The $100 Million Mindset

The moment every leader grows is the moment they finally confront the truth about profit. This highlight episode brings together the clips that forced owners to stop guessing and start leading with clarity. These are the most replayed moments of Season 1 — the conversations that hit hardest, exposed hidden weaknesses, and showed owners that survival and growth both rest on the same foundation: margin discipline. You'll hear the realizations that changed careers and companies: The operator who thought he was profitable until he saw the real numbers… the team that discovered underpricing was silently draining their growth… and the executives who learned that profit isn't greed. It's responsibility. This episode is the playbook for every leader who wants to build a company that's strong, stable, and built on truth instead of hope. In this episode, you'll learn: Why revenue creates illusions but profit creates clarity The emotional moment leaders see their true numbers How underpricing slowly destroys healthy companies The fundamentals of margin discipline and responsible pricing Why raising prices is a leadership test, not a math problem How forecasting protects you from chaos, fear, and surprises Why profit is the real measure of health, stability, and growth If you want a business that grows without breaking — and survives the mistakes that take others down — these are the lessons you can't afford to miss. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Most people think success requires a perfect background, early advantages, or natural talent. Rachel Egner proves the opposite. Through pure discipline, she became a world-record-holding rower in her 50s and helped build a thriving home service company, real estate investments, and true financial freedom — all while prioritizing health, family, faith, and long-term mindset. In this episode, Todd Liles and Alan O'Neill sit down with Rachel to unpack the behaviors and principles that transformed her life. From starting with two weeks of cash reserves to building real wealth, to overcoming her husband's health crisis, Rachel's story is a blueprint for living with intention and discipline. You'll learn: Why discipline—not motivation—creates freedom How Rachel became a world-class athlete later in life The habits that strengthened her marriage, business, and finances How she and her husband built real wealth through consistent behaviors Why health became the centerpiece of their life after a major scare How to build a life you don't need to escape from This is one of the most practical, inspiring, and deeply human conversations ever recorded on the $100 Million Mindset. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Most entrepreneurs want freedom. But freedom doesn't come from hustle — it comes from systems, faith, and leadership. In this episode of The $100 Million Mindset, Todd Liles and Alan O'Neill sit down with Billy and Jennifer Cline, owners of Your New Door, to unpack the hard-won lessons behind building a business that actually lasts. Billy and Jennifer reveal how discipline and faith guide every decision — from building systems that scale to keeping a marriage and team aligned under pressure. This isn't about chasing growth. It's about earning it through structure, purpose, and people. You'll learn: Why vision without systems is fantasy How faith keeps business grounded when challenges hit The importance of discipline in leadership and team growth Why systems create freedom — not chaos How to scale your company without losing your soul If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Most contractors chase leads. Billy Cline built a brand. In this episode of The $100 Million Mindset, Todd Liles and Alan O'Neill sit down with Billy Cline, founder of The Door Company, to unpack how he turned a one-truck operation into a market leader—without buying leads or playing the short game. Billy reveals how he used patience, positioning, and purpose to dominate a category most competitors ignored. This isn't about ads or algorithms — it's about earning authority through service, reputation, and consistency. You'll learn: Why chasing leads kills long-term growth How to own your category by defining it first The secret behind Billy's "farming, not hunting" philosophy Why Google can't replace brand trust How patience compounds faster than ad spend "Google hunts. Your brand should farm." — Billy Cline If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Most companies don't have training problems...they have implementation problems. In this episode, Todd Liles and Alan O'Neill sit down with Aaron Behunin to reveal how to turn your training into a system that actually sticks. They'll show you how to replace "role play" with skill practice, build trust before confrontation, and train until the metric improves. You'll learn: Why "role play is dead" — and what to do instead How to build systems that create real behavior change The Exit Ticket method that keeps lessons alive How confidence, repetition, and self-worth drive performance Why "train until the metric improves" is the new benchmark for excellence Don't just teach your team...transform them. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Every company wants growth — few build the leaders to sustain it. In this episode of The $100 Million Mindset, Todd Liles and Alan O'Neill sit down with Aaron Behunin, General Manager of Abacus Austin, to break down how the trades produce world-class leaders — one ride-along, one conversation, and one training session at a time. Aaron shares how leadership in the trades isn't about titles or meetings — it's about showing up, training daily, and building people with trust, humility, and accountability. This is the real blueprint for creating a leadership-driven culture inside a home service business. In This Episode: -How Abacus Austin built a leadership-driven culture -Why daily training creates consistency and confidence -Coaching through confrontation (without losing trust) -How to turn technicians into future leaders -The difference between managing and leading in the trades "You don't build a business — you build leaders. And leaders build the business." — Aaron Behunin If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Leadership isn't about control — it's about surrender. After scaling KangaRoof to $22 million, Stacie Feller discovered that growth without peace isn't success at all. In this episode of The $100 Million Mindset, Stacie sits down with Todd Liles and Alan O'Neill to unpack the real lessons behind rebuilding, faith, and leading through change. It's not another story about revenue — it's a story about leadership maturity: – Why slowing down made the business stronger – How faith and gratitude rebuilt trust after the storm – The discipline of pruning teams and systems for clarity – Why "doing it the right way" protects both culture and profit Every leader reaches a point where more isn't better — better is better. This is what it looks like when you stop chasing growth and start leading on purpose. 🎥 Watch Part 1 (The Storm That Broke KangaRoof): 👉 https://youtu.be/1DIZpg10_a8 If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose.  The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

When the 2021 Texas freeze hit, the phones at KangaRoof wouldn't stop ringing. In just one year, co-owner Stacie Feller watched her roofing company grow from $12 million to $22 million in revenue. It was the biggest year in company history — and one of the hardest. Untrained hires. Broken systems. Burnout across the team. What looked like success from the outside was chaos behind the scenes. In this episode of The $100 Million Mindset, Todd Liles and Alan O'Neill sit down with Stacie Feller to unpack what happens when growth moves faster than your systems — and how she rebuilt stronger than before. In this episode, you'll learn: Why rapid growth exposes the weaknesses in your systems The leadership lessons Stacie learned the hard way How to rebuild culture and trust after chaos Why systems and people—not just revenue—determine real success The mindset shifts that keep growth sustainable If you're in roofing, HVAC, plumbing, or electrical, this story will save you from the same million-dollar mistakes. Because growth without systems isn't success — it's survival. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Many home service owners hit a wall between $3.5M and $5M. At $2M, you can still white-knuckle it — answering phones at night, running calls by day, even cleaning the bathrooms on weekends. But at $3.5M+, the hats get too heavy. The more you try to do it all, the more growth stalls. In this episode of The $100 Million Mindset, Todd Liles and Alan O'Neill expose the choke point that traps owners — and how to break free. It's the hard line between doer and builder. In this episode, you'll discover: Why owners stall at $3.5M–$5M when they refuse to delegate The two groups most at risk: corporate crossovers & trades veterans The first hires that unlock scale: office manager and service manager How a $100K leader should generate $500K in value Why systems, coaching, and blueprints turn chaos into clarity How letting go protects your health, culture, and long-term growth If you're an HVAC, plumbing, or electrical owner stuck wearing every hat, this episode will show you how to stop being the bottleneck and finally build a business that runs without you. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Leadership transitions are the most fragile moments a company will ever face. Get it wrong, and culture fractures, rumors spread, and trust bleeds out. Get it right, and you set up years of stability, growth, and loyalty. In this episode of The $100 Million Mindset, Todd Liles and Alan O'Neill unpack the real playbook for leadership change — including Alan's 18-month handoff at Abacus and how Steve and Donna Huff prepared Nick Martin to lead through storms. You'll learn: Why leadership handoffs put culture at risk How to honor past contributions while addressing the elephant in the room Why you must transfer trust, not just titles The role of listening tours in the first 60–90 days of leadership How sarcasm and poor communication erode credibility instantly Why 1–2 years of succession planning pays off long-term Whether you're preparing to step back or step up, this episode will show you how to lead the handoff without fumbling the future. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Most home service owners avoid delegation because it feels like losing control. In reality, holding everything yourself is what creates chaos, burnout, and missed opportunities. In this episode of The $100 Million Mindset, Todd Liles and Alan O'Neill share how delegation, KPIs, and meeting rhythms actually give you more control, not less. You'll learn how to use these tools to align your team, protect profit, and free yourself from the daily firefight. What you'll learn: Why delegation creates more control instead of less How weekly leadership meetings and daily huddles align your team The role of KPIs and scoreboards in accountability Michael Hyatt's five levels of delegation and how to use them Todd's ADD principle: Automate, Delegate, or Delete Why implementation speed matters more than perfection If you're ready to grow your HVAC, plumbing, or electrical business without losing control, this episode is your roadmap. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

Many home service owners hit their growth goals (more trucks, more techs, more ads) only to find out they have less money in the bank. If that's you, you're not alone. Most HVAC, plumbing, and electrical companies scale revenue the wrong way: chasing topline growth while ignoring the profit benchmarks that keep the business healthy. In this episode of The $100 Million Mindset, Todd Liles and Alan O'Neill explain how to fix it. Here's what you'll learn: Why revenue without profit is just scaling losses The profit benchmarks every home service company must hit: 15–20% net, 65%+ service margins, 45–55% install margins The six levers that protect profit: pricing discipline, install coordination, memberships, sales systems, overhead control, and owner engagement Why every growth decision must pass the profit test How profit gives you more than cash — it gives you options, stability, and freedom If you're growing your business but making less money, this episode will show you how to scale the right way — with profit first. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

What does it take to build both a $25M+ company and a strong marriage? In this episode of The $100 Million Mindset, Todd Liles sits down with Lynn and Jeff Tomasek—a true power couple balancing entrepreneurship, leadership, and family. Lynn is the CEO of Brothers Plumbing, Air Conditioning, and Electrical in Denver, while Jeff is a retired educator turned entrepreneur. Together, they've built a life that thrives on respect, discipline, and shared vision. Here's what you'll learn in this episode: -How Lynn and Jeff built a strong marriage while excelling in different careers -Why respect, boundaries, and communication are non-negotiables in partnership -Navigating parenthood, blended family dynamics, and empty nesting -Career transitions: Lynn leading a $25M business while Jeff left education to open a gym -How fitness, discipline, and shared routines fuel their success -Daily habits for celebrating wins, managing stress, and creating a shared vision Lynn and Jeff prove that success isn't about choosing between family and business—you can have both if you stay grounded in values and discipline. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset  

What happens when a pastor trades the pulpit for the plumbing shop? In this episode of The $100 Million Mindset, Todd Liles sits down with Bubba Thurman, President of Baker Brothers, to explore his remarkable journey from leading one of the largest youth ministries in America to building one of the top plumbing and HVAC businesses in Texas. Bubba spent 17 years in ministry before burnout forced a pivot. But instead of leaving his calling behind, he redefined it. Today, he leads hundreds of employees at Baker Brothers, integrating faith, servant leadership, and business excellence in a way that drives both culture and profitability. Here's what you'll learn in this episode: -How Bubba transitioned from ministry to marketplace leadership -Why culture, care, and servant leadership fuel business growth -Practical lessons for building a culture of excellence in the trades -How to balance faith, values, and private equity expectations -Why rest, rhythms, and renewal are essential for leaders to avoid burnout If you're a business owner, leader, or entrepreneur wondering how to align values with profitability and lead with both conviction and care, this episode will inspire and challenge you. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

What do you need to know about marketing as your business grows? Mike Wilson may be the only person to ever go from electrician to Chief Marketing Officer of a company doing over $400M in home services. Today, he leads marketing for Any Hour Group—managing 27 locations and 23 brands in electrical, plumbing, and HVAC. But his path wasn't easy. -Fired during the Great Recession -Rebuilt his career through door-to-door sales (and built a team underneath him) -Returned to Any Hour to lead marketing at scale Now, Mike knows exactly what it takes to market and grow companies at every level—from $3M local shops to $100M+ giants. In this episode of The $100 Million Mindset with Todd Liles, you'll learn: -The marketing strategies that actually work as you grow -How to adjust your marketing at each stage of business growth -Why customer experience is the ultimate marketing tool -How to balance paid ads, brand, and word of mouth -The systems and leadership principles that keep growth sustainable If you've ever asked, "What marketing do I need as I grow my business?" — this episode with Mike Wilson gives you the playbook. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

If you can't build, lead, and keep a high-performance team, you'll never scale your business, no matter how good you are. In this episode of The $100 Million Mindset, Elmer Zubiate shares the exact leadership blueprint he's used to recruit, develop, and retain top-tier talent. From hiring people who align with your culture to creating an environment where accountability and trust thrive, these are the strategies that keep the best from leaving. You'll learn: -How to attract top talent that actually fits your culture -The leadership habits that inspire trust, loyalty, and peak performance -Retention strategies that work in the real world -How to create a winning environment where your team thrives long-term Whether you're leading a team of 5 or 500, this episode gives you the mindset and tools to create a culture where people want to stay and perform at their best. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Building a $40M business sounds glamorous. The truth? It's brutal. It's messy. And most people lose more than money along the way, they lose themselves. In this raw and unfiltered episode of The $100 Million Mindset, Todd Liles sits down with Elmer Zubiate, who went from cleaning houses for $35 a day to running a $40M home services brand, without ever letting money become his master. You'll discover: - The hard lessons from bankruptcy, failure, and rebuilding stronger than ever - How Elmer fired his top salesman for lying to customers - Why most companies sell their soul chasing fast growth, and how to avoid it - The purpose-driven mindset that builds a legacy, not just a business - Real leadership strategies to scale without sacrificing integrity If you're tired of fake "success hacks" and want the truth about what it really takes to build a lasting business, this conversation will shake you awake. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Most leaders either chase growth or cling to values. Gus Antos built a $150 million company and never let go of either. In this episode of $100 Million Mindset, Gus reveals the leadership philosophy behind Milestone's explosive growth...and the soul that kept it grounded. What's Inside: Why clarity matters more than charisma How to lead people with candor, not control What to do when great employees leave The difference between hiring hands… and building hearts And how faith shapes business without becoming a gimmick If you're growing fast and wondering if it's worth the price, this is your gut-check. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Most businesses brag about revenue. But Joe Strittmatter learned the hard way that revenue means nothing without profit and systems to protect it. After losing his family's HVAC business, Joe started over from zero and rebuilt it into a thriving operation by focusing on profit first and building solid systems. In this episode of $100 Million Mindset, you'll discover: -Why chasing revenue can bankrupt your business -The truth behind "Revenue is vanity. Profit is sanity." -How even small businesses can think like giants through systems -Joe Strittmatter's powerful comeback story -Lessons from legends like Ron Smith and Ken Goodrich -Practical steps to make your business profitable and sustainable Don't fall for vanity metrics. Protect your future with profit and systems. If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Private equity doesn't have to be cold. It can be a partnership built on trust, simplicity, and real human connection. In this episode of The $100 Million Mindset, Todd Liles & Alan O'Neill sit down with Collin Hathaway, an entrepreneur whose journey took him from Stanford's campus to owning plumbing companies and leading private equity deals that reshaped the trades industry. But Collin's story is more than just business. It's about the moments that test us, like surviving a heart attack at 36, navigating economic crashes, and learning that simplicity often beats complexity in life and deals. What's Inside: -Why private equity doesn't have to be ruthless, and how real partnerships thrive -How Collin left a high-profile career path to bet on the trades -The power of keeping deals simple (and why whiteboards beat slide decks) -Life lessons from health scares, betrayals, and market chaos -Why the future of home services depends on leadership, culture, and organic growth, not just financial flips If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset