Real Estate Insiders Unfiltered

What if you could search for homes the same way you live your life? In this mind-bending episode, James and Keith sit down with Andrew Flachner (Co-Founder & CEO of RealScout) and Anthony Sosso (VP of Engineering) to explore the revolutionary AI product shaking up how agents—and eventually consumers—search for homes. You'll hear how RealScout is flipping the script on property search by: Using natural language prompts instead of checkboxes Deconstructing vague terms like "mid-century modern" into precise search filters Letting agents control and fine-tune AI-generated searches Showing their work so nothing is hidden or hallucinated They also unpack why most current AI search tools fail, how RealScout avoids MLS policy issues, and what the future holds for truly intelligent, human-centric search. Whether you're a tech skeptic or a proptech junkie, this conversation will change how you think about the future of real estate data and consumer experience. Links mentioned during the episode: Kyle Draper funny agent video: https://www.instagram.com/reel/DP1WgpOib_i/ RealScout Product Launch: https://www.youtube.com/watch?v=DzotPLhM7mc RealScout AI Search: https://www.youtube.com/watch?v=xhdejSDvyFA   Connect with Andrew - LinkedIn. Connect with Anthony - LinkedIn.   Check out The Playmakers Podcast at this link: https://playmakers.fm/   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Scott Poe has lived a few lives—cable box repo man, nail tech, and now one of the fastest-scaling team leaders in real estate. In this outrageous and inspiring episode, James and Keith sit down with Scott to talk about how he built a 50-agent team and a mortgage company in under three years, landed partnerships with Realtor.com and Zillow, and has his sights set on a billion-dollar business. Scott doesn't hold back—about the pain, the hustle, and the real human side of building something that actually works. If you want a raw, hilarious, and no-BS look at how real estate growth actually happens (including how he uses AI, why your team churn sucks, and what managers get wrong), this episode is for you. This is the leadership masterclass you didn't know you needed. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.   https://www.zillow.com/agents/showcase/   Links mentioned during the episode: https://youtu.be/jWsHGDyKsCA https://youtu.be/ISzH5jqp-og   Learn more about The Poe Group at poegrp.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

When lawsuits and legal risk threaten to derail an entire industry, what happens next? In this episode, James and Keith sit down with Jon Waclawski, General Counsel and SVP of Legal at the National Association of REALTORS®, for an unfiltered, inside look at how NAR is rebuilding from the inside out. You'll learn what "de-risking" really means, how governance may change going forward, what's being done about buyer-side lawsuits, and why communication and transparency matter more than ever. Jon also breaks down what's actually required by the NAR settlement—and why some agents still aren't following the rules. This is the most candid legal conversation you'll hear from inside NAR—and it's one that every real estate professional should listen to. Links mentioned in the episode: https://www.nar.realtor/advocacy/advocacy-scoop-podcast https://www.youtube.com/watch?v=GJiUUoLEiXY https://www.youtube.com/watch?v=q9D7lJEYqow https://youtu.be/R3zOh0fvD30   Connect with Jon on LinkedIn.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Jim Trueblood doesn't just run a brokerage—he runs the largest Zillow and Realtor.com partner in Indiana, and he's just getting started. In this episode, James and Keith dig into how Jim scaled from solo agent to leading 225 agents across Indiana and Kentucky, with $750M in production and a bold approach to growth. From tech stack precision to lead gen discipline, Jim shares what it really takes to scale in today's market. You'll hear how he: Bought all the leads (and maxed every contract) Held on through sleepless nights and startup chaos Uses physical offices as brand statements Sets clear standards for agent performance Audits lead ROI like a boss It's honest, tactical, and full of sharp Midwest wisdom for anyone who wants to grow without apology. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/   Connect with Jim on LinkedIn.   Learn more about Trueblood Real Estate on Facebook - Instagram and online at truebloodre.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Andrew Wild was Zillow's 60th employee. He spent 15 years helping build the portal giant before leading enterprise strategy at Tom Ferry, Final Offer, and now Lofty. In this unfiltered episode, James and Keith sit down with Andrew to unpack what he's learned across every corner of the real estate industry. From the evolution of portals to the rise of agentic AI, Andrew shares sharp, candid insights on where the business is headed—and what agents, brokers, and platforms need to do to stay relevant. They dig into: Why agents still matter (even with AI) How CRMs must evolve into outcome-driven ecosystems Where portals like Zillow, Realtor, and Homes.com go from here The fatal flaw in most agent follow-up systems What consolidation, lawsuits, and shifting margins really mean for the future Whether you're portal-obsessed or AI-allergic, this episode will challenge what you think you know about the next chapter of real estate. Links mentioned during the episode: https://youtu.be/SXKQSQVkL8A https://youtu.be/I4VUBMamHuY Connect with Andrew on LinkedIn. Learn more about Lofty on LinkedIn - YouTube - Facebook - Instagram - TikTok or online at lofty.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

What happens when a top agent goes all-in on content? You get Ricky Carruth. In this episode, James and Keith catch up with one of the most followed real estate influencers online—and unpack exactly how he built his social empire.   Ricky shares the full playbook: from cold calls and a weekly email list to millions of views across Threads, Instagram, and Facebook. He opens up about the mindset shift from closing deals to creating legacy, and how anyone (yes, anyone) can start growing their brand without a dollar in ad spend.   You'll hear: Why AI will replace agents who don't adapt His 10-posts-a-day Threads strategy How to test content like a growth hacker Why organic beats paid every time The only metric that matters: trust   This episode isn't fluff. It's tactical, raw, and filled with real steps you can take to own your voice—and own your market. To join Ricky's Join the 2-Day Content Challenge follow this link: https://zerotodiamond.com/content-challenge   Connect with Ricky on LinkedIn - Instagram - X - Facebook and online at carruthteam.com. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Phillip Cantrell, founder of Benchmark Realty (2,000 agents with $5 billion in sales), shares his blueprint for building a massive fee-based brokerage from the ground up, starting with one desk in his living room. A self-professed "98% left brain" analytical thinker, he discusses overcoming a career-crushing failure in 2008, the crucial concept of "the power in the pause," and his philosophical core: money is the scoreboard of service to others. He offers unvarnished advice for anyone considering selling their business.   Links mentioned in the show: Episode with Dan Duffy: https://www.youtube.com/watch?v=SuQLi0ELOFY   For Phillip's book check out: https://www.phillipcantrell.com/   Connect with Phillip on Instagram - Facebook - LinkedIn.  https://www.instagram.com/phillipcantrell.realestate/ https://www.facebook.com/phillip.cantrell.crb https://www.linkedin.com/in/phillipcantrell/   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Amy Stockberger, CEO of Amy Stockberger Real Estate, shares her groundbreaking Lifetime Home Support (LHS) model, which generates repeat and referral business. She details how her team of "serverpreneurs" converted every cost center into a profit center, generating $385,000 annually from 110 vendor partners. Amy reveals the crucial flaw in her previous business and shares her firm's rule for AI adoption: if employees aren't using AI first, they are being "irresponsibly unproductive". Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/   Follow these links for resources mentioned in the show: Top 10 VIP Items  HST Framework  Competitive Analysis   Connect and learn more about Amy on Instagram - Facebook. And online at amystockberger.com, lifetimehomesupport.com, amystockberger.com/press.    Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Kris Lindahl, a three-time bestselling author and CEO, shares his inspiring journey from being a teacher to building a brokerage with billions in sales. He offers candid insights into how his early life trauma fuels his emotional intelligence and desire to give back. Kris reveals his secret to creating an "inescapable brand," starting with his infamous "hostage video" and the two months of excuses he made before finally publishing his content. His core advice: invest in finding a mentor who has already made your mistakes.   Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/   Links mentioned in the show: https://youtu.be/rQ1edhtDLOw   Connect with Kris on LinkedIn and check out krislindahl.com & connectwithkl.com.   #1 Best Selling Book- Arms Out  https://a.co/d/aNhUAts   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Nykia Wright, CEO of NAR, delivers a masterclass in organizational turnaround, detailing the newly approved strategic plan. She candidly discusses the past dysfunction, the challenge of replacing a third of the staff with "A players," and the three pillars of the roadmap: organizational health, external pressures, and stakeholder expectations. Nykia shares her goal of shifting NAR from a reactionary body to a proactive partner, demonstrating accountability down to the molecular project level. Follow this link for the 2026-2028 Strategic Plan: https://www.nar.realtor/about-nar/2026-2028-nar-strategic-plan Links mentioned in the show: Nykia's first appearance on REIU: https://youtu.be/vEGGAgMr01M Stay up to date with NAR on YouTube - Facebook - Instagram - LinkedIn - X and online at nar.realtor. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Dan Foody, CEO and co-founder of Cloze, dives deep into the data behind agent communication failures. He reveals that 88% of conversations never enter the CRM, leading to massive lost opportunities. Dan explains his vision for the future, where AI uses customer data to identify what's important to them in the moment. He warns that agents risk losing their sphere to the "Zillows of the world" unless they master personalized outreach and transform their relationships into a sustainable differentiator.   Connect with Dan on LinkedIn.    Learn more about Cloze on X - Instagram - Facebook - LinkedIn - YouTube or online at ai.cloze.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Parker Pemberton and Liz Rein (former attorney) from Pemberton Real Estate share their vulnerable and inspiring journey of failure, comeback, and entrepreneurial bravery. They explain their unconventional decision to move from a massive team to an independent brokerage, breaking down their "elective services" model that keeps agents productive. They share their high-volume metrics $829 million, 2,200 transactions and reveal why agents must focus on becoming "findable on ChatGPT" to succeed in the AI-driven future.   Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience, featuring stunning photography, video, virtual staging, and SkyTour, helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.   Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience, featuring stunning photography, video, virtual staging, and SkyTour, helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/   Connect with Liz on Instagram - Facebook.   Connect with Parker on Instagram - Facebook.   Learn more about Pemberton Real Estate on Instagram - Facebook and online at join-pemberton.com and pembertonhomesteam.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Beverly W. Jackson, VP of Brand and Product Marketing at Zillow, joins the show to discuss her mastery of brand storytelling. She explains the critical difference between data and insights, and how Zillow uses culture and emotion, not just search, to connect with consumers. Beverly provides agents with a tactical, step-by-step guide to developing their personal brand, from selecting the right gear and platforms to using their vulnerability and lived experience to attract clients.   Connect with Beverly on LinkedIn. Kits to get started: This kit has everything you need: microphone, phone stabilizer, LED light and more for under $200. If you have a bit more to spend, this is another great option, with everything you need for less than $900.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

George Laughton, founder of The Laughton Team (200 agents, $900M+ volume), details his journey from a terrible investment start in 2006 to running one of the US's top teams. He shares his systems for anticipating market shifts, his philosophy of making friends with what he fears (like iBuyers), and the team's structure based on interdependence. He unveils his Reverse Offer Playbook for saving canceled listings and stresses that consistent investment in self-development is the only way to sustain success at scale. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Here is a sample link to the toolkits we discussed on the podcast. https://reverse-offer-toolkit-1j1j8rk.gamma.site/   Connect with George on LinkedIn.   Learn more about The Laughton Team on Instagram and online at myphoenixhomesearch.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

With nearly 50 years in the industry, including a stint as the CEO of realtor.com, Allan Dalton provides a rare, unfiltered masterclass on the power of language in real estate. He demolishes conventional wisdom, explaining why calling yourself a "listing agent" or using "comps" is killing your value. He also reveals the macro strategy behind the Zestimate, his personal experience being drafted by the Boston Celtics, and why agents must treat their work as a professional practice, not just a business.   Links mentioned in the show: https://youtu.be/R8QEk64uOBI?si=0XQMAdNj1EJLblR2 Here is a link to Allan's upcoming course with Anthony Lamaccia and press release:certifiedrealestateconsultant.com   Allan's latest book on Amazon:https://a.co/d/8YwgbWu   Connect with Allan on LinkedIn and check out allandaltonconsulting.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

What does it take to lead the #1 RE/MAX team in Minnesota while staying kind, humble, and insanely effective? Ryan O'Neill joins James and Keith to share the story behind his 215-agent powerhouse team, doing over 1,600 sides and $621 million in volume in 2024. This conversation is a masterclass in servant leadership, attracting talent (instead of recruiting it), and why heart matters just as much as hustle.   Ryan breaks down his tech stack, his approach to team structure, top lead sources, and the unique value he offers that keeps agents loyal and clients happy. You'll also hear how he balances old-school relationship-building with new-school lead gen strategies, and why he never opened his own brokerage despite massive success.   Whether you're a team leader, solo agent, or aspiring broker, this episode is full of takeaways that will remind you what makes this industry so special.   With unmatched consumer insights and integrated tools, Zillow gives agents a daily competitive edge. Simplify workflows, gain powerful data, scale smarter and serve clients better than ever. Plus, now you can supercharge your business at Unlock 2025 — the premiere industry event for growth-minded pros like you. From scripts to systems, you'll leave Unlock 2025 equipped with the exact tools and strategies to grow your business faster.  Ideas are everywhere…growth happens here — join top agents and register at www.unlockconference.com. Use code UNLOCKPROMO20 for 20% off your ticket today. Connect with Ryan on LinkedIn - Facebook - Instagram - TikTok.   Learn more about The Minnesota Real Estate Team online at MnRealEstateTeam.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Is organized real estate "going nuclear"? In this candid conversation, James and Keith sit down with Matt Widdows, Founder and Executive Chairman of HomeSmart, to talk about the seismic shifts reshaping the industry. From AI disruption and private listing wars to broker consolidation and MLS gridlock, this episode dives into what's next—and what agents must do now to stay relevant. Widdows shares how he built HomeSmart to 26,000+ agents, why agents must lead the AI revolution, and how to stay focused when the headlines are all chaos. If you're looking for unfiltered insights on technology, power plays, and the agent's future, you won't want to miss this episode. Connect with Matt on LinkedIn.   Learn more about HomeSmart on YouTube - X - TikTok - LinkedIn - Instagram - Facebook or online at homesmart.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Tony Hanson and Lucas Mudrey, co-founders of Peracle, join the show for a high-energy, unfiltered masterclass on hyper-growth. They reveal their core philosophy—the "Rhino Mindset"—which drives them to charge at every market challenge. They detail their massive lead generation model, explain their obsession with calculating hourly agent worth, and share their full tech stack, including BrokerBot, to eliminate administrative "dumb tax" and ensure consistent agent success. With unmatched consumer insights and integrated tools, Zillow gives agents a daily competitive edge. Simplify workflows, gain powerful data, scale smarter and serve clients better than ever. Plus, now you can supercharge your business at Unlock 2025 — the premiere industry event for growth-minded pros like you. From scripts to systems, you'll leave Unlock 2025 equipped with the exact tools and strategies to grow your business faster.  Ideas are everywhere…growth happens here — join top agents and register at www.unlockconference.com. Use code UNLOCKPROMO20 for 20% off your ticket today. Connect with Tony on - LinkedIn. Learn more about Paracle on Instagram - Facebook or online at paraclerealty.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

In this timely episode, Errol Samuelson, Chief Industry Development Officer, and Josh Weisberg, Senior VP of AI, join us to unpack Zillow's groundbreaking integration with ChatGPT. They address the industry's concerns about MLS compliance, dispel data sharing myths, and reveal the rigorous Fair Housing guardrails they built. Most importantly, they give a first look at the future of "Agentic AI" and how it will transform property search.   How Zillow's App in ChatGPT expands listing reach and protects industry rules   Example prompts for the Zillow App in ChatGPT Find me homes in west seattle 3 beds 2 baths under 800k Find me homes in west seattle 3 beds 2 baths under 800k and within 2 miles of West Seattle high school I need help finding a nice place to live that's 2 hours from New York city. I like a community-minded place that's friendly.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Greg Geilman, CEO of DOMO Real Estate, joins the podcast for a deep dive into building a high-production, boutique brokerage. He shares the story of quitting his tech job in 2010 to enter the worst housing market. Greg details his unique philosophy on leadership (authenticity and vulnerability), his data-driven approach to acquiring leads via PPC, and the unconventional accountability system that requires agents to make 50 calls a week—to anyone—to qualify for leads.   With unmatched consumer insights and integrated tools, Zillow gives agents a daily competitive edge. Simplify workflows, gain powerful data, scale smarter and serve clients better than ever. Plus, now you can supercharge your business at Unlock 2025 — the premiere industry event for growth-minded pros like you. From scripts to systems, you'll leave Unlock 2025 equipped with the exact tools and strategies to grow your business faster.  Ideas are everywhere…growth happens here — join top agents and register at www.unlockconference.com. Use code UNLOCKPROMO20 for 20% off your ticket today.   Connect with Greg on LinkedIn.   Learn more about DOMO Real Estate on LinkedIn, Reddit - YouTube - Facebook, TikTok - Instagram or online at DomoRealEstate.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/