Branded Bull Podcast

On this week's episode, host Adam Fullerton explains why Google search ads are oftentimes more impactful than Facebook and Instagram ads. He breaks down the difference between somebody who's interested in what you do, somebody who's actually looking to hire, and how you can get the most out of your marketing dollar when running digital ads.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton unpacks what the Branded Bull team took away from Equip Expo in Louisville and how it shapes the way they serve lawn care and landscaping businesses. He gets into the questions that kept coming up at the booth, what separates the companies that stand out in a crowded market, and why hearing a problem out loud beats reading about it. Adam also looks ahead to two events in November: Lawntrepreneur Academy Live '26 and Granum Break Records in Detroit.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton makes the case for the one email a lot of lawn care and landscaping companies skip — the end-of-season note that goes to the customers you already have. He walks through what belongs in it, who should get it, and why the last week of October is the window. Adam also gets into the research on how much easier it is to sell to somebody who has already written you a check than to go find somebody new. By the end you'll have the structure to send yours this week.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton picks up where last week left off — your categories and service area get you into the results, but reviews are a lot of what decides who actually gets the call. Adam covers what Google says about reviews and local ranking in its own words, why replying to them matters, and the photo specs most lawn care and landscaping businesses never check. This week's challenge: ask ten recent customers for a review and put five real photos on your profile.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton gets into the two settings on your Google Business Profile that decide whether you turn up when somebody searches — your categories and your service area. Adam covers Google's own rule for picking categories, why stuffing your services in there as keywords works against a lawn care and landscaping business, and where winter work actually belongs. This week's challenge: fix your categories, your services and your service area before the first storm.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/