DiscoverThe Six-Figure Doula: For career birth workers building sustainable, high-income businesses
The Six-Figure Doula: For career birth workers building sustainable, high-income businesses
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The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Author: Lisa Villani

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For the doula or perinatal pro who knows this work changes lives and deserves to pay well.
 
For the woman who’s done undercharging, overgiving, and second-guessing herself.

For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out.

On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid:

  • Money, pricing, and premium offers
  • Sales without pressure, manipulation, or bro-marketing
  • Building visibility & magnetic marketing that actually attracts aligned clients
  • Leadership, identity, and the mindset shifts required to grow
  • Simplifying your business instead of piling on more noise

This isn’t a podcast about doing more.
It’s about doing less- better.

You won’t find hustle culture here.
You won’t find watered-down social media advice or “try this trend” strategies.
And you definitely won’t find permission to stay small.

You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula.

This podcast is for you if:

  • You want premium clients who respect your work
  • You’re ready to sell with integrity and certainty
  • You’re done explaining or justifying your prices
  • You want freedom, not chaos disguised as “passion”
  • You’re all-in on building something that lasts

If you’re looking for comfort, this isn’t it.
If you’re looking for clarity, conviction, and a business that supports your life-
you’re in the right place.

Welcome to The Six Figure Doula Podcast.
Let’s build something real.

103 Episodes
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Not enough leads? Not enough sales? You don’t have a sales problem..you have a branding problem. Your brand should be doing the heavy lifting for you, attracting the right people before you even hop on a sales call. In this episode, we’re diving deep into: ✔ What I mean when I say you're ALWAYS selling ✔ Why the strongest brands make selling effortless ✔ How to create a brand that builds instant trust and authority ✔ The biggest branding mistakes that keep you invisible ✔ Simple action steps ...
Lead Magnet Magic – Why Freebies Don’t Sell Themselves Think your freebie should be bringing in clients, but all you're getting is silence? You're not alone. In this episode, I break down why lead magnets don’t sell themselves, and what to do instead. You’ll learn the biggest mistakes keeping your freebie from converting, how to position it as a powerful sales tool, and the exact steps to attract ready-to-buy clients. If you’re tired of giving away value without seeing results, this epi...
This episode is for women building something meaningful… and quietly wondering why it feels so hard. Building a mission-driven business isn’t just about strategy or growth. It’s emotional. It’s heavy at times. And it often asks more of you than anyone prepares you for. In this episode, I’m sitting down with Kelly Cox, founder of Share The Drop, an app connecting families with screened donor breastmilk to increase access to human milk support for babies who need it most. But ...
If your doula business feels like you’re pushing a boulder uphill- showing up, posting, trying everything- and still barely moving… this episode is going to land hard. I’m breaking down a concept I’ve never taught publicly before. A way to understand why the beginning feels so damn heavy, why momentum is inconsistent, and why some doulas suddenly take off while others stay stuck doing “all the right things” with no traction. This isn’t about effort. It’s about structure. And...
Sales conversations feel vulnerable. Raw. Exposed. It’s not your certifications or your follower count or the fact that you don’t have the “perfect” line to say. It’s that somewhere along the way, you started performing. Polishing yourself. Shrinking your edges. Trying to sound like the “ideal doula” instead of the real you. And polished? Polished doesn’t convert. In this episode, we’re throwing out the performative BS and getting back to what actually books clients: ✨ You...
No more niche-nonsense! I’m getting real about the season I tried to talk to everyone...and ended up connecting with no one. You’ll hear how stepping away from my doula niche almost wrecked my clarity (and my peace), and why coming back home to my people doubled my income and reignited my purpose. I'm unpacking: ✨ Why niching down is the key to a booked-out doula business ✨ How clarity in your message becomes clarity in yourself ✨ The biggest myths about narrowing your audience (and why...
If your Google Drive looks like a museum of certifications: spinning babies, lactation, hypnobirthing, trauma-informed care...you’re my people. But here’s the truth: more trainings don’t equal more clients. In this episode, I’m calling out the “certification collector” era and helping you step into your CEO one. You’ll learn how to stop hiding behind courses, find your core philosophy, and turn your pile of credentials into one clear, booked-out offer that sells itself. Because cl...
I’m recapping the last 30 days of strategy—messaging, consults, objections, visibility, and follow-up—and showing you the thread that ties it all together: standing out by owning your voice and your story. Because mamas don’t hire the most “professional” doula. They hire the one who feels like home. You’ll hear: The mindset shifts doulas need to actually book clients (without guilt or pressure).Why time and money objections are keeping you stuck—and how to flip them.Real wins from doulas insi...
Most doulas are treating consults like job interviews...asking surface-level questions that check boxes but don’t build trust. The result? Ghosting, awkward goodbyes, and “we went with someone else” messages that sting. In this episode, I’m breaking down the swaps that change everything: the exact questions that turn consults from polite to powerful. You’ll hear how to shift from logistics to emotion, from proving yourself to actually being chosen, and from uncertainty to confident clos...
Are you a birth worker who's pouring your hearts into consults—only to hear crickets after? You show up, connect, listen, and feel that deep spark of this is why I became a doula… but then silence. Or worse, a polite “we went with another doula.” In this episode of Loudmouth Lisa, I’m breaking down exactly why ghosting doesn’t start after the consult—it starts before. You’ll learn how to set the tone before a consultation, how to lead (not linger) during the call, and how to keep ...
Are you tired of posting doula content that only gets likes from other birth workers instead of inquiries from pregnant and postpartum clients? You’re showing up, posting, and trying to stay consistent—but the only people hyping you up in the comments are other doulas. And let’s be real: doulas don’t pay your bills. In this episode, I’m breaking down how to create doula content that actually converts followers into clients. We’ll talk about why posting carousels on the stages of l...
The truth? You can have the best offer, the slickest brand, and a killer Instagram feed, but without real relationships, your birth business will feel like pushing a boulder uphill. In this episode I’m joined by Sally Hayes, founder of Matrikas, to talk about the power of connection in business and birth work, and why competition is the fastest way to burn yourself out. Sally’s story is a masterclass in building a movement by: 🤝 Networking without the ick—and turning colleagues into col...
You’re showing up, you’re posting, you’re saying all the right things—so why aren’t the inquiries rolling in? In this episode of the Booked Out Energy series, we’re exposing Silent Sales Killer #2... and trust me, once you see this one, you can’t unsee it. If you’ve ever been told you’re “too much,” or you’ve found yourself softening your voice just to fit in—this one’s going to hit deep. We’re talking visibility, bold messaging, and what it really takes to go from being overlooked to unforge...
Tired of Feeling Awkward Every Time You Say Your Doula Price Out Loud? You’re not alone—and you’re definitely not wrong for wanting more. More aligned doula clients. More respect for your emotional labor. More ease around selling doula packages at a rate that actually supports your life. In this raw and fire-filled episode, I’m breaking down everything doulas aren’t taught about pricing—and exactly how to shift your mindset, your messaging, and your money. We’ll talk about: ...
Have you ever wondered why your Instagram content gets love from other doulas—but silence from the pregnant and postpartum moms you actually want to serve? In this episode, we will cover: The content mistakes most birth workers make that repel inquiries—and the simple doula marketing strategy shift that changes everything!Why your doula content ideas are speaking to your peers instead of potential clients—and how to refocus your message to magnetize your dream moms.How to position yourself as...
If selling your doula services feels like pressure, panic, or performance—it’s not because you’re bad at sales. It’s because you’ve been taught to sell in a way that goes against your values. In this episode, I’m breaking down how to sell in a way that actually feels good—because sales, at its core, is sacred. It’s service. And if you’re a birth worker, you already have the tools to do it well. You’ll learn 3 powerful shifts to start hearing more aligned yeses—without being pushy, perfect, or...
Clients are buying. Just maybe not from you—yet. In this fiery final episode of the Magnetic & Paid mini-series, I’m busting the “it’s hard to book” lie wide open, and showing you exactly how to shift from being overlooked and underbooked… to the woman your dream clients are lining up to hire. ✨ Inside this episode: ✅ The REAL reason clients aren’t buying (hint: it’s not the economy) ✅ The invisible booking blocks baked into your content + sales flow ✅ A simple messaging shift that makes ...
Getting ghosted sucks- but it’s NOT the end of the sale. In this no-fluff episode, I’m showing you how to stop spiraling when a lead disappears and start leading them back into the conversation with clarity and confidence. We’re talking: → Why ghosting isn’t rejection, it’s usually hesitation → How to follow-up without sounding needy or desperate → Tangible follow-up flows that work in the DMs and beyond → What to say when you’re tempted to say “just checking in…” This...
Why No One’s Booking..And How to Fix It NOW You’re showing up, posting, engaging… yet your inbox is dead. Sound familiar? It’s not a “you” problem, it’s a strategy problem. In this episode, I’m breaking down: 🔥 Why your audience isn’t inquiring (spoiler: it’s not about price). 🔥 The 3 mistakes keeping you invisible, and how to fix them. 🔥 How to make your brand SELL every day, before the sales call. If you’re tired of watching others book out while you wait, press play...
Feeling drained by social media? You’re not alone. In this episode, Andrea Haskins and I talk about how to take a social media detox without disappearing completely. Learn how to shift your mindset, set boundaries, and rediscover joy in content creation. Whether you’re a content creator or just feeling ready to throw in the towel on all things social, this episode will help you fall back in love with social media, on your terms. Andrea is a mom of two, a breastfeeding peer counselor, a...
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