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Specifically for dental GPs, pediatric dentists, and orthodontists, The Dental Marketing Mix delivers in-depth conversations about all things dental marketing — including SEO, online advertising, social media strategy, website design, AI search visibility, and more. You’ll learn how to attract high-quality new patients, improve practice efficiency and culture, and create an above-and-beyond patient experience that drives retention and referrals. Tune in bi-weekly for practical, data-driven insights from DentalScapes co-founders Dan Brian and Brian Craig, and a rotating lineup of innovative practice owners, industry leaders, and dental consultants. If you’re committed to building a stronger, more profitable dental practice, The Dental Marketing Mix is essential listening.
47 Episodes
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🚀 The 2025 Whitespark Local Search Ranking Factors Report is here — and Dan & Brian break down exactly what it means for dental practices. In this episode of The Dental Marketing Mix, Dan and Brian unpack the newest data shaping how dental practices show up in Google’s Map Pack, AI search platforms like ChatGPT, Gemini, and Perplexity, and everywhere patients are searching online. You’ll learn why reviews hit their highest influence ever, why the Google Business Profile (GBP) remains th...
In this episode of The Dental Domination Podcast, host Dan Brian breaks down one of the most overlooked growth levers in modern dental marketing — your Google reviews. As Google’s AI Overviews and AIO (Artificial Intelligence Optimization) continue to transform how patients discover and choose their dentist, reviews now play a pivotal role in shaping what AI says about your practice. Dan explains how Google’s E-E-A-T framework — Expertise, Experience, Authoritativeness, and Trustworthiness — ...
It’s almost Halloween—and Dan Brian and Brian Craig are talking about the real “Hocus Pocus” haunting dental marketing today: agencies promising magic results through fully automated, AI-driven SEO. In this episode of The Dental Domination Podcast, the DentalScapes co-founders pull back the curtain on the truth behind so-called “AI-powered” marketing solutions that claim to optimize your website automatically. From hallucinated metadata to cheap automation gimmicks, they reveal what really ha...
The rules of online visibility are changing fast — and most dental practices aren’t ready. In this episode of The Dental Domination Podcast, DentalScapes co-founder Dan Brian breaks down AIO (Artificial Intelligence Optimization) — the next evolution of SEO — and what it means for your dental marketing strategy. Patients are no longer just Googling; they’re asking AI systems like ChatGPT, Gemini, and Google’s AI Mode and AI Overviews for answers. The question is: will your practice be one of...
Your dental website shouldn’t just look good—it should fill your schedule. 💥 In this episode of The Dental Domination Podcast, DentalScapes co-founders Dan Brian and Brian Craig break down what separates “pretty” dental websites from profitable ones. Whether you’re a general dentist, pediatric dentist, or orthodontist, you’ll learn how to design a site that builds trust, ranks higher, and drives real new-patient growth. ✅ What you’ll learn: The must-have design elements that drive conversio...
Google reviews are no longer just “nice to have”—they’re one of the biggest ranking factors for dental practices AND a major driver of AI search visibility. In this episode of The Dental Domination Podcast from DentalScapes, Dan Brian sits down with co-founder Brian Craig to break down exactly how dentists can systematically generate more reviews, respond effectively, and leverage them to dominate local SEO, AIO (artificial intelligence optimization), and patient growth. ✅ Why Google reviews ...
Dentistry is rewarding—but it can also take a heavy toll on mental health. In this episode of The Dental Domination Podcast, Dan Brian sits down with Dr. Camden Brown, an orthodontist, mom, and coach for high-achieving professionals facing career or purpose crises. Dr. Brown shares her powerful story of practice ownership, burnout, and how the COVID shutdown gave her the clarity to make a major life change. From selling her practice and spending time on a flower farm to returning to dentistry...
Artificial intelligence isn’t just hype—it’s already reshaping how modern dental practices run. In this episode of The Dental Domination Podcast, Dr. David Bryant of South Shore Dental in Denver shares exactly how he’s integrating AI into both clinical care and front office operations to save time, improve treatment acceptance, and deliver a better patient experience. You’ll learn: - How AI tools like Overjet and Dental B help dentists diagnose earlier, document faster, and improve perio ch...
Burnout is real — and it’s more common in dentistry than most are willing to admit. In this episode of The Dental Domination Podcast, host Dan Brian sits down with Dr. Ben Friberg, a successful dentist, consultant, and author of The Seven Figure Practice Blueprint, to explore how dentists can reclaim their energy, purpose, and profitability. Dr. Friberg shares his own unconventional path to dentistry, how he scaled his startup practice to over $2 million in collections while working just 3.5 ...
What if dental continuing education could feel more like a vacation than a chore? In this episode of The Dental Domination Podcast, Dan Brian sits down with the energetic and inspirational Dr. Devin Geeson—aka The Pep Talk Doc—to talk about how she’s transforming live dental events into unforgettable experiences. From leading the cruise-based Smiles at Sea and the land-based Dental Festival to mentoring rising stars through Dentistry’s Got Talent and the Emerging Speaker Program, Dr. Geeson i...
🚨 Are you losing potential new patients every single day without even realizing it? In this episode of The Dental Domination Podcast, DentalScapes co-founders Dan Brian and Brian Craig reveal the #1 reason most dental practices struggle to grow: poor lead management and low conversion rates. 💥 Learn how to convert more leads into actual appointments, increase your patient base, and boost practice revenue using proven strategies and automation tools designed specifically for dental practices....
Host Dan Brian speaks with Dr. Shervin Molayem, a periodontist and dental tech entrepreneur, about the transformative impact of AI in dentistry. They discuss the evolution of dental technology, the role of AI in enhancing practice efficiency, and the importance of building trust with patients through accurate diagnostics and treatment planning. Dr. Molayem shares insights on the future of robotics in dentistry, the challenges of regulatory approval, and the significance of AI's impact on the ...
Thinking of selling your dental practice in the next few years? 🦷💼 In Episode 35 of The Dental Domination Podcast, Dan Brian sits down with Derek Strong, a financial advisor at Hemingway Wealth Management, to break down everything practice owners need to know about transition planning, practice valuation, and protecting your legacy. Whether you're five years out or just starting to think about what's next, this episode will help you: ✅ Clarify your exit and retirement goals ✅ Avoid common f...
In this episode of "The Dental Domination Podcast," host Dan Brian speaks with Dr. Mayer Levitt about the significance of bonus plans for dental teams. Dr. Levitt shares his journey from clinical practice to consulting, emphasizing the importance of a motivated team in achieving practice success. He discusses common pitfalls in existing bonus structures and presents an effective bonus plan model that encourages teamwork and accountability, ultimately leading to improved practice profitability...
In this episode of "The Dental Domination Podcast," Dan Brian and Monica Capelli discuss the critical role of mindset in dental practices, particularly in relation to billing and collections. Monica shares her extensive experience in the dental industry and emphasizes the importance of leadership, financial awareness, and creating positive patient experiences. The conversation highlights how a dentist's mindset can influence their practice's success and the overall satisfaction of both the te...
Dan Brian and Conner Ludlow, founder of Annie, an AI assistant for dental practice front desks, discuss the role of artificial intelligence (AI) in dentistry. They explore the (possibly?) overhyped expectations surrounding AI, its practical applications in dental practices, and how tools like Annie can enhance efficiency without replacing human staff. Connor shares insights on the future of AI in the dental field and emphasizes the importance of viewing AI as a tool to augment human capabilit...
In Episode 30 of "The Dental Domination Podcast," Dan Brian and Dr. Amanda Wilson, founder and CEO of StraightSmile Solutions, discuss the integration of orthodontics into general and pediatric dental practices. They explore the business benefits of offering orthodontic services, including increased revenue and patient retention. Dr. Wilson shares insights on how to get started with orthodontics, emphasizing the importance of wellness scans and the use of technology. The conversation also cov...
In this must-listen episode of "The Dental Domination Podcast," Dan Brian and Jake Goates of GOAT CMO discuss the critical aspects of lead management in dental practices. They explore the importance of call handling, conversion rates, timely contact with leads, and the role of AI and CRM systems in enhancing lead management. The conversation emphasizes the need for effective training and coaching for dental teams to improve their handling of leads and ultimately increase patient acquisition. ...
In this episode of "The Dental Domination Podcast," Dan Brian interviews Dr. Todd Snyder, a renowned cosmetic dentist and educator, about the critical role of patient communication in dental practices. They discuss the importance of text messaging as a tool for enhancing patient engagement, the need for effective communication strategies, and how technology can streamline operations. Dr. Snyder emphasizes the significance of attracting and converting patients, the value of automation, and the...
In this episode of "The Dental Domination Podcast," Dan Brian interviews Deborah Englehardt-Nash, a seasoned consultant in the dental field. They discuss the critical importance of team building and workplace culture in dental practices, emphasizing how these elements directly impact patient experience and practice success. Deborah shares her insights on creating a culture of growth and satisfaction, the role of communication in fostering team success, and the significance of training and aut...
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