DiscoverThe Kara Report | Online Marketing Tips and Candid Business Conversations
The Kara Report | Online Marketing Tips and Candid Business Conversations
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The Kara Report | Online Marketing Tips and Candid Business Conversations

Author: Kara Duncan | Small Business Marketing Tips

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Hey there, welcome to "The Kara Report"! Each week, we’re sharing what we see real businesses doing to grow their business and expand their reach to help you grow your business and become a marketing pro. In each episode, we get granular and talk about real-world marketing strategies, what DOESN’T work when scaling your business, and host candid conversations on the latest business and marketing trends. We'll even share the juicy data we collect and behind-the-scenes bloopers as they come.

No fluff, no filler; just authentic, in-depth discussions that explore the key factors that truly make a difference in your business success. After all, we know that marketing your business is about more than Instagram Reels tips and social media algorithm hacks, and great marketing also doesn’t always mean you’re running a successful, profitable business. 

While we specialize in content marketing, blogging for SEO, Pinterest marketing, and website copy for our own content marketing agency, all marketing strategies are welcome (and discussed) here. Whether you're an established entrepreneur looking to refine your business or marketing strategy or just starting your entrepreneurial journey, we’re serving up valuable insights designed to help you navigate the ever-changing world of business and marketing. 

We believe when you do the work, you’ll reap the rewards and we promise we will focus on results-driven action steps (not the busy work) to help you hit your goals this year.

Now let’s get started!



142 Episodes
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One of the sneakiest ways service providers lose money has nothing to do with the quality of their work. It’s the impression they’re giving clients about how much they can take on. I see this all the time with my business friends and my clients, and I’ll admit I’ve caught myself doing it too. We bond with clients over how slammed we are, deliver things at the 11th hour, and then wonder why the referrals and extra projects have dried up. Nobody’s going to tell you this is happening. These assu...
At one point this year, I was spending up to eight hours a day on my phone. Eight. I’ve gotten it down to around three, which is still a lot, but for someone whose job is basically to be chronically online, I’ll take it. The surprising part wasn’t how much time I got back. It was how much more patient I became, how much less irritable I felt, and how much more I actually got done. And the more I thought about it, the more I realized my phone was only part of the problem. Between scrolling, en...
Rumor has it blogging and SEO are dead again. It used to be every few years. Now it feels like every few months. I’m not going to pretend nothing has changed. People really are clicking through to websites less often because the AI overview at the top of Google already gave them the answer. But somewhere along the way, “Google is sending fewer clicks” turned into “blogging doesn’t work anymore,” and those are two very different statements. Because when you look at the actual numbers, zero-cli...
Nobody wants to admit this on a recorded line, but here goes: not 100% of your clients are going to be happy 100% of the time. And the more clients you serve, the more true that gets. That's not a you problem. It's normal distribution. Some percentage of people will think you're the greatest thing that ever happened to them, a big group in the middle will get exactly what they paid for and be glad they hired you, and a small group at the bottom won't think it was worth it. At even a 1% dissa...
Raise your hand if you're tired of hearing that we're in a trust recession. Same. But authority does matter, probably more than ever going into 2026, and here's the annoying part: knowing you have experience and being able to convey that experience are two completely different skills. You sit down to write the blog or record the podcast or send the email and suddenly it's who the heck am I to talk about this. Everyone's said this better. There's that one competitor everyone tags on Threads. M...
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