Claim OwnershipAuthor’s Edge: Smart visibility, marketing, and publishing tips for experts and authors
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Description
The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.
Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals.
Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka.
Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing.
If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.
116 Episodes
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Your message isn’t too nuanced, it’s just not landing. This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I help statement" to make people get quickly interested. Allison shares a quick action you can take to rewrite your intro and turn confusion into tell me more. Learn when to use outcomes instead of credentials. You can be brilliant and still be unclear. Smart people often describe their roles, titles, and process, but skip the result...
Publishing has never been more accessible. And somehow it’s never been easier to publish the wrong book. In this conversation on the Author’s Edge podcast, Allison Lane sits down with Trena White, CEO of boutique hybrid publisher, Page Two. We explain the three publishing paths - traditional vs self vs hybrid publishing, how “hybrid” varies widely, and what boutique hybrid publishing means. Plus, how to choose the path that matches your goals, your timeline, and your definition of success. P...
If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table. In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust. You’ll learn the simplest way to reuse one proof point so new people can trust you faster, without posting more or sounding braggy. Time stamps: 00:00 Quickie intro + the mistake 00:20 Credibility is an asset, not a moment 00:40 Where proof must live...
Your reputation can be rock solid. And still, your online presence can make you look like a side hobby. On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities. You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI se...
Visibility gets a bad rap. If you’ve ever thought: “I don’t want to sound salesy,” this Quickie is for you. In this episode of The Author's Edge, host Allison Lane reframes visibility for people who hate performing online. Visibility is not self-promotion. It’s translation. You’ll learn how to make your thinking easier to find and easier to understand, so the right people can benefit from what you already know. What you’ll hear in this episode: Why visibility gets mislabeled as look-at-...
Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day. This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without posting every day. LinkedIn and personal branding strategist Mandy McEwen shares a real-world example of one comment generating 90,000 impressions. Listeners will learn when to use commenting instead of posting to build authority faster with less effort. If you w...
If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge, Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back. You’ll hear why perfect English isn’t the standard for credibility, how clarity builds trust faster than polish, and why non-native English speakers often have an advantage when it comes to writing. Allison also shares a simple, rep...
You don't have to start at the bottom when you pivot to your dream career. In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host Shannon Russell about designing a “second act” (or third, or encore career) that honors who you’ve been and who you’re becoming ... and designing a next chapter that builds on your success. Learn how to pivot with confidence, use a 90‑day roadmap, and find time to grow your new business without burnout. Shannon shares p...
Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers. In this quick coaching-style episode of The Author’s Edge, Publishing and Visibility Advisor Allison Lane shows you how to stop overthinking and start validating your ideas in the real world - without asking random people in a Facebook group to “vote” on your book. In this episode, you’ll learn: Why...
Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout. This episode explains how accomplished experts use the Clarity Triad framework to build a legacy without sacrificing their sanity. Allison Lane talks with CalPoly professor Dr. Christiane Schroeter who shares how using "petite practices" can transform a career into a global brand. You will learn when to use small, strategic steps instead of waiting for the "perfect" time to take a massive le...
Do you actually need a ghostwriter, or do you need a better system? In this quickie solo episode of The Author’s Edge, Allison Lane tackles one of the most common questions she hears from smart, accomplished people who want to write a book: Do I need a ghostwriter? The honest answer is “maybe”, but most of the time, the real issue isn’t talent or discipline. It’s extraction. Allison breaks down why the blinking cursor is the real obstacle, how clarity matters more than hiring help, and what t...
Join host Allison Lane on "The Author's Edge" as she dives into the world of personal branding and social media with expert AJ Kumar. Discover why experts often struggle with visibility despite their expertise and learn strategies for turning your knowledge into a powerful personal brand. AJ shares insights from his book "Guru Inc," discussing how to craft engaging content and navigate the evolving landscape of social media to become an unforgettable authority in your field. Learn how to reve...
If your expertise feels multifaceted and hard to explain, you’re not scattered. You’re likely under-positioned. In this quickie episode of The Author’s Edge, host Allison Lane shows you how to create a simple through line that makes your range feel intentional, credible, and easy to repeat. You’ll use her framework to build a single sentence that becomes your talk, your book, and your platform. What you’ll learn: Why multiple lanes are often your advantageThe real reason people check out whe...
In this episode of The Author’s Edge, Allison Lane sits down with Cam Beaudoin, founder of The Frequent Speaker, to talk about the one thing that gets people picked for stages faster than polish or fame. Clarity. Cam books speakers and works with event planners every day, so he breaks down what actually matters when someone is choosing a speaker. He also shares a practical way to build credibility, even if you think you do not have enough clout yet. Resources: Essential Author Bio Package (fr...
Welcome back to the Author's Edge with your host, Allison Lane. In this episode, we tackle the common paralysis many face at the start of the year by focusing on one critical, manageable action: securing your website domain. Learn the importance of grabbing your domain name early, even if you're not ready to launch your website yet. Allison shares valuable tips, including focusing on your name, considering alternative domain extensions, and avoiding the trap of buying unnecessary domains. Tun...
You launched the book. Now what?! In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a book keep working after launch. Not for vanity. For legacy. And for revenue. If you’re an expert, professor, physician, leader, or author, you’re going to get the same predictable asks. Can I pick your brain? Can I ask you a quick question? Do you have a resource? This conversation shows you how to prepare for that attention. And how...
If posting on LinkedIn feels risky, this short episode is for you. Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the provost. In this episode, Allison explains a simple, safe shift: strong content doesn’t have to stay inside your industry. Some of the most valuable posts come from applying outside ideas to your world in a thoughtful way. Get Allison's free resource "7 Shifts t...
What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze when they try to talk about their work, and how AI can serve as a clarity tool rather than a threat. They explore how to own your genius, how to choose what to be known for, and how to use AI to streamline your author marketing so you can write your book,...
Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketing snippets pulled directly from your interview. If you don’t prepare, you lose opportunities before you even say a word. In this quick episode, you’ll learn simple, inexpensive upgrades that instantly improve how you look, sound, and show up as the expe...
Launching a book should be an adventure, not a chore. Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed traditional, predictable author events into memorable, community-building celebrations. From hosting theatrical readings with student actors to offering free beer at the local pub and partnering with her sorority and universities, Deb proves that fresh ideas spark engagement a...
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