Claim OwnershipThe Den Lennie Show
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© 2026 Den Lennie/F-Stop Academy Australia
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Strategic insights for production company owners ready to scale past $250K. We talk about systems, profitability, and sustainable growth. #JFDI
389 Episodes
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Send us a text The creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark. If your business model is built on "we shoot on 4k cameras and use Premiere Pro," you have become a commodity. In the age of AI, commodities go to zero. Fast. In this episode, Den Lennie breaks down the Human-Only moat you need to build to stay relevant and move from a Video G...
Send us a text Working harder but still stuck? Most video production companies plateau around $250K to $500K because the structure that built the business can’t scale it. In this episode, I break down the five stages of production company growth and explain how to identify where you are right now. You’ll learn: Why effort stops working after a pointThe five-stage staircase to scaleWhat each transition requiresHow to remove yourself as the bottleneckIf you want clarity on your next move, this ...
Send us a text Most production companies believe hiring locally is the ethical choice. In reality, it is often the reason growth stalls. In this episode, I break down the real cost of onshore-only hiring and why offshore teams are one of the biggest leverage points for scaling without burnout. You will learn: Why $80K hires really cost closer to $95KHow offshore pay works ethicallyThe proxy workflow that solves file transferHow to build loyal long-term offshore teamsIf you want to move from $...
Send us a text Most video production companies are quietly bleeding money on storage. In this episode, Den breaks down the hidden costs of cloud storage, why keeping every client file destroys margins, and the simple system professionals use instead. You’ll learn: Why cloud storage is a long-term trapThe three-tier storage system that worksHow LTO tape protects data without subscriptionsA six-month archive policy for clientsHow to turn storage into recurring revenue Mentoring options : www.de...
Send us a text Your biggest clients will always leave. The mistake most video business owners make is assuming loyalty lives with one person. In this episode, I break down a real client loss triggered by a resignation and show why this happens even when your work is strong. You will learn: Why client loss is structural, not personalThe three relationship layers that protect revenueHow champions leaving exposes hidden riskSimple moves to client-proof your businessIf you want clients that survi...
Send us a text If your cash flow feels tight, the problem started months ago. Most video businesses only think about sales when things go quiet, and by then, it is already too late. In this episode, Den explains how the 90-day rule impacts your revenue, why most follow-ups fail, and how pricing based on hours keeps owners stuck. You will learn: Why your pipeline is the real problemThe follow-up line that revives stalled dealsHow isolation leads to underchargingWhy value pricing changes everyt...
Send us a text Feeling lost as you try to grow your video business? You are not failing, you are transitioning. In this episode, Den breaks down the kindergarten stage, the uncomfortable but essential phase where skilled filmmakers learn how to think and act like business owners. In this episode: Why talent makes the transition harder The real problem behind overwhelm The impact of the 90 day lag What steps drive momentum How action builds confidence If you want to scale without burnout,...
Send us a text If you are broke right now, the cause is not this month. It is the result of what you did not sell 90 days ago. In this episode, we unpack the 90 day lag that runs your video business whether you know it or not. You will discover: The 3 phases of the 90 day lag Why busy seasons lead to future cash flow problems The real cost of inconsistent selling How to build a weekly rhythm that prevents feast and famine How to calculate your weekly sales targets If you want predictabl...
Send us a text Most video business owners work long hours and still feel stuck. Projects rely on them, clients rely on them, and growth stalls because everything runs through one person. In this episode, I break down the seven systems that separate businesses capped at $100k from those scaling past $350k and beyond. |These systems give you clarity, control, and the freedom to grow without burning out. Here is what you will learn: How to create predictable client acquisitionThe project...
Send us a text What if 10X growth wasn’t about doing more but doing less? In this episode, Den breaks down how video business owners can simplify their strategy and multiply their results with one lever of focus. You’ll discover: Why 2X thinking keeps you stuck in the grindHow to spot your most profitable nicheThe power of a single marketing channelA simple 90-day plan to rebuild your pipelineIf you’re ready to ditch the hustle and scale with clarity, this episode is your playbook. Mentoring...
Send us a text Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit. In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate admin bottlenecks, and scale up without adding headcount. Here’s what you’ll discover: Why hiring more staff isn’t the solutionReal AI workflows that save hours every weekHow to automa...
Send us a text Working harder is not the fix. In this episode, I share the three systems that take a production company from 2 A.M. finishes to real freedom. We cover pipeline, operations, and positioning, plus the single mindset shift that unlocks scale. You will discover: How to create weekly demand without chasingThe Systems Stack that removes you as the bottleneckWhy specialists are the safe choice for premium buyersA 90-day rollout to scale without burnoutThe mindset shift from freelance...
Send us a text Are you losing clients to competitors who aren’t even as good as you? In this episode, I reveal a simple Google My Business strategy that helped one video production company boost inbound leads by 40%, without spending a dime on ads. Most agencies miss this, but it can instantly make you visible to clients actively searching for your services. Here’s what you’ll discover: Why your bare-bones GMB profile is costing you leadsHow to turn “services” into detailed “products” G...
Send us a text At $250,000 a year and beyond, perfectionism is no longer helping your production company grow. It is the very thing keeping you stuck. In this episode, I share how to flip perfectionism into your biggest growth lever, with real-world examples from companies that broke through revenue ceilings by reframing their approach. You’ll discover: Why perfectionism stalls growth at $250K+ revenueHow to calculate your true hourly rate and stop doing $15 tasksA simple framework to validat...
Send us a text Are leads slipping through the cracks while you wait for proposals? After working with 178+ video production companies doing $250K and above, I’ve seen the same pattern hold 90% back from scaling. In this episode, I share the exact pipeline system that turns chaotic lead management into predictable revenue. Here’s what you’ll learn: The difference between inquiries, warm leads, and true opportunitiesWhy most companies confuse activity with pipeline healthHow to nurture prospect...
Send us a text Most production companies hit a wall between $250K and $500K in revenue. They’re too established to compete on price but not big enough to win on reputation, stuck in what’s called the authority gap. The usual “hustle harder” approach of chasing leads and pitching only makes it worse. In this episode, we explore the four-part farming system that helps production companies break through the $500K ceiling and build predictable, sustainable growth. You’ll learn how to: Focus on th...
Send us a text In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone. The punchline? In today’s market, positioning beats talent. You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less ...
Send us a text “AI is coming for your job — and if you think it’s not, you’re kidding yourself. But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you, there’s a tsunami coming. In today’s episode, I break down exactly where AI can’t replace you — and more importantly, how to start using it now to gain a massive competitive edge. If you want to be a first mover, not a casualty, this one’s for you.” (And i...
Send us a text Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience. He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master. Key insights covered: Why clients having AI tools doesn't threaten skilled videographersHow to get ahead of the curve instead of hiding from changeThe biggest opportunit...
Send us a text You’re working 70-hour weeks, juggling clients, edits, marketing, wondering why it still feels like you're barely keeping your head above water. Sound familiar? In this deep dive with our new hosts, Kai Mercer and Blake Juno, we unpack exactly why so many talented videographers get trapped in the feast-or-famine cycle, and how you can break free without turning into a pushy salesman. If you’re an introvert or just tired of the hustle, this one’s for you. We’re...
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