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This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!
131 Episodes
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Ever feel like no one’s really talking about what it’s like to be a mom in this industry? In this episode, I dive into motherhood and business in the lash and aesthetics world, because this topic still feels strangely overlooked. I share what it actually looks like to grow a business while raising kids, and why so many moms are quietly carrying way more than anyone sees. I talk honestly about the pressure, the guilt, and the constant juggling that comes with being a mom and a beauty business ...
What if the real reason your social media isn’t bringing in new clients has nothing to do with the algorithm? In this episode, I break down the top four areas beauty pros overlook the most when it comes to getting clients to book straight from their socials. I share simple shifts that can help you convert faster, show up more confidently, and finally get your online presence working for you. What you'll learn in this episode: Why one tiny detail on your website could be costing you bookingsTh...
What if the end of the year isn’t a finish line…but the moment you finally see how far you’ve come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I’m talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body. If you’ve been a little hard on yourself lately, consider this your permission to soften and remember what’s still possible. Take a breath, hit play, and l...
Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year’s event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who want to grow with intention not pressure. I share the truth about waiting for the “perfect time,” the mindset traps that keep so many artists stuck, and the moments that changed everything in m...
Wouldn’t it be great to add money to your pocket without having to book new clients? In this re-released listener favorite episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural. I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through mak...
Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around Instagram and TikTok isn't even meant for beauty professionals like us, and following it is actually holding you back. I break down the four things that actually matter for local service-based busine...
What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 bookings, I'm seeing this work over and over again. I know you might be thinking "ugh, not another platf...
What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, valued, and welcomed—and how one small ripple of awareness can create a much bigger wave of change. Th...
Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs. I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be ...
Struggling with inconsistent lash retention and can’t quite figure out why? You're definitely not alone! In this episode, I dive deep into lash extension retention—what actually causes it, what’s not your client’s fault, and the simple tweaks that can completely change your retention game. After years of teaching lash trainings, I break down the top 13 things that make or break how long those gorgeous lashes stay put. We’ll talk technique, adhesive, and how to educate your clients on aftercar...
What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the lash bed or online. Cady’s perspective will make you want to slow down, tune in, and remember ...
Are you constantly running behind in your lash appointments and feeling stressed the rest of the day? In this episode, I share exactly how to map out your appointment timing so you can stay on schedule, deliver a quality set, and feel more in control of your day. If you’re newer to lashing or just want to tighten up your timing, this one’s for you. I walk you through how to structure full sets and fills, step by step, plus the little time-saving habits that make a big difference. My goal is t...
Ever looked at your schedule and thought, “Yikes… I need clients ASAP”? We’ve all been there. In this episode, I share EIGHT super practical things you can do—like, literally today—to get people booking with you. These aren’t complicated marketing hacks or things that take weeks to pay off. They’re real, doable steps that actually work to get new faces in your chair (and money in your pocket). We’ll talk about everything from simple ways to show up locally to easy tweaks that make you more fi...
Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you. I walk you through the exact steps to take when you feel stuck, burned out, or ready to throw your phone out the window. By the end, you’ll know how to reset, show up with way more confidence, and actually star...
Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow your beauty business. I share pieces of a social media class I recently taught (that had every seat...
How do you actually get your name known in your local area without relying on going viral? In this episode, I break down what it really takes to build brand awareness that leads to clients booking consistently. If you feel like your content is solid but the bookings just aren’t rolling in, hit play now. I walk you through the flow of cold, warm, and hot audiences and share 14 practical ideas to turn strangers into loyal clients! I also share examples from my real life - from networking dinner...
Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift that happens when you stop letting fear call the shots. This is one of those conversations that will make you rethink the way you see your own fears. If you’ve ever felt paralyzed by the “what ifs,” hi...
Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how to set yourself up for success when you’re essentially starting fresh in a brand-new lane. If you...
Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment. I share how I went from feeling like my dream life was unattainable to slowly becoming that version of myself starting with one very simple habit. We’ll dig into the lies we tell ourselv...
Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through Target). Whether you’ve set it up already or you’re starting from scratch, this episode is your roadmap to turning clicks into clients without having to do the Instagram hustle 24/7. I share why it convert...
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