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Welcome to Lawn Care Blueprint! This podcast is for lawn and landscape professionals who are ready to grow their business. Whether you're looking to scale from six to seven figures or need actionable steps to grow, this is the right place.
Each episode provides tips, stories, and ideas to help you stand out, generate more leads, and build a strong online brand. Our guests and episodes serve as a blueprint, offering practical strategies to take your business to the next level.
Tune in now to start learning and gaining valuable insights to grow your business!
Each episode provides tips, stories, and ideas to help you stand out, generate more leads, and build a strong online brand. Our guests and episodes serve as a blueprint, offering practical strategies to take your business to the next level.
Tune in now to start learning and gaining valuable insights to grow your business!
93 Episodes
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🧑🧑🧒🧒 How do you generate a surge of new fertilization and weed control customers fast without sacrificing service quality? In this episode, John Pajak breaks down the exact preseason offer he used to add 346 new lawn treatment clients in a single season. We unpack the timing, prepay incentives, and the marketing mix of digital ads, direct mail, email, and text messaging that made it work. If you want a repeatable system for growing your fertilization and weed control routes while building long term recurring revenue, this episode delivers. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care: We optimize your site so customers can find you fast. 🚨 Google Ads: Win more jobs with expert managed PPC campaigns. Ready to grow? Let's talk. 🐸 Green Frog Web Design 📲 Best CRM for lawn and landscaping businesses: Try Jobber today
💡 Why do some outdoor service businesses consistently close high ticket lawn care and landscaping projects while others are stuck competing on price? In this episode, Ryan Lee breaks down how he built and scaled a landscape lighting business by selling value instead of discounts. We dive into positioning, choosing the right clients, building systems, and the mindset shifts that help lawn care and landscaping owners close premium jobs, avoid burnout, and grow a business that does not depend on constant owner involvement. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care - We optimize your site so customers can find you fast. 🚨 Google Ads - Win more jobs with expertly managed PPC campaigns. Ready to grow? Let's talk.
☝️ What would it look like to be the clear number one lawn care company in your city? In this episode, we break down the exact strategies lawn and landscaping businesses can use to dominate their local markets in 2026. From Google visibility and reviews to SEO, flyers, and route density, this playbook shows how to stop blending in, attract better customers, and build a business your market recognizes and trusts. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care - We optimize your site so customers can find you fast. 🚨 Google Ads - Win more jobs with expert managed PPC campaigns. Ready to grow? Let's talk. 🐸 Green Frog Web Design 📲 Best CRM for lawn and landscaping businesses: Try Jobber today
💸 How do you grow a landscaping company for decades without chasing fast money? Seth Kehne, founder of Lawn Butler, shares lessons from building a respected business over 25 years, including how culture drives growth, why long term thinking matters, and how he navigated multiple economic cycles. This episode delivers practical insight on leadership, profit discipline, and building a company that lasts. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care - We optimize your site so customers can find you fast. 🚨 Google Ads - Win more jobs with expert managed PPC campaigns. Ready to grow? Let's talk. 🐸 Green Frog Web Design 📲 Best CRM for lawn and landscaping businesses: Try Jobber today
🥅 What if your 2026 business goals actually worked instead of becoming wishful thinking by March? In this episode, we break down why most financial goals fail and how to plan goals that stick by working backward from the end result. We talk profit over growth, customer acquisition cost, cutting unnecessary expenses, and using money as a tool, not a scoreboard. Stop hoping for a better year and start building one. 👨💻 Need a Better Website? Get a modern, conversion-focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care: We optimize your site so customers can find you fast. 🚨 Google Ads: Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk. 🐸 Green Frog Web Design 📲 Best CRM for lawn and landscaping businesses: Try Jobber today
🏷️ Why do some lawn care and landscaping owners close jobs with ease while others struggle even with great software and systems? In this episode, Shawn Casemore explains why real human connection still wins in a crowded, distracted market. From his early door to door sales experience to advising companies around the world, Shawn breaks down how simple conversations, consistent follow ups, and personal touchpoints help lawn care and landscaping businesses stand out, build trust, and grow revenue without relying solely on automation. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your lawn or landscaping business stand out online. 📈 SEO for Lawn Care We optimize your site so customers can find you fast. 🚨 Google Ads Win more jobs with expertly managed PPC campaigns. Ready to grow? Let's talk. 🐸 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today
🏌️♂️Have you ever wondered how your circle of influence affects the growth of your lawn care or landscaping business? In this episode, Jeremiah Jennings shares how surrounding himself with people who thought bigger reshaped his vision, sharpened his leadership, and pushed him to scale with intention. We unpack mindset shifts, hard earned lessons, and how the right relationships can challenge you to grow a stronger, more profitable lawn care business. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your business stand out online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert managed PPC campaigns. Ready to grow? Let's talk. 🐸 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today
💨 What is the real meaning of Christmas for business owners? In this bonus episode, Ezra steps away from the usual business talk to reflect on why Christmas naturally slows us down and invites us to consider what truly matters in the end. Merry Christmas from Ezra and the Green Frog Team.
💪 Ever feel like your marketing should be working faster than it is? In this episode, Ezra unpacks why overnight success is a myth and what real progress looks like in the lawn and landscape world. Learn how small daily reps, long term thinking and consistent action create compounding results over time. If you've ever felt discouraged or tempted to quit too soon, this conversation will help you reset expectations and keep moving forward. New Website Offer – Get a high performing website built to showcase your business, attract the right customers, and help you get found online in your local market. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert managed PPC campaigns. Ready to grow? Let's talk. 🐸 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today
🐠 Dive into (pun intended) a powerful conversation with Eric Triplett as he shares how a single aquarium sparked a lifelong journey into ponds, business, and people development. Eric opens up about scaling a craft, leading teams, navigating personal battles, and shaping a legacy that goes far beyond water features. If you want practical insight, real stories, and a fresh perspective on growth in the green industry, this episode will inspire and challenge you. New Website Offer – Get a high performing website built to showcase your business, attract the right customers, and help you get found online in your local market. 📈 SEO for Lawn Care - We optimize your site so customers can find you fast. 🚨 Google Ads - Win more jobs with expert managed PPC campaigns. Ready to grow? Let's talk. 🐸 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today
🎁 What can you learn from a season packed with unexpected problems, tight schedules, and surprising wins? In this episode, Greg opens up about uncovering major property issues, using simple touches to build trust, navigating tricky customer expectations, and picking the right moments to upsell. We also talk quoting strategies, avoiding costly mistakes, and how strong relationships turn tough days into long term loyalty. New Website Offer – Get a high performing website built to showcase your business, attract the right customers, and help you get found online in your local market. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert managed PPC campaigns. Ready to grow? Let's talk! 🐸 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today
💭 Ever wonder way some companies hit their stride while others can't seem to move ahead? In this episode, Benji Carson shares the key habits, clear structures, and practical frameworks that help trades and landscape businesses gain traction. We dive into real-world lessons on vision, team alignment, and smart financial oversight. If you want momentum that lasts, this conversation will point you in the right direction. Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your business stand out online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk! 🐸 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today
🏈 What can one week in Louisville teach you about building a stronger, more profitable lawn care business? In this episode, I sit down with Naylor Taliaferro to talk mindset, planning, the LCR Summit, industry trends, and the unexpected ways community shapes your success. From smart growth decisions to leadership insights and the connections that move your business forward, you'll walk away thinking bigger and ready to apply practical steps to your operation. Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your business stand out online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk! 🐸 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today
🐢 Are slow response times costing you customers? In this episode, Ezra talks with Riley Pototschnik, founder of EveryChat, about how "speed-to-lead" directly impacts your bottom line. Discover why faster replies can double your close rate, how to manage every message in one place, and simple automations that save hours each week while boosting conversions. If you're tired of missed calls and lost leads, this one's for you. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your business stand out online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk! 🐸 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Blueprint Website Here
❓ What separates lawn companies that thrive year-round from those that barely survive the slow season? In this episode, Ezra and Wena dive into the power of retained earnings—how setting aside profit can create stability, fund growth, and eliminate cash flow stress. Discover practical ways to prepare for taxes, plan for big purchases, and build a business that runs smoothly no matter the season. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your business stand out online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk! 🐸 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today
📚 Ever wondered how a 19-year-old college student runs a half-million-dollar landscaping company from hours away? In this episode, Jose Yepez shares the systems, mindset, and marketing strategies that keep his crews running smoothly while he is studying at UT Austin. Discover how he leverages organization, technology, and a strong online presence to grow his business and lead with excellence even from a distance. 🌱 Join our community on Reddit for web design tips, marketing help, and inspiration from other lawn and landscape pros: Visit the subreddit Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your business stand out online. 📈 SEO for Lawn Care to help customers find you fast. 🚨 Google Ads to win more jobs with expert managed PPC campaigns. Ready to grow? Let us know. 🌿 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Blueprint website here
🧑💻 Working 80 hours a week isn't a flex—it's a warning sign. In this episode, Ezra unpacks the trap of constant hustle and why real growth means buying back your time, not burning it. Learn how to identify what's actually broken in your business, focus on what matters, and start compounding your wins instead of your stress. Because being "busy" isn't the goal—building a life you actually want is. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your business stand out online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk! 🌿 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Blueprint Website Here
✨ What if the gap between an average contracting business and an exceptional one came down to the way you operate each day? In this episode, Ezra and Scott Molchan explore the actions, standards, and customer experience upgrades that separate thriving companies from the pack. You'll walk away with practical steps to sharpen your systems, elevate your service, and create real momentum in your lawn and landscape business. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your business stand out online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk! 💻 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Blueprint Website Here
📋 Let's be honest—most owners don't track because they don't want to see the truth. In this episode, Ezra talks about why ignoring your numbers keeps you stuck. You'll learn how simple tracking turns confusion into confidence and small wins into serious growth. Forget fancy dashboards—just track it to stack it. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk! 🌿 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Interested in learning about SEO? Read our blog about SEO and AI here
🥤 What makes someone leave a 15-year career at Coca-Cola to cut grass full-time? In this episode, Ryan Dittes of Rd's Total Lawn shares how a small side hustle turned into a million-dollar lawn care business. Hear how faith, family, and smart marketing guided his journey—from late nights to leading a thriving team in Langhorne, PA. Practical, real, and packed with growth insights. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk! 🌿 Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Blueprint Website Here
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