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Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact.
Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence.
If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.
46 Episodes
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Could one brand deal put your license, income, or future partnerships at risk? In this episode of Master the Media, Amy Gorin talks with attorney Dan Ilkay about how healthcare professionals can protect themselves before signing brand contracts. Dan explains why every contract deserves a careful read, especially clauses about exclusivity, name and likeness, content approval, payment terms, and automatic renewals. He also shares why FTC disclosures, FDA-related claims, and licensure rules matt...
What should you say when a brand asks you to work for free? In this episode of Master of the Media, Amy Gorin shares practical, confidence-building advice for nutrition professionals, creators, and experts who want to protect their time, credentials, and income. Amy explains why free product does not pay for real costs like event planning, marketing, shipping, team support, or the value of your endorsement. She also gives simple scripts you can use when brands ask for unpaid gift bag placemen...
What if your health expertise could help you land paid brand deals, even if you do not have a huge following? In this episode, Amy answers real questions from Brand Partnership School students about how healthcare professionals can start working with brands and get paid fairly. She shares how to choose the right social media platform, why engagement matters more than follower count, and what to include in a media kit. Amy also explains why you should not send a rate card too early, how to set...
Are you waiting for the right brand to finally notice you? Amy Gorin is here with a loving push to stop waiting and start taking action. In this short and honest episode, Amy shares the brand partnership advice she wishes more healthcare professionals would hear. She talks about reaching out first, letting go of perfect timing, and charging in a way that respects your training and experience. Amy also reminds you that your credentials matter, your work has value, and people need to hear about...
What if blogging in 2026 is still one of the smartest ways to grow your brand, earn real income, and help more people? In this episode, Amy Gorin talks with dietitian and entrepreneur Katie Dodd about how she went from a full-time VA job to building a flexible business that lets her be present with her kids while serving thousands online. Katie breaks down how blogs still work in the age of AI, why SEO matters, and the many ways a website can make money through ad revenue, affiliate links, di...
What happens when a physician turns her own health journey into a mission to help others feel seen, informed, and supported? In this episode, Dr. Kara Wada shares how her Sjögren’s diagnosis changed the course of her career, leading her from academic medicine to building the Immune Confident Institute and a growing media presence. She opens up about using lifestyle medicine, education, and brand partnerships to reach more people with complex chronic conditions. Kara also talks about working w...
Ever feel like you want to start a podcast… but your brain keeps coming up with 100 reasons not to? You are not alone. In this episode, Amy sits down with her podcast producer, Kevin Palmieri, and talks through all the real stuff that holds people back and how to move past it. They get into why you don’t need fancy equipment, how podcasting actually makes you money (hint: not the way you think), and why just getting started matters more than being perfect. Kevin also shares how to stand out, ...
What if getting brand partnerships worked a lot like dating? In this episode, Amy Gorin shares five simple ways creators can build better brand relationships by thinking more like a real person and less like a sales pitch. She explains why outreach is a numbers game, why small talk matters, and why you should not rush into pricing before you are ready. Amy also talks about staying focused instead of chasing too many competing brands at once, and how to pitch ideas that match a brand’s real go...
What if getting paid for brand partnerships could feel more personal, clearer, and a lot less scary? In this episode, Amy shares the heart behind Brand Partnership School and why she created it to help more experts step into paid brand work with confidence. Amy explains how the course gives dietitians and other professionals a simple path to learn pitching, pricing, and building real relationships with brands. She reminds listeners that their education, experience, and voice matter, and that ...
Want to know why some health professionals land paid brand deals while others never hear back? In this episode, Amy Gorin breaks down the three clear steps that can help dietitians and other healthcare professionals land their first or next paid brand partnership. She explains why waiting for brands to find you is not the best plan, how to connect with the right decision-maker, and why your expertise is worth far more than a basic influencer rate. Amy also shares how to pitch in a way that so...
What would you do if doctors told you there was nothing you could do about your health risk? In this episode of Master the Media, Amy sits down with Dr. Simran Malhotra as she shares her powerful story. She talks about learning she had the BRCA1 gene, which greatly raises the risk of cancer, and how that moment changed her life. While caring for very sick patients, she began searching for ways to protect her own health. That search led her to lifestyle medicine, mindset work, and eventually m...
What if the fear you feel before speaking is actually the fuel that could make you unforgettable? In this episode, Amy Gorin sits down with executive coach Dr. Kevin Mays to talk about the real reason so many experts hold back. From Kevin’s college speech meltdown to leading boardrooms and keynotes for thousands, he shares how giving himself permission to “be the fool” changed everything. Together, they unpack imposter syndrome, perfectionism, and the pressure to appear polished. You’ll learn...
Have you ever felt like you’re doing everything “right” in your career, but it still doesn’t feel good? Or like you’re one brave email away from something bigger, but you just can’t hit send? In this heart-filled conversation, Amy sits down with Dawn Jackson Blatner to talk about what it really takes to build a media career you love. Dawn shares the story of emailing a PR rep every single week for two and a half years before getting her first TV shot and how that one moment changed everything...
Are you keeping the wrong secrets? In this episode, Amy Gorin shares five things people always say you should never talk about and offers her honest take on each. From income and brand partnerships to personal stories, age, safety on social media, and even politics, Amy keeps it real. She talks about how sharing the right details can build trust, help you land paid partnerships, and make you more relatable. At the same time, she explains where to draw the line to protect your privacy and your...
What if success isn’t about how much money you make, but how your life actually feels day to day? In this episode, Amy speaks straight from the heart about why she never built her career around chasing a dollar amount. She shares honest stories from her early days working nonstop in New York City, feeling burned out, and realizing that the life she was living wasn’t the life she wanted. Amy walks you through how she started asking a different question What do I really want my days to look lik...
Do you ever feel like you're doing all the things, but still not getting where you want to be in your media career? In this episode of Master the Media, Amy Gorin shares four sneaky habits that can hold back even the smartest, most talented health professionals. She opens up with real stories, from helping a client finally say her dream income out loud to juggling a baby, a launch, sick pets, and still squeezing in acupuncture and a foot massage. Amy’s honest, funny, and heartfelt take remind...
How does a gut health dietitian become a brand spokesperson, TV regular, and media mentor, all in just two years? In this episode, Amy Gorin chats with Kaytee Hadley, a Master the Media alum, private practice owner, and now Master the Media's own community manager. Kaytee shares how she started media work, thinking she might hate it, and ended up building a thriving second income stream while growing her clinical team and stepping into national brand campaigns. They talk about making media wo...
Can you really grow a media and brand partnership business without living in a big city, or even in the U.S.? In this episode, Amy sits down with Melissa Boufounos, a certified holistic nutritionist, mom, and Master the Media coach, who shares how she’s made over $80K in media and brand deals, all while raising her son and living in a small town in Canada. Melissa opens up about how she combined her journalism background with her passion for nutrition, what it's really like to juggle work and...
What if the best time to show up is actually when things feel the hardest? In this episode of Master the Media, Amy invites you into a real moment from her week, running on little sleep, caring for a sick child, and still choosing to hit record. She talks openly about the pressure to be perfect and why waiting for everything to line up can hold you back. Amy shares encouraging, real-life advice for healthcare professionals who want to get started in media or work with brands, even if they don...
Did you know that brands could be using your name, photo, and video without paying you for it? In this episode, Amy breaks down what “name and likeness” really means and when you should be getting paid for it (spoiler: most of the time!). She walks you through real-life examples with actual numbers, so you know how to confidently quote your worth. Amy also shares when it does make sense to let media use your name and likeness for free, and how that exposure can still open doors to big brand d...
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