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Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.
Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.
29 Episodes
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I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing...
Today’s guest is Astley Fenwick, an energy management consultant based in the north east of England. Astley works with large organisations to discover their energy leaks, remedies and how to make their usage more efficient to help them save money, protect the business and positively impact the environment. Astley and I talk about 👷🏼♂️ his career from electrical engineer to energy management consultant, and how the engineer in him will never die 💡 some new projects Astley has up his sleeve th...
My guest in today’s episode is Suzanne Thomas from Mud and More, based in the north east of England, who took a break between classes to tell us more about how she started, why Mud and More, and what’s next for her and founding partner, Vicky Hindle. Suzanne and I discuss 🌳 Suzanne’s family legacy with nature 👩🏼🎨 how confidence is key to opening up creativity, as is failing. 🏺 would potters be our saviours in a zombie apocalypse 🪄 and the magical effects of working with clay And as a ...
Today’s guest is cafe owner and super talented cake maker, Carly Payne, who runs Moments Café in Barnard Castle. From a background that has pretty much always incorporated some sort of baking or cooking, Carly’s reputation reaches far and wide in the north east for her fantastic food and her brilliantly inclusive menu. Carly and I discuss 🫂 the frustrations of an industry that doesn’t always take responsibility and care for its clientele 👭 Moments’ own social impact in the local area 🌳 t...
My guest in this episode is the phenomenal Louise Cooper, engineer, beautician and now founder of the revolutionary tanning product UGlow. I had the best time recording this episode because Louise is so full of inspiration, enthusiasm and drive, you just can’t help getting caught up with it. Louise and I discuss 💥 how a teenage bedroom disaster kicked off some reverse engineering 👩🏼💼 the revelation that when it comes down to it nobody loves your business like you do 💚 that sustainability isn...
Today’s guest is Kelly Smith, founder of award-winning Spelk Studio, based in the north east of England. Spelk Studio specialise in bespoke and small batch furniture and kitchen design, championing sustainability and responsible sourcing. Kelly and I discuss: 🧑🏼🎓 some of the misinformation within the furniture industry and why education is key 🥉 Spelk Studio's progress in attaining the Investors Environment Bronze accreditation 🔢 the challenge of ‘fast furniture’ with some terrifying stats 🔗...
My guest today is Julia Dietmar from Open Wardrobe, based in California, a web based app and platform driving mindful dressing and responsibility within the garment industry. Julia and I talk about 📊 stats and facts about the garment industry and us consumers 🛍️ AI versus high street shopping and who wins in the least harmful impact stakes 🚀 Julia’s plans to drive change in the industry from the bottom up 🚧 the challenges of growing a tech business at speed, with authenticity and the stigma ...
I am super excited about today’s guest, not just because he is a brilliant podcaster producer and has two of his own, but because he is my first international guest. Josh Troche is based near Cleveland in the US and offers all aspects of videography, podcasting and creative marketing. (Quick aside – apologies for the slightly glitchy sounds towards the beginning. Tech isn’t always perfect, but it does prove we’re live and we're real!) Josh and I discuss: 📖 storytelling with intention an...
Today’s guest is Sarah Thackray from Beacon House Events based in the north of England. Beacon House Events is causing a real stir in the events industry, as well as the SME sector, leading the way in event sustainability and responsibility. Sarah and I talk about 🙃 the forward thinking ways Beacon House Events measures the impact of the events they organise and host, as well as the revelation as to what the biggest contributor is. 🧠 the psychology of humans not wanting to stand out from the ...
Today, I am joined by Annie Soulsby, founder of The Sustainable Life Coach. Annie had no choice, she was born into sustainability by default and ever since has studied, worked in corporate or founded organisations with sustainability as an underlying thread. She prides herself on being an educator, a facilitator and an explainer for how to and what we can gain from embracing sustainability both in a work and personal environment. Annie and I talk about 🤑 the relationship between materialism, ...
Today I am joined by Helen Neal, Founder of multi-award-winning sustainability communications consultancy, HN Communications. HN Communications works globally with corporates and NGO’s crafting comms to authentically and honestly talk about sustainable business practice and progress. Sometimes, a particularly difficult arena to navigate with the fear of green washing, blue rinsing and social washing, communicating about progress and achievements is important not just for brand reputation and ...
Today it’s me in the hot seat! I feel so proud of how this podcast has been received and wanted to thank you, my lovely listeners and YouTube watchers, for all your support, so I thought I’d complete Season 2 with a bit of a round up of why I started the podcast in the first place, what I hope it will give back, and some super easy tips to start your own organisation’s journey into becoming more responsible and how it can be used for truly impactful marketing. Highlights (in my humble opinion...
This time I am joined by Richard Linsley, Head Teacher at Priors Mill C of E Primary School, based in Billingham in the north east of England. Richard has been in education for over 25 years, moving from teaching to leadership roles, and just before this recording, I was lucky enough to take part in careers week at the school, talking with Year 4 pupils about their aspirations for their future as well as the pro’s and con’s of being employed versus self-employment and what to consider when se...
My guest on this episode is Tony Underwood, Co-founder of Believe Solutions Ltd. an organisation championing positive outcomes for all stakeholders through social action and impact. You might know Tony from his previous careers as an England Rugby Union player turned pilot, but now is bridging the gap between communities and the private sector through a new enterprise, Believe Solutions alongside business partner Liz Byrne, reinforcing the importance and benefits of fierce care. I can’t deny ...
Midway through Season 2, my guest for this episode is Mollie Nathan, Creative Lead & Art Direction for Creative Projects at redpill marketing agency. redpill is a market leading and groundbreaking influencer marketing agency, setting the industry alight with a more conscious and impactful project creation and delivery. Influencer marketing hasn't always had the best reputation but redpill's outlook and values are definitely turning that on its head. We chat about: 🤝 how culture has ...
In this episode, I chat with the always joyful Andy Read from Resilient Business Systems, a tech based solution provider based in the north east of England and servicing organisations across the UK. Andy has been in his industry literally man and boy & it was fascinating to discover how he made the steps from starting out to where he is now, and what an incredible brain he has for learning tech. Andy & I talk about: 🕵🏼♂️ how Resilient Business Systems looks to alleviate the pain out ...
In the first episode of Season 2, I am joined by Chris and Issy, the dad & daughter super team from Howell Media, based in the northeast of England. Howell Media are multi-award winning experts in film, content creation, animation and live event streamers, offering end-to-end solutions in creativity, project management, and delivering tangible results, as well as training courses in media. Their energy is infectious and reflected throughout the team, which makes them an absolute joy to ...
In this final episode of Season 1, I talk with Rachel Tweddle, CEO of TCR The Hub, a charity based in Barnard Castle whose vision is to develop the local community positively and creatively. Rachel, head of the organisation, has the unwavering support of a phenomenal team of both paid and voluntary workers, bringing new ideas, support, and a trustworthy, honest, non-judgmental, and fully inclusive culture approach to Teesdale and the surrounding area. Known for their funded community work, ...
In this episode I talk with Paul Lancaster, Business Startup and Growth Consultant, founder and event producer of UK Start Up Week and PlatformNE, offering practical, actionable advice and exposure for business growth and development. Paul is an incredible business owner and connector of businesses, as well as an avid champion of the northeast of England. Paul offers free weekly events through PlatformNE in Sunderland and Newcastle, as well as the now infamous UK Start Up Week, 5 days jam-p...
My guest on this episode is Niall, the compelling founder of Screaming Chimp Chilli Sauce Ltd., based in County Durham. Since 2015, Niall has been producing and diversifying his award-winning range of chilli sauces, mayonnaise, chutney, and oils, made with natural ingredients and responsibly sourced materials, to an ever growing and demanding customer base, in the north-east of England, across the UK and overseas. Niall and I discuss: 🌶️ how the business started and how it has chang...
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