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Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
93 Episodes
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It’s the second week of January, and the hype is loud. New year, new you. New platforms. New offers. New ads. New everything. In this episode, Amanda and Phil call out the New Year marketing lie that convinces business owners they’re already behind and need to do more, faster, right now. Spoiler: that energy is usually what drains your budget and derails your strategy. Instead of panic-driven decisions, this conversation focuses on slowing down, returning to fundamentals, and getting brutally...
You heard it here first: 2026 will be the year of email marketing. Not only is it the fastest way to be seen by your audience, it converts 4x higher than any other channel. If you’re not already on the bandwagon and growing your list, this episode of Marketing Sucks is required listening. Tune in as Phil and I explore the forgotten art of email and how to use it to make your revenue explode this year. We talk about how to write a newsletter CTA that doesn’t suck, how to warm up new subs...
You can’t outsource being the founder or CEO. These days, your personal brand is your #1 business growth strategy - and if you’re not showing up online often and authentically this year, your business is going to suffer. Full stop. In this short-and-spicy episode of Marketing Sucks, Phil and I lay out the new rules of engagement for 2026, from keeping the algorithm happy to becoming BFFs with your audience. We talk about how your personal brand will actually shorten the sales cycle with...
Stop making your marketing way harder than it needs to be. In this episode of Marketing Sucks, Phil and I reveal the five major marketing mistakes you’re probably making right now - and how to stop driving yourself crazy doing all the things. Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions (it may not be what you expect), and give you our official permission to stop posting on every single platform. Th...
Think you’re ready to scale your business? If you want to move from solo-run start-up to scalable brand, you’ll need to switch up your strategy and your mindset. Your success will depend on whether you have the right people (and tools) in place - and what you’re willing to let go of. In this juicy episode of Marketing Sucks, Phil and I talk about how to tell when you’re ready to grow, what you need to put in place first, and the key strategy and mindset shifts that’ll help you scale fas...
Consider this the business intervention you didn’t ask for - I promise you’ll thank us later. In this no-holds-barred, tough love episode of Marketing Sucks, Phil and I dig deeply into: 1) what’s going wrong in your marketing, 2) why it’s keeping you stagnant and exhausted, and 3) how to fix it so you can actually start seeing results. We cover how to properly map out your tactical path (instead of just throwing spaghetti based on vibes), why you can’t just have your VA handle your paid ads, ...
In this spicy episode of Marketing Sucks, Phil and I talk about the 5 marketing trends you can’t afford to ignore in 2026. Note: the trends covered in this conversation aren’t short-lived fads that’ll die out by April. If you ignore these major shifts, you WILL be left behind. Tune in as we dig into how the CEO brand effect is changing buying behaviour (and what this means for your personal brand), why raw content is massively outperforming polished, and how to optimize your marketing s...
For every thriving Facebook group out there, there are thousands dead or on life support. Should you bother making one for your business? How do you make sure it doesn’t suck? Does anyone even use Facebook anymore? In this episode of Marketing Sucks, marketing coach and Facebook group expert Michelle Vroom shares how she helps her clients build Facebook groups that actually make money, and some juicy tips to help you create your own lead-generating community. Listen now to learn how AI has re...
Marketing audits aren’t sexy or fun. But if you’re running your business on *viBeS* instead of data, you don’t actually KNOW what’s working and driving conversions, and what’s just keeping you busy and wasting your money. In this value-packed episode of Marketing Sucks, Phil and I walk you through the 5-part end-of-year marketing audit that will help you fix your performance, community, content, budget, and planning, so you can start actually moving the damn needle and seeing solid ROI....
Business owners today have access to a literal ton of marketing tools and an endless stream of advice from marketing gurus. So why are so many entrepreneurs still seeing zero ROI? In this episode of Marketing Sucks, the brilliant marketing coach Kirsten Jordan joins me to chat about why biz owners still struggle SO HARD with their marketing today, and how to create a marketing plan that actually works for your business goals. Tune in as we talk about bad strategies, good coaches, the limitati...
Being an entrepreneur means dealing with a ton of unwanted opinions from people who don’t actually know our businesses. In this episode of Marketing Sucks, Phil and I talk about some of the all-time worst business advice we’ve received, from being shut down for taking up too much space to being told to pick a more “feminine” business name. Tune in as we cover the most hilarious, offensive, sexist, and financially insane advice we’ve ignored over our careers, how to tell when someone has...
Is AI making us more productive? Or is it burning us out and stunting our growth? What does healthy AI use actually look like? In this episode of Marketing Sucks, Phil and I are joined once again by award-winning psychotherapist and mindset coach Natacha Pennycooke to explore the intersection of mental health, entrepreneurship, and AI, and the hidden ways ChatGPT can hurt our brains and businesses. Natacha drops some cold hard facts about AI’s disruptive impact on creative rituals and e...
Ever thought about building a biz with your spouse, but worry that you’ll drive each other crazy? In this Ask Each Other Anything episode of Marketing Sucks, Phil and I get REAL about our lives as married entrepreneurs, parents, and podcast co-hosts. We talk about our first jobs, our early lessons, the hidden costs of our lifestyle, and the hardest (and best) things about building a successful marketing business together. Listen now to learn why Phil loves going to the movies alone, what we e...
Literally anyone can call themselves a coach. But it takes a TON of energy to keep clients hyped up, disciplined, and loyal. This episode of Marketing Sucks lays out the three biggest keys to online coaching success, no matter the niche. Physique Academy fitness coach Felix Reuter helps men get shredded, without the creatine-binging, alpha gym bro vibes. Tune in as we chat about Felix’s gimmick-free personal brand, his plan to combat the male mental health crisis, and how he keeps his clients...
When done correctly, email marketing can have a 36x ROI. But if your emails are a hot mess, the results can make you want to literally throw your laptop out the window. In this special Marketing Sucks replay, you’ll discover the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts, so you can get the most bang for your marketing buck and see a juicy boost to your CTRs. I share how to capture (and keep) a reader’s attent...
If you’re not tracking your metrics, you don’t have a marketing strategy — you’re just having fun on Instagram (sorry not sorry). Crunching your numbers and making data-informed decisions may not feel sexy, but it’s the only way to proactively weed out the fluff from your feed and shift to scroll-stopping content that converts. In this quick ’n dirty episode of Marketing Sucks, Phil and I reveal our proven data-driven process for auditing your marketing content, which metrics you actually nee...
The faceless business of the past is O-U-T. These days, story is strategy. Before hitting that ‘submit payment’ button, your prospects want to feel a connection to the human behind the logo, and the story behind your offers can be absolutely make-or-break. In this juicy episode of Marketing Sucks, Phil and I reveal how to use your story to create a killer personal brand — and the social content, websites, and pitches that’ll get people legit excited to buy your offers. Listen now to lea...
If you try to scale your business solo, you’re not just risking major burnout. You’re also placing a hard limit on your brand’s future growth. If you’re a maxed-out business owner who’s been dreaming about shifting from the DIY life to outsourcing — or even into a full-on agency model like Grind Social Media + Co. — we’ve got you covered. In this insight-packed episode of Marketing Sucks, Phil and I discuss the experience of ditching the DIY and building out the Grind Social brand, and share ...
The easiest way to boost your sales is to get people talking. 92% of us trust recommendations from people we know over any other form of advertising. A 5-star review shared during a coffee date between friends, partners, or business besties drives far more sales than a slick slogan or filtered photo. If you’d love to turn your customers into volunteer brand advocates who can’t stop hyping up your offers, this episode of Marketing Sucks breaks down the strategy, step by step. Tune in as Phil a...
The end of the summer means saying goodbye to the slower flow of Portuguese life… and returning to the go-go-go hustle of Toronto. While Phil and I spend every summer in Portugal, this one hit a little different as we’re now working on building Grind Social as a team. In this episode of Marketing Sucks, we share some of the biggest business, marketing, and life lessons we’ve learned while living and working together abroad (and how they’ve changed our life in Canada). Tune in to learn h...
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