Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

196 Episodes

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For Human Beings Having a Moment: All've it by Matt Moberg

2026-10-3008:13

Text Emily! My therapist read this poem to me on Wednesday afternoon. I came home and read it to my husband. I shared it with a few friends. And now, because you're probably a human being too... and you might even be having a moment, I'm sharing it with YOU. All've It was written by Matt Moberg. You can visit his website HERE. I found it and read it from Patti Digh's Substack HERE Connect with Me, Emily Aborn: I'm a Small Business Copywriter, Podcast Host ...

How NOT to Grow Your Business: When Doing Everything "Right" Doesn't Work

2026-10-2725:22

Text Emily! Even when you do all the “right” things, consistently, for over a decade… there are still no guarantees it's going to "work". In this episode, I’m sharing all the things I’ve done “right”, what actually happened, and the things that worked the entire time while I wasn’t looking at my metrics. There are all sorts of other factors that can propel your business a whole lot more than a shiny marketing plan executed to a T. Consistency, even when perfect, isn’t a su...

Balance is Boring (and that's ok)

2026-10-2014:13

Text Emily! Most of us know by now that "work-life balance" is a bit of a myth (ok, a lot of a myth). But I don't think balance is something to stop working towards. I think we've just been sold the wrong version of it. Balance isn't a glowy, sunrise-yoga, big-moment-you-arrive-at kind of thing. It's teeny tiny, quiet, and unremarkable. Often found in a single settled moment, calm hour, or normal task Tuesday. Balance is boringly anticlimactic. And yet, feels SO good when y...

Finding Your "UVP": Two Fun Ways to Uncover What Makes You YOU!

2026-10-1321:02

Text Emily! As a copywriter, I was recently asked by a business advisor what MY "UVP" (Unique Value Proposition) is. "Well, I don't have one!" I replied. Me. A copywriter! The person who helps clients find their UVP all the time. If you don't have one either, don't know what it is, don't worry. We're not the problem. The problem is that everyone is out there telling you the SAME way to find what makes you different. They encourage you to use a dry, fill-in-the-blank formula that s...

Staying in Your Lane: It's Not Just for Them, it's for You!

2026-10-0614:56

Text Emily! "Stay in your lane" usually gets taught as a branding rule: don't confuse your audience about what you actually do. While it's true, it's only half the story. The other side of the coin is that staying in your lane also protects YOU. Your energy, boundaries, time, margins, and creativity. It's self-preservation. In this episode, I talk about how your lane is a nice, cozy container that helps you do your very best work. In This Episode Why "stay in your lan...

#box-pro-ellipsis-179349585920981{-webkit-line-clamp:2;}Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators