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CEO Glow Show

Author: Sheila Bella: 7 Figure Beauty Business Coach

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Welcome to the CEO Glow Show, Formerly known as Pretty Rich Podcast where beauty entrepreneurship meets personal growth and spirituality! Hosted by Sheila Bella, a 7-figure beauty business coach and microblading mogul, this podcast is your go-to source for industry-specific strategies, marketing wisdom, spiritual insights, and a healthy dose of inspiration.

Each episode is crafted with the beauty entrepreneur in mind, offering actionable advice to help you grow your business, enhance your personal well-being, and deepen your spiritual journey. Join us as Sheila brings in guest speakers, industry experts, and thought leaders to discuss topics ranging from business and marketing to self-awareness, community building, and the integration of faith in entrepreneurship.

Whether you're just starting your beauty business or looking to elevate an established brand, the CEO Glow Show empowers you to shine brightly in all aspects of your life. Tune in to transform your entrepreneurial journey into a fulfilling, purpose-driven experience.

#CEOGlowShow #BeautyEntrepreneurship #SpiritualGrowth #BusinessWisdom
426 Episodes
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Stop Being Beige

Stop Being Beige

2026-04-0733:17

When was the last time you posted something that actually meant something? Not a template. Not a trend. Not a safe, polished, "professional" post. In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm. It's because you're blending in. If your content looks like everyone else's, sounds like everyone else's, and feels safe… it's invisible. This episode breaks down why "beige content" is killing your business, how the algorithm actually works, and what it takes to build a brand people feel, follow, and trust. This is your wake-up call to stop playing it safe, stop hiding behind perfection, and start saying something real. Because the clients meant for you? They're not looking for perfect. They're looking for YOU. 🔑 5 Key Points From This Episode Safe content is invisible content. If your content could belong to anyone, it connects with no one. The algorithm rewards reaction, not aesthetics. Comments, saves, and watch time matter more than pretty graphics. Courage creates connection. The content that feels risky to post is what builds trust fastest. You cannot be loved by your people without being disliked by others. The "rule of thirds" means some people won't like you—and that's necessary. Your insecurity is often ego in disguise. Holding back to protect your image prevents you from serving your audience. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
What if the only thing holding you back… is you? In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level. From going viral with authentic content to booking out months in advance, Tyler shares how simply being himself changed everything in his business. But behind the growth was anxiety, imposter syndrome, and moments where he almost didn't show up at all. This episode is your reminder that confidence isn't something you wait for—it's something you build by doing the scary thing anyway. If you've been overthinking your content, doubting your skills, or playing small in your business… this conversation will hit home. 🔑 5 Key Points From This Episode Authenticity builds your brand faster than perfection. Being yourself attracts the right clients and creates deeper connections. Your comfort zone is where your growth stops. The anxiety you feel is often a sign you need to move forward, not retreat. Social media should feel like you. If you don't enjoy your content, it won't connect or convert. You don't need a massive audience—just the right one. Quality relationships outperform vanity metrics every time. You are more ready than you think. Self-doubt is often the only thing standing between you and your next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
If hearing "it's too expensive" makes you freeze… this episode will change everything. In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market. It's that no one ever taught you how to sell. In this episode, Sheila walks you through how to confidently handle every objection without sounding pushy, desperate, or salesy. You'll learn how to shift from reacting emotionally to objections to leading clients with certainty, clarity, and authority. Because objections aren't rejection. They're requests for certainty. If you've ever discounted, over-explained, chased clients, or let leads slip away… this episode will give you the exact mindset and language to start closing with confidence.     🔑 5 Key Points From This Episode Objections are not rejection—they are requests for certainty. Clients are still interested, they just need more clarity to move forward. There are only 3 types of objections: money, trust, and comparison. Every objection falls into one of these categories—and all are rooted in fear. Stop pitching—start asking better questions. The right questions help clients sell themselves. Discounting trains clients to doubt your value. Lowering your price doesn't close the sale—it weakens your authority. Confidence closes more than talent ever will. Premium clients respond to certainty, not desperation. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella  
What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist? In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days. But this was not luck. It was leadership, systems, team investment and CEO energy. After implementing one major mindset shift inside Pretty Rich Bosses — "Don't be an artist, be a CEO" — everything changed. Cristal stopped working in the business and started working on it. She invested in her team, raised standards, improved compensation, trained her artists, and repositioned herself as a true agency owner. The results? Cristela tripled her income and is scaling toward 400 weddings a year which earned her the financial freedom to buy a car and move her family into a new home! If you are stuck at $8K–$12K months and wondering what it takes to break through, this episode is your wake-up call. 🔑 5 Key Points From This Episode The shift from artist to CEO unlocks scale. Working in your business caps income. Leading your business multiplies it. Investing in your team increases revenue. Higher pay, better training, and empowerment create performance. Leadership builds freedom. Cristal transitioned from being the main artist to building a strong agency. Belief precedes growth. Tripling income starts with believing it's possible. Systems and sales frameworks create predictable results. Implementing structure produced immediate returns. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
Everyone keeps saying the same thing: "The economy is bad. Clients aren't spending." But are they really? In this bold and eye-opening episode of the CEO Glow Show, Sheila Bella challenges the biggest myth circulating in the beauty industry today. She explains why clients are still spending thousands on luxury experiences, skincare, travel, and beauty—and why being the most affordable provider in your market might actually be the reason you're struggling to book premium clients. Sheila breaks down the psychology of premium buyers, the neuroscience of trust and certainty, and how your marketing signals can either attract luxury clients or repel them. If you've been discounting, panic posting, or questioning your prices, this episode will completely change the way you position your brand. This conversation is about stepping into authority, shifting your nervous system, and building a beauty business that signals confidence, stability, and premium value. 5 Key Points From This Episode The problem isn't the economy—it's positioning. Clients are still spending money; they're just choosing providers who signal certainty and trust. Premium buyers are risk sensitive, not price sensitive. High-income clients care more about avoiding mistakes than saving money. Desperation marketing pushes luxury clients away. Constant discounts, giveaways, and last-minute openings can signal instability. Luxury is psychological. Premium positioning is communicated through tone, confidence, and clarity—not just branding. Start acting like the brand you want to become. Position your business today as the future version you're building toward. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Lindy Williams, Founder of EBL In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts? In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing longevity over hype, discipline over dopamine, and brand equity over quick wins. If you are a lash artist, product line owner, salon owner, or beauty entrepreneur who wants to build something sustainable instead of something trendy, this episode will reset your standards. They break down what most beauty pros get wrong about branding, why consistency beats spikes of attention, and how to create trust that compounds over time. This is about building a real company, not just a social media moment. If you are tired of chasing trends and ready to build authority, credibility, and long term revenue,  🔑 5 Key Points From This Episode Hype fades but brand equity compounds. Viral moments do not equal sustainable revenue. Trust and consistency do. Discipline builds longevity. Showing up consistently, refining your offer, and protecting standards matter more than chasing attention. Authority is built through positioning. Clear messaging, niche clarity, and brand alignment create trust. Community creates staying power. Brands that last are built on relationships, not transactions. Long term thinking wins. Decisions made for durability outperform decisions made for quick cash. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
What would you do if your income tripled in just 60 days? In this powerful episode of the CEO Glow Show, Sheila Bella sits down with beauty boss Rui Zamarripa, owner of Heaven's Touch Spa in Atwater, California, to break down exactly how she went from inconsistent $10K months to nearly $30K in her biggest month — in just three months after joining Pretty Rich Bosses. But this episode isn't just about numbers. It's about visibility. Belief. Sales conversations. Paid ads. Coaching. And becoming the kind of woman who trusts herself enough to invest before she sees the proof. Rui shares how shifting from transactional selling to relationship building changed everything, how running ads created consistent inquiries, and why mentorship helped her finally stop feeling lost in her business. If you are stuck at the same income ceiling and wondering what it actually takes to double or triple your revenue, this episode is your blueprint. 🔑 5 Key Points From This Episode Visibility creates sales. You cannot sell if people do not see you first. Building real relationships with clients increases conversions and loyalty. Running strategic paid ads creates consistent, predictable inquiries. Coaching eliminates guesswork and accelerates results. Belief in yourself is the first investment before money follows. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you're relying mostly on word-of-mouth… If you're 60–70% booked but not consistently full… If you want to double your income but don't know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable. 🔑 5 Key Points From This Episode Most beauty pros don't build teams because they don't have predictable marketing. Renting feels "safer" than leading — but it limits income potential. There are 3 Machines in Every Beauty Business: Visibility Machine (awareness) Booking Machine (conversion) Service Machine (retention) Instagram is now searchable like Google. Your name, bio, keywords, and verification directly impact discoverability. Paid Ads = Reach Engine. Organic Content = Trust Engine. You need both to grow consistently. Email marketing is the lowest hanging fruit. Most beauty pros already have the leads — they just aren't nurturing them. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella  
What happens when you finally get everything you asked for… and realize your business can't hold it yet? In this powerful and honest conversation, Sheila Bella sits down with Robin Miller, a curly hair specialist who went from barely surviving in her business to becoming so booked she had to stop posting—not because demand wasn't there, but because capacity wasn't. Robin shares her real journey from making $2–3K months, working in a commission salon, and questioning whether entrepreneurship was even for her… to hitting consistent $10K months in less than a year after fully implementing Pretty Rich Bosses strategies. But this episode isn't just about getting booked. It's about confidence. Leadership. Clarity. Faith. And becoming the kind of woman who can hold the blessing without collapsing under it. You'll hear what actually changed when Robin stopped posting randomly, started educating, invested in coaching, and allowed her faith to shape how she shows up in business—without apology. If you think being fully booked is the finish line… this episode will completely shift how you see growth. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella  
If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you. In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO. This isn't a motivational pep talk. It's a leadership recalibration. Sheila explains why the "middle" of business feels so uncomfortable, how panic thinking quietly destroys businesses, and what real CEOs do differently when pressure hits. If you've been questioning yourself, your business, or your capacity to keep going—this conversation will help you reframe what's actually happening and show you how to lead through it instead of burning everything down. You're not failing. You're being forged. 🎧 Listen if you're ready to stop chasing relief and start building something sustainable. 🔑 5 Key Points from the Episode Most entrepreneurs don't fail—they panic. Panic leads to reactive decisions that trade long-term stability for short-term relief. The "middle" of business isn't failure—it's compression. This season exposes gaps in systems, standards, and thinking, not your worth or ability. Panic thinking vs. CEO thinking is the real divide. Panic seeks fast fixes. CEO thinking prioritizes trust, delivery, and optimization. Growth comes from simplification, not expansion. Plug leaks, raise standards, and tighten your core offers instead of adding more. Discomfort isn't a sign to quit—it's a signal to lead. This is where professionals are made and businesses become real assets. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind
Welcome to Day 1 of the Booked and Busy Challenge, where Sheila Bella lays the foundation for how beauty entrepreneurs actually get booked consistently — without discounts, desperation, or relying on luck. In this kickoff episode, Sheila breaks down why most beauty professionals struggle to attract full-price clients and how to fix it fast by shifting from "post and pray" marketing to strategic content that leads to conversations and conversions. You'll learn the exact mindset, content framework, and funnel strategy needed to start booking clients immediately — even if your following is small, your confidence is shaky, or your business feels stuck. This episode is required listening if you want to stop being busy… and start being booked. ⭐ 5 Key Points from Day 1 1. Being Booked Is a Skill — Not a Talent Issue 2. "Book Now" Is Not a Strategy 3. Content's Job Is to Start Conversations 4. The Two Funnels Every Beauty Business Needs 5. Your Story Is a Sales Asset // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind
Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch. But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left is payment plan or paid-in-full. Sheila breaks down the exact "pre-sales engineering" behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you're tired of "pitching harder," this episode will show you how to build a pre-sold buyer before they ever book. ⭐ 5 Key Points From the Episode Marketing should do 85% of the selling Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation. Pre-sales is the real game (and it's engineered) If they don't believe you can solve their problem before the call, you "lost the sale days ago" in your content, funnel, and lead magnet. Your marketing must simulate a sales call The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you. Lead generators are not "one and done"—they're iterations Most entrepreneurs quit too early. Sheila explains why your first freebie likely won't be your best, and why volume + data is how you build an 85%-converting lead generator. The 8 milestones create the "psychological yes" before checkout She breaks down how your content must shift someone's psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  
If content creation feels like a chore… and DMs feel like rejection therapy… this episode is your permission slip to do it differently. In today's CEO Glow Show, Sheila Bella breaks down how to romanticize your discipline so consistency stops feeling like punishment and starts feeling like power. She shares her real behind-the-scenes process for turning content days into a creative retreat (even an act of worship), and transforming DMs into connection—not desperation. Because when you make discipline beautiful, you actually do it. And when you actually do it… you finally get results that last ⭐ 5 Key Points From the Episode Your business "discipline problems" are often trauma triggers Romanticizing discipline = aligning the work with beauty, joy, and intention Content creation becomes easy when it becomes an experience DMs aren't "selling"—they're connection and service Structure + ritual = consistency without burnout // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind
In this candid and inspiring interview, Sheila Bella, founder of Pretty Rich Bosses, sits down with Destiny Dickow, Lost Artistry Lash trainer, to unpack what it really takes to build a successful beauty business when you don't feel ready, qualified, or confident yet. Sheila shares her full entrepreneurial journey — from building a multi-million-dollar brick-and-mortar permanent makeup business, losing everything during COVID, and pivoting into a second multi-million-dollar online company — all while navigating uncertainty, criticism, motherhood, faith, and leadership. This episode is a masterclass in taking action before you feel ready, selling through conversation, building systems that scale, and trusting God even when the path forward isn't clear. If you've been waiting to feel "ready" before you post, sell, hire, or grow — this conversation will shift your mindset completely. ⭐ 5 Key Points from the Episode 1. "I Wasn't Ready — But I Went Anyway" Sheila explains why waiting for confidence, clarity, or perfection keeps entrepreneurs stuck. Growth happens after action, not before it. 2. Marketing — Not Talent — Built Her Multi-Million Dollar Business Sheila breaks down how being a better marketer (not a better artist) allowed her to scale faster than others with more technical skill. 3. Sales Come from Conversations, Not Posts Whether booking artists, selling events, or scaling online, Sheila emphasizes one truth: more conversations = more sales. 4. Systems Are What Scale a Business From hiring early to building automations, email lists, and backend processes, Sheila shares what people don't see behind seven-figure brands. 5. Faith, Worship & Resilience Are Non-Negotiables Sheila opens up about how worship, faith, and obedience to God grounded her through the darkest seasons — and why success is never just about you.   // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  
In this deeply powerful solo episode of the CEO Glow Show, Sheila Bella delivers one of her most important messages yet for beauty entrepreneurs, coaches, and founders who feel stuck, discouraged, or unsure in the middle of their journey. Sheila breaks down a truth most people never realize until they're deep into entrepreneurship: the women who build six- and seven-figure businesses aren't necessarily the smartest, most talented, or most visible — they simply have the highest tolerance for uncertainty. If your business feels foggy… if the algorithm feels quiet… if you're doing the work without the applause… this episode will reframe everything. You'll learn why uncertainty isn't a sign you're failing — it's the very place where faith, endurance, leadership, and long-term success are formed. This episode is part mindset, part spiritual recalibration, and part leadership training — and it will meet you exactly where you are. ⭐ 5 Key Points From the Episode 1. Success Is Directly Tied to Your Uncertainty Tolerance The women who rise the highest aren't more gifted — they can simply sit longer in discomfort, fog, and unanswered questions without quitting. 2. God Gives Direction, Not a Blueprint Faith-led entrepreneurship requires obedience without clarity. The fog isn't punishment — it's preparation. 3. Endurance Matters More Than Motivation You don't need more hype or confidence. You need the ability to keep showing up without validation, applause, or immediate results. 4. Your Past Endurance Is Proof You Can Handle This Season Sheila reminds listeners to look at their "receipts" — motherhood, hardship, trauma, rebuilding — and realize they are already equipped for business uncertainty. 5. Make Discipline Feel Beautiful So You Can Stay Long Enough to Win Romanticizing discipline — turning work into ritual, worship, and artistry — increases endurance and prevents burnout. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind
In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy. If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wake-up call. Sheila breaks down the exact reason most beauty businesses stay stuck: they're relying solely on word of mouth and not building a digital ecosystem that works on autopilot. You'll hear Sheila walk this business owner through a clear, simple two-part formula: 1. Get seen — visibility through content & ads 2. Get chosen — conversion through trust-building systems This episode is a must-listen for lash trainers, PMU educators, product creators, or anyone wanting consistent sales without burning out. ⭐ 5 Key Points From the Episode 1. Visibility Can't Rely on Word of Mouth Alone Sheila explains that if you want consistent, predictable growth, word of mouth is not enough. You need digital visibility that runs 24/7. 2. There Are Only Two Content Types: Organic & Paid Organic content builds trust. Paid content (ads) builds reach. Both are needed if you want trainers to see your kit as an option. 3. Trainers Only Choose Brands They See Repeatedly Visibility → familiarity → trust → sales. Your kits won't sell if trainers never see them online. 4. Automation Is the Only Way to Scale Without Burnout Sheila walks her through creating automated sales funnels, email sequences, DMs, and follow-up systems so she can grow her brand while raising her kids. 5. Being Seen Gets You Considered — But Being Chosen Requires Conversations Once people see your ads and content, what converts them is the messaging, follow-up, and nurturing process behind the scenes. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind
The Reason Why You're Not Winning In this fiery, truth-bomb-filled solo episode, Sheila Bella gets real about why most beauty entrepreneurs aren't winning yet — and it's not lack of talent, not the algorithm, not the market, and not the competition. It's one thing: low volume. Sheila breaks down why the top 1% in the beauty industry succeed at levels that seem "unreachable," and how their secret isn't luck, aesthetics, or perfect content — it's outworking everyone else through massive, consistent, strategic action. If you've been posting twice a week and calling it "marketing," waiting for clients to magically DM you, or letting rejection stop you, this episode will challenge you, stretch you, and give you a simple but powerful roadmap to finally win. This is the tough-love conversation you've been avoiding… and exactly the one you need. ⭐ 5 Key Points From the Episode 1. You're Not Losing Because You're Untalented — You're Losing Because You're Not Doing Enough - Sheila exposes the hard truth: most beauty pros are trying to "optimize" a machine that isn't turned on. Success demands output — not excuses. 2. Volume Is the Real Separator Between Winners & Quitter - Top earners aren't posting once in a while. They're creating, messaging, testing, and producing at 10–30x the frequency of everyone else. 3. Rejection Isn't Personal — It's Math - The road to every "yes" is paved with "no's." Winners aren't the ones who avoid rejection; they're the ones who become desensitized to it. 4. Visibility Machine: Post More & Post Better - Be findable, searchable, strategic, and consistent. Sheila breaks down how to triple to 5x your content output, repurpose effectively, and become visible online. 5. Booking Machine: Start More Conversation - There is no client drought — only a conversation drought. You don't get paid for posting. You get paid for talking. Outreach = income.   Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind
What does it really mean to take faith-filled risks in your beauty business? In this powerful, deeply spiritual, and wisdom-packed episode, Sheila Bella sits down with Carolyn Cyprian, medical esthetician, multi–med spa owner, coach, and founder of Carolyn Skincare. Together, they unpack the true meaning behind the phrase "Scared money makes no money." For faith-driven entrepreneurs, success isn't just about financial gain — it's about stewardship, obedience, identity, and learning to trust God with every decision, even the ones that cost you something. Carolyn shares her raw journey through betrayal, rebuilding her team, restructuring her business, and walking through a season of financial drought that reshaped her relationship with money forever. Her story will stretch your faith, challenge your fears, and remind you that surrendered money multiplies. If you've been sitting on a decision, procrastinating out of fear, or praying for clarity about your next move… this episode is your confirmation. 5 Key Points Discussed in This Episode 1. The Difference Between Reckless Risk vs. Righteous Risk Carolyn and Sheila explore how faith-led decisions feel different from impulsive ones — and how God uses discomfort (not chaos) to grow you. 2. Healing Your Relationship With Money Carolyn shares how generational scarcity, childhood beliefs, and inherited fears shaped her financial mindset — and how God led her through a 3-month drought to break those patterns. 3. Hiring, Betrayal & Surrendering Your Business to God They discuss the emotional cost of building a team, why betrayal is often part of leadership, and how to hire slowly, fire fast, and trust God to send the right people. 4. Sales as Ministry: Selling Without Shame Sales isn't "selling" — it's serving. Carolyn explains how she teaches her team to view sales as a mutual exchange and an opportunity to help people. 5. Discernment, Peace & Making Big Decisions They clarify the difference between fear and lack of peace, how to pray for signs and revelation, and why obedience often requires discomfort but never confusion. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  
Is business coaching a total scam… or the missing piece in your beauty business success story? 👀 In this powerful and refreshingly honest episode of the CEO Glow Show, host Sheila Bella sits down with lash + PMU artist Brittany Manney, owner of Blashed Ink, whose transformation proves that implementation—not manifestation—creates real results. Brittany opens up about how she went from a forklift driver during COVID to earning consistent $17K–$20K months, building an exclusive brand, launching a tattoo school, and completely rewriting her level of confidence as a beauty entrepreneur. In this episode you will learn about: 1. Why Business Coaching Isn't a Scam… When You Actually Implement 2. How Brittany Scaled to $20K Months Without Going Viral 3. Shifting From Artist to CEO 4. The Power of High-Ticket Sales + Custom Scripts 5. Building Client Loyalty Through Experience If you've ever wondered whether business coaching actually works, or if you've been stuck on the sidelines thinking "someday," this episode is your sign. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  
Live from LashCon 2025 in California! In this power-packed episode, Sheila Bella sits down with a beauty entrepreneur struggling to get new clients through the door. In under 20 minutes, Sheila helps her uncover the truth behind inconsistent bookings, wasted ad spend, and how to finally build steady client flow. Whether you're a lash artist, PMU trainer, or salon owner, this live coaching session will help you shift from guessing to growing. ✨ 5 Points of Interest for Listeners: Why boosting posts isn't the same as running strategic ads. How to turn discount clients into loyal, full-price regulars. The lifetime value mindset: why one client is worth thousands. The real reason visibility + engagement matter more than discounts. How to use DMs the right way to create consistent bookings. 💡 Tune in for a real conversation with real results — proof that your next breakthrough might only take 20 minutes. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind
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