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Welcome to the Holistic Women’s Business podcast, for soul-inspired women in business over 40. Because it's time to step into your unique potential and create the freedom and fulfilment you deserve without depleting your energy. I’m your guide Melanie Campbell.
Join me each week to hear my practical insights and tips to align your business with who you are. You’ll also hear inspiring chats with my favourite people.
I'm an alchemist who weaves logic, intuition and insight with over 23 years of qualifications and experience from copywriting to Human Design to perimenopause health to content marketing to natural therapies plus so much more.
I want to help you because I know what's possible. When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause.
After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause. I turned it into an opportunity to listen to my intuition and create my own unique path to clarity, freedom and confidence. It was the beginning of doing business and life in a way that felt aligned with me.
Now I’m here to help you create your own unique path to a soul-inspired business that feels right for you. Because your favourite age can be now. I’m here to show you how.
Are you ready to join me on the adventure of business and life after 40? Let’s get started.
If you have questions, you can get in touch with me here:
https://www.melaniecampbell.com.au/contact-melanie
86 Episodes
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Do you want to make content creation feel easier with simple systems that align with how you work best? This episode is for you. Systems are simple processes that make things easier, especially content creation. The secret is creating them to suit your personality and your productivity style. I spent years trying other people’s systems in my business only to find that they didn’t work for me. It’s why I started creating my own simple, flexible systems based on the way I like to work. To...
Do you want a simple way to see your value so you can share it in your service-based business? This episode is for you. We can usually see what makes other people special but when it comes to seeing it in ourselves, it can be a struggle. The problem is, that makes it hard to talk about the unique way you can help your ideal clients. It’s why I created a simple system to start taking notice of positive comments from both your clients, your business networks and friends. These aren’t testim...
Do you feel like you can’t launch your new offer or service because you don't have testimonials? This episode is for you. Today I’m sharing a few simple tips for what to do when you want to launch your new business or service but you don’t have testimonials to use as social proof. It doesn’t need to stop you from launching because having testimonials isn’t as important as you might think. It’s more important to focus on building connection with your ideal clients by sharing your own jou...
Do you wish that marketing your business felt more enjoyable and fun? Instead of feeling like one of those chores that drains your energy, especially when you’re feeling the pressure to be on social media. This episode is for you. Today I’m sharing why it’s essential to choose marketing options that feel aligned with you instead of listening to all the marketing noise. The best marketing strategy for your business is the one that works for you because you’ll bring the right energy to it...
Do you want to create an aligned way to work with your clients so you don’t burn out? Today I’m here to inspire you to create your own way to guide and support your clients because it’s okay to choose what works for you. And when you offer a unique approach, you’ll attract your ideal people. I used to think that I had to offer zoom calls as part of my one to one work until I created my own process. Now I do most of my co-creating with my clients over email. It’s a flexible approach that wo...
Do you wish you could find the right words for your messaging? Today I’m sharing my favourite tips to help you get started because I believe that the perfect words are already inside you. The reason we get stuck is because most of the advice out there says that if we don’t follow the formula and include the right copywriting words our message won’t connect. I’m here to show you that the perfect words are your words. It isn’t about following a formulaic messaging structure. What matters...
Are you tired of second guessing yourself or overthinking all the shoulds in your heart-led business? Today, I’m showing you a simple way you can start using your intuition for guidance instead of listening to the noise in your mind. We all get stuck in overthinking because there’s so much advice out there telling us how we should do things in our business. And all that advice has a way of getting into your head and before you know it, your inner critic (or the panel of judges, as I like ...
Are you feeling the pressure to offer discounts in your business because everyone else seems to be doing it? Especially around Black Friday sale time. This episode is your permission to say no to discounting your services because your price is an energetic exchange. Today I'm sharing my insights on why I don't believe in discounts for heart-led service-based businesses and what you can do instead. 3 things I share in this episode are: 1..Why discounting your services can lead to burn out ...
Do you want to create branding for your heart-led business that feels like you? This episode is for you. Your brand style matters because it gives your ideal people a visual impression of who you are before they even start reading any of your words. It’s why I want to inspire you to choose colours and images for your website that reflect who you are. My own branding journey has been a long one. When I first started in business, I thought I had to choose colours that everyone else said w...
Do you want to create a fulfilling, inspiring business without changing who you are? This episode is for you. If you feel like most of the business advice out there doesn’t work for you, there’s nothing wrong with you. It’s because you need to choose systems and strategies that feel aligned for you. Today I’m sharing my own experience with changing the way I do things in my business to inspire you to choose what works for you. 3 things I share in this episode are: 1..Why generic busines...
Do you struggle to explain the benefits of your service-based business to your ideal clients? This episode is for you, especially if you feel like the results you give aren’t something tangible that you can easily describe. I’ll share a simple way to show your ideal clients what you do and how it can help them. 3 things I share in this episode are: 1..How you can use your unique process to show your ideal people the value they’ll get from working with you. Especially when you have an int...
Do you wish there was a heart-led way to price your services and offerings that felt aligned for you? Today's episode is for you. I know that as heart-led businesses we'd rather focus on helping people instead of figuring out our pricing. But when you don’t have aligned pricing it can quickly lead to burn out because you’re overgiving and undercharging. I believe that money is an energetic exchange so when you’re pricing your services and offers it needs to be a fair exchange for both y...
Are you looking for a heart-led way to connect with your aligned clients without social media? Today’s conversation with Mel Daniels, Heart-led Content Strategist, is for you. Creating the right content for your business isn't just about being seen. Core content helps you build genuine connection with the people who are aligned for you. In this episode, we chat about how you can use core content in your heart-led business as a purposeful and sustainable strategy instead of relying on soci...
Are you feeling the pressure to create more content and show up on all the platforms because AI can help you, even though it doesn’t feel aligned? Today I’m talking about why it’s more important to create less content and do it in a way that feels authentic to you. I believe that AI tools like ChatGPT can be a valuable productivity assistant in your business but it’s certainly not a replacement for you. Because to use it in the right way, without losing who you are, you need to have the...
Are you getting stuck in the fear of “what if it works” and it’s stopping you from putting your heart-led business ideas out into the world? I used to think this was just me. It turns out, it’s a common fear for heart-led women in business because we care about giving value and we feel responsible for giving our people what they need. It’s why, in today’s episode, I’m sharing practical intuitive tips based on my own personal experience so you can move through it and launch your ideas. 3 th...
Are you feeling the pressure to create an email list even though you don’t have the time and energy? This episode is for you. Today I’m sharing 3 things you need to consider before you build your heart-led email list. The reason is, I want to help you choose what’s aligned for you, instead of feeling like you have to listen to the traditional email marketing advice. Because we’ve all heard that creating an email list is essential for growing your business. What doesn't get talked about is ...
Do you want holistic tips for managing your time so you don’t burn out? Today’s conversation with Christie Flora is for you. Christie and I chat about how to create holistic time management systems that feel achievable and even fun. Which means you can work in flow with your energy and give yourself permission to do what works for you in your business and your life. Christie Flora is a Holistic Time Management Coach. She helps heart-led business owners and purpose-led professionals, like...
Do you want to intuitively discover who your soul-aligned clients are without having to do traditional demographic based client avatars? This episode is for you. Today I’m sharing my intuitive approach to discovering who your ideal client is because I believe this needs to start with you before you look outside yourself for answers. I’m speaking from past experience because focusing on demographics and market research took me off track. It’s why I chose to focus on the values and personal...
Do you wish you could say no to social media for marketing your heart-led business? Today’s episode is for you. I know we all feel the pressure to use social media for marketing our businesses but it isn’t the only way. I’m here to inspire you to choose an alternative that feels aligned for you. So you can share purposeful content with your ideal clients on a platform you enjoy. Because when you do what feels right for you it’s so much easier to focus on genuine connection instead of g...
Do you want to know how your heart-led business can stand out in a crowded online space? This episode is for you. Today I’m sharing a few simple tips to help you put your soul-aligned business or offer out into the world and trust that the right people will find you. I’m speaking from experience because I’ve been through this too. And the main thing that helped me was realising that even though your business or offer idea might look the same on the surface, what makes it different is your ...
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