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© 2026 The Sterling Family Law Show
Description
The Sterling Family Law Show is where successful family law attorneys share the exact systems they used to build million-dollar practices.
Host Jeff Hughes scaled Sterling Lawyers from zero to $17M with 27 attorneys.
Co-host Tyler Dolph runs Rocket Clicks, the agency in charge of supercharging Sterling and other family law practices to success using revenue-first marketing strategies.
Together, they share the playbook for building the law firm of your dreams.
If you're looking to grow exponentially, generate revenue, and get good at business, this podcast is for you.
203 Episodes
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Send a text Family law SEO has the best ROI in legal, and most firms blow it because they quit at month 6 or invest in the wrong stuff. In this episode, we're laying out five truths about family law SEO in 2026 that most firm owners either don't know or don't want to hear. AI overviews now trigger nearly 80% of legal queries, zero-click searches are climbing, and firms that mass-produced spammy AI content got hammered. We’ll also walk you through the actual ROI timeline, why SEO-generated...
Send a text Growing a law firm from solo to 7 offices across Indiana — Bob Nice shares 30 years of real lessons on what actually works. Bob went from pharmacy school to running 13 attorneys across rural Indiana. No silver bullet, no overnight success. Just decades of figuring out what breaks a firm and what builds one. In this episode, he walked us through: Two partnership disasters (one where the partner literally vanished with the bank account)Why most attorneys are terrible at delegati...
Send a text There’s no SEO vs. AI search. Your law firm needs both channels, and most agencies are only covering 25% of the work. Here's the fix. We debunk 3 AI myths costing family law firms real clients plus the trust-first framework that fixes your visibility in both channels. We also cover how your NAP data and off-site authority determine whether AI recommends you or skips you. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📚 Order The Waterfall Method Book here: http://ro...
Send a text Heather Quick went women-only and built her law firm mission statement around it. That one decision simplified her hiring culture, marketing, and growth. When Heather told people she was pivoting her family law practice to only represent women in divorce, they thought it was a gimmick. Fifteen years later she's got 7 attorneys, 30 employees, and a firm that knows exactly who it serves. In this episode of the Sterling Family Law Show, Heather walks us through how she foun...
Send a text Your law firm offer letter process is broken and it's costing you the attorneys you actually want. Here's how we fixed it. We walk through the full offer process: stakeholder debrief, in-person comp alignment, and the sign-on bonus strategy that closes salary gaps. This is where most firms lose hires they already won. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📚 Order The Waterfall Method Book here: http://rocketclicks.com/the-waterfall-method/ 📝 Schedule a FR...
Send a text Keaton Frieberg runs Texas Suits PLLC—a six-attorney business and real estate litigation firm in San Antonio. He launched right out of law school, merged with another firm within a year, and has built a sustainable practice. In this Sterling Family Law Show episode, he breaks down how he built a six-attorney firm starting at 25 with no book of business. Door-knocking property managers. Speaking at investor meetups. Turning those early relationships into a referral engine that stil...
Send a text ➡️ Register Here: www.RocketClicks.com/learn-moneyball-method — The core values interview is the final filter that separates bucket fillers from bucket dippers. Here's how we run ours. We send candidates a short video on our mission, vision, and values days before. They present for five minutes on how they align. The ones who wing it? Easy no. Because bad hires are expensive. This values-based hiring process helps you vet candidates before you commit so you stop making costly ...
Send a text Law firm client experience is everything. Todd Burnham filed bankruptcy, then built an $18M firm. Here's what he figured out. Todd walks us through the whole journey. Starting a firm in a basement that was in foreclosure, filing personal bankruptcy, and then building one of the largest family law firms in Colorado. Now, he runs his law firm intake like an ER triage and scaled to 30 attorneys. He hired for emotional intelligence, not legal credentials. That one shift in law firm te...
Send a text ➡️ Register Here: www.RocketClicks.com/learn-moneyball-method --- Law firm KPIs are lying to you. We tracked the wrong metrics for years—batting average instead of on-base percentage. In this episode, we’re giving you a sneak peek of our upcoming free webinar called “How to Moneyball Your Family Law Firm”. It will reveal why most family law firms chase leads while their intake conversion rate crumbles. We’ll also show you why close rates drop from 58% to 32% when leads increas...
Send a text In honor of Jessa Nicholson Goetz’s memory, we’re sharing her story about growing a law firm from solo to a team of 10. Here's what 20 years of building taught her about making that first scary hire. Jessa started at 23 in a basement office, waitressing on weekends just to keep the lights on. Her firm now has 6-attorney with about 10 total staff. This is the real, unglamorous story of law firm growth—working three jobs, sitting by the phone hoping it rings, making that terrifyin...
Send a text Your operational interview process is probably too easy. If everyone passes, you're not learning who can actually do the job. We give candidates 12 minutes, an incomplete file, and a real crisis. The ones who ask smart questions? A-players. The ones who complain? Bucket dippers. Learn this scenario-based interview system we use to test attorneys under real pressure before a bad hire costs you six figures. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a F...
Send a text Lawyer to business owner—that shift changed everything for Alex. Here's why working less actually made him more money. If you're stuck doing everything yourself, Alex's 3-box test shows you what to delegate, automate, or just eliminate. You’ll also realize why 80% good enough beats perfection, and how to stop being a worker bee in your own firm. 📲 Subscribe Now: https://www.youtube.com/@jsterlinghughes 📝 Get your FREE Law Firm Growth Guide: https://jsterlinghughes.com/ ...
Send a text This is the 30-minute Culture Interview that will save you from 6 months of pain. Here's our exact process. Law firm culture fit isn't guesswork. Most firms interview for skill and hope will follows. We screen culture first—saves your team from hires who look great but blow up in 90 days. Skill vs. will change everything. This episode covers our 5-point culture screening framework. You're looking for disqualifications, not qualifications. 📲 Subscribe Now: https://www.youtube...
Send a text Law firm owner mindset isn't something they teach in law school. Deidra went from homeless to running a thriving family law firm. Pretty wild how she got there. After leaving a big firm and spending three years in seminary school (yeah, she thought she'd become a pastor), nobody would hire her back. So she did what any law firm entrepreneur with the right mindset would do—she sat in courtrooms every single day with a notebook, relearning how to litigate from scratch. Deidra th...
Send a text Your law firm job posting is a sales letter, not an HR checkbox. Here's how to write one that actually attracts legal talent. Most firms can't scale because they can't hire. We'll show you the system we used to build a 27-attorney team at Sterling Lawyers. Rocket Clicks helped Sterling grow from $0 to $17MM using these exact hiring frameworks. Job boards are basically Google from 1997, dumb search engines that are easy to hack if you're intentional. We'll walk you through th...
Send a text Are you frustrated with your law firm close rate? Tom just signed 5 of 7 consults last month. One change is driving those numbers. We're tracking Tom's real numbers monthly as he scales his Long Island solo practice. No theory here, just what's working and what isn't. Most attorneys default to Zoom because it's convenient. But Tom's 71% close rate comes from doing the opposite—showing up in person. 📲 Subscribe Now: https://www.youtube.com/@jsterlinghughes 📝 Get your FR...
Send a text Stop drowning in 200+ applications. This framework defines your criteria, leverages AI, and gets your team screening without you. Here's the 4-step system we built to filter 50% of applicants quickly. We break down the exact law firm hiring process we use: criteria definition, tech filtering, red flag hunting, and strategic reference checks. We even talk through using ChatGPT as your applicant tracking system if you don't have one yet. Plus, I dropped my reference check ...
Send a text Law firm differentiation strategy is everything. Look like every other divorce attorney? You're just another option to them. Matt built a 15-person firm by going beyond legal work. While most firms compete on price or SEO rankings, he added a divorce coach to help clients transition, not just get paperwork. That's real differentiation that clients actually feel. He also figured out how to scale a family law practice without drowning in overhead. Cloud systems. Contract paraleg...
Send a text Law firm hiring assessment systems filter 50% of bad candidates before you waste interview time. Here's the 33% rule. Assessment tools like Predictive Index Culture Assessment predict behavioral fit so you hire right the first time. In this episode, we breakdown how we use this tool as a filter as it holds 33% of our decision making process for hiring a talent. Match profiles to role stage. Baseline your team before adding anyone new. This assessment framework predicts culture...
Send a text Private equity is about to change everything for family law firms. I just got back from the Business of Law conference in Scottsdale, and what I learned there should worry you. MSOs and ABS structures are already here. This is what's coming for family law in the next 12-36 months—and I’ll show you how to prepare. We built Sterling to $17M. Now we're prepping for private equity pressure ourselves. In this episode, I shared the intel directly from PE firms, the Arizona Supreme Court...
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