Master The Media

63 Episodes

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Turning Dietitian Expertise Into Paid Brand Partnerships with Jacqueline Gomes | EP 62

2026-09-1538:08

Can you really make meaningful money from media and brand work without having a huge social media following? In this episode, Amy Gorin talks with registered dietitian Jacqueline Gomes about how she built a media career alongside her nutrition work and eventually earned more than $32,000 from brand partnerships in one year. Jackie shares what it was like to keep pitching when nothing seemed to be happening, how one opportunity led to more, and why some of her best partnerships had nothing to ...

The Instagram Strategy Behind 44K New Followers in 90 Days with Allison Christel | EP 61

2026-09-0842:55

What if growing your Instagram didn’t require spending hours filming polished videos or chasing every new trend? In this episode of Master of the Media, Amy Gorin sits down with nurse practitioner and PlantedRx founder Allison Christel, who grew her Instagram from just a few hundred followers to nearly 46,000 in only a few months. Allison shares the simple experiments that helped her figure out what her audience truly cared about, including low-cost ads, Trial Reels, strong hooks, and persona...

3 Things Healthcare Professionals DON’T Need to Land Brand Deals | EP 60

2026-09-0115:34

Do you really need thousands of followers, media features, or years of experience before a brand will want to work with you? In this episode, Amy Gorin clears up some of the biggest myths that can hold healthcare professionals back from pursuing brand partnerships. She shares why your expertise and credentials can matter much more than the size of your social media audience, plus several ways to work with brands without constantly posting online or being on camera. You’ll also hear real exam...

You Don’t Need 20 Brand Deals to Make Six Figures | EP 59

2026-08-2511:35

What if you could earn six figures from brand partnerships without juggling dozens of brands at once? In this episode of the Master the Media Podcast, Amy Gorin shares how creators and healthcare experts can build fewer, stronger brand relationships that lead to bigger opportunities and more income. She explains why working with just one to three well-matched brands can be more powerful than saying yes to every offer. You’ll learn how to over-deliver, add bonus value, and bundle services like...

How Media Dietitians Can Earn a Second Salary With Brand Partnerships with Umo Callins | EP 58

2026-08-1828:07

Have you ever wondered what it actually takes to go from taking a few local media opportunities to working with major brands? In this episode of the Master the Media Podcast, Amy Gorin talks with sports dietitian and entrepreneur Umo Callins about how her media career grew over time. Umo shares how she got her start with local TV and radio, why she decided to pursue brand partnerships more seriously, and what she has learned from working both on camera and behind the scenes. She also talks ab...

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