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The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
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Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! When the pandemic hit, Steven Guistolise’s Chicagoland food trailer faced an existential crisis. His solution involved moving across the country, rebranding, and building a franchise. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Steven Guistolise, founder of Stadium on Wheels. Steven shares his journey from starting a humble food trailer in 2019 to navigating a massive stra...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Pitching a totally unproven, first-to-market concept is the hardest way to get a business loan. Jessica and Damien Zouaoui pitched 40 banks, and all of them said no. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Jessica and Damien Zouaoui, co-founders of Oakwell Beer Spa. After quitting their corporate jobs in NYC and traveling the world, they returned with a radical idea to...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Building a massive food brand requires an intense focus on supply chain and operational excellence. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Will Nitze, founder and CEO of IQBAR. Will shares how he went from selling software to building an omnichannel nutrition bar company with zero industry experience. He explains why obsessing over logistics and unit economics unlocks...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! The standard startup advice is "move fast and break things." Charbel Mawad did the opposite—and it landed him in Target. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Charbel Mawad, co-founder of Projo*, about his painstaking, multi-year journey to engineer the perfect high-protein coffee. While competitors rushed to market with "coffee-flavored shakes," Charbel spent years ...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Founders think hiring a broker is the key to getting into retail. Usually, it’s just a $5,000/month retainer with no guarantee. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Tia Ellis, founder of Wildflower Insight, about why she left the brokerage world to teach founders how to pitch themselves—and why outsourcing your sales too early is a recipe for disaster. Listen to le...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Most snack startups look for a co-packer. Jared Drinkwater built a factory instead. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Jared Drinkwater, founder of Low and Slow Snacks and former Frito-Lay executive, about why he left the corporate world to launch a "real wood smoked" snack brand—and the massive operational risks he took to do it. Listen to learn: 🔥 Why big snac...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! To save a traditional agricultural system, sometimes you have to treat it like a business, not a charity. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Ben Ripple, co-founder of Big Tree Farms, about how he went from a backpacker in Bali to managing a vertically integrated supply chain of over 17,000 farmers across the Indonesian archipelago. Listen to learn: 🌴 Why the non...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! The American food system is like a speeding locomotive heading in the wrong direction—and stopping it won't happen overnight. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with AJ Richards, founder of From the Farm, about why our centralized food supply chain is brittle, how "greenwashing" has destroyed trust in organic labels, and the decentralized "Airbnb model" he is building...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Founders often dream of an exit, but few understand what corporate acquirers are actually looking for. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Auroni Majumdar, VP of R&D and Global Open Innovation at CJ Foods, about the specific criteria global giants use to evaluate targets—and how to position your startup as a "must-have" asset rather than a risky bet. Listen t...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Sometimes the hardest decision in business is turning down revenue—especially when you’re just starting out. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Meghan Luck, founder of Fable Fish Company, about how she transformed a commodity by-product into a premium CPG brand—and why she rejected a massive private label contract to do it. Listen to learn: 🐟 How to turn supply ...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Most companies think they have a sales problem. In reality, they have an alignment problem. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with DeAnn Petersson, founder of Sunburst Sales Innovation, about how companies can build predictable revenue without adding headcount by fixing what’s broken between sales, marketing, leadership, and operations. Listen to learn: 📈 Why most s...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! The coffee industry is massive — but it’s also structurally broken. ------------------ In this episode of Recipe to Revenue, host Leah Messina sits down with Andy Kleitsch, co-founder and CEO of Atomo Coffee, to unpack how his team is approaching disruption in a $450B market without alienating consumers, retailers, or the industry itself. Listen to learn: ☕ Why disrupting coffee requires working within existing ...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! What happens when someone with no distilling background buys a failing rum distillery and rebuilds it into a Louisiana cultural staple? ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Doug Miller of Wildcat Brothers Distilling about how he transformed a struggling operation into a craft rum brand rooted deeply in local agriculture, Cajun and Creole heritage, and true Louisian...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Most people think water kefir is just another kombucha. It’s not even close. And for Fermenteria founder Jade Chang Sheppard, that misunderstanding became the opportunity to build an entirely new functional beverage category. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Jade about how Fermenteria went from a small taproom to a fully self-manufacturing fermentation brewery p...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! When Autumn Cullen discovered her daughter's tube feeding formula was 55% sugar, she didn't simply accept this reality. Instead, she revolutionized an entire industry. After being fired by her doctor for refusing to accept processed formulas, she founded Whole Story Meals, the only real food nutrition company covered by insurance for tube-fed patients. ------------------ In this powerful episode of Recipe to...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! In today’s beverage industry, under unprecedented pressure, strategic M&A decisions require more than experience. They demand data-driven precision. Pat DeLong, founder of Azur Associates and 35-year industry veteran, shares how market intelligence separates successful acquisitions from costly mistakes and why disciplined rejection of opportunities matters more than deal volume. ------------------ In this epi...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! When retail shelves didn’t fit their premium pricing model, this Canadian farm distillery made a radical decision: abandon local distribution and target international luxury markets instead. Barb Stefanyshyn-Cote shares how strategic market selection transformed their craft distillery into a global export success. ------------------ In this episode of "Recipe to Revenue," Barb highlights her journey from large-sca...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Why do most leaders fail when trying to change their organizational culture? Karl Johnson, former Fortune 500 executive from Mars and Cargill, shares why culture is a "lagging indicator" and the integral model that shows leaders exactly where to focus instead for measurable brand performance results. ------------------ In this episode of "Recipe to Revenue," Karl shares his journey from academia to Fortune 500 com...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! What are the two biggest mistakes that kill beverage brand growth potential? A.T. Howe, beverage industry veteran with 20+ years at companies like Diageo and PepsiCo, answers this question, how brands often destroy market connections that drive lasting success, and more. ------------------ In this episode of "Recipe to Revenue," A.T. shares his journey from major beverage corporations to founding Elevate Bev...
Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Are you an aspiring food or beverage entrepreneur wondering how to scale from local farmers markets to national distribution? In this episode of "Recipe to Revenue," Christy Clement, founder of Vashon Island Coffee Dust, shares how she transformed a personal coffee interest into a thriving spice blend business that now generates 50% of its revenue through Amazon. ------------------ In this episode of "Recipe to Re...
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