Claim OwnershipSelf Maid
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At 24 years old, I’ve built a multi 7-figure residential and commercial cleaning company with 2 locations and over 50 employees. Join me as I share thoughts, experiences, tips, and strategies from the depths of my head. This is THE podcast you need to listen to if you own a cleaning business or if you’re looking to start one.
105 Episodes
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Most cleaning business owners don’t fail because they lack effort, skill, or motivation. They fail because they rely on memory, good intentions, and “common sense” in a business that’s already too complex for that. In this episode, I break down the key ideas from The Checklist Manifesto and explain why simple, boring systems are often the difference between chaos and consistency. From pilots flying complex aircraft to surgeons reducing complications and deaths, checklists have quietly become ...
Social media isn’t just about going viral anymore — it’s about being found. In this episode, I break down the #1 growth hack I’m using in 2026 to grow my business without spending more on ads: Social Media SEO. I explain how platforms like TikTok, Instagram, and YouTube are now functioning like search engines, why keywords matter more than hashtags, and how small changes to your captions, hooks, and spoken words can compound into serious inbound leads over time. If you want your content worki...
Everyone’s being told to automate their quotes. Fewer people are asking whether it’s actually costing them trust, authority, and better clients. In this episode, I explain why in-person quotes consistently close better than online quotes, why you — not your website — are the real product, and how convenience can quietly kill your conversion rate in a trust-based business like cleaning. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link ...
Most cleaning business owners are obsessed with finding new clients... But there’s a growth lever sitting right under your nose that almost no one uses properly: past clients. In this episode, I break down why clients you cleaned for years ago aren’t “lost,” why most of the stories we tell ourselves about why they left are wrong, and why they won’t reach out again unless you put yourself back at the top of their consciousness. We talk about reactivating old clients, how they quietly come back...
From binge-watching nearly 2 seasons of The Kardashians on a long flight from Europe to a border security scare on the way home — this episode breaks down how to build a personal brand people trust, follow, and buy from. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)
It’s the start of 2026, and before you set new goals or chase more motivation, it’s time for a reset. In this episode, I talk about why most people don’t change because nothing forces them to — and how raising your standards, eliminating drift, and operating with calm discipline can completely change the year ahead. If you want 2026 to be different, this is where it starts. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.clean...
What if I told you a single $10 decision could double your profit — without more clients, more ads, or more hours? In this episode of Self Maid, I break down why increasing your price by just $10 can have a massive impact on your net profit, even if you lose clients. I walk through the real numbers, the mindset blocks that stop business owners from raising prices, and why staying busy is not the same as being profitable. If you’re working hard but the profit doesn’t feel worth it, this episod...
Episode 100 of Self Maid is a very special one for me. Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in business. Before he retired from coaching, I was fortunate enough to be one of his last coaching students, and the lessons he shared with me early on shaped the way I think about leadership, business, and life to this day. Sitting down to interview Mal now feels like a true full circle moment. To go from student to business owner, and no...
In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business minds, Mal Emery. Then we dive into a mindset shift that every entrepreneur needs to hear: your circle is either pulling you forward or holding you back. In a world full of distraction, indulgence, and average standards, proximity has never mattered more. The people you surround yourself with shape your discipline, your ambition, your habits, and ultim...
It's been a minute... but I'm back! Did you miss me? Probs not. Anyway, let's have a quick catch-up because a lot has happened. We won 6 awards at the business awards including Business of the Year, I went to the TikTok awards, and I've been busy creating new and improved systems in my business. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)
In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time. I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together. The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind wi...
In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive character” in your business so clients are drawn to your confidence, energy, and story before you even talk price. We’ll talk about how to show up with charisma, authenticity, and leadership, and how that can make your business magnetic. I’ll also explain how the Hero’s Journey applies to every cleaner turned business owner, and why being the main cha...
In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty. Too many business owners wait until they’re desperate for work before they start networking or building relationships. I’ve learned that the real game is played long before that. It’s about pouring goodwill into people. Real estate agents, NDIS coordinators, construction companies, medical centres, strata managers, and even your audience on social media. You give,...
After years of helping cleaning business owners through my podcast, community, and courses, I’m finally opening up 1-on-1 coaching. In this episode, I break down why now is the right time, who it’s for, and what you can expect if we work together directly. More info to come. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)
In this episode I share how I made $93,000 in just one week from cold calling. My new receptionist picked up the phone, made 50 calls a day, and booked appointments that turned straight into revenue. I break down exactly how we did it, what worked, and how you can apply the same strategy in your own cleaning business. If you’ve been struggling to get consistent leads or want to see fast results, this is the episode for you. Follow Jason Shipway on social media to stay up to date. ...
Your business has a pulse—and it’s your clients who keep it beating. In this episode of Self Maid, We dive into why surveying your clients and following up consistently is the lifeline of a successful cleaning business. Discover why it’s always cheaper to keep a client than to chase a new one, how to ask the right questions to uncover hidden issues, and the simple follow-up habits that turn one-time customers into long-term advocates. Packed with real-world examples, practical strategie...
In this episode of Self Maid, I dive into one of my favourite proverbs: “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.” We’ll talk about why so many of us are afraid to look silly, how embarrassment is really the price of growth, and why asking “stupid” questions is often the smartest move you can make. I’ll share stories from my own business journey where humbling myself and asking for help made all the difference, and how you can encourage the same ...
When I first hit $20k a month in my cleaning business, I thought I’d made it. A single gym contract worth $6,000 a month got me there — but then, without notice, they cancelled. Overnight, I had to let two staff go and my revenue dropped back down to $13k. That’s when I learned the hard way that relying on one big client can break your business. In this episode, I share why you should never let a single client carry too much weight, how to celebrate the wins without depending on them, and wha...
I used to think I couldn’t take time off until my business was “ready.” The problem is, it’s never really ready — unless you give yourself a reason to make it happen. In this episode, I talk about why booking a holiday in advance can actually be one of the best business decisions you’ll ever make. When there’s a fixed date on the calendar, Parkinson’s Law kicks in — work expands to fill the time you give it. Suddenly, you’re forced to systemise, delegate, and get the important things done fas...
In this episode, I talk about the simple principle of delegation; how stepping back and letting others take on the work is the real key to growth. Instead of trying to do everything yourself, you create more freedom, more impact, and ultimately a stronger business by empowering others. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)
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