The Stephanie Kase Podcast

In this episode, I answer a question from a web designer about how YouTube and organic marketing are shifting in 2026, starting with the two forces reshaping online business right now: a flood of AI slop and a growing trust recession. I share why getting on camera is the biggest competitive advantage for coaches, consultants, and course creators this year, how to do it in just one or two filming days a month, and why bingers become buyers. LINKS MENTIONED: Free YouTube ClassLeave A Message to...

I ran a 5-day launch that brought in $14,686 from a course I've been selling for over two and a half years, without a live challenge or a live webinar. In this episode I break down why I raised the price on YouTube for Business, how I pitched two offers side by side to two different slices of my audience, and the daily emails, Instagram stories, and warm Meta ads behind it, plus the real numbers, including my Meta ROAS next to what Hyros could verify. If you have an offer you've sold before a...

I don't script my videos, and I think scripting is exactly why so many people sound stiff on camera (it's even worse now that everyone's letting AI write for them). So I'm walking through what I actually do instead: the outline I use before I ever hit record, how I protect my mindset and my filming time, and the specific habits around my voice, my hands, and eye contact that make me sound and look confident, without memorizing a single word. If you've ever cringed rewatching your own footage,...

There's advice going around that new online business owners shouldn't bother starting an email list yet, and I could not disagree more. In this episode I'm walking through the four reasons I'd tell anyone to start collecting emails on day one, starting with the big one: your email list is the only audience you actually own. No algorithm deciding who sees you, no getting logged out, no platform disappearing overnight. I also get into how simple the setup really is (one good freebie and one ema...

Most business owners start a YouTube channel by making videos about the thing they sell, then wonder why nobody buys. The fix is simple: make videos for the stage right BEFORE someone needs your offer. That's where she's searching, that's where she decides who to trust, and that's where you win her. In this episode, I break down the four video types that turn viewers into buyers, how to find your own "one stage before" topic, and why one video filmed today can keep selling for months. Perfect...