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The Value Pricing Podcast
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The Value Pricing Podcast

Author: Mark Wickersham

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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
121 Episodes
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Are you attracting the right clients to your accounting firm? Discover why understanding your ideal client is the key to success. Learn the four things you need to know about your ideal clients. Find out how to uncover what your clients really want. Discover how to use their own words to improve your marketing. Attract better clients. Charge higher fees. And learn how to create a powerful positioning statement that wins more business. The lates...
Can you predict the future of your clients' businesses? Discover why forecasting is essential, especially during uncertain times. Learn how forecasting can help clients make better business decisions. Find out how to build forecasts that reveal risks and opportunities. Discover the best tools for creating meaningful financial forecasts. And learn how to communicate the value of forecasting to clients. Turn uncertainty into opportunity. Start creating ...
Are you ready to build a better, more sustainable accounting firm? Discover why having fewer, better clients could transform your business. Learn how technology and changing client expectations are reshaping the profession. Find out how to create more value and move towards advisory services. Discover how sharing your expertise can help you scale your firm. Stop focusing on effort. Start focusing on results. And learn why brutal honesty could be the k...
Want to know what makes marketing copy impossible to ignore? Discover the seven golden rules behind great copy. Learn why your customers’ own words can transform your marketing. Find out how benefits, emotions and authenticity drive action. Discover simple techniques to make your copy easier to read. And learn a proven framework for turning attention into action. Start writing copy that gets results. The latest episode of the Value Pricing Podc...
Want to become the go-to expert in your industry? Discover why your personal brand matters more than you might think. Learn how to attract ideal clients with a powerful positioning statement. Find out how content can build your reputation and expert status. Explore blogs, videos, speaking and other ways to share your expertise. And discover how to repurpose content without reinventing the wheel. Build your brand. Become the expert. Charge premium pric...
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