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The Austin Cohen Podcast

Author: Austin Cohen

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The Austin Cohen Podcast is for chiropractors ready to grow beyond the adjustment. Hosted by Dr. Austin Cohen, this show dives into business, leadership, retention, and personal growth to help you build a practice—and life—on purpose. No fluff, just real strategies that move the needle.



44 Episodes
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Send us a text In today’s economy, inflation isn’t just raising prices. It’s raising expectations. People still have money. They’re just done paying for average. In this episode, I break down what I’m seeing in real time, from $300 dinners that felt forgettable, to gyms and service businesses quietly losing customers, to why average is no longer survivable in a world of constant evaluation. I share how we’ve built excellence inside Corrective Chiropractic, why tools like the Spinal Health Sco...
Send us a text Back in 2016–2017, one relationship changed the entire trajectory of our practice. Not an ad campaign. Not a new service. Not a viral moment. A relationship. In this episode, I break down why every single one of us is one relationship away from completely transforming our life and business. I share the story of how a partnership with a country club quietly opened doors we never could have forced, how one patient has referred over six figures of business year after y...
Send us a text In this episode, I sit down with Lauryn Brunclik for a real, unscripted conversation about what actually matters when you’re building something that lasts. We talk about why most chiropractors burn out even when the practice is “doing well,” the difference between CEO time and just doing more admin, and why long-form conversations build trust in a way shortcuts never will. This episode goes behind the scenes of podcasting, personal brand, leadership, wealth, and identity. Not t...
Send us a text What Are You Tolerating That’s Costing You Growth? As we move toward 2026, most conversations focus on what we want to add. New goals. New strategies. New habits. This episode takes a different approach. Instead of asking what more you need to do, I invite you to look at what you’ve been tolerating. The quiet energy drains. The conversations you’ve been avoiding. The systems you know need attention. The decisions that once made sense but no longer serve where ...
Send us a text As 2025 comes to a close, I wanted to do something different. Instead of highlighting wins, numbers, or milestones, this episode is about the lessons that were earned the hard way. The ones that came from uncomfortable conversations, tightening systems, leading teams, protecting family time, and learning where growth actually comes from. In this episode, I share 25 lessons 2025 taught me, spanning leadership, business, patient experience, systems, community, and personal growth...
Send us a text What does transformation actually look like when nothing “breaks,” but something still needs to change? In this episode, Austin Cohen shares the quiet, uncomfortable evolution from control to connection. He opens up about the early years of building his business, when everything ran through him, listening to phone calls, managing payroll hour by hour, and unintentionally limiting the growth of the people around him. Through honest stories and reflection, Austin explores how an ...
Send us a text Most chiropractors are working hard. Seeing patients. Staying busy. Hitting the surface-level numbers. But underneath all of that, there are a handful of numbers quietly shaping everything. In this episode, I walk through the 7 numbers most chiropractors aren’t tracking, not because they don’t care, but because no one ever showed them where to look. These numbers reveal: • Where growth is leaking • Why retention feels harder than it should • How patient ...
Send us a text In today’s episode, I’m diving into one of the most important rhythms I’ve learned in business and in life: how you finish the year determines how you start the next one. I walk through the exact process I use every December — reviewing roles, assessing capacity for the coming year, and studying our New Patient Metrics from January until now — to get honest about where we’re aligned and where we’ve drifted. I’ll also share what some of the great companies I study do at the end ...
Send us a text In this episode, I share one of the biggest patterns I’ve seen in my own life and in the lives of the most successful people I know. Before anything becomes real in your world, you have to be willing to see it long before it exists. I talk about the early days of Corrective Chiropractic, when I set alarms for 3 AM and 3 PM just to remind myself of the goal I was chasing. I share how we used paper plates to track new patients, why one of my docs covered his office in Larry Bird ...
Send us a text In this episode, I open up about something I wish I learned a lot earlier in my career. I talk about the biggest trap chiropractors fall into… chasing shiny objects instead of strengthening the business that’s already working. I share the mistakes I made investing in gyms, yoga studios, PI clinics, and franchises, and how all of them pulled me away from the one thing that was actually producing seventy five percent of my income. I walk through the moment everything changed for ...
Send us a text In this episode, I’m breaking down the one word that quietly shaped the last 15 years of my life: yes. I’ll share the real stories behind the opportunities I almost missed — walking into CrossFit Peachtree when I didn’t know a soul in Atlanta, saying yes to dinners I was too tired to attend, showing up to networking events where I felt like the smallest person in the room, and how each of those moments opened doors I never could’ve planned. I also unpack what leaders like Richa...
Send us a text In this episode, I unpack what I learned from our recent Corrective Chiropractic company retreat and why it became one of the most defining leadership moments of my year. We dug into the 6 Growth Engine Frameworks, the full team survey, and the real work that goes into building trust, communication, and alignment. This wasn’t about checking boxes or reacting to issues. It was about slowing down, listening deeper, and recommitting to the kind of leadership that builds a legacy ...
Send us a text In October 2006, I decided to do something I had never done before — run a marathon. That single decision became the catalyst for every major change that followed in my life. From that first finish line came a series of challenges — sprint triathlons, Ironmans, swimming across Alcatraz, running 100 miles, completing Navy SEAL training, and eventually creating Adventure Summit. But what I learned along the way is that doing hard things isn’t just about the physical. It’s about m...
Send us a text Most chiropractors are still operating with the old-school mindset of Always Be Closing. But what if the real key to growth isn’t closing—it’s future pacing? In this episode, Dr. Austin Cohen breaks down how shifting your focus to Always Future Pacing transforms the way patients commit, engage, and stay. Learn how to create anticipation every visit, build trust through clarity, and make every touchpoint count—before, during, and after care. 📩 Join the newsletter for weekly busi...
Send us a text When I was full-time in practice, I was adjusting all day and building businesses at night. It wasn’t easy — and honestly, there were seasons where I was running on fumes. But over time, I learned that the secret to growth isn’t doing more — it’s structuring better. In this episode, I share the exact systems and rhythms that helped me stay focused as a CEO while still being fully present in practice and at home. From my Sunday night planning routine to my “Life Pulse” book and ...
Send us a text This week, I’m joined by a very special guest — my 10-year-old daughter, Harlow. She recently shared a story with me that hit home: the time she studied the night before a test and got a bad grade… and how everything changed when she started studying a week in advance. That small shift in preparation led to a huge difference in results — not just for school, but as a reminder for all of us in business and life. In this episode, we connect her story to three key lessons in chiro...
Send us a text The end of the year isn’t downtime — it’s opportunity time. Dr. Austin Cohen breaks down how to fill the seasonal slowdown by leading with clarity, connection, and consistency. You’ll leave this episode with a 3-part strategy to build momentum while everyone else is hitting snooze. 📩 Join the newsletter for weekly business & leadership insights: http://eepurl.com/jghu5I 📸 Follow Austin on Instagram: @draustincohen 🌐 Explore events + resources: www.austincohen.com
Send us a text When I asked James Dumoulin from School of Hard Knocks what separates millionaires from billionaires, his answer hit me hard: “Billionaires think in decades, not days.” In this episode, I unpack what that really means for chiropractors. Too many of us make decisions based on what’s right in front of us — the next paycheck, the next patient, the next week’s schedule — instead of how those choices shape our next ten years. I’ll share the mindset shift that helped me move from be...
Send us a text n this episode, Dr. Austin Cohen pulls the focus off clinic data and financial targets — and back onto the person behind the numbers. So many chiropractors are doing the right things: running ads, building programs, improving systems. Yet they’re still stuck — hovering around that same 15% margin, chasing growth that never seems to stick. Austin reveals the real reason: it’s not the marketing, the market, or the metrics — it’s the mindset. The stories we tell ourselves — “I’m ...
Send us a text What does it really take to run and grow a successful clinic? In this episode, Josiah Fitzsimmons joins me to share why the path isn’t just about systems and strategies—it’s about the mental toughness behind the scenes. We dive into how data should drive decisions, giving you clarity and direction in your business. But just as important, we unpack the resilience, grit, and consistency required to operate a clinic day after day, especially when challenges hit. If you’re looking ...
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