Claim OwnershipThe Kara Report | Online Marketing Tips and Candid Business Conversations
Subscribed: 2Played: 70
Subscribe
© 2026 The Kara Report | Online Marketing Tips and Candid Business Conversations
Description
Hey there, welcome to "The Kara Report"! Each week, we’re sharing what we see real businesses doing to grow their business and expand their reach to help you grow your business and become a marketing pro. In each episode, we get granular and talk about real-world marketing strategies, what DOESN’T work when scaling your business, and host candid conversations on the latest business and marketing trends. We'll even share the juicy data we collect and behind-the-scenes bloopers as they come.
No fluff, no filler; just authentic, in-depth discussions that explore the key factors that truly make a difference in your business success. After all, we know that marketing your business is about more than Instagram Reels tips and social media algorithm hacks, and great marketing also doesn’t always mean you’re running a successful, profitable business.
While we specialize in content marketing, blogging for SEO, Pinterest marketing, and website copy for our own content marketing agency, all marketing strategies are welcome (and discussed) here. Whether you're an established entrepreneur looking to refine your business or marketing strategy or just starting your entrepreneurial journey, we’re serving up valuable insights designed to help you navigate the ever-changing world of business and marketing.
We believe when you do the work, you’ll reap the rewards and we promise we will focus on results-driven action steps (not the busy work) to help you hit your goals this year.
Now let’s get started!
115 Episodes
Reverse
Are you ready to make your next hire but not sure whether you need a VA, an OBM, or a specialist — or whether you're even ready to outsource at all? Before you hire the first person who shows up in your feed talking about your exact pain point, let's slow down and think this through. In this episode, I'm breaking down the four most common hires for online business owners, what each one actually does (and doesn't do), and my honest take on generalists vs. specialists — including why hiring one...
A few months ago, I saw the headline: “Google announces that traditional SEO is dead.” (or something like that lol). I paused. I re-read it. I rolled my eyes if I'm being honest. There are a lot of things to spiral about in 2025 but search-driven marketing going away is not one of them. That said, all of the conversations around "is SEO still a thing" did get me thinking deeply about how blogging fits into the world we're suddenly living in. A world where AI is writing everything from w...
If you’ve ever wondered whether slowing down will cost you everything you’ve built… this episode is for you. In this conversation, Sabrina Gebhardt shares what it actually looks like to build a business you can embody — not just teach. We talk about the long game of entrepreneurship, why rushing from “doing the thing” to “teaching the thing” rarely works, and how true authority is built through years of lived experience. Sabrina opens up about something that made absolutely no sense on paper:...
Do you ever feel like you’re waiting for the moment — the big opportunity, the big client, the big breakthrough — and telling yourself you’ll rise to the occasion when it gets here? This episode is your reminder that most opportunities don’t come with prep time. They come fast. And if you haven’t been getting ready behind the scenes, you’ll feel it. If Q1 flew by for you too, this is your nudge before Q2: don’t wait until it’s urgent. 🎙️ In This Episode: What “get ready, stay ready” really ...
If you’ve ever felt like your business slowly turned into something you never meant to build... this episode is for you. What starts as being helpful, flexible, and “open to anything” can quietly turn into burnout, resentment, and a business that no longer fits your life. And often, it’s not because you’re doing something wrong, it’s because you haven’t given yourself permission to niche down. In this conversation, Francis Ledgewood shares what it really cost her to say yes to everything, and...
Do you ever wonder what people who have more successful businesses are doing? I know I always swipe through on carousels and listen to episodes like this, and often it's the same kind of things, like "they're consistent", "they charge their worth", kind of basic advice like that. This episode is not like that. Instead, I have gathered 11 things that I genuinely see people doing who have multi-six and seven figure businesses, (and I know this BECAUSE I am behind the scenes in their business)....
Nine years in business is wild — and this week I’m celebrating my “business birthday” by sharing nine non-negotiables I’ve learned across nearly a decade of running my own business. Entrepreneurship truly is the craziest personal development journey there is lol. Some of these are tactical (things I actually do). Some are mindset (things I had to learn the hard way). None of them came naturally, and I’ve slipped on all nine at different points, but they’ve shaped how I think, how I work, and ...
If you’ve ever gotten a little too excited about “workflows” and “automation” only to realize that something is still not clicking... this one’s for you. We talk about an overlooked, not-so-glam part of your CRM that can quietly change everything: the actual words your clients and leads are reading. Because it doesn’t matter how slick your setup is if your actual communication feels like an afterthought. If you’ve been dealing with people who hesitate, disappear after inquiring, or nee...
Is it possible to hire a writer that doesn't use AI? Why do all marketers copy and past from ChatGPT when I could just do it myself? These conversations and hot takes are driving me crazy over on threads — like AI automatically equals slop and human-only equals quality. But the real conversation is much more nuanced than that. In this episode, I’m breaking down what it actually means to hire a writer that doesn’t use AI in 2026 — including the cost, ROI, SEO impact (or lack thereo...
Quitting Instagram is often framed as dramatic, impulsive, or reckless — like you either delete the app overnight or you’re “doing business wrong.” But the real conversation is more nuanced than that. In this episode, I’m taking you behind the scenes of why I quit Instagram after six years — not out of burnout or frustration alone, but after looking closely at my data, time investment, and actual return. We’re talking about what really happens when Instagram stops being a growth channel, how ...
In this episode, I’m sharing a behind-the-scenes look at how I approached my 2026 business goals after a big year of growth. From experimenting with AI for planning, to realizing what I don’t want my business to turn into, this conversation is more about intention than ambition (although let's be honest... there's plenty of ambition lol). I’m not offering a perfect framework or a 10-step plan. Instead, I’m walking through the questions, trade-offs, and decisions shaping the way I’m moving in...
Two years. Over a hundred conversations. Countless moments where I hit record not knowing what would come out on the other side and somehow, it all added up to this. Instead of doing a neat, polished recap or a predictable year-end episode, I wanted to do something more honest (and more fun). You’ll hear pieces from the very beginning, when everything was scrappier (and yet also, more scripted). There are moments I forgot I ever shared, lessons I didn’t realize I was still carrying, an...
SEO is often positioned as the obvious next step for business growth but the truth is, it’s not always the right investment right now. In this episode, I’m sharing a very honest breakdown of when SEO doesn’t make sense, when you should wait, and when investing too early can actually slow you down instead of helping you grow. This isn’t anti-SEO (far from it). It’s about timing, resources, and making strategic decisions based on how your business actually works (not what the internet is shout...
Blogging for SEO is often positioned as an all-or-nothing commitment — post every single week or don’t bother at all. But that advice leaves out something important: real life, real business seasons, and real capacity. In this episode, I’m breaking down when batching blog posts can actually be a smarter, more strategic move than weekly publishing. We’re talking nuance, not absolutes — and how to build long-term visibility on Google without burning yourself out or abandoning blogging altogethe...
In this episode, I’m answering your Ask Me ANYTHING questions with as much honesty, nuance, and context as possible — from whether AI-written blogs can truly rank, to how I manage my workload as a mom, to the biggest mistake I made in my first business. It truly is a mix of personal, behind-the-scenes things about how I run both of my businesses, plus a handful of strategy questions you were curious about. 🎙️ In This Episode: Does a blog written by ChatGPT perform as well as one you wr...
Marketing your business without Instagram sounds impossible… until you see the real strategies successful business owners are using every day. While the online space can make it seem like Instagram is the place to grow, convert, and stay relevant, the truth is far more nuanced — and far more freeing. In this episode, I’m pulling back the curtain on three very different businesses that thrive completely off Instagram. We’re talking real funnels, real marketing strategies, and real results… wit...
Podcasting looks simple from the outside, but once you’re actually doing it — especially as a business owner — there are so many hidden cons to starting (and having!) a podcast that no one warns you about. From confusing data to low listener engagement to the myth of effortless batching, running a podcast can feel like you’re constantly troubleshooting, adjusting, and deciding whether the effort is paying off. In this episode, I’m walking you through the honest truth about podcasting that mos...
We all know the online marketing world can feel overwhelming — especially when you’re surrounded by complicated funnels, pressure to automate everything, and endless talk about “low-ticket ascension models.” If you’ve been craving simplicity or wondering what you’d do if you had to start your business from scratch, this episode is your permission slip to pare it all the way back. In this episode, I’m breaking down the exact simple marketing funnel I’d use if I were rebuilding my business tomo...
We all know that AI talk can feel both thrilling and slightly terrifying — and if you’re anything like me, you might’ve been firmly in the “Chrome forever” camp… until now. After spending the last week and a half inside ChatGPT’s new browser, I’m bringing you a true ChatGPT Atlas review — not hype, not theory, but exactly how I’ve been using it inside my real workflows as a business owner and creator. In this episode, I'm walking you through eight specific use cases that saved me time, sparke...
We all know that watching YouTube can feel like both education and escapism — but lately, it’s also been a masterclass in marketing. After bingeing everything from home makeovers to productivity vlogs, I’ve realized that the best creators on YouTube are teaching small business owners something deeper: how to show up online with more confidence, personality, and longevity. In this episode, I’m sharing eight lessons I’ve learned that you can apply to your own marketing even if you never post a...
Comments
Download from Google Play
Download from App Store
United States