Claim OwnershipThe CRM Success Show
Subscribed: 11Played: 28
Subscribe
© 2026 The CRM Success Show
Description
Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce.
For the executive, admin, architect, and RevOp leader running Salesforce orgs at scale. Every other week, we interview the people who actually own the system, prior guests include leaders at Walmart, Rockwell, Gusto, credit unions, and nonprofits, and every industry in between. Talking about data migrations, development, change management, partner selection, AI rollouts, Agentforce, team building, and the decisions that went sideways.
Website: https://www.crmsuccess.show/
Your Hosts on LinkedIn (Reach Out!):
Maz: https://www.linkedin.com/in/davidmasri/
Khero: https://www.linkedin.com/in/kherothetxrecruiter/
57 Episodes
Reverse
What were the standout CRM and Salesforce conversations from Season 6, and what’s coming next in Season 7? In this Season 6 recap, co-hosts David “Maz” Masri and Khero Witey look back at their favorite episodes, standout conversations, and key topics from another action-packed season of The CRM Success Show. From Salesforce and enterprise CRM strategy to AI, change management, marketing, greenfield implementations, customer experience, and complex CRM environments, Maz and Khero revisit...
In this episode, Daniel Hurtubise, Senior Engineering Manager at Builders First Source, shares his experience leading Salesforce teams and connecting technology with real business needs. Daniel discusses Salesforce architecture, data quality, integrations, DevOps, AI, digital adoption, and user experience. He also explains why strong business processes, collaboration, and understanding the end user are essential for successful Salesforce transformation. About Our Guest Daniel Hu...
What does it take to successfully consolidate two Salesforce orgs after a merger? In this episode, Charles Van Fleet, Senior Director of Enterprise Applications at Standard BioTools, shares how his team approached a complex Salesforce greenfield implementation following the merger of SomaLogic and Standard BioTools. He explains how they evaluated Salesforce against Microsoft Dynamics 365, HubSpot, and Oracle, standardized business processes, consolidated two CRM environments, and built a scal...
Why is change management still treated as optional when poor adoption can derail even the best technology implementation? In this episode, we explore why transformation projects fail, how to measure change management separately from project delivery, who should actually own change across an organization, and why executive alignment matters so much. We also discuss resistance, shadow systems, post-go-live adoption, how much budget should be allocated to change management, and the practical fra...
How can a Salesforce Community of Practice improve governance, collaboration, and operational efficiency across a large organization? In this episode, Paul Kobs shares insights on building and scaling enterprise Salesforce teams, creating effective operating models, balancing internal talent with partners, and connecting CRM investments to measurable business outcomes. Learn how a strong Community of Practice can help Salesforce organizations share knowledge, improve governance, and scale mor...
Comments
Download from Google Play
Download from App Store
United States