Claim OwnershipContent Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
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A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
67 Episodes
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Send us Fan Mail If you've ever boosted a post and wondered why nothing happened — this episode is for you. I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner. Jana has spent over a million dollars of her own money learning ads, has 17,000 students in her programs, and she breaks it ALL the way down — no fluff, no gatekeeping. Here's what we cover: The real difference between boosting a post and running ads through Me...
Send us Fan Mail Q1 is DONE. And I'm not letting it pass without breaking it all the way down. In this episode of The Side Hustler Podcast, I'm doing a full Q1 debrief — the wins, the losses, the strategies that worked, and the ones I need to let go of. No fluff, just real talk about what actually happened and what I'm building on going into Q2. Here's what we're getting into: A full breakdown of my Q1 goals — what I hit and what I missedThe strategies that actually moved the needle (and the ...
Send us Fan Mail If you’re tired of constantly chasing new clients, this conversation is going to shift something for you. In this episode, I’m talking with Kenniqua Lewter — client experience systems strategist and HoneyBook expert — about how service providers can turn one-time clients into repeat bookings and referrals without burning out. We break down the biggest mistakes business owners make with client experience, why offboarding is where most people lose repeat revenue, and the simple...
Send us Fan Mail LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing. So I brought on LinkedIn specialist Molly Godfrey to break down how to actually use LinkedIn for lead generation in a way that feels strategic, simple, and sustainable. We talk about how to use your existing network (especially if you have a corporate background), how often to post, what content performs be...
Send us Fan Mail Talking head videos are the #1 type of content so many business owners avoid… and I get it. But if you’re a service provider, you can’t skip them if you want your content to build trust and convert. In this episode, I’m breaking down how I make talking head content easier — what to say, how to plan it, how to batch record it, and how to batch edit it so your content doesn’t sit in a folder for months. I’m sharing my content strategy for coming up with ideas, my talking heads ...
Send us Fan Mail Taxes don’t have to be stressful — but you do need a plan. In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a way that actually makes sense. In this episode, you’ll learn: The difference between tax filing and tax strategyThe most missed deductionsHow W-4 withholdings can impact your tax bill What systems help you stay organized throughout the year.This ...
Send us Fan Mail Are you creating content… but not making sales? In this episode, I'm breaking down the exact shifts service providers need to make in order to create content that actually converts followers into paying clients. You’ll learn: • Why selling your business is not the same as selling your offer • How to niche down in a way that builds authority • Why transformation sells more than deliverables • What real sales content looks like (without feeling pushy) • ...
Send us Fan Mail One of the most common questions I get is: How are you doing all of this? In this episode of The Side-HustlHER Podcast, I’m breaking down what my day-to-day actually looks like as a wife, mom, 9–5’er, content agency owner, and tech startup founder. I’m sharing the real systems I use to stay consistent, protect my creativity, and avoid burnout — without pretending that I have it all perfectly together. In this episode, we talk about: Understanding your capacity and setting rea...
Send us Fan Mail If you’ve been saying “I don’t really have a brand” but you want brand deals, paid collaborations, and to grow as a content creator… you do have a brand. You just need structure. In this episode of The Side-HustlHER Podcast, I’m doing a live social media audit with my client Falynne, who’s building her presence around lifestyle, crafts, and Houston experiences. We walk through exactly how to tighten up her Instagram so brands know who she is, what she creates, and how to work...
Send us Fan Mail If you’re posting consistently but still struggling to turn followers into customers, your content strategy might be working against you. In this episode of The Side-HustlHER Podcast, I’m breaking down the five biggest content mistakes that are killing your sales on social media — and how to fix them without overhauling your entire strategy. These aren’t technical issues or algorithm hacks. These are trust, clarity, and connection gaps that stop people from taking action. In ...
Send us Fan Mail In this episode of The Side HustlHER Podcast, I’m breaking down the seven biggest things business owners are skipping on social media that are directly impacting their ability to convert content into paying clients. We’re talking about the difference between being visible and being searchable, why consistency matters more than motivation, and how systems like SEO, DM automations, and social proof help your content work harder for you. In this episode, you’ll learn: How Instag...
Send us Fan Mail In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit. Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of pure passion and like many service providers, she found herself stuck with a decent following but struggling to consistently reach her ideal customers. So instead of giving generic advice, we walked through her Instagram profile step by step and focused on...
Send us Fan Mail In this episode, I’m getting very real about my business journey and sharing my actual numbers. I wanted to record this episode because I know how easy it is to look around online and feel like you’re the only one struggling, or like everyone else has it all figured out. So instead of sugar coating things, I decided to break down what really happened in my business over the last two years, what worked, what didn’t, and how I was able to triple my revenue this year. I walk you...
Send us Fan Mail Marketing your business without a plan is exactly why your content feels scattered, your sales feel inconsistent, and your audience isn’t converting. In this episode, I’m breaking down how to build a marketing campaign that actually works — a strategy you can rinse and repeat every time you launch an offer, promote a service, or run an event. We’re at the end of the year, which is the perfect time to prep for Q1. Instead of winging it, you’re going to walk into 2026 with clar...
Send us Fan Mail This week on The Side-HustlHER Podcast®, I sat down with mindset coach and therapist Theresa McKeel, the owner of With Grace and Grit Coaching. Theresa works with high-achieving, overthinking millennial-ish women who are constantly in their heads — procrastinating, second-guessing, and struggling to step into the version of themselves they know they’re supposed to be. But even with her gift, the therapeutic background, and the clinical training — Theresa’s biggest challenge h...
Send us Fan Mail WE OFFICIALLY HIT ONE YEAR of The Side-HustlHER Podcast®, and I’m celebrating with a real, no-fluff conversation about what I’d do if I had to start my business over from scratch in 2026. I’m on sabbatical right now, business has had its best year yet, and I’m also in the middle of launching my second “baby” in business — Batched™, a creator marketplace that connects entrepreneurs with local content creators for content days nationwide. So yeah… it lowkey feels like starting ...
Send us Fan Mail This week, I sat down with Shajuan Alexander, a Houston-based psychotherapist and coach for clinicians who are ready to step into multi-hyphenate roles beyond the couch. During our chat, we took a deep dive into her Instagram page for a full audit—breaking down what’s working, what needs clarity, and how to better align her content with her long-term goals. So many entrepreneurs get stuck trying to figure out what to post when their offers start to evolve—and this conversatio...
Send us Fan Mail In this episode, I invited my client (and now friend) Auketria Manor—multi-time author and publishing coach—on the pod to break down how entrepreneurs can use a brand-building book to scale impact, increase authority, and create a clear path to premium offers. We talk about writing with purpose (not just vibes), building a methodology that funnels readers into your ecosystem, and why your book can be the 24/7 salesperson your business is missing. In this episode, we discussed...
Send us Fan Mail In this episode, I sat down with my client Natasha Jilles-Blunt of Blunt Statements Spa, also known as Houston’s #1 Big Toe Pro, for a live social media audit. Natasha opened up about the challenges so many entrepreneurs face—feeling overwhelmed by social media, unsure what actually works, and tired of trying to keep up with constant algorithm changes. Together, we simplified her strategy, cleaned up her bio, and built a plan to make her Instagram work for her instead of agai...
Send us Fan Mail I’m finally back on the mic — and in this solo episode, I’m breaking down the eight biggest mistakes I see entrepreneurs making on social media (and how to fix them). If you’ve ever felt like you’re posting and getting zero engagement, or your content just isn’t converting, this episode is going to give you clarity. I’m sharing the exact things that hold most business owners back — from posting without strategy, being inconsistent, skipping captions or hooks, to trying to tal...
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