists: how stronger reasoning, larger context windows, and improved stability change the way you sho...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consistency matter far more than screenshots of a single AI answer. Rather than chasing the illusion of ...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search. Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and why th...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What is an AI visibility audit? In this episode of Found in AI, Cassie breaks down what an AI visibility audit actually is, why so many brands are suddenly asking for one, and how AI engines decide which brands to recommend in their answers. Rather than focusing on rankings or traditional SEO metrics, Cassie explains how AI-driven discovery works differently — and why mos...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Microsoft's AEO/GEO Guide mean for ecommerce? In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals. Using Microsoft’s guidance alongside the ...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Do AI search rankings actually matter? In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers are making about AI-powered search: that rankings still matter. She walks through what the data actually shows about how AI engines like ChatGPT and Google AI generate brand recommen...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Can you opt out of AI search without losing visibility? In this episode of Found in AI, Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility. She unpacks what Google actually means when it says sites may be able to opt out of generative search ...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe How do AI search engines decide who to trust? In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why so m...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe ChatGPT ads are officially here, but what do they actually change? In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction matters...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in generated answers. In this episode of Found in AI, Cassie is joined by Kelly Jura, Head of Product...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Are AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underway. In this episode of Found in AI, Cassie breaks down two platform moves that reveal where AI-powered search is headed: Apple’s integration of Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout directly ...
Send a text 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year: If AI is now the primary interface for search, what role does the website actually play? We explore what Karl calls the death of the webpage. We cover: Why websites are becoming a reference layer, not th...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Why is Reddit overtaking TikTok as a preferred search tool for Gen Z? Because when people are trying to make decisions—not just get inspired—they prioritize context, trust, and lived experience. In this episode of Found in AI, Cassie breaks down recent reporting from The Guardian showing that Reddit has surpassed TikTok as a search destination for Gen Z users in the UK. W...
Send a text 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe How should teams plan their Q1 content strategy for AI search in 2026? By shifting focus away from publishing volume and toward how AI systems evaluate, connect, and reuse content over time. In this episode of Found in AI, Cassie breaks down how AI-driven search is changing what “good planning” actually looks like. If your Q1 plan is still centered on publishing blog p...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Google Search Console’s new beta reveal about AI visibility? That discovery and authority are no longer defined solely by websites—and Google is beginning to measure visibility the way AI systems already do. In this episode of Found in AI, Cassie breaks down a quiet beta test in Google Search Console that surfaces social channels alongside traditional web metric...
Send a text 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe What SEO still works in AI search, and what no longer does? The answer has less to do with rankings and far more to do with trust, authority, and how brands show up across the web. In this episode of Found in AI, Cassie sits down with Pat Reinhart of Conductor to unpack why AI-driven search isn’t just changing SEO—it’s exposing which strategies were never built to last...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Why isn’t domain authority enough in AI search? Because authority in AI-powered systems is continuously reassessed based on freshness, structure, and how closely content matches user intent in the moment. In this episode of Found in AI, Cassie walks through a real-world case study where a single content update—optimized specifically for AI search—displaced legacy SEO publ...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Gemini 3 Flash mean for the future of AI search? It signals a shift toward faster answers, deeper trust, and longer in-interface discovery—changing how users interact with Search itself. In this episode of Found in AI, Cassie breaks down Google’s rollout of Gemini 3 Flash, now powering AI Mode in Search globally. While much of the coverage frames this as a perfo...
Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Why do Reddit comments matter more than posts in AI search? Because comments contain context, lived experience, clarification, and human validation. And those are the exact signals AI systems rely on when deciding what to reuse in generated answers. In this episode of Found in AI, Cassie is joined by Danny Kirk, founder of ReddiReach, to break down why Reddit plays such a...
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