Claim OwnershipThey Don't Teach This in Law School
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I hear it all the time from the law firm owners I coach... "They didn't teach us this in law school!" With this show, I am set on bringing outside business ideas and advice into the world of entrepreneurial law firm owners... so join as we investigate new stories and strategies each week in They Don't Teach This in Law School!
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Send a text Tifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, platforms change, and the economy refuses to sit still. As a fractional CMO and coach to marketing directors, Tifiny has a front-row seat to what is working right now, what is fading fast, and how firms can build marketing systems that do not break the moment conditions change. This week, Charley and Tifiny unpack how to adapt your law firm’s mark...
Send a text There is a gap between being an amateur and being a professional that few bridge as entrepreneurs. It's what gets you stuck and holds you back from what you could accomplish. Why does this happen and how can you fix it? We talk about it in this week's episode... Get your free email newsletter training here Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
Send a text What would happen if all the social media platforms went away? Most law firm owners would panic and not be able to reach out to their contacts. But the ones who follow this advice will keep moving forward... and they get a lot of benefits from the social media platforms already! One of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress. Get your free email newsletter training here Want ...
Send a text One of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress. Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
Send a text We're kicking off 2026 with a quick overview of a topic you probably haven't heard about yet. And it leads into a critical discussion about choosing your information sources, especially for SEO in the new year. Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
Send a text Charley Mann and Bryan Austin finish the year strong (and punchy) with part two of their deep dive into taking a manuscript and turning it into a best-selling book. Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including: Strategies for every stage of your project: from concept to completion.Balancing creativity with strategic systems and benchmarks.Building relat...
Send a text I used to hate the idea of constantly following up with prospects. And many of the law firm owners I work with loathed it as well. But then I figured out a new way to think about it, and it quickly transformed my mindset and improved conversions. I'll share this simple reframe with you in this week's episode! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
Send a text What demogorgons did Charley have to slay from Vecna's lair to put together this unusual episode? You'll just have to listen and find out... Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
Send a text Bryan Austin returns as guest-host to explore one of the most overlooked growth tools in legal entrepreneurship: the stories you tell about who you are and what you stand for. In the soft, reflective week after Thanksgiving, with routines resettling and a new year on the horizon, Bryan invites listeners to look closely at the stories they use to communicate their brand. Not the stories about cases won or credentials earned, but the personal, human stories that shape trust, connect...
Send a text Bryan Austin steps in as guest-host to unpack a subtle but powerful truth: The words you choose in your marketing can either attract your ideal clients… or push them away. With Thanksgiving on the horizon, a time of connection, conversation, and reflection, Bryan invites listeners to take a closer look at the language they use to represent their firms. Because even when your doors are closed, the mindset of legal entrepreneurship never really shuts off. This episode challeng...
Send a text Darren Wurz, host of the Lawyer Millionaire® Podcast, has dedicated his career to teaching law firm owners the financial skills they need, but were never taught. From managing cash flow to planning for the future, Darren breaks downs the core money principles every entrepreneurial attorney needs to understand if they want long-term stability, real wealth, and the freedom to choose how they work… instead of being trapped by their firm’s bank account. Financial success isn’t just ab...
Send a text Travis Lee Howard and Tony Albrecht join Charley for a powerful conversation about the professional timelines you construct, how they can conflict with your true purpose, and how you can completely revolutionize your definition of success. The trio dives deep into how we measure progress in our lives and careers, and how to find fulfillment right where you are, rather than waiting for the “next” milestone to arrive. Together, they explore what it means to go off-script...
Send a text Gary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content. This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence. Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up consist...
Send a text We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part TWO, and it's outstanding! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
Send a text We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part one, and it's excellent! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
Send a text When I first sent out these ideas via email, it was an instant hit with the audience. Now, let's talk through the concepts and see what needs to be done to create fast success in your firm. Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
Send a text Chris Mullins, of Intake Academy, delivers a masterclass in leveling up your intake game with empathy, and capability. Mullins highlights the mindset shift between intake as someone's role, and intake as someone's specialty. Including: Building rapport with clients starts.Mastering conversation, not scripts.Scaling empathy through training and culture.And more! Connect with Charley LinkedIn | Youtube | Law Firm Alchemy Connect with Chris LinkedIn | Youtube ...
Send a text Charley Mann and Bryan Austin co-host this two-part deep dive into how they took concept, and collection of raw resources, and forged it into a best-selling book. Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including: Strategies for every stage of your project: from concept to completion.Balancing creativity with strategic systems and benchmarks.Building relatio...
Send a text Bryan Austin, of Law Firm Alchemy and Red Kraken Creative, unpacks why mental and emotional wealth are just as critical for law firm owners as financial success. Bryan breaks down the true nature of stress, clarifying the difference between eustress (the kind that fuels growth) and distress (the kind that burns you out), and reveals why unmanaged stress does more than just weigh you down. It impacts your team, your family, and your firm’s future. Bryan shares valuable tool...
Send a text Steven Goldstein, of Goldstein & Handwerker, explores a crucial yet often overlooked aspect of legal practice: sales skills. Steven shares his journey from law school to building a successful practice, emphasizing the necessity of thinking like a salesperson from day one. Tune in to discover how empathy, active listening, and building genuine connections with clients can transform a legal career. Whether you're a budding lawyer or a seasoned professional, this conversati...
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