Empowering Healthy Business: The Podcast for Small Business Owners

Some owners start with a detailed business plan. Others just start and figure it out as they go. Years passed. Revenue came in. But today, maybe there is no clear vision of what success now looks like. In this episode of the Empowering Healthy Business Podcast, Lindsay and Calvin Wilder kick off a new series — The Financial Operating System Series — going chapter by chapter through Calvin’s book, The Financial Operating System. This episode covers Chapter 1: Identify Your WHY. In this episode...

Most business owners don't think about state taxes until a letter shows up. In this episode of the Empowering Healthy Business Podcast, Greg Reed joins Cal Wilder to break down what every business owner operating across state lines needs to know about staying compliant with state and local taxes. In this episode, you'll learn: The difference between physical presence nexus and economic nexusWhy one remote employee can quietly trigger tax obligations you didn't plan forHow the 2018 Wayfair rul...

More leads don't always mean more clients. In this compilation episode of the Empowering Healthy Business Podcast, guests Kevin Roy from Green Banana SEO, Tom Freedman from Defiant Enterprises LLC, and Sean Garner from Sean Garner Consulting break down the sales funnel framework that helps turn leads into loyal, long-term clients. In this episode, you'll learn: • Why defining your audience matters more than picking a marketing channel • The real difference between generating leads...

Artificial intelligence is no longer optional — it's becoming part of everyday business. But most owners still ask the same question: how do I actually use it? In this episode, Cal Wilder sits down with Zach Francis — SEO systems builder, AI growth entrepreneur, and co-founder of Helm and Willow — to talk about practical, out-of-the-box AI tools businesses can use right now without building anything from scratch. Zach and Cal cover: • The AI marketing tools Zach's company has built (Hel...

This Utilizing Fractional Consultants recap brings together key insights from multiple Empowering Healthy Business podcast conversations focused on fractional leadership, business growth, operations, HR, marketing strategy, and organizational effectiveness. Topics discussed include: • Fractional COO support • Strategic planning and accountability • HR leadership and compliance • Employee relations and team development • Fractional marketing leadership • Sales and marketing alignment • Solving...