Claim OwnershipAuthor’s Edge: Smart visibility, marketing, and publishing strategies for experts and authors
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The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.
Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals.
Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka.
Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing.
If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.
111 Episodes
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Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day. This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without posting every day. LinkedIn and personal branding strategist Mandy McEwan shares a real-world example of one comment generating 90,000 impressions. Listeners will learn when to use commenting instead of posting to build authority faster with less effort. If you w...
If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge, Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back. You’ll hear why perfect English isn’t the standard for credibility, how clarity builds trust faster than polish, and why non-native English speakers often have an advantage when it comes to writing. Allison also shares a simple, rep...
You don't have to start at the bottom when you pivot to your dream career. In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host Shannon Russell about designing a “second act” (or third, or encore career) that honors who you’ve been and who you’re becoming ... and designing a next chapter that builds on your success. Learn how to pivot with confidence, use a 90‑day roadmap, and find time to grow your new business without burnout. Shannon shares p...
Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers. In this quick coaching-style episode of The Author’s Edge, Publishing and Visibility Advisor Allison Lane shows you how to stop overthinking and start validating your ideas in the real world - without asking random people in a Facebook group to “vote” on your book. In this episode, you’ll learn: Why...
Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout. This episode explains how accomplished experts use the Clarity Triad framework to build a legacy without sacrificing their sanity. Allison Lane talks with CalPoly professor Dr. Christiane Schroeter who shares how using "petite practices" can transform a career into a global brand. You will learn when to use small, strategic steps instead of waiting for the "perfect" time to take a massive le...
Do you actually need a ghostwriter, or do you need a better system? In this quickie solo episode of The Author’s Edge, Allison Lane tackles one of the most common questions she hears from smart, accomplished people who want to write a book: Do I need a ghostwriter? The honest answer is “maybe”, but most of the time, the real issue isn’t talent or discipline. It’s extraction. Allison breaks down why the blinking cursor is the real obstacle, how clarity matters more than hiring help, and what t...
Join host Allison Lane on "The Author's Edge" as she dives into the world of personal branding and social media with expert AJ Kumar. Discover why experts often struggle with visibility despite their expertise and learn strategies for turning your knowledge into a powerful personal brand. AJ shares insights from his book "Guru Inc," discussing how to craft engaging content and navigate the evolving landscape of social media to become an unforgettable authority in your field. Learn how to reve...
If your expertise feels multifaceted and hard to explain, you’re not scattered. You’re likely under-positioned. In this quickie episode of The Author’s Edge, host Allison Lane shows you how to create a simple through line that makes your range feel intentional, credible, and easy to repeat. You’ll use her framework to build a single sentence that becomes your talk, your book, and your platform. What you’ll learn: Why multiple lanes are often your advantageThe real reason people check out whe...
In this episode of The Author’s Edge, Allison Lane sits down with Cam Beaudoin, founder of The Frequent Speaker, to talk about the one thing that gets people picked for stages faster than polish or fame. Clarity. Cam books speakers and works with event planners every day, so he breaks down what actually matters when someone is choosing a speaker. He also shares a practical way to build credibility, even if you think you do not have enough clout yet. Resources: Essential Author Bio Package (fr...
Welcome back to the Author's Edge with your host, Allison Lane. In this episode, we tackle the common paralysis many face at the start of the year by focusing on one critical, manageable action: securing your website domain. Learn the importance of grabbing your domain name early, even if you're not ready to launch your website yet. Allison shares valuable tips, including focusing on your name, considering alternative domain extensions, and avoiding the trap of buying unnecessary domains. Tun...
You launched the book. Now what?! In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a book keep working after launch. Not for vanity. For legacy. And for revenue. If you’re an expert, professor, physician, leader, or author, you’re going to get the same predictable asks. Can I pick your brain? Can I ask you a quick question? Do you have a resource? This conversation shows you how to prepare for that attention. And how...
If posting on LinkedIn feels risky, this short episode is for you. Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the provost. In this episode, Allison explains a simple, safe shift: strong content doesn’t have to stay inside your industry. Some of the most valuable posts come from applying outside ideas to your world in a thoughtful way. Get Allison's free resource "7 Shifts t...
What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze when they try to talk about their work, and how AI can serve as a clarity tool rather than a threat. They explore how to own your genius, how to choose what to be known for, and how to use AI to streamline your author marketing so you can write your book,...
Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketing snippets pulled directly from your interview. If you don’t prepare, you lose opportunities before you even say a word. In this quick episode, you’ll learn simple, inexpensive upgrades that instantly improve how you look, sound, and show up as the expe...
Launching a book should be an adventure, not a chore. Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed traditional, predictable author events into memorable, community-building celebrations. From hosting theatrical readings with student actors to offering free beer at the local pub and partnering with her sorority and universities, Deb proves that fresh ideas spark engagement a...
In this episode of Author's Edge, host Allison Lane emphasizes the importance of mastering two key questions that are crucial for every author: 'What is your book about?' and 'How long did it take to write?' Allison explains how to answer these questions succinctly to build visibility and authority, offering tips on reframing responses to turn dull interview moments into engaging conversations. She also highlights the value of clarity in communication and shares her free guide "Essential Auth...
Social media can feel overwhelming and chaotic, especially for authors building their own audience. Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually works on social platforms, how to reach the people you want (even if they don’t know you yet), and how to simplify your approach without burning out. If posting feels like a grind, you’ll leave with a new attitude about content, real community-building tips, an...
What if supporting your favorite books and podcasts took only three minutes? Allison Lane breaks down a simple method for writing reviews that boost discoverability, drive author visibility, and help more readers find the work you love. You will learn how online reviews influence algorithms, how they support book launches, and why this tiny habit is one of the most effective ways you can support the creators you appreciate. Listen in and try the method yourself. Featured Topics: How rev...
Ready to expand your impact and stop being the best-kept secret? Allison Lane cuts through vague goals and New Year’s resolution fatigue to offer a smarter, practical roadmap for authors and experts. If you want to write a book, reach a bigger audience, or land better speaking gigs, 2026 starts now, and it starts with clear steps, focused tactics, and easy, strengths-based strategies. Allison explains why most resolutions don’t work, why you never actually have “more time,” and how to c...
Strong writing builds trust. But the best message can lose power when it’s cluttered with hesitation words. Allison Lane breaks down the tiny edits that make a big difference in how publishers, media, and readers perceive you. You’ll learn how to remove vague or filler words that water down your authority, and replace them with clear, confident language that connects. Key takeaways: The hesitation words that weaken your messageClarity boosts your confidence and credibilityA quick editing exer...
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