In A(i) Nutshell

In this episode of the In Nutshell podcast, Andrew discusses the top five ways AI is set to transform marketing in the coming year. He emphasizes that insights will take precedence over mere output as key performance indicators (KPIs), urging marketers to focus on what they learn from their content rather than just how much they produce. Andrew also highlights the importance of brand voice, noting that as AI-generated content becomes ubiquitous, a unique voice will be crucial for standing out in a crowded digital landscape. Additionally, he argues that speed will no longer be a competitive advantage, as anyone can produce content quickly with AI tools. Instead, clarity and meaningful content will be what captures audience attention. Creativity, according to Andrew, will evolve into a collaborative process with AI, enhancing human creativity rather than replacing it. Finally, he posits that strategy will take precedence over execution, as marketers will need to focus on the problems they are solving rather than just the content they are creating. This shift will require a more strategic approach to marketing in an AI-driven world.

In this episode of the In Nutshell Podcast, Andrew discusses the latest developments in generative AI, focusing on how these advancements impact everyday users, content creators, and marketers. He highlights a range of topics, including a woman's successful use of AI to enhance her marathon training, Matthew McConaughey's trademarking of his iconic phrase to protect against unauthorized AI use, and the implications of AI in sports broadcasting. Andrew also touches on the evolving landscape of generative engine optimization, particularly on LinkedIn, and concludes with Dell's shift in marketing strategy away from AI-centric messaging for PCs, emphasizing user-friendly features instead. Throughout the episode, Andrew emphasizes the importance of accountability in AI applications, as seen in the case of the West Midlands Police's reliance on AI tools that led to misinformation. He also reflects on the balance between AI's potential benefits and the irreplaceable value of human connection in fields like fitness training. The episode serves as a concise overview of the week's AI news, providing insights into how these developments affect consumers and industries alike.  

In this episode, Andrew discusses his thoughts on AI music, reflecting on insights gained from a recent BBC Radio interview he had. He explores the topic from four distinct perspectives: the artist, the wannabe musician, the record labels, and the everyday listener. Each viewpoint reveals different concerns and opportunities presented by AI in the music industry, highlighting the evolving landscape of creativity and technology.    

In this episode of the In a Nutshell podcast, Andrew addresses frequently asked questions about AI tools, job security in the age of AI, and how he curates news for his WhatsApp group. He discusses which jobs are likely to remain safe from AI replacement, emphasizing the importance of accountability in roles like strategists and storytellers. Andrew also shares his thoughts on the most useful AI tool, highlighting the advantages of large language models. Finally, he explains his process for selecting relevant news stories for his audience.    

In this episode of the In a Nutshell podcast, Andrew does the first Cool Tools Tuesday of 2026, discussing three innovative tools that enhance productivity and content creation. The first tool, URL to Any, allows users to convert URLs into various formats, including PDFs and images. The second tool, Granola, is a note-taking application that records conversations and generates notes without needing to invite a bot to meetings. Finally, Hooktide is a LinkedIn profile optimization tool that provides insights and suggestions for improving personal branding on the platform.    

In this episode of the In a Nutshell podcast, Andrew answers a series of random questions that blend personal insights with discussions on AI and digital marketing. He shares his thoughts on meals he enjoys, the complexities of digital marketing, particularly AdWords, and his views on current marketing trends, especially regarding AI video. The conversation also touches on recent entertainment experiences and the simple joys in life, such as his dog and family.    

In this episode of the In A Nutshell podcast, Andrew discusses the latest developments in generative AI, including its impact on fantasy football, the introduction of ChatGPT Health, Meta's acquisition of Manus, the implications of AI in police reporting, and OpenAI's collaboration with Jony Ive on a new AI-powered smart pen. The conversation highlights both the benefits and concerns surrounding the integration of AI in various sectors.    

In this episode, Andrew discusses his New Year's resolutions for 2026, focusing on consistency in content creation, expanding into YouTube and short videos, and plans for a coaching program aimed at transformation. He emphasizes the importance of maintaining his podcast and community engagement while exploring new avenues for growth.    

In this episode, Andrew discusses the current state of AI, predicting significant changes by 2026. He emphasizes that we are in a golden era of AI, where tools are accessible and free of ads. However, he foresees a shift towards monetization and regulation, leading to an increase in the skill gap among users. Andrew highlights the dominance of big companies in the AI space and suggests that while AI agents will become more prevalent, they won't be mainstream for another year. He encourages listeners to embrace AI to avoid being left behind.    

In this episode, Andrew discusses the future of AI tools, focusing on video, image, audio, and large language models. He predicts significant advancements in video quality and editing capabilities, improvements in image realism, and the evolution of audio technology. He also explores the potential of large language models becoming more multimodal, allowing for a broader range of functionalities. Andrew emphasizes the importance of staying updated with these trends to avoid being left behind in the rapidly changing landscape of generative AI.    

In this episode of the In a Nutshell podcast, Andrew discusses his expectations for January 2026 in the realm of generative AI. He reflects on the importance of momentum in his work and shares his excitement for upcoming training sessions and potential announcements in the AI space. Andrew emphasizes the significance of January in setting the tone for the rest of the year and expresses his eagerness to engage with various organizations and audiences.    

In this episode, Andrew reflects on the significant developments in AI throughout 2025, discussing the major winners and losers in the industry. He highlights the flops of companies like McDonald's, Udio, and Apple, while praising the successes of Adobe and Google. Andrew emphasizes the transformative nature of AI this year and looks forward to the potential advancements in 2026.    

In this episode of the In a Nutshell podcast, Andrew reviews the top tools he utilized throughout the month, focusing on their features and personal experiences. He discusses Higgesfield for video curation, Gemini, and Chat PDF for enhanced learning from videos. The conversation highlights the importance of testing tools and finding the right fit for content creation and productivity.    

In this episode of the In A Nutshell Podcast, Andrew shares his Christmas wishes for 2025, focusing on personal and professional growth. He expresses a desire for video editing skills, the ambition to make his podcast the number one AI marketing podcast, the need for a community, aspirations to become an app developer, and the universal wish for more time. Each wish reflects his commitment to enhancing his content creation and marketing efforts while connecting with his audience.    

In this episode of the In a Nutshell podcast, Andrew discusses his top five tools of 2025, emphasizing the importance of focusing on a few essential tools rather than spreading oneself too thin. He highlights Fathom for note-taking, Manus and AI Studio for vibe coding, Mid Journey for enhancing presentations, ChatGPT as his preferred language model, and Whisper for voice dictation. Andrew encourages listeners to master one tool to maximize productivity and efficiency.    

In this episode, Andrew reflects on his personal highlights from 2025, discussing the growth of his fortnightly workshops, extensive training sessions, and keynote speeches. He also shares insights about his podcasting journey, including the success of the AI Live podcast and the daily In A Nutshell podcast, emphasizing community engagement and content planning for the future.    

In this episode of the In Nutshell podcast, Andrew discusses the latest developments in AI, including a new novel by the creator of Grand Theft Auto, the rise of AI usage in the workplace, Disney's aggressive stance on AI-generated content, and the implications of AI on content quality. He also highlights the word of the year, 'slop', which reflects the increasing prevalence of low-quality AI-generated content.    

In this episode, Andrew discusses the multifaceted nature of generative AI, focusing on its positive aspects, potential pitfalls, and societal implications. He emphasizes the abundance of opportunities available in the current landscape, warns against over-reliance on AI tools, and highlights the greed exhibited by tech billionaires as a significant concern. The conversation aims to provide insights for content creators and marketers navigating the evolving AI landscape.    

In this episode of the In A Nutshell Podcast, Andrew discusses three essential prompts that can enhance the effectiveness of generative AI in content creation. He emphasizes the importance of input quality, humanizing AI responses, measuring relevant metrics for impact, and testing knowledge for deeper understanding. Each prompt is designed to help users achieve better outputs and make informed decisions in their content strategies.    

In this episode of the In A Nutshell podcast, Andrew discusses three innovative tools that can enhance productivity and content interaction. He explores Google's Workspace Flows, which integrates various Google services to streamline workflows, and Chat PDF, a tool that allows users to interact with PDFs and YouTube videos through chat. Lastly, he introduces Slop-Evader, a browser extension that filters out AI-generated content, providing a nostalgic search experience.