Happy Subscribers

Episode Summary: Ever been tempted to "set it and forget it" with your email marketing? Or thought "I'll let this run and go focus on other things?" That mindset (or neglect) of your email potential is costing you traffic, connection, and revenue. Real dollars for your real business. In today's Happy Subscribers episode, I'm breaking down why email isn't meant to run on autopilot forever — and yes, that's coming from an Email Automation Junkie. I want you to have a strategy that's simple, sustainable and sends as much love to your list and traffic to your site as possible. In this episode, you'll learn about: The three core parts of a healthy email strategy — the fundamentals you can grow from What happens if you're missing one or more of these strategies Why automations can't be your entire "strategy" (though wouldn't that be nice?) What I recommend for staying the most connected to your list in real time A simple way to get clarity on what's working in your current setup Check out this episode's blog post Episode Resources:  Book a FREE Discovery Call  Duett Services: Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert  

Episode Summary: What is "community," really? We toss that word around a lot, but this conversation with Faith Clarke, organizational health & inclusive teams specialist, autism activist, and author, made it click... community isn't a parasocial vibe we hope our subscribers feel. It's something we design together. Community matters for email because people buy when they trust you. And trust comes from you being a person, not from perfect messaging or sending on the "best" day of the week.  This is how your emails shift from being simply one way broadcasts into two way, mutually-beneficial relationships. So how do you show up as a whole person, create a community that benefits everyone in it, and invite your audience to participate? In this episode, you'll learn about: Why real community = communal care + protection + shared need-fulfillment (not just "engagement") How to "read the room" online when our usual in-person cues are missing What it looks like to reimagine email as dialogue, not a monologue—and why frameworks beat formulas Check out this episode's blog post   Connect with Faith:Website Instagram  Episode Resources: Book a FREE Discovery Call  Duett Services:Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert  

Episode Summary: You don't need 100 blog posts to see big results on Pinterest and drive massive traffic to your site. I know this because Nadalie Bardo got 1 million views on Pinterest in her first month with only 10 posts. In this episode we dive into all things Pinterest like: How she leverages trends, design templates, and Pinterest's natural clickability to boost her content's visibility and drive traffic to her blog How she was able to organically grow her email list to 24K subscribers How she's converted those subscribers into 1000s of happy customers  And the best part? She doesn't even use ads! It's all organic growth. In this episode, Nadalie also shares: The Pinterest strategies she teaches her students How to capture seasonal traffic and "stack" it year after year The #1 type of lead magnet that brought in 15k subs  Where to start if you want Pinterest to send you traffic on repeat Check out this episode's blog post  Connect with Nadalie: Website Instagram Resources Mentioned: Book a FREE Discovery Call Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing Duett Services:The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert  

Episode Summary: Hey, food bloggers: your Instagram traffic doesn't have to get stuck on Instagram. What if every comment on your Reel could send followers straight to your blog (and your ads)? What if they could save recipes to their email or even shop the recipe with one click? Enter: Grocers List. Ben, the founder of this amazing tool, is on the podcast to share how his food-blogger-specific platform has helped over 1000 of the top food creators drive more traffic, grow their email list and unlock new ways of earning revenue from Instagram followers. I'd been looking forward to this conversation for months, and I'm so excited to give you a behind-the-scenes look at this amazing tool that everyone has been raving about. Learn more about Grocers List and get 100% off your first month when you use the code PODCAST. Create your account here to get set up in minutes! In this episode, Ben shares: Why he created Grocers List when tools like ManyChat and LinkDM already existed The different money-making features that Grocers List has like Comment for recipe, Save to email, and Shop the Recipe How the tool actually works and why people rave about how easy and time-saving it can be The different ways you can use Grocers List, the bare bones traffic-boosting strategy, plus ways you can level it up (like how Pinch of Yum uses it!) for email list growth Check out this episode's blog post  Connect with Ben: Instagram Grocers List (use code: PODCAST) Resources Mentioned: Book a FREE Discovery Call  Pinch of Yum Happy Subscribers Episode  Coaching Programs & Services: Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert  

Episode Summary: This doesn't usually show up in email marketing conversations… but might be the real reason your email strategy isn't moving forward… Not time. Not tools. Not templates. But trust. In this episode of Happy Subscribers, I'm sharing how I went from doing everything myself as a freelancer — email strategy, copywriting, tech setup, copyediting, project manager, you name it — to leading a team of 9+ incredible subcontractors who now run the day to day of Duett. But for years, I held on tight to every little thing. Even after hiring amazing people, I didn't let go (and project timelines got stretched). And you know what that made me? The bottleneck.  You know, the place where things get STUCK. I had to LEARN some things. About myself, about working with others… So today, I'm taking you behind the scenes of how I moved from overwhelmed solopreneur to a CEO of a team that's excited to support creators with email marketing and what this story of *trust* could mean for you, too. If email marketing has ever felt like a weight on your shoulders or a to-do list that never gets done, this episode might just help you see what's possible when you have a team behind you that you can trust.  In this episode, you'll learn about: How I knew it was time to hire help and why email felt so hard to outsource at first What we do to ensure every client project is strategic, thoughtful, and tailored (honestly, the work got better when I stopped doing it all myself!) What it really looks and feels like to train and trust a team with your business and your voice How strong systems give you more room for creativity, not less 3 big lessons I learned stepping into leadership (and why being "the boss" didn't come naturally) Why handing off your email doesn't mean losing your voice — it means finally having the space and clarity to use it really well Check out this episode's blog post  Coaching Programs & Services: Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: In this episode, you get to meet my friend Ally Anderson of Akari Digital and she is a freaking WHIZ. I mean that with all of the air in my chest. I learned so much on this call with her that I cannot wait for you to hear and learn about it too!   Whether you're a content creator, blogger, course creator or service provider, join us as we go deep into the stats and numbers of email marketing!    Once you have better data, you'll be able to use your time and energy on the strategies that work BEST for reaching your audience. We love saving time and getting better outcomes, don't we? In this episode, Ally shares: Examples of KPIs for different platforms, different goals and different types of creators Her honest opinion on using the double opt-in as you grow your list The one really important tech factor that could be keeping your emails from being seen Practical strategies for how to track your activity and engagement from email What tracking tool you need to set up ASAP Check out this episode's blog post  Connect with Ally:https://akaridigital.ca/start/ Episode Resources: Book a FREE Discovery Call  Coaching Programs & Services: The Duett Debut - Done for you email copywrting & automation setup  Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert  

Episode Summary: Today kicks off part one of a two-part series all about defining and creating your personal brand — not just on your website, but in your emails, too.  Because in a world of content overload (and AI!), your brand is what makes you recognizable, relatable, and worth remembering. Establishing a clear brand helps you differentiate yourself online — for your audience and for yourself. In this episode, you'll learn about: The difference between a "pretty logo" and a true brand strategy (and why skipping the strategy step will come back to bite you) The "waterfall effect" of branding: how strategy flows into visuals, messaging, and your email subscriber experience The role of brand values in how you show up online and how they help you attract the right audience How showing up as your real self (quirks and all) creates stronger human connection than polished perfection A simple gut-check you can use to see if your brand still feels on point or if it's time for a refresh 👉 And don't forget — this is just part one! Next week on The Vine Podcast (go ahead and subscribe now), Madison interviews me about the next step: weaving your brand into email with a welcome sequence that helps new subscribers get to know you right from the start. Check out this episode's blog post  Connect with Madison: The Vine Podcast Grace + Vine Studios Website Grace + Vine Studios Instagram Joyfully Mad Food Blog Joyfully Mad Instagram Episode Resources:FREE Duett's Your First Welcome Sequence Duett Services: The Duett Debut - Done for you email copywriting & automation setup  Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: The way this episode SURPRISED me… 😮 Kayla Burton — food blogger, food blog coach, and kind-hearted tech tutorial queen — joined me on Happy Subscribers, and y'all, I've got to spill the beans: She nurtured her email list weekly for two years with massively helpful, no-fluff content helping other food bloggers. Then she launched her first webinar… and ended up with THIRTY new coaching clients. (Yes, THIR-TY!) If you want a real life example of a two year commitment to value, consistency and connection — this conversation with Kayla will give you practical tips for your own journey with email marketing. My favorite takeaway? When you genuinely care about your audience and help solve their real problems (with consistency and generosity) the results show up in relationships and revenue. Kayla's story is proof that thoughtful, helpful emails don't just build trust… they build a loyal, engaged community that's excited to learn from you. In this episode, Kayla shares: What she's learned from sending newsletters for 2+ years including 6 of her favorite personal lessons Why she was nervous to send emails at first and what's changed to boost her confidence in a way that makes it easier How she's used her newsletter to find her voice and confidence as a thought leader in the food blogging industry How community building actually happens through email marketing Why you don't need anything fancy to grow a thriving, newsletter list of dedicated fans Check out this episode's blog post  Episode Resources:Free 5-Day Food Blog Foundations Email Course Email Strategy Playbook  Connect with Kayla: Instagram Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: Q4 is like the Super Bowl for most content creators.  Shopping deals, food, holiday decor, food, entertainment ideas, FOOD. Tis the season for more site traffic! Yay!   When I think of people visiting to your site in droves — coming in HOT from Google and Pinterest — my immediate thought is: How do we turn those page visits into email subscribers?  In this week's episode of Happy Subscribers, I'm sharing all sorts of ways to do this — and ways to make it simple to "turn up" what you're currently doing or what you've done in the past to: • Drive more email list sign-ups • Boost site traffic from email (both with new subscribers AND your existing ones) • Make your seasonal emails stand out and feel purposeful • Keep your subscribers happy in a busy inbox season • Make more money from sales and promotions  Check out this episode's blog post  Episode Resources: Spotlight Subscribe (Grow) Book a FREE Discovery Call  Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert  

Episode Summary: Being a publisher is HARD WORK. There are ways to make it easier, but the reality is: Your to-do list will never be done Your content will never be perfect A new social platform will pop up (will you join it?!) But it's also WORTH IT.  In this episode, I'm joined by Colin Devroe of NerdPress for the permission slip you didn't know you needed to embrace the ever-changing landscape of the online space. To keep showing up. To differentiate yourself. And to and to enjoy the journey, even when the path feels messy or uncertain. Whether it's life, growing a garden, or raising kids, things are always in flux.  So what does this mean when your JOB as a publisher is "always changing, always flowing?" (cue Pocahontas) "Be okay with a constant state of change… Be okay with the chaos. Be okay with a to-do list that may never be done." Your role as a publisher online is VERY important. To your audience, to the world, but also to your own sense of autonomy and creativity, and my conversation with Colin will give you more of what you need to keep the fire alive… even when things feel weighty. Check out this episode's blog post  Connect with Colin:Website Hubbub Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: Two things need your attention right now: 1. Your relationship with caffeine... who, me? 2. The way you write and send emails Because while you may be sending emails… are you actually building relationships? In this episode, Matthew Smith — founder of Really Good Emails and Wimp Decaf Coffee Company — is here to challenge our thinking on both fronts. And let me tell you… he's convincing. 😂 Matthew says that how we speak to our customers through email shapes how they feel about us especially in a time of AI overload (I'm sensing a theme here…). "Email is relationship delivered." In this episode, you'll learn about: The narcissistic nature of most email copy and why that turns readers off Using "empathy guesses" to make your emails feel more personal and your readers more understood How to be "programmatically relational" (yes, even in automations!) to better serve your readers and your bottom line Defeating decision fatigue with ONE clear offer for new subscribers Why educating your audience about their purchase and your brand builds real trust Connect with Matthew:Website (Use code: HAPPY SUBS for 20% off!)Instagram  Episode Resources: The Challenger Sale by Matthew Dixon and Brent Adamson Beefree Email Template Builder Term mentioned: Non-violent communication framework  Check out this episode's blog post  Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: This one feature from Kit has helped 44% of my email list find me... no pop-ups, paid ads, or consistent social promos required. And it's so promising (and proving) results for creators that even big name bloggers are switching platforms just to access it.  If you're already a Kit user, I want to help you leverage the Creator Network to recommend (and be recommended) to potential subscribers. And if you're not a Kit user (yet), you may want to consider the switch! Maybe you've heard about the Creator Network but haven't dug into it yourself. I get it, it can be a lot to wrap your mind around but tune in to this episode to learn more Hot take: This list growth engine is powerful enough to consider moving to Kit. It's seriously one of the best features of Kit... AND once it's set up, it grows your list for you on autopilot. Trust me, whether you're a Kit user (yet) or not, tune in to see what's possible when you use the Creator Network to grow your list! In this episode, you'll learn about: What the Creator Network is and how it works How to recommend creators your audience will love Tips for setting up your profile to attract great-fit subscribers How to keep your list healthy as it grows The tech setup you need to make sure your new subscribers get your welcome emails Answering specific Duett subscriber questions that YOU might be wondering about too! Check out this episode's blog post  Episode Resources: Apply for a free mini coaching call Kit (affiliate link) Kit's Creator Network (affiliate link) Duett Creator Network profile  Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: With SEO algorithm changes impacting website traffic and social media reach feeling unpredictable, it's more important than ever to build parts of your business you truly own.  In this episode, I'm joined by copywriter and marketing strategist Emily Baksa, who helps food bloggers turn what they already have into profitable digital products. Emily guides clients through simple, strategic launches... no big rebrands, no expensive new course builds, just low-cost, high-value products that solve real problems and generate real income for creators. We dig into the strategy behind small (but mighty offers), the tech and email setups that make selling seamless, and the mindset shifts you need to start charging for your expertise with confidence. If you've been wondering whether creating a digital product is worth it, or how to do it without scaring off your audience, this conversation will give you the clarity (and courage) to take that next step. In this episode, you'll learn about: How to identify a profitable product idea using content you already have Ways to test what your audience actually wants (and will pay for!) How to price low-ticket offers for maximum reach and impact Mindset shifts to overcome discomfort around selling Why building an email list and creating your own products gives you long-term stability  Check out this episode's blog post  Connect with Emily: Emily's free resources Instagram Resources Mentioned:Free mini coaching call  Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: If you've ever felt like paying for ads is the only way to grow your audience, this episode is your permission slip to stop handing your money over to The Big Guys. Because there's another way — a more reliable, personable, and profitable way — and Tracy Beavers joined me on Happy Subscribers to talk us through it. I'm thankful she did because I learned a LOT about what's possible for growing my reach and somehow she makes it all seem so dang achievable. If you haven't met Tracy yet, she's an organic growth expert, educator, and coach with 20 years of corporate sales experience who's helping business owners grow their list and boost visibility without a giant ad budget.  And her secret weapon? Conversations. Specifically: conversations in the DMs with real people, like the real person you are. Not just any DMs. But conversations that lead to: New subscribers because you're resourceful and helpful with lead magnets to share New collaborations because you know your niche and can show up in others' spaces Less stress around finding "the next lead" (thanks to a system and strategy that puts *people* first) In this episode, you'll learn about: How to get replies in the DMs (and what I likely did wrong when I tried it… oops!) Tracy's launch strategy (refined over 10 launches and counting!!) The mindset shifts you need to DM strangers without feeling icky Check out this episode's blog post  Connect with Tracy: Create Online Business Success Podcast Her FREE Facebook Group  Resources Mentioned: Book a FREE Discovery Call  Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert  

Episode Summary: Most food bloggers try to monetize with ads and affiliates.
 Adam built a system that pays him before the traffic even shows up.
 Now he uses his blog as a funnel to sell cooking classes, grow a thriving membership, and support a mission he genuinely believes in — and his email list is doing a lot of the heavy lifting. In this episode, Adam Sobel, award-winning vegan chef and founder of The Cinnamon Snail, shares how he flipped the traditional food blog model on its head by focusing on evergreen funnels, email automation, and intentional content strategy. His approach isn't just strategic, it's deeply purposeful. After closing his beloved NYC food truck during the pandemic, he started teaching cooking online… and quickly became obsessed with optimizing funnels, email strategy, and the subscriber experience. (A man after my own heart.) I can't wait for you to go down these email and product funnel rabbit holes with us. You'll learn so much from Adam! In this episode, you'll learn about: Why Adam treats his food blog as top-of-funnel and not the final product that relies on traffic solely for ad revenue How he grows his list by 1000 subscribers each month (without paying out of pocket, thanks to strategic tripwires and product offers that cover his Facebook ad spend) The systems he's built to turn page views into free class sign ups, purchases with order bumps, and new membership sign ups The strategies he uses to engage with subscribers in a way that honors their experience with his brand so far (aka, personalization!) How he uses Kit tags, liquid content, and super smart email automations to test what's working within his web of funnels The mindset shift he believes every content creator needs to hear (and should make) that will change how you think about your revenue and impact  Check out this episode's blog post  Connect with Adam: Adam's website & classes Episode Resources: Countdown Hero Mighty Network Kit SamCart Thrivecart (alternative one-time purchase) Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: Feeling like marketing your business means doing all the things, all the time?  In this episode, I'm joined by friend and client Tayler Cusick Hollman — marketing strategist, founder of Enji, and longtime business owner with marketing WISDOM to share! She and I talk about how to make marketing feel less overwhelming and more effective… especially when you don't have time to waste. Tayler breaks down the biggest mistakes she sees small businesses make when it comes to marketing and how to get clearer on where to focus your time and energy. We talk about how knowing your audience inside and out makes every other marketing decision easier from what kind of content to create, to which platforms to prioritize, to how to sell without feeling salesy.  In this episode, you'll learn about: Why "just post on Instagram" isn't a great marketing strategy (and what to do instead)

 What questions you need to answer in order to create *a strategy that actually works for your business* Tayler's multiple life cycle marketing sequences and how you can use a similar strategy for your subscriber journey Why your to-dos should directly align with your goals (and what tasks are more than okay to get rid of) Ways you can learn more about what your audience really, really wants and how to incorporate this into your email strategy Check out this episode's blog post  Connect with Tayler: Follow Enji on Instagram Episode Resources: How to create a simple marketing strategy for your small business Check out Enji – Tayler's software that helps small business owners plan and execute a simple marketing strategy  BDOW! List building tool Your First Welcome Sequence Freebie Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: In this episode, I'm joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about what it actually takes to turn new subscribers into loyal readers (and buyers). From evergreen emails to intentional post purchase onboarding, Elli shares the system she's built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the heavy lifting.  You'll also get a peek into her email based membership — a low-cost, high value offer that delivers content to members on autopilot plus her take on using AI to write emails without sounding like a robot. In this episode, you'll learn about: A peek inside Elli's paid, email based membership and how it runs on autopilot each week Why growing your list through Facebook ads or social media isn't enough if you don't have a plan to nurture them

 How weekly evergreen emails can keep cold leads engaged and promote your offers over time

 The key connection between your free content and what subscribers do after they spend "their first dollar" with you

 Why real life conversations with your audience are your best email content ideas How she uses AI as a second draft editor to organize written content without losing her voice Check out this episode's blog post  Connect with Elli: Supported CEO CEO Journal Club  The Recalibration Journal  Instagram Episode Resources: Book a FREE Discovery Call  Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert  

Episode Summary: In this episode, I'm chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of Jar Of Lemons, a food blog that's all about helping busy women create healthy, delicious meals without the overwhelm. Christine started blogging back in 2015, but it wasn't until 2022 — motivated by a drop in search traffic — that she began showing up more intentionally through her email list. And, let the record show, she has the results to prove how it's paid off for her — with more subscribers, a deeper connection with readers, an approachable personal brand, and how she's become someone her audience trusts (and wants to buy from!). If you're not sure *how* to show up as a personal brand to your audience — and create a consistent connection with your list — then you'll want to tune in to hear how Christine made this shift in her own approach. In this episode, you'll learn about: What caused Christine to focus on email (after 7 years of blogging) and what strategies she put in place right away Her Instagram opt-in strategy that grows her list by 200–500 subscribers every week What automations she uses to help readers get familiar with her brand and get even more value from her content How she's incorporating sales into regular weekly emails (and seeing it pay off!) The surprising mindset shifts allow Christine to create a list of more happy, connected email subscribers Check out this episode's blog post  Connect with Christine: Website  Instagram TikTok Resources Mentioned: Email Strategy Playbook Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriving blog, product suite, and soon-to-be-published cookbook. In this episode of Happy Subscribers, I'm joined by Sophie Sadler, German food blogger and creator of dirndl kitchen, who shares her journey of growing her blog, her email list, and her business one lovely, energizing experiment at a time. Sophie shares how she slowly built her audience (even after ignoring email marketing for seven years!), but how she's finally prioritizing email to connect with readers beyond social media algorithms. PLUS, we have a full-on coaching chat about selling to her audience, using an evergreen nurture sequence in Flodesk, and ways she can make more money from her email list. You don't need to have email all figured out before you start. Sophie's experience is proof that you can create an email strategy that grows with your business — even 3 kids, 1 cookbook, multiple courses, a membership, and hundreds of recipes later. In this episode, you'll learn about: Why Sophie ignored email marketing for years — and what finally changed her mind about giving it the time of day How experimenting with new content, opt-ins, and email strategies keeps her audience engaged (and herself excited about her work!) The technical how-tos to finally start your own long-term nurture sequence in Flodesk Strategies for selling to your list and what you can include in EVERY email to make sure they know how to buy from you How hiring help felt scarier when traffic dropped — and what she's doing to diversify her income Check out this episode's blog post  Connect with Sophie: Sophie's Website 3-Day Eat Like a German Email Challenge  Sophie's Instagram Resources Mentioned: Free Mini Coaching Call Application Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert  

Episode Summary: "What do you actually want your email list to do for you and how do you want to show up for them?" - Becky Mollenkamp Let's be real: choosing an email platform can feel like a techy tug-of-war. Do you pick a platform built for list growth and discoverability (like Substack)? Or do you stick with a tool designed for long-term sales and automation (like Kit)? In this episode of Happy Subscribers, I'm joined by feminist business coach and serial podcaster Becky Mollenkamp, who uses both Substack and Kit to help you think more strategically about which platform actually works for you, your audience, and your business goals. Tune in to get a true "inside look" at the what and why between these two competing platforms! In this episode, you'll learn about: Why Becky left Kit for Substack and why she came back to Kit later The hidden downside of paid newsletter models (and what no one's really telling you) What makes Substack feel more like social media than email marketing Why you don't have to use every bell and whistle of an email platform to "make it worth" the cost How to define success for your email list (no matter which platform you choose) based on the content and goals of your business Check out this episode's blog post  Connect with Becky: Becky's Website & Email List Feminist Founders on Substack Assigned Reading on Substack Feminist Podcasters Collective Episode Resources: Email Strategy Playbook Book a FREE call with Allea Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert