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The Family Practice Podcast

Author: Dr. Tony Ebel

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Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice 

Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. 

Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.

We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! 

Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 


82 Episodes
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In this episode, Dr. Allie Wright, alongside guest John Price, Chief of Marketing at The Pediatric Experience, dive deep into effective marketing strategies for chiropractors. They discuss the importance of doing what you're great at consistently, improving confidence and communication skills, and the significance of trust in the healthcare sector. The conversation also covers the rising impact of AI and automation in marketing, sharing insights on how these tools can aid chiropractors in pat...
In this episode, Dr. Tony Ebel discusses the essential components for growing and sustaining a million-dollar chiropractic practice. Emphasizing the importance of clinical mastery and humility, Dr. Tony outlines how focusing on exceptional patient outcomes and maintaining a humble, continuous learning mindset are the keys to long-term success. He contrasts this approach with more traditional, less sustainable paths and highlights the significance of leadership and patient experience in buildi...
In this episode, Dr. Matt Hill welcomed back Dr. Dawn and Jamie Thomas of Perfect by Design Chiropractic to share their incredible journey of expanding their practice to three locations in the Atlanta area. They discuss the importance of vision-driven growth, effective team leadership, and maintaining robust systems while scaling up. Jamie and Dr. Dawn provide valuable insights into balancing family culture, navigating unexpected challenges, and the significance of strong communication. The e...
In this episode, Dr. Tony Ebel discusses effective strategies for chiropractic marketing, emphasizing the importance of authentic, frequent, and quality content creation. He outlines 3 major mistakes chiropractors often make in marketing: not producing enough content, creating ineffective content, and relying on paid ads without a strong organic brand foundation. Throughout the episode, practical tips and detailed guidelines are provided to help chiropractors improve their marketing efforts a...
In this episode, Dr. Tony Ebel dives deep into the challenges and complexities of scaling a chiropractic practice beyond the initial phase of success. Dr. Tony addresses why scaling is often exponentially harder than starting up, emphasizing the critical importance of leadership and business expertise over simple hard work and hustle. He explores common pitfalls, such as distractions from core chiropractic principles, attempted shortcuts, and the allure of non-chiropractic modalities or side ...
In this episode, Dr. Tony Ebel is joined by his wife and co-owner of The Pediatric Experience and PWC Chiropractic, Kristina Ebel. The conversation addresses the pitfalls of prioritizing comfort and freedom over impact, offering guidance on how to build a legacy of purpose. Key topics include the importance of staying motivated, aligning work with passion, and creating a team-oriented practice environment. Practical advice for balancing work and life without sacrificing joy and fulfillment is...
In this episode, Dr. Tony Ebel dives deep into the transformative power of chiropractic care focused on neurology for family practices. Highlighting the limitations of traditional and even holistic medical approaches, Dr. Tony argues that the final leap to genuine healing involves addressing subluxation and nervous system dysfunction. He emphasizes the importance of certainty, communication, and clinical excellence in achieving outstanding results in pediatric and perinatal chiropractic care....
In this episode, Dr. Matt Hill sits down with Dr. Sam and Kyle Grimes, a dynamic couple who have significantly impacted the chiropractic community. The Grimes share their journey from being traditional Gonstead practitioners to establishing a thriving, neurologically focused family wellness practice. They discuss their transformation catalyzed by personal challenges with their children's health and how this led them to fully embrace pediatric and perinatal chiropractic care. The episode dives...
In this episode, Dr. Tony Ebel takes chiropractors and students inside the pivotal shift that transformed his clinical results. After years of adding therapies, labs, and functional medicine to his exams, he found that complexity only increased overhead, overwhelmed families, and reduced outcomes. Through his own internal testing, Dr. Ebel discovered that chiropractic-only care—delivered with clarity, frequency, and precision—outperformed every integrated model he tried. He breaks down why re...
In this episode, Dr. Tony Ebel discusses the crucial impact of Dr. Michael Cody on his careers and the chiropractic field. The episode emphasizes the importance of ‘less is more’ in chiropractic adjustments and care planning. Dr. Tony shares personal anecdotes highlighting Dr. Cody's wisdom in handling tough cases, particularly in pediatric care. ------ Links & Resources: FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating...
In this episode, Dr. Allie Wright is joined by Dr. Chandler and Dr. Rachel Boggs. Together they discuss the importance of integrating both pregnancy and 'Perfect Storm' approaches in nervous system-focused chiropractic care. The conversation highlights the need for chiropractors to be bold and communicative about the benefits, breaking down the impact on both moms and their babies' long-term health. The goal is clear: to create adaptable, regulated nervous systems that span generations, preve...
In this episode, Dr. Matt Hill provides four critical levers that chiropractors can pull during neurological reorganization phases to help reignite momentum in complex pediatric cases. He discusses the importance of strategic frequency, changing techniques, using objective scans to guide clinical decisions, and incorporating additional therapies when the nervous system is ready. The episode stresses the non-linear and often messy nature of neurological healing, urging chiropractors to adapt a...
In this episode, co-host Jacqui Jakubowicz and guest care advocates Sadie, Mari, and Jerrica discuss how to shift from transactional tasks to transformational leadership within chiropractic practices. The episode covers topics such as embodying leadership qualities, fostering authentic patient relationships, creating a positive office culture, and practical strategies for improving patient experiences. Through stories and examples, they highlight the importance of empathy, active listening, a...
In this episode, Dr. Allie Wright dives deep into the complexities and importance of care planning during pregnancy. The discussion moves beyond traditional structural concerns, emphasizing a nervous system-focused approach for both expectant mothers and their babies. Dr. Allie shares insights and experiences over the past few years to refine pregnancy care planning, highlighting individualized care, communication strategies, and the significance of understanding each patient's unique journey...
In this episode, Dr. Tony Ebel dives into the legacy of Dr. Fred Barge, a passionate and principled chiropractic poet. The episode explores how Dr. Barge's powerful communication skills and profound understanding of chiropractic philosophy continue to influence generations. It highlights key lessons from Dr. Barge's renowned book 'Life Without Fear,' emphasizing the detrimental impact of fear on health. The discussion also covers Dr. Barge's contributions to chiropractic science, his strong s...
In this episode, Dr. Tony Ebel and Bharon Hoag dive into the critical need for unity and purpose-driven leadership within the chiropractic profession. They discuss the prevailing issues of infighting, disorganization, and fear that hinder the profession's potential impact. The episode underscores the power of collective action and the importance of strategic collaboration through organizations like One Chiropractic and the Chiropractic Defense Council. This passionate conversation aims to ins...
In this episode, Dr. Tony Ebel discusses the rationale behind shifting to an all-cash chiropractic practice. Dr. Tony emphasizes the benefits of providing transparent and effective patient care without the constraints of insurance. Key points include the improved patient outcomes, reduced overhead costs, simplified pricing, enhanced financial stability, and the freedom to focus on clinical results. The episode also highlights the strategic steps to transition from insurance dependency, provid...
In this episode of the Family Practice Podcast, Dr. Tony and Dr. Matt pull back the curtain on one of the most important (and misunderstood) aspects of growing a thriving chiropractic practice: how to hire, train, and build unstoppable associate doctors. They dive deep into redefining the word associate, challenging old-school chiropractic culture, and sharing the systems, mindset, and leadership principles that turn team members into empowered co-leaders, not replaceable employees. ----- Lin...
In this episode, Dr. Tony Ebel pulls back the curtain on what truly creates miraculous results in pediatric, perinatal, and family chiropractic care. He breaks down the three biggest mistakes that hold so many docs back — weak care plans, relying on one technique for every case, and jumping too soon into non-chiropractic add-ons. Then, Dr. Tony shows how to fix them — with stronger care plans, adaptable adjusting strategies, and a renewed focus on what makes chiropractic so powerful in the fi...
In this episode, Dr. Allie Wright sits down with Dr. Steph Masek for a powerful conversation on the modern challenges and opportunities in chiropractic care—especially around fertility and family health. They explore why today’s patients present with more complex subluxations, and how chiropractors can better communicate, market, and deliver care that supports both men and women. Emphasizing the vital role of the nervous system, they discuss the importance of starting care early, understandin...
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