Claim OwnershipBecoming a Cut Flower Grower
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© 2026 Becoming a Cut Flower Grower
Description
Becoming a Cut Flower Grower is a raw and honest podcast about growing and selling cut flowers and the realities of what it really takes to build a cut flower business from the ground up.
Hosted by a working cut flower grower, the podcast combines practical insight with thoughtful reflections on the decisions, trade-offs, and rhythms of the work — from production and selling, to confidence, sustainability, and shaping an off-grid business on a tight budget.
Episodes will be useful whether you’re starting out with cut flowers, developing a small-scale flower business, or simply interested in the craft, economics, and rhythm of growing cut flowers for sale.
With twice-weekly episodes, this podcast is an intelligent, steady companion for anyone curious to know what growing and selling cut flowers with intention and care really looks and feels like.
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105 Episodes
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Hello, it's Friday 16 January 2026. My seed/crop planning is still in progress and just when I think I've cracked it, I discover more things that I need to work out. So I have been drowning in a complicated spreadsheet this week as it has poured down with rain outside. I've also ordered a new wall calendar plus thousands of sticky dots to stick on it. And I've realised all the additional data that I need to collect this year. In the second part of tonight's episode, I continue my Plant Profil...
Hello and welcome to a rainy Tuesday 13 January 2026. Lots of things going on at the moment including a broken inner car door handle, more rain than I thought possible, outrageously elevated hormone levels and getting into the Alpine spirit with home-made Tartiflette. Crop planning started in earnest today and I'd like to share my thoughts with you on this episode. I started out with an enormous list of plants I planned to grow (which needed revising down to start with) and ended with a...
Hello, it's Friday 9 January 2026. Welcome to the latest episode! I've been hunkered down indoors this week finishing my new website, which I'm excited to say is now live. It has taken me a while because I wanted to write the text using all the information I learnt on my recent flower faming business course with Jenny Marks. So I hope that I have captured the spirit of the plot on the website. The second part of this episode is the first in a new series of flower profiles that I thought would...
Welcome. It's Tuesday 6 January 2026. We had more snow today! It was so pretty and fluffy but it did settle on the plot and made negotiating the slope a nightmare. It's melted away now but in the next few days we have a named storm coming in bringing with it a ton a rain. Always useful for topping up the water bowsers but not so good for getting any physical work done. With that in mind, I've created a list of nine things I could be doing when it's not possible to work outside. Topics r...
Welcome. It's Friday 2 January 2026. Tonight I'm talking about the new year resolution I've made to improve my time management and fingers crossed I can do better in 2026. I really must stop running around like a mad thing. I'm also answering three brilliant questions from listeners in this episode that I've received in the last couple of days and I hope you enjoy the answers. The first one is about my rose planting technique (and how this differs from how I would plant roses in a garden); th...
Welcome to Tuesday 30 December 2025 and the 100th episode of this podcast! To celebrate this milestone, today's episode is an extra long one because I wanted to include the hens and then take you on a walk around the plot to chat about what's going on, and then finish part 2 of my review of 2025. The hens are an integral part of my cut flowers: they provide much needed organic fertiliser for the soil and they do help to keep pests away and aerate the soil. They're also the best company ...
Welcome to the latest episode on Friday 26 December 2025. I hope that you've had a great Christmas. It's Boxing Day and to celebrate the end of Christmas and (almost) the end of the year, this episode is part 1 of my End of Year A-Z Review where tonight I chat about everything on the plot from Annuals to Ladybirds via Cosmos to Irrigation, Bells of Ireland to (lost) Keys, Hydrangea to Leafmould, tonight's episode covers a lot. It's been really fun to look back at everything I've been do...
Hello, it's Tuesday 23 December 2025. It's a shorter episode tonight - I'm feeling a bit blue. I'm missing my regular routines and I'm not enjoying the disruption. I also have a mole on the field which I was very excited about and then realised it may well cause havoc with everything I've planted so far (and what's still to come). Routines are a mainstay for me: I need them to stay sane and I like to have structure in my day so I really struggle at Christmas time, and this year is no ex...
Hello, it's Friday 19 December 2025. Phew - we've made it through another week and I've had so much rain here in the UK. My Six Figure Flower Farming course with Jenny Marks of Trademark Farmer has come to an end and I'm feeling rather sad about it: I will miss everyone. I realised in the final graduation video call just how much material we have covered in the last month (it's been a lot!) and just how many techniques and tips I've acquired. My list of jobs to do on the field remains e...
Hello, welcome to Tuesday 16 December 2025. I've been busy since we last spoke - lots of digging and planting on the field and most of the dahlias are now in the ground, together with my new geums, veronica, astrantia and peonies. I went on a wreath-making course with a friend over the weekend and we had the best time making mini wreaths, eating s'mores cooked on an open fire and making stars out of sticks. I also tested out the compost toilet! I've also (finally) finished my own wreaths than...
Hello, it's Friday 12 December 2025. Another busy week: wet gloves, wet tools, muddy clothes, and never-ending lists of things to do. I hope you've had a good week. All of my roses have now been delivered which is wonderful and now they all need planting asap. My dahlia mentor, Richard Bailey, has kindly given me more of his unwanted dahlia tubers including Weston Pirate and some incredible Kilburn Glow (which has petals which actually do seem to glow). In tonight's episode I talk about a bre...
Hello and welcome to Tuesday 9 December 2025. What a wet and windy few days! Another named storm has rolled in and everything is very wet. The plants on the plot are fine (benefit of being on a slope) but everywhere else on the field is somewhat treacherous (downside to being on a slope). I've had a busy time since we last caught up and tonight I talk about having lunch with my best wholesale florist client and the useful things we discussed, including a heads-up on her wedding colour s...
Hello and welcome to Friday 5 December 2025. It's been a very wet and chilly week: I've been soaked too many times to remember this week and it's not been nice! Thank you if you sent me a comment about the last few episodes - it's always good to hear what you think. I have (finally) placed my large rose order and I can't wait to get them and see the blooms next year. My course is going well and I'm just starting a module on marketing, which I hope will prove useful. I take a deep dive into wr...
Hello, it's Tuesday 2 December 2025. Welcome to December! Tonight's episode is all about buying imports vs British-grown flowers (or wherever you're growing if you're not in the UK). It's a very hot topic and this episode is based entirely on a podcast I listened to this morning between two UK florists who talk about the pressure they feel to only use British flowers, and why they actually have to use Dutch imports. There are many reasons why florists can't rely on British flowers for 12 mont...
Hello, it's Friday 28 November 2025. Today's episode discusses the million-dollar dahlia question: to lift or not to lift tubers? It's a question that many growers have a dilemma about every year and I'm no exception. This year I'm leaving mine in the ground and I'll explain why here. The majority of this episode is therefore a discussion of the pros and cons of lifting - or not lifting - and the growing conditions that native dahlias thrive in. In other news, I've been busy measu...
Hello and welcome to a chilly Tuesday 25 November 2025. Tonight I'm talking about the foliage that I'm growing for 2026 and beyond. I realised that I needed more foliage about mid-way through this year when I suddenly started selling buckets and buckets of beech and hazel. Then I thought that perhaps I needed to buy some more foliage plants for adding to bouquets and mixed buckets and that's what I've been doing over the past few months. So in this episode I'm sharing what I'm growing a...
Hello, it's Friday 21 November 2025. Welcome - I'm in a much better mood tonight! It's been a busy week, both indoors and outdoors. My course is going well: module 2 has just dropped which is all about pricing. Can't wait to start that. Pricing is such a huge topic and one that not everyone talks about. I know I've struggled with it this year. I've also just taken a free online floristry tutorial with top florist, Joseph Massie, and I'm working my way through a Lennie Larkin course. She...
Hello, welcome to Tuesday 18 November 2025. Winter is here! The temperature has plummeted and I'm bundled up in so many layers that it's hard to even bend down sometimes. Tonight's episode gives you an update of my progress on the new course with Jenny Marks of Trademark Farmer in the US, and news of what I've done with my dahlias over the weekend. Yesterday I visited a fellow grower's plot for a meet-up of local fellow growers which was very interesting and gave me the biggest plot env...
Hello, welcome to a very wet Friday 14 November 2025. I've just taken part in the first online 'welcome' meeting for the new course I've just enrolled on with Jenny Marks of Trademark Farmer and it was great. I've made a start on module 1 and there's a lot to take onboard. Today has been a wash-out in terms of heavy rain all day so I spent time this morning unblocking a gutter and getting soaked. Check your gutters before the rain comes! Tonight I'm talking about factors to consider whe...
Hello and welcome to 11 November 2025. There's so much to tell you about in this episode! Life in the cut flower field has been busy: my young cockerel, Lion, finally has his own enclosure and a wife (!); I've been drying more stems in the unlikely event that someone wants to buy them (or they end up in wreaths); physocarpus shrubs have been planted; achillea 'The Pearl' is being moved to a new bed; a new florist came to the plot to buy a mixed bucket this morning (very exciting) and it...
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