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© 2026 Morgan Specht
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Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider. I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.
Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a sustainable six figure brand looks like, and I’m excited to share my favorite tips, tricks, and real-life lessons to help you do the same.
On this podcast you’ll find a mix of solo episodes and interviews with other business owners to give you multiple perspectives and a well rounded picture of exactly how you can build a Six Figure Brand® of your own!
64 Episodes
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You started your business because you're great at what you do. Nobody warned you that you'd also need to become an expert in marketing. And with the ever-changing online landscape and a constant flood of competing advice, it's hard to know what to actually listen to. Do you need to be on Pinterest? Should you be filming a talking head reel every single day? Is it all about YouTube? What if the answer is none of the above? In this roundtable episode, I asked four online business owners to shar...
It seems like everyone is using AI imagery lately. But should you? I recently posted on Threads asking my audience how they feel about AI generated imagery in branding and out of 61 comments, the response was almost unanimously: hard no. And while I'm not here to tell you AI has no place in your business, brand imagery is a whole different conversation... one where the stakes are a lot higher than you might think. In this episode, we're getting into why AI imagery is so tempting, what's reall...
Most of the online business world will tell you to raise your prices, niche down fast, and stack your offers with bonuses until they're impossible to resist. Cass did the opposite... and it got her booked out almost immediately. In this episode, I'm sitting down with Cassidy Handle, copywriter, email marketing strategist, and founder of The Copywriting Mama, to talk about why she lowered her prices, ditched the "more is more" mentality, and built a client roster full of long-term retainer rel...
I spent over a decade dreading Mondays and honestly, I thought that would change when I quit my 9-to-5. Spoiler: it didn't. In fact, it got worse. Even though I was running my own business, doing work I loved, with total control over my schedule… I was still hitting snooze on Monday mornings. Still feeling that Sunday night dread. Still starting every week already feeling behind. And I finally realized: I had left corporate, but I never actually changed the way I was working. I just became my...
Lauren Bercuson is a trademark attorney, brand protector, storyteller, and advocate for female founders who are serious about locking in what they’re building. And in this episode from the Six Figure Brand Society® vault, she’s walking us through the stuff most business owners skip… until it becomes a problem. Because if you’re building a brand you want to last (not just something that looks good on the internet), you need to understand what you actually own, and what you think you own. Laure...
Your logo and brand colors aren't the first thing people connect with when they land on your website or social media. It's your face. Your energy. Your vibe. And all of that should come through in your brand photos. In this episode, I'm breaking down why brand photos are arguably the most important part of your visual brand and why most people are doing them completely backwards. If you've ever felt like your brand photos don't quite fit, or you're stuck recycling the same five images o...
After nearly a decade of designing brands, I don't think your visual identity is the most important part of your brand. And I'm not the only one who thinks so. In this episode, I'm sitting down with fellow brand designer Brannan Arnett of Hone Creative Studio why your logo, your colors, and your "aesthetic" aren't actually the magic ingredients to a successful brand. We met on Threads over this shared unpopular opinion, and honestly? This conversation went exactly where I hoped it would...
Building a team wasn't part of the plan. For years, I was convinced I'd stay solo forever. Just me, my dog, and my laptop. But as my business grew, so did the overwhelm. And eventually, I had to make a choice: burn out or bring in help. Spoiler: I brought in help, and it changed everything. In this episode, I'm walking you through my entire journey of growing a team from my scrappy freelancer days in 2016 to where I am now as a creative director leading a small but mighty micro-agency. I'm sh...
Investing in your business isn’t just about spending money. It’s about making intentional decisions that shape the direction of your growth. Over the years, I’ve shared openly about the investments that paid off and the ones that absolutely didn’t, and today I've invited two friends and fellow business owners to join me for a roundtable conversation: ✨ Jenn Green – Funnel strategist and copywriter ✨ Maddie Aucoin – Website copywriter and messaging strategist We’re sharing our best and ...
A couple of years ago, I officially ditched my to-do list… and I’m not going back. Because here’s what I realized: to-do lists work great when you have long, uninterrupted work blocks and predictable days. But if you’re working in 10–60 minute chunks, juggling kids, running a household, managing a business, or navigating a season where life is just a lot… a running to-do list can start to do more harm than good. It assumes every day is going to be an ideal day. And most days… aren’t. So...
If you’ve been posting like crazy and still feel like you have nothing to show for it… this episode is for you. I’m sitting down with content writer and self-proclaimed “writing wingman," Dana Herra to talk about the biggest trap business owners fall into: creating more and more content… without a strategy behind it. We unpack what actually makes content useful, why consistency alone won’t grow your business, and how to build a simple, sustainable content strategy that moves people toward wor...
We talk a lot in online business about your ideal client. Everything you do should be with them in mind. And while I agree with that… I also think this conversation is missing some very important nuance. In this episode, I’m breaking down the difference between your ideal client and your broader audience, and why being too rigid about who you focus on can actually limit your growth, your referrals, and your opportunities. Not everyone in your audience is meant to convert. That doesn’t mean th...
Networking can be one of the biggest lead generation tools in online business but when not done strategically, it can quickly turn into a calendar full of conversations that go absolutely nowhere. And when you’re already short on time (hi, fellow online business owners), that’s not just annoying. It’s expensive. So today’s episode is from the Six Figure Brand Society vault, and it’s one of my favorite trainings we’ve ever hosted. Sarah Gemmell is the queen of networking. She built her previou...
In online business, we’re really good at moving on to what’s next and really bad at slowing down long enough to acknowledge what we’ve built. And that’s especially true when it comes to rebranding. A rebrand is a huge milestone. It’s emotionally, mentally, financially, and strategically significant. For a lot of business owners, it’s something that lives on a vision board for years. But once it’s finally finished, it often doesn’t get the spotlight or celebration it actually deserves. Not bec...
In today’s online business world, community is more important than ever and somehow also harder to build than ever. In this episode, I’m sitting down with Kelsey Green, a community builder, facilitator, and former Specht & Co. client, to talk about what real, meaningful community actually looks like beyond algorithms, likes, and performative “connection.” We’re talking about circles of community rooted in trust, alignment, and belonging. The kind that support you through transitions, deep...
Most business owners don’t actually have a complete brand ecosystem. But they have pieces of one. A logo here. A website there. Some social content. Maybe a photo shoot. And yet… it still feels like nothing really fits. Their brand feels duct-taped together, inconsistent, or oddly amateur, even when every individual piece is “good.” In this episode, I’m breaking down why that happens and how to fix it by building a complete brand ecosystem, not a collection of disconnected assets. We’re talki...
I’m officially calling 2026 the year of the pivot. I’m making some big changes in my own business, letting go of traditional coaching, making new investments, and fully stepping into my role as a strategy-first agency owner. And everywhere I look lately, on Threads, in networking groups, and in conversations with peers, I’m seeing other business owners doing the same. So for this collaborative episode of The Six Figure Brand Podcast, I invited three friends and fellow online business owners, ...
If you’ve ever said (or thought), “I want my logo to be like Nike” then this episode is for you. Big brands like Nike and Apple have some of the most recognizable logos in the world… but here’s the part most people miss: their logos are not what made them famous. Nike’s swoosh wasn’t some perfectly calculated branding masterstroke, and Apple didn’t start out with the sleek, minimalist logo we all recognize today. Those logos became iconic because of decades of consistent growth, marketing, ex...
If you have a business, you need to know how to sell. And for a lot of us, that’s the part we didn’t exactly sign up for. In this episode of the Six Figure Brand® Podcast, I’m sitting down with Nikki Rausch, CEO of Sales Maven. Nikki has 25+ years of sales experience and a background in neurolinguistic programming (NLP) — aka the study of communication — which she uses to help entrepreneurs have more strategic, effective (and way less awkward) sales conversations. We talk about what it actual...
I'm breaking up with business coaching in 2026. But no, this is not a coach-bashing episode. I still believe deeply in coaching when it’s done right, with the right coach, in the right season. I’ve worked with incredible coaches who supported me through major life transitions, and I’m genuinely grateful for that chapter of my business. But over the last few months, something shifted. AND at the end of last year, I started noticing that every time I brought a question to my coach… I already kn...
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