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© 2026 Morgan Specht
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Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider. I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.
Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a sustainable six figure brand looks like, and I’m excited to share my favorite tips, tricks, and real-life lessons to help you do the same.
On this podcast you’ll find a mix of solo episodes and interviews with other business owners to give you multiple perspectives and a well rounded picture of exactly how you can build a Six Figure Brand® of your own!
51 Episodes
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In online business, we’re really good at moving on to what’s next and really bad at slowing down long enough to acknowledge what we’ve built. And that’s especially true when it comes to rebranding. A rebrand is a huge milestone. It’s emotionally, mentally, financially, and strategically significant. For a lot of business owners, it’s something that lives on a vision board for years. But once it’s finally finished, it often doesn’t get the spotlight or celebration it actually deserves. Not bec...
In today’s online business world, community is more important than ever and somehow also harder to build than ever. In this episode, I’m sitting down with Kelsey Green, a community builder, facilitator, and former Specht & Co. client, to talk about what real, meaningful community actually looks like beyond algorithms, likes, and performative “connection.” We’re talking about circles of community rooted in trust, alignment, and belonging. The kind that support you through transitions, deep...
Most business owners don’t actually have a complete brand ecosystem. But they have pieces of one. A logo here. A website there. Some social content. Maybe a photo shoot. And yet… it still feels like nothing really fits. Their brand feels duct-taped together, inconsistent, or oddly amateur, even when every individual piece is “good.” In this episode, I’m breaking down why that happens and how to fix it by building a complete brand ecosystem, not a collection of disconnected assets. We’re talki...
I’m officially calling 2026 the year of the pivot. I’m making some big changes in my own business, letting go of traditional coaching, making new investments, and fully stepping into my role as a strategy-first agency owner. And everywhere I look lately, on Threads, in networking groups, and in conversations with peers, I’m seeing other business owners doing the same. So for this collaborative episode of The Six Figure Brand Podcast, I invited three friends and fellow online business owners, ...
If you’ve ever said (or thought), “I want my logo to be like Nike” then this episode is for you. Big brands like Nike and Apple have some of the most recognizable logos in the world… but here’s the part most people miss: their logos are not what made them famous. Nike’s swoosh wasn’t some perfectly calculated branding masterstroke, and Apple didn’t start out with the sleek, minimalist logo we all recognize today. Those logos became iconic because of decades of consistent growth, marketing, ex...
If you have a business, you need to know how to sell. And for a lot of us, that’s the part we didn’t exactly sign up for. In this episode of the Six Figure Brand® Podcast, I’m sitting down with Nikki Rausch, CEO of Sales Maven. Nikki has 25+ years of sales experience and a background in neurolinguistic programming (NLP) — aka the study of communication — which she uses to help entrepreneurs have more strategic, effective (and way less awkward) sales conversations. We talk about what it actual...
I'm breaking up with business coaching in 2026. But no, this is not a coach-bashing episode. I still believe deeply in coaching when it’s done right, with the right coach, in the right season. I’ve worked with incredible coaches who supported me through major life transitions, and I’m genuinely grateful for that chapter of my business. But over the last few months, something shifted. AND at the end of last year, I started noticing that every time I brought a question to my coach… I already kn...
There are just barely over two weeks left in 2025 and honestly? This year has felt different. Not wildly productive. Not record-breaking. Slower. Quieter. A little uncomfortable at times. But in all the best ways, it was exactly what I needed. In this final episode of the year, I’m reflecting on what 2025 actually looked like behind the scenes, from starting the year on maternity leave, to launching the Six Figure Brand® Podcast, to moving from Idaho to California and finally feeling se...
We’ve been conditioned to shrink ourselves. To downplay the hard things we've accomplished. To make ourselves smaller so no one feels uncomfortable. But here’s the truth no one says out loud: you can be proud of yourself without being braggy. You can celebrate your success and still be humble, grateful, grounded, and self-aware. In this episode of the Six Figure Brand® Podcast, we’re unpacking what it actually looks like to own your wins (big or small) without guilt, shame, or fear of what ot...
Branding is not a magic fix. It’s an amplifier. If your business is aligned and grounded, branding will help you grow it. But if the foundation is shaky, inconsistent, or built on panic… a prettier website won’t save anything. It’ll just amplify the chaos. Today, we’re breaking down the difference between branding from desperation and branding from abundance — what each one looks like, how to tell which stage you’re in, and what to focus on before you invest in a rebrand. Because the best tim...
Brand strategy doesn’t just help your designer. It impacts everyone you hire in your business. In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How does brand strategy help you do your job better? From systems and client experience to copy, S...
If you’ve ever wondered how the heck you’re supposed to choose a business coach or if business coaching is even worth the investment, this episode is for you. I’m joined by my longtime coach and friend, Eryn Morgan. Eryn is a business coach for brand, web, and graphic designers. We’re pulling back the curtain on the coaching industry, talking honestly about red flags, what actually matters when you’re investing in support, and how to find a coach who can help you grow a sustainable onli...
At some point in your online business, you’re going to run into a client situation that… just doesn’t work. Maybe you need to fire a client. Maybe a client fires you. Or maybe you both realize it’s not a fit and decide to walk away. None of those moments feel good, but they also don’t mean you’re bad at what you do or that your business is failing. They’re often where your strongest lessons around boundaries, ideal clients, and client experience are forged. In this episode, I’m sharing three ...
We’ve all wanted fast results. It’s human nature. And the online business world doesn’t make it any easier, with endless promises of six-figure launches and overnight success stories. But here’s the truth: when you build your business for speed instead of stability, it eventually breaks. In this episode, I’m sharing why the ability to delay gratification might just be your biggest business advantage. From the classic Marshmallow Experiment to lessons from brands like Apple and Nike, we’ll unp...
Branding isn’t just your logo or your color palette. It’s the entire experience someone has with your business. From visuals and messaging to positioning and client experience, every piece of your brand should work together to drive your business goals forward. In this episode, I’m breaking down exactly how a strategic brand can make you more money... with data to back it up. A Forbes study found that consistent branding across platforms can increase revenue by up to 23%, and I’ve seen those ...
Creativity isn’t always the flex you think it is. In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners. We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better designer, and what actually makes branding work. If you’ve ever wondered why your “pretty” brand o...
Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience. Raising your prices as an online business owner is necessary and good, when you do it the right way. In this episode, I'm unpacking what we can learn from recent price hikes across the online business world (Canva, Honeybook, Kit, ...
Military spouse business owners, this one’s for you. If you’ve ever tried to keep your business running while your entire life is packed into boxes during a PCS, you already know it’s not easy. Yes, having an online business is incredibly portable (and that’s a huge blessing when you have to relocate often), but that doesn’t mean it’s simple. From disrupted routines and lost childcare to staying visible in your business while you’re still figuring out where the grocery store is, moving as a m...
Automations are more than just a way to "save time and make more sales". When used right, they help us create a client experience that feels personal even at scale. In this episode, tech expert and Kajabi specialist Nadiia Solo shares her journey from blackjack dealer to online business pro, and breaks down exactly how to use Kajabi and Zapier to streamline your marketing, onboarding, and offers without drowning in busywork. 👉 In This Episode, You’ll Learn: How Nadiia went from the casi...
Branding doesn’t have to be complicated or expensive. Some of the most powerful tools I use inside my agency (for my own brand and for client projects) are free or ridiculously affordable. And when you know how to use them strategically, they’ll make everything from marketing to client experience so much easier. In this episode, I’m breaking down my five favorite brand strategy tools, how I use them every day in my business, and how you can put them to work whether you’re DIYing your brand or...
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