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© 2026 Simplified Sparky Marketing
Description
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
137 Episodes
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I was two minutes away from flicking the main switch on a switchboard full of CBUS I didn't understand. One call to another sparky stopped me making a very expensive mistake. Your competition isn't your enemy... they're your biggest untapped resource. Stop the envy, build the network, and watch the work flow both ways. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
One of the electricians inside The Mentorship gained 35 Google Reviews in one week. Insane. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Red is silently killing your electrical business marketing and most electricians don't even know it. In this episode I break down the psychology behind color choices, why red is working against you, and what to change to start converting more leads. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
I’ve seen a few electricians lately locked out of their own business. Emails down, websites untouchable, Google profiles gone. And every time, it comes back to the same thing: they handed over access too early and never took it back. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Show Notes (tighter): Most electricians think marketing is ads or social media. It’s not. The real engine of your electrical business is your job management software. The system that captures leads, sends proper quotes, gets you paid faster, and stores every job record in one place. In this episode I explain why this is the centre cog of the electrician marketing flywheel, and why running your business off texts, photos, and scraps of paper is costing you jobs, authority, and money. 🎥 Watch t...
Two clients moved house and called me back in immediately. Easy electrical work waiting there. Most electricians ignore their past clients and chase new leads instead. That’s a mistake. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Most electricians treat clients like a vending machine... job done, invoice paid, move on. In this episode, I break down why the after phase of the customer journey is where the real money and reputation are built. We cover delivering a world-class experience, ethical on-site sales that increase profitability, and the systems that keep you top of mind so clients come back again and again. Get this right and one job doesn’t just end it feeds the flywheel of future work. 🎥 YouTube Video: ...
In this episode I talk about my time working as an electrician in the mines, the money, the lifestyle, and why I eventually left to build my own electrical business. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
VIDEO: Episode 1 - Why is buisness Why Your Electrical Business Feels Harder Than It Should! Episode 2 - The Electricians Lead Attraction System! Episode 3 - The Electricians Lead Handling/Convert System! === 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
If you’re starting your electrical business and holding off on GST because it feels like “big business stuff”, this one’s for you. I break down what GST actually is, how BAS works, and why waiting until $75K turnover is short-sighted. Start properly, price properly, and stop building your business on sand. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
I caught up with Simplified Sparky mentee Dave Brearley for a quick chat about starting his electrical business. 🎥 Watch the full YouTube Video HERE __________ 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Most electricians don’t need to look national. They need to look trusted. A 1300 number or flashy branding can push away the small local jobs that keep your service work flowing. And those little jobs turn into switchboards, EV chargers and long term clients. Drop the vanity. Build trust. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
🎥 Watch the video version on YouTube HERE _ 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Most service electricians think they work eight hours a day. They don’t. By the time you factor in driving, quoting, suppliers, and inefficiencies, you’re lucky to bill five or six. If your hourly rate isn’t built around real billable hours, you’ll stay busy and broke. This episode breaks down the maths every sparky needs to face. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTu...
As an electrician our bodies break down, get stiff. We need to stretch. I attempted to but it has too much friction. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Capability statements get thrown around like they’re mandatory, but no one ever asks who they’re actually for. This episode is about context, not tactics. Different sparky games, different rules. If you’re an electrician copying what everyone else is doing and hoping it fixes your quotes, this’ll make you stop and think. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on You...
My electrical business is boring. Same residential service work, same quoting systems, same client typw, week in, week out. And that’s exactly why it’s profitable. This episode came from watching Mr. G’s burg. Repetition makes electrical work easier to systemise, reduces mistakes on jobs, and creates predictable cash flow. Boring isn’t failure. Most of the time, it’s a well-run electrical business. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 min...
Electricians - Watch the YouTube video HERE __ 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
The only person who feels good about an unnecessary discount for your sparky work is the client. I walk through two real examples: A power pole install and a client’s “30 under 30” discount! This episode is about confidence in pricing, understanding where your profit actually comes from, and why uncalculated discounts quietly destroy your bottom line. If you’ve ever knocked money off just to feel better in the moment, this will make you rethink it. 📈 Work directly with me 👉🏼 HERE...
Took on a smart lighting job I wasn’t ready for. Everything went sideways. This episode’s for sparkies jumping into solar, Level 2, or builder work before they’ve nailed their quoting, pricing, and systems. If your business isn’t running smooth, don’t add more. Fix the engine first, then change lanes. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
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