Claim OwnershipThe Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses
Subscribed: 10Played: 200
Subscribe
© 2025 The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses
Description
Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?
You need simple, effective SEO.
This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.
Each week, you’ll get:
- Bite-sized SEO strategies you can actually use
- Website marketing tips to help you attract and convert
- Real-world examples from businesses like yours
- Insights into how Google, AI tools, and online search really work
Whether you’re wondering:
- How to get found on Google
- How to attract more local clients or boost online sales
- How to optimise your images, landing pages, or product descriptions
- How to get recommended by ChatGPT and other AI search tools
- How to market your business without social media
- How to make more sales through your website
- Or how to make better use of the content you already have?
You’re in the right place.
Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.
Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!
110 Episodes
Reverse
In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue. Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three ...
In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google. Key Takeaways: Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic.Start with clarity: Decide what you want to show up for and which page should target each search term.Structure is everything: Use proper H1, H2, and paragraph formatting so Google can read and rank your c...
In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault. Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that. She explains how separating your website process into distinct phases - strategy, cont...
In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions. If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it. You’ll learn: ✅ What to include (and what to avoid) in your homepage hero section ✅ Why pop-ups, button design, and mobile font size can quietly af...
In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online. She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem. This episode unpacks what that bias means for small busin...
In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself. This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run your business - and why it might be time to step off the hamster wheel. Jules explains how the same psychological triggers used in gambling - know...
In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media. Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put you back in control and help you build assets that last. Key Takeaways: The Social Media Myth: Why...
In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings. Key takeaways Socials are rented space Most engagement happens within 24–48 hours. You’re feeding someone else’s platform rather than building assets you co...
In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting daily, the risks of building on “borrowed ground”, and the harm caused by platforms designed to keep us scrolling. Instead, Jules shares her own e...
In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when ...
In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing, how updating intros and outros helps current offers reach new listeners across the whole back c...
In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity. Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of...
In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process. Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use it to streamline tasks like wireframing, content planning, and SEO - all while keeping control of their privacy, platforms, and messaging. She break...
In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT. After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website? This episode covers everything from file names and alt text to load speed, AI se...
In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of hearing you must be on social media to get clients, this episode is for you. Jules breaks down the real difference between active and passive marketing, busts the myth that social media is essential, and shares practical ways to bring in new clients—with...
In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks. Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and internal linking - and how this affects both traditional and AI-driven search. Drawing from real client experiences, she highlights the risks...
In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of social media. Key takeaways: How Instagram Content Now Appears in Google Search: Understand what i...
In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger online presence. Jules uncovers practical ways Andrea can refine her homepage messaging, streamline navigation, improve user experience, and harness bl...
In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommended by AI tools like ChatGPT and Google’s AI Overviews. Key Takeaways: What Does “ChatGPT Famous” Mean? Hear how business owners are already seeing...
In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed. Jules and Kelly discuss what it takes for an awards website to stand out, attract the right traffic, and convert more visitors into award applicants and event attendees. From making the benefits of ente...
Comments
Download from Google Play
Download from App Store
United States