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Marketing, Magic, & The Messy Middle: Wickedly Branded
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Marketing, Magic, & The Messy Middle: Wickedly Branded

Author: Beverly Cornell

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About Marketing, Magic & the Messy Middle: Wickedly Branded®

Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart.

Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world.

Every conversation explores four themes:

✨ The Spark
What inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career.

🌀 The Messy Middle
The challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough.

📣 Marketing & Visibility
How they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world.

👑 Legacy
The impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve.

Beverly is known for bringing warmth, curiosity, and genuine connection to every conversation. Rather than following a rigid interview format, she shares stories, reflections, and insights alongside her guests, creating authentic discussions that feel relatable, inspiring, and deeply human.

And yes, there may occasionally be a magic wand involved.

Because building a business is serious work, but that doesn’t mean we can’t have fun along the way.

What guests can expect: A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience.


Join us every Tuesday and Thursday for new episodes!


If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 

Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.

Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

206 Episodes
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Send us Fan Mail A decision can make perfect sense in one season of life and keep shaping your business long after the conditions that created it have disappeared. In this episode, Beverly Cornell asks a deceptively powerful question: What possibilities have you stopped considering because an earlier version of your life taught you they were unrealistic? You’ll explore the old assumptions that can quietly become business rules, the difference between curiosity and impulsive reinvention, and w...
Send us Fan Mail Some decisions feel impossible because we are asking them to answer questions only the future can answer. In this episode, Beverly Cornell explores what happens when a founder stops demanding perfect certainty and starts focusing on the next strategically meaningful move. You’ll hear the difference between the Next Right Step and the Brave Step, how to make a decision with the evidence you have now, and why the best next move is often the one that creates better information f...
Send us Fan Mail A client wants an exception. A peer questions your positioning. A competitor launches something new. Someone on your team has an opinion. An algorithm changes, and suddenly everyone seems to have advice about what you should do next. Before long, your business can start being redesigned by a committee you never intentionally formed. In this episode, Beverly Cornell asks a deceptively simple question: Who actually gets a vote in your business? Through the Should Suitcase and t...
Send us Fan Mail Overwhelm rarely arrives all at once. It can build through years of perfectly reasonable decisions: saying yes to a client because the relationship matters, rearranging work around family, staying available because responsiveness helped build trust, adding one more offer, solving one more problem, and finding one more pocket of time to make everything fit. In this episode, Beverly Cornell introduces the Tornado of Overwhelm and explores what happens when flexibility, responsi...
Send us Fan Mail My son once described me in three words: Mom loves working. That comment sent me down a real rabbit hole about what our businesses are actually teaching the people watching us, family, clients, the market. This episode is about accumulated evidence: the idea that your brand isn't your tagline, it's the pattern formed by every promise you keep, boundary you hold, and hour your calendar actually protects. I also walk through a simple audit you can run this week to see whether y...
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