Claim OwnershipBrand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
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© 2025 Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
Description
Are you great at what you do, but still feel overlooked online?
You're booked, skilled, and getting results… but you're not getting recognized at the level you should be.
And the loudest voices in your industry? They’re not necessarily the most qualified ones.
If you’re ready to be seen as the go-to—not by working harder, redoing your offer, or shouting louder—this podcast is for you.
I’m Eugenia (call me E!), a marketing strategist helping entrepreneurs go from invisible to industry authority through positioning that actually reflects their brilliance.
In each episode, you'll get practical strategies and mindset shifts to help you:
➡️ Clarify your message and become impossible to overlook
➡️ Build a magnetic personal brand that unlocks opportunities
➡️ Show up with consistency, confidence, and your distinct voice
This isn’t about chasing trends or forcing formulas. It’s about becoming the obvious choice by finally being seen for what you already do best.
If you're ready to lead, this is your next move!
71 Episodes
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Have you ever crafted a message, felt great for 10 minutes… and by morning you’re rewriting everything? No judgement, I’ve definitely been there! If that’s you, this episode gives you the direction you’ve been missing to finally feel confident in your message, stop changing it, and move forward in building your personal brand. Spoiler: your message isn’t “bad.” It’s just not anchored in you yet. In This Episode, You’ll Learn: The real reason you keep tweaking (it’s not “better words”...
If there’s one topic this community always asks for, it’s niche clarity… not the generic “pick an avatar,” but a way to actually get clear so you can move forward. Today I’m giving you a simple system to reframe how you think about your brand and return to anytime you feel confused or you need a clarity reset. In This Episode, We Cover: The three common seasons when creatives need clarityHow fast can you expect to get clear about your niche and overall brand direction The 3-piec...
If you’re craving more visibility and more leads, you don’t need a hundred new tactics. You need a simple plan that helps people see you, understand you, and actually connect with you. Visibility without a path to follow-up is just noise, and leads without clarity don’t convert. In this episode, I’m breaking down two important concepts: how to occupy more space in front of the right people (so they actually know you exist), and how to give them a clear next step so they can become a rea...
If people “love your vibe” but don’t inquire, you don’t have a talent problem; you have a clarity problem. Today we’re fixing the #1 mistake that’s keeping inquiries quiet: you’re not clear enough on the problem you solve, the tangible transformation you deliver, and the unique method (your vehicle) that gets clients there. Clarity doesn’t box you in. It connects you to the person you’re meant to serve. In This Episode, You’ll Learn: - Why people pay for specific problems solved, not va...
If sales have you spiraling (refreshing dashboards, rewriting offers, second-guessing everything) you’re not alone. I’ve battled anxiety most of my adult life, and while I’m not a mental-health professional, I’ve earned my stripes in the trenches. Today, we’re talking about sales anxiety in business and how to move from panic to a calm, repeatable plan. Anxiety often comes from fear of the future and lack of control. There’s a lot we can’t control (who downloads, shows up, or buys). But...
When your positioning is diluted, people don’t really “get” you. They may like you, but they don’t know where to place you. And if they don’t know where to place you, they don’t know when to think of you, refer you, or invite you in That fuzzy feeling you have about your own brand? Your audience feels it too. In this episode, we unpack what positioning actually is (occupying a specific space in the mind of your client) and why a weak or scattered position leads to diluted reach and decr...
When sales are slow, it’s so easy to question everything: your offer, your message, even your calling. But confidence isn’t about feeling hyped 24/7. It’s about being grounded: knowing who you are, what you bring, and Who you’re anchored to… even when the numbers don’t look how you want them to. In this episode, I’m sharing how to stay steady when revenue dips. Instead, we’ll walk through where to root your confidence, how to reduce anxiety, and the kind of clarity that helps you keep going. ...
Putting content out there is not enough anymore… and as a creative, you feel that tension even more. You don’t just want posts that “perform,” you want content that feels like an extension of who you are and actually moves people to action. If you’re doing all the things and still feel invisible, this episode is for you. In this episode, I’m breaking down how to shift from pumping out “helpful” tips into building authority content that gets you recognized, remembered, and recommended. We’ll t...
Friend, the best marketing strategy for personal brands is focusing on relationships before anything else. We’re not faceless companies… we’re people. (And yeah, that’s a massive advantage and the fastest path to getting found!) Think more qualified messages, more referrals/invites (podcasts, panels, collabs), and more peers mentioning you by name… all thanks to your relationships. In this episode, I reframe how creatives should think about marketing, then give you a simple plan you can...
You’ve got the dream: lights up, mic on, message landing. Public speaking can be wildly fulfilling… and it’s also where many creatives get stuck in confusion and mixed advice. Today I’m stripping the noise and showing you what actually gets you recognized by event curators: a clear, memorable point of view (POV) that makes you stand out. Before you write a single slide, define your POV. I’ve learned that people don’t get booked only because they’re “helpful”; they get booked because the...
If you’re tempted to rebuild your offer from scratch, pause. In this episode, I walk you through a quick diagnostic to figure out whether sales are stalling because of your offer… or because of positioning (how people perceive your promise). In minutes, you’ll know what to tweak so you stop adding bonuses and start saying what buyers actually need to hear. We’ll use three clear signals—conversion from warm leads, objection patterns, and whether your promise is repeatable—to decide the path fo...
Hey love! If you want to finish the year in front of more people with real opportunities and “go-to” positioning, this episode gives you two moves that change everything. First, align your private habits with the public role you’re stepping into (behave like a leader). Then, tighten your communication so you speak like a leader, not just an expert with great tips. Dramatic? Guilty as charged! (Because it works). In This Episode, We Cover: ✨ How congruence kills imposter syndrome (...
If you’ve ever felt like your brain is a never-ending idea factory and you have so many directions you could take your brand, this one’s for you. In today’s episode, we’re diving into one of the most foundational (yet often overlooked) pieces of building a magnetic brand: your positioning. Here’s the thing: for creatives with a lot of experience (hello, that’s me, too!), choosing that one thing can feel like leaving so much on the table. So, today I’m giving you five practical, simple t...
Okay, let’s talk about something that trips up so many creatives (myself included at one point…) 👉 Defining your audience. But here’s the twist: I don’t believe you need to squeeze yourself into a niche so tight that you feel like you're abandoning your creativity just to “get clear.” You can absolutely define your audience without putting yourself—or them—in a box. In this special live coaching session, I sat down with Amy, a creative and mental health advocate, to help her get clarity...
If you’ve been showing up (posting, promoting, pitching) but still not seeing results fast enough… or worse, second-guessing your entire message after a low-engagement post or a quiet launch… this episode is for you. Because today, we’re talking about the principle of conviction: → Why you need it → How to build it → How to leverage it to keep your brand going during setbacks In This Episode, We Cover: ✨ The difference between confidence and conviction ✨ Why conviction needs clarity to ...
Let’s be honest… the word “leadership” used to make me cringe just a little. Not because I didn’t admire it, but because it felt like something reserved for the corporate world. But here’s the truth: if you’re building a personal brand, you’re already leading. The question is: Are you leading with intention… or just winging it? This week on the podcast, I’m breaking down what it really means to step into your influence as a creative and how that builds the kind of brand people actually trust....
If you’ve ever wondered, “Why aren’t people connecting with my message?” (even though you KNOW you’re solving an important problem, this episode is for you. Most likely, the issue isn’t your offer… … Or your content strategy. It’s that your message isn’t relevant enough. Today, we’re breaking down a simple but powerful truth: A message that isn’t relevant won’t land, even if the problem is real. In This Episode, We Cover: ✨ Why urgency and relevance are not the same (and how to use each one h...
When I first started creating content online, I told myself it was just for fun. I said things like: “I just want to inspire people.” “It’s just a side project.” But the truth? I had big dreams… I just didn’t want to say them out loud. Because if I admitted what I really wanted, I’d have to risk being seen. And if I was seen... I could fail. Publicly. Loudly. So instead of owning my vision, I stayed casual. I built websites. I made logos. I did everything except build real brand clarity. It w...
If you’d told me a few years ago that I’d be teaching on planning, I would’ve laughed while staring at one of my 14 open tabs and three half-used notebooks. I’m not a Type A kind of girl. At best, I’m like… Type A–? Don’t get me wrong, I love my spreadsheets. I crave structure. But I also need breathing room. I need space for ideas. I need my planning system to feel like a support, not a straitjacket. So in this episode, I’m walking you through the 5-step planning system I’ve developed specif...
If the word niche makes you want to run for the hills (or at least scroll away and pretend it doesn’t matter), this one’s for you. In today’s episode, I’m walking you through five deep-dive prompts to help you get clear on your niche as a creative or personal brand without feeling boxed in or bored by your own positioning. Whether you’ve felt stuck choosing a direction, or you’re afraid to commit because “what if I change my mind later?”, this episode will help you untangle the overthinking a...
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