Real Estate Insiders Unfiltered

AI can write your marketing copy, design your graphics, and produce content in seconds. But does faster actually mean better?   James Dwiggins and Keith Robinson sit down with Adam Taylor, founder of Splendor, a marketing and design agency, to discuss why the final 20% of creative work is often what separates a memorable brand from everything else.   Adam shares his unconventional journey from studying sculpture to building a successful design agency specializing in real estate. He explains why branding starts long before a consumer contacts an agent, how authenticity influences purchasing decisions, and why understanding what makes your business different is essential.   They also explore the growing sameness of AI-generated marketing, the importance of mastering AI prompting, and why human judgment remains critical to creating effective marketing materials.   Plus, Adam shares a practical exercise every real estate agent can use to evaluate their online reputation and identify opportunities to improve their personal brand.   Connect with Adam on LinkedIn.    Learn more about Splendor on LinkedIn - Instagram - Inc 5,000 and online at splendordesign.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: [email protected]   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/   The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.  

Luxury Presence recently crossed $100 million in annual recurring revenue. Founder and CEO Malte Kramer says one of the lessons behind that growth applies directly to real estate agents: it pays to be specific.   James Dwiggins and Keith Robinson sit down with Malte to unpack his journey from aspiring professional basketball player to building a real estate technology company with more than 20,000 customers, 100,000 agents on its platform, and 700 employees.   Malte shares why repetition is a superpower, what he learned from getting more than 40 rejections while raising venture capital, and why Luxury Presence decided standing still was riskier than going all-in on AI.   Most importantly, he explains how AI is changing the way consumers find and compare real estate agents and why trying to market yourself to everyone may make it harder to get found. The agents who clearly communicate who they serve, what makes them different, and the specific problems they solve may have an advantage in the new era of AI search.   Connect with Malte on Linkedin - Instagram.   Learn more about Luxury Presence on Instagram and online luxurypresence.com.   The industry is evolving. The question is: will your business evolve with it? Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next. Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.   *Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: [email protected]   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/   The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.  

The real estate industry is changing fast, and Wendy Forsythe believes one skill has helped her navigate every stage of her career: flexibility.   James Dwiggins and Keith Robinson sit down with Wendy, COO of eXp Realty, to discuss the lessons she's learned from working as an agent, brokerage owner, and executive across several different real estate business models. Wendy explains why the ability to adapt, listen, accept change, and remain flexible has become even more critical in today's environment.    They also explore change management, asking better questions, hiring adaptable people, avoiding burnout, and setting boundaries without sacrificing performance. Wendy shares lessons from her book, Leverage Your X Factor, including why resilience is essential for building a sustainable career.   Plus, she explains why every agent should develop a consistent content strategy that fits their personality and local market.   Links mentioned during the episode: Wendy's Book: https://www.amazon.com/dp/B0GQK38L6P Wendy's podcast: https://podcasts.apple.com/us/podcast/x-factor-marketing-with-wendy-forsythe/id1811368856 Connect with Wendy on LinkedIn - Facebook - Instagram - YouTube and online at wendyforsythe.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: [email protected]   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/   The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.   

What if growing your real estate business wasn't about working harder, making more calls, or constantly chasing the next transaction? James Dwiggins and Keith Robinson sit down with Erin Bradley, author, coach, and creator of Pursuing Freedom, to explore her belief that income is a direct result of impact. Erin shares how she went from tens of thousands of dollars in credit card debt and having her card declined for a cup of coffee to building a successful mortgage business—and eventually discovering that success without freedom wasn't really success at all. Erin explains how The Go-Giver transformed her approach to sales, why replacing insecurity with curiosity can eliminate call reluctance, and how focusing on genuinely helping people can create opportunities you can't manufacture through traditional prospecting. They also discuss burnout, morning routines, building systems around your strengths, and why structure can actually create more freedom in your business. Links mentioned during the episode: Après Ski series: https://www.shannonfoleyhenn.com/ F**k Around & Get Paid - Podcast: https://podcasts.apple.com/us/podcast/f-k-around-get-paid/id1846704323   Connect with Erin on LinkedIn.   Learn more about Pursuing Freedom on Instagram - Facebook - YouTube and online pursuingfreedom.com.   The industry is evolving. The question is: will your business evolve with it? Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next. Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.   *Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: [email protected]   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/   The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.  

Real estate has a habit of looking inward for answers. But what if some of the industry's best ideas are sitting completely outside of it? James Dwiggins and Keith Robinson sit down with Cory Vasquez, President and Chief Marketing Officer of Realty ONE Group, to discuss why real estate leaders need to break out of the industry's echo chamber. Drawing from her background in marketing, PR, crisis management, nonprofits, and real estate, Cory explains why Realty ONE Group deliberately looks to other industries for ideas and lessons. They also explore crisis communication, navigating change as a leader, knowing when to push versus when to be patient, and why the industry needs people willing to speak openly about difficult issues. Cory shares her concerns about consolidation, consumer choice, and maintaining the human relationships at the heart of real estate. Plus, she explains one of the biggest mistakes agents make with personal branding: hiding who they actually are. Connect with Cory on LinkedIn. Learn more about Realty ONE Group on Facebook - Instagram and online at realtyonegroup.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: [email protected]   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/   The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.